Hasil Pencarian  ::  Simpan CSV :: Kembali

"Perubahan iklim global dan krisis energi telah mendorong banyak negara, termasuk Indonesia, untuk mempercepat transisi menuju kendaraan listrik (EV) sebagai solusi transportasi berkelanjutan. Namun, adopsi EV di Indonesia tetap relatif rendah karena berbagai hambatan teknis, ekonomi, dan sosial. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, karakteristik konsumen, konteks adopsi, dan persepsi terhadap penerimaan kendaraan listrik di Indonesia dengan menggunakan pendekatan kuantitatif melalui Partial Least Squares Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui survei terhadap 181 responden dari berbagai daerah, mewakili konsumen EV potensial. Hasilnya menunjukkan bahwa karakteristik konsumen, konteks adopsi, dan persepsi memiliki pengaruh yang signifikan terhadap penerimaan EV, sedangkan kualitas produk tidak menunjukkan efek yang signifikan. Temuan ini menunjukkan bahwa konsumen Indonesia lebih dipengaruhi oleh insentif pemerintah, ketersediaan infrastruktur pengisian daya, serta manfaat dan risiko yang dirasakan dari EV daripada oleh atribut teknis seperti kinerja, fitur, dan keandalan. Secara teoritis, penelitian ini memperluas pemahaman tentang model adopsi teknologi di negara berkembang dengan menyoroti relevansi dimensi kualitas produk yang terbatas dalam adopsi tahap awal. Secara praktis, temuan ini memberikan implikasi strategis bagi pembuat kebijakan dan industri otomotif untuk fokus pada pemberdayaan konsumen, pembangunan infrastruktur, pendidikan publik, dan insentif fiskal untuk meningkatkan penetrasi pasar EV di Indonesia dan mendukung target nasional Net Zero Emission pada tahun 2060.

---

Global climate change and the energy crisis have prompted many countries, including Indonesia, to accelerate the transition toward electric vehicles (EVs) as a sustainable transportation solution. However, EV adoption in Indonesia remains relatively low due to various technical, economic, and social barriers. This study aims to analyze the influence of product quality, consumer characteristics, adoption context, and perception on the acceptance of electric vehicles in Indonesia using a quantitative approach through Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through a survey of 181 respondents from various regions, representing potential EV consumers. The results indicate that consumer characteristics, adoption context, and perception have a significant influence on EV acceptance, while product quality does not show a significant effect. These findings suggest that Indonesian consumers are more influenced by government incentives, the availability of charging infrastructure, and perceived benefits and risks of EVs than by technical attributes such as performance, features, and reliability. Theoretically, this study expands the understanding of technology adoption models in developing countries by highlighting the limited relevance of product quality dimensions in early-stage adoption. Practically, the findings provide strategic implications for policymakers and the automotive industry to focus on consumer empowerment, infrastructure development, public education, and fiscal incentives to enhance EV market penetration in Indonesia and support the national target of Net Zero Emissions by 2060."

"Produk private label brand di Indonesia menunjukkan pertumbuhan dan adopsi yang lambat. Alasan dari lemahnya adopsi private label brand di Indonesia adalah karena sifat konsumen Indonesia yang brand loyal dan minimnya usaha retailer dalam mengiklankan produknya sehingga konsumen mempertanyakan kualitas produk private label brand. Ditengah lemahnya adopsi private label brand dan berkembangnya pasar konsmetik domestik, Sephora masuk ke pasar Indonesia sebagai retailer baru dengan menjual private label brandnya sendiri. Riset ini meneliti tentang perceived product quality, perceived risk, perceived relative price terhadap customer value dan willingness to rebuy terhadap private label brand Sephora. Olah data penelitian ini menggunakan LISREL-SEM. Hasil pada penelitian ini menunjukkan bahwa perceived product quality dan perceived price mempengaruhi perceived value yang berujung kepada willingness to rebuy produk private label brand Sephora. Pada penelitian ini perceived value terbukti memediasi perceived quality dan perceived price terhadap willingness to rebuy dan perceived quality terbukti memediasi perceived relative price terhadap perceived value. Sementara itu, perceived risk terbukti tidak memiliki pengaruh terhadap perceived value dan perceived risk terbukti tidak memediasi perceived quality dan perceived value produk private label brand Sephora.

---

The growth and adoption of private label brand in Indonesia is proven to be sluggish. The reason behind the fall of private label adoption is because Indonesian consumers tend to be brand loyal and the retailers put less effort to advertise its private label brand product so that the quality of private label brand is questioned. In the fall of private label brand adoption and in the rise of the domestic cosmetics market industry, Sephora as an new entry player in the market sell its own private label brand. This research examines the impact of perceived product quality, perceived risk, perceived relative price towards customer value and willingness to rebuy of private label brand Sephora. The research data is run by LISREL SEM.

The result of this research show that perceived product quality and perceived price influenced perceived value which also impacted willingness to rebuy Sephora's private label brand products. In this research perceived value is proven to mediate perceived quality and perceived price towards willingness to rebuy also perceived quality is proven to mediate perceived relative price towards perceived value. Meanwhile, perceived risk is proven having no impact on perceived value and perceived risk is proven having no mediating effect on perceived quality and perceived value of Sephora s private label brand products."

"Penelitian ini meneliti tentang sikap dan persepsi konsumen terhadap perceived relative advantage, perceived ease of use, dan perceived risk dalam mengadopsi motor listrik. Kendaraan motor listrik sangat efektif mengurangi ketergantungan bahan bakar fosil sehingga pencemeran lingkungan (CO2) dapat dikurangi. Berdasarkan kerangka stimulsorganism-response (SOR), penelitian ini bertujauan untuk mengeksplorasi apakah driving experience motor listrik dapat mempengaruhi kognisi dan emosi individual konsumen (perceived relative advantage, perceive ease of use, perceive risk) untuk mengadopsi motor listrik. Peneliti mendapatkan 112 responden di daerah Jabodetabek yang melakukan testdrive motor Listrik, dan kemudian data tersebut diolah menggunakan partial least squarestructural equation modeling (PLS-SEM) dengan bantuan software SmartPLS. Hasil analisis menunjukkan bahwa driving experience motor listrik tidak secara langsung mempengaruhi intensi konsumen untuk mengadopsi motor listrik. Akan tetapi, mendorong intensi adopsi motor listrik melalui perceived perceived relative advantage, perceived ease of use, dan perceived risk dari adopsi tersebut. Hasil penelitian ini membantu mengidentifikasi faktor-faktor penting yang mampu meningkatkan intensi konsumen untuk mengadopsi motor listrik.

---

This study examines the infkueces of consumer experience, attitudes and perceptions towards intention to adopt electric motorcycles. Electric motorcycles are very effective in reducing dependence on fossil fuels, so that environmental pollution (CO2) can be reduced. Based on the stimulus-organism-response (SOR) framework, this study aims to explore whether the experience of riding electric motorcycles can influence individual consumer cognition and emotions (perceived relative advantage, perceived ease of use, perceived risk) to adopt electric motorcycles. This study obtained 112 respondents in the Jabodetabek area who conducted a test drive of electric motorcycles, and then the data was processed using partial least square-structural equation modeling (PLS-SEM) with the help of SmartPLS software. The results of the analysis show that the experience of riding electric motorcycles does not directly influence consumer intention to adopt electric motorcycles. However, it encourages the intention to adopt electric motorcycles through perceived perceived relative advantage, perceived ease of use, and perceived risk of adoption. The results of this study help to identify important factors that can increase consumer intention to adopt electric motorcycles."

"Penelitian ini bertujuan untuk menganalisis bagaimana dan mengapa konsumen menerima atau menolak perubahan merek perusahaan. Sampel dalam penelitian ini adalah konsumen Indosat Ooredoo yang pada tahun 2015 lalu baru saja terpapar fenomena perubahan merek product dari Indosat menjadi Indosat Ooredoo. Hasil pada penelitian ini menunjukkan tiga buah proses sikap terhadap product rebranding. ditemukan juga perbedaan karakteristik individu yang dapat memberikan efek pada sikap konsumen.

---

The purpose of this research is to understand how and why consumers resist or accept corporate rebranding. The sample in this study is Indosat Ooredoo consumers in 2015 which newly exposed to the phenomenon of changes in product brand Indosat into Indosat Ooredoo. The results in this study showed three attitudes toward the product rebranding process and differences in the characteristics of individuals who can give the effect on consumer attitudes."

"[ABSTRAKSecara umum konsumen menggunakan informasi harga sebagai sinyal kualitas (price-quality cue). Namun hal tersebut tidak berlaku secara universal pada semua jenis jasa. Penelitian ini ingin meneliti tingkat penggunaan price-quality cue dan perbedaan penggunaannya pada jasa-jasa yang berbeda-beda. Hasil penelitian menunjukkan bahwa penggunaan price-quality cue ada pada semua jasa yang diteliti. Meski demikian penggunaan price-quality cue berbeda-beda antara satu jasa dengan jasa lainnya. Penggunaan price-quality cue memiliki korelasi yang signifikan dengan persepsi kompleksitas produk pada semua jasa yang diteliti. Namun tidak pada semua jasa ditemukan korelasi yang signifikan antara price-quality cue dengan persepsi heterogenitas penyedianya.

---

ABSTRACTIt has been a market belief that price is a proxy of a product?s quality. However, the use of it comes with various level depends on the service type. This research try to study the usage of this price-quality cue on consumer services perceived to have different product and market characteristics. The result shows that, even though at the various level, consumer use price as quality cue in all kind of services researched. Price-quality cue usage has strong correlation with perceived product complexity for all services researched. However not at all researched services found significant correlation between price-quality cue with perceived provider heterogeneity.;It has been a market belief that price is a proxy of a product?s quality. However, the use of it comes with various level depends on the service type. This research try to study the usage of this price-quality cue on consumer services perceived to have different product and market characteristics. The result shows that, even though at the various level, consumer use price as quality cue in all kind of services researched. Price-quality cue usage has strong correlation with perceived product complexity for all services researched. However not at all researched services found significant correlation between price-quality cue with perceived provider heterogeneity., It has been a market belief that price is a proxy of a product’s quality. However, the use of it comes with various level depends on the service type. This research try to study the usage of this price-quality cue on consumer services perceived to have different product and market characteristics. The result shows that, even though at the various level, consumer use price as quality cue in all kind of services researched. Price-quality cue usage has strong correlation with perceived product complexity for all services researched. However not at all researched services found significant correlation between price-quality cue with perceived provider heterogeneity.]"

"Sebagai salah satu negara di Asia Tenggara, Indonesia melakukan transisi energi di sektor transportasi dengan menggunakan kendaraan listrik berbasis baterai (BEV). Pemerintah Indonesia mendukung percepatan penggunaan mobil listrik dengan menerbitkan Peraturan Presiden Republik Indonesia Nomor 55 Tahun 2019 tentang Program Percepatan Kendaraan Bermotor Listrik Berbasis Baterai. Tingkat konsumen yang membeli mobil listrik masih rendah karena kurangnya kesadaran tentang beberapa aspek, antara lain ekonomi, manfaat, aksesibilitas, dan kepedulian lingkungan. Menggunakan metode kuesioner dengan teknik penelitian probability sampling dan cluster sampling berdasarkan kota-kota di Provinsi DKI Jakarta. Harga dan infrastruktur penunjang mobil listrik menjadi faktor dominan yang menghambat adopsi mobil listrik di DKI Jakarta. Insentif untuk subsidi pembelian mobil listrik dan pajak dapat menjadi solusi untuk mengatasi harga beli mobil listrik yang tergolong tinggi. Selain itu, pemerataan infrastruktur penunjang mobil listrik seperti stasiun pengisian daya yang merata dapat meningkatkan ekosistem mobil listrik di DKI Jakarta.

---

As a country in Southeast Asia, Indonesia is making an energy transition in the transportation sector by using battery-based electric vehicles (BEV). The Indonesian government supports the acceleration of the use of electric cars by issuing Presidential Regulation of the Republic of Indonesia Number 55 of 2019 concerning the Battery-Based Electric Motorized Vehicle Acceleration Program. The level of consumers buying electric cars is still low due to a lack of awareness about several aspects, including economy, benefits, accessibility, and environmental concern. Using the questionnaire method with probability sampling and cluster sampling research techniques based on cities in DKI Jakarta Province. Price and supporting infrastructure for electric cars are the dominant factors that hinder the adoption of electric cars in DKI Jakarta. Incentives to subsidize the purchase of electric cars and taxes can be a solution to overcome the relatively high purchase price of electric cars. In addition, equal distribution of electric car supporting infrastructure such as charging stations that are well distributed can improve the electric car ecosystem in DKI Jakarta."

"Isu degradasi lingkungan telah menjadi isu utama beberapa tahun terakhir, sebagai akibat tidak terkendalinya emisi polutan yang berbahaya melalui berbagai macam aktivitas. Sektor transportasi terutama kendaraan bermotor berkontribusi dalam tingginya emisi karbon. Diperlukan solusi alternatif untuk menguranginya dampak negatif terhadap lingkungan yaitu salah satunya beralih pada penggunaan kendaraan listrik. Penelitian ini mengkombinasikan Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB) yang bertujuan untuk memberikan gambaran mengenai faktor yang mempengaruhi intensi pembelian mobil listrik di Indonesia. Analisis Partial Least Square (PLS) diterapkan untuk menguji hubungan antara konstruksi yang diusulkan menggunakan data yang dikumpulkan dari 410 responden melalui survei online. Hasil penelitian menunjukkan bahwa attitude, subjective norm, price value, dan infrastructure barrier berpengaruh secara positif dan signifikan pada intensi pembelian mobil listrik. Sementara perceived usefulness, environmental concern, environmental self image, infrastructure barrier, dan personal moral norm tidak berpengaruh signifikan terhadap intensi pembelian mobil listrik dan perceived risk berdampak negatif pada intensi pembelian mobil listrik.

---

The environmental degradation has been the major issue in recent years due to the uncontrolled emissions of harmful pollutants through various activities. The transportation sector, especially motor vehicles, contributes to high carbon emissions. Alternative solutions are needed to reduce the negative impact on the environment, one of which is switching to the use of electric vehicles. This study combines the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) aiming to provide an overview of the factors that influence the intention of purchasing electric cars in Indonesia. Partial Least Square (PLS) analysis was applied to test the relationship between proposed constructions using data collected from 410 respondents through an online survey. The results show that attitude, subjective norm, price value, and infrastructure barrier positively affect the purchase intention of electric cars. Meanwhile, perceived usefulness, environmental concern, environmental self-image, infrastructure barrier, personal moral norms do not have a significant effect on the intention to purchase electric cars and perceived risk has a negative impact on the purchase intention of electric cars."

"Berdasarkan perbedaan etnosentrisme konsumen di berbagai negara, maka penelitian ini menguji pengembangan model penelitian Reardon, Miller, Vida, dan Kim (2005:743). Jika penelitian Reardon et al. (2005:743) tentang etnosentrisme pada sikap konsumen terhadap iklan dan merek di Amerika, Slovenia, dan Kazakhstan, maka penelitian ini dilakukan di Indonesia dengan konteks produk rokok.Tujuan penelitian ini adalah untuk mengetahui pengaruh positif etnosentrisme pada sikap konsumen terhadap iklan rokok lokal, untuk mengetahui pengaruh positif etnosentrisme pada sikap konsumen terhadap merek rokok lokal, dan untuk mengetahui pengaruh sikap konsumen mengenai iklan rokok lokal terhadap sikap konsumen mengenai merek rokok lokal.Metode penelitian yang digunakan dalam penelitian ini adalah metode survey. Pengumpulan data dilakukan dengan menggunakan teknik convenience sampling. Sampel diambil dari populasi mahasiswa Universitas Indonesia yang mengkonsumsi rokok. Selanjutnya data penelitian dianalisis menggunakan structural equation modeling (SEM) dengan software LISREL 8.30 untuk mengetahui hubungan secara simultan antar variabel.Hasil penelitian ini menunjukkan terdapat pengaruh positif etnosentrisme pada sikap konsumen terhadap iklan dan merek rokok lokal. Hasil penelitian juga menunjukkan terdapat pengaruh positif sikap konsumen mengenai iklan rokok lokal terhadap sikap konsumen mengenai merek rokok lokal. Hasil tersebut mengindikasikan bahwa Indonesia sebagai negara berkembang memiliki konsumen yang masih mencintai produk lokal yang dapat dijadikan untuk pengembangan ekonomi. Iklan rokok lokal yang materi, konteks, dan pesan iklannya mengandung keragaman budaya Indonesia menimbulkan minat untuk membeli merek rokok lokal.Implikasi manajerial, berdasarkan pengaruh positif etnosentrisme pada sikap konsumen terhadap iklan dan merek rokok di Indonesia dapat dijadikan sebagai informasi untuk melakukan pengembangan pemasaran. Bagi perusahaan rokok lokal, basil penelitian ini dapat dijadikan acuan bahwa rokok lokal masih menjadi pilihan utama untuk dikonsumsi oleh orang Indonesia. Bagi perusahaan rokok impor, strategi joint venture atau aliansi dengan perusahaan rokok lokal dapat lebih efektif diterapkan di Indonesia.Kata kunci: etnosentrisme konsumen, sikap terhadap iklan, sikap terhadap merek, rokok, Indonesia.

---

Based on consumer ethnocentrism difference in many countries, this research wants to test the research model development of Reardon, Miller, Vida and Kim (2005:743). While Reardon et al (2005:743) conducted their research to consumer ethnocentrism of brand and ad attitude in the United States, Slovenia and Kazakhstan, this research focuses in cigarette products and is conducted in Indonesia.

This research wants to figure out the positive effect of ethnocentrism to consumer ad attitude towards local cigarettes, to figure out the positive effect of ethnocentrism to consumer brand attitude towards local cigarettes and to figure out the effect of consumer ad attitude towards consumer brand attitude for local cigarettes.

This research uses survey method and data collection is done using convenience sampling. Sample is taken from the population of University of Indonesia students that consume cigarettes. Research data is analyzed using structural equation modeling (SEM) with LISREL 8.30 software to get simultaneous relations among variables.

This research shows that there is a positive effect of ethnocentrism to consumer ad and brand attitude towards local brand cigarette. It also shows that, for local brand cigarettes, there is a positive effect of consumer ad attitude towards consumer brand attitude. This result indicates that Indonesia as a developing country still has economically potential market and consumer that love local products. Local cigarette ad that contain message, material and context of varied Indonesian culture drives the interest to buy local brand cigarettes.

The managerial implication; based on the ethnocentrism positive behavior of the consumer attitude on the advertisement and cigarette brand in Indonesia, it shows that the local cigarette advertisement and brand still manage to be the first choice and fond of by the local cigarette consumer. For the local cigarette company, this result research could be the turning point for not doubtful to develop the local market as the high consumer ethnocentrism. Meanwhile, for the foreign cigarette company, the joint venture or alliance between the foreign cigarette company and the local cigarette company could be more effective to be implemented in Indonesia that has high ethnocentrism consumer (Reardon et al., 2005:750)."

"

Tujuan dari penelitian ini adalah untuk menguji apakah atribut kualitas layanan elektronik pada situs website mobil mewah resmi akan mempengaruhi kepuasan pelanggan (e-satisfaction), dan apakah kepuasan pelanggan pada situs website resmi mobil mewah (e-satisfaction) akan mempengaruhi loyalitas pelanggan (e-loyalty), dan apakah loyalitas pelanggan pada website resmi (e-loyalty) akan membentuk pengaruh positif terhadap brand attitude pada merek mobil mewah. Studi ini berfokus pada konsumen mobil mewah aktual yang memiliki mobil mewah atau pernah membeli mobil mewah dengan kriteria mobil mewah memiliki kapasitas mesin sama dengan atau lebih dari 3000cc dengan harga sama dengan atau lebih dari 1 Milyar Rupiah, dan dengan kriteria lainnya yaitu konsumen harus telah mengunjungi situs web resmi mobil mewah dalam enam bulan terakhir. Melalui survei online, penulis meminta responden untuk mengevaluasi persepsi mereka tentang atribut layanan elektronik yang tersedia pada situs web resmi merek mobil mewah berdasarkan pengalaman mereka dengan situs tersebut. Sebanyak 423 responden diperoleh. Dari sembilan dimensi kualitas layanan elektronik yang diidentifikasi, deskripsi produk, presentasi produk, efisiensi, dan customer service pada website adalah dimensi signifikan yang mempengaruhi keseluruhan konsumen mobil mewah dalam kepuasan elektronik. E-satisfaction mempengaruhi e-loyalty, tetapi e-loyalty tidak signifikan mempengaruhi brand attitude. Meskipun pertumbuhan penggunaan internet meningkat dan minat pada mobil premium dari berbagai kalangan masayrakat meningkat, hanya sedikit penelitian yang berfokus pada bagaimana konsumen mobil mewah memandang situs website resmi perusahaan mobil mewah tersebut. Temuan penelitian ini memberikan implikasi praktis yang dapat dipertimbangkan bagi perusahaan merek mobil mewah dengan membuktikan bahwa dalam pertumbuhan teknologi dan penggunaan internet, strategi pemasaran dengan situs web resmi dapat berpengaruh pada kepuasaan dan loyalitas konsumen pada situs perusahaan.

Kata kunci: mobil mewah, website resmi, e-service quality, e-satisfaction, e-loyalty.

---

 

The purpose of this paper is to examine whether e-service quality attributes on the official luxury car website will affect customer satisfaction (e-satisfaction), and whether customer satisfaction on the official website of luxury cars (e-satisfaction) will affect customer loyalty (e-loyalty), and examine whether customer loyalty (e-loyalty) will form a positive affect to brand attitude on luxury car brands. This study focused on actual luxury consumers who have or have purchased luxury cars and have visited the luxury car official website in the past six month. An online survey asked participants to evaluate their perceptions of e- service quality attributes that is available on luxury car brands official sites based on their experience with the sites. Total 423 respondents obtained. Data processing is performed by using methods of Partial Least-Squares. First, measurement/ outer model to test the validity and reliability of the observed variables whether the observed variables can measure latent variables and to test the feasibility of indicators. The next method is inner model analysis to find out the relationship between variables and how the direct & indirect effects between variables. Of the nine e-service quality dimensions identified, product describe, product present, effectivity, and customer service were significant dimensions affecting luxury car consumers overall in e-satisfaction. E- satisfaction affecting e-loyalty, but e-loyalty were not significant affected brand attitude. Despite the growth of internet usage and the increasing interest in luxury consumption by consumers from a variety of demographic groups, little research has focused on how luxury consumers perceive luxury brands own official website and how luxury car brands develop their own official website sites to meet demographically dissimilar customers necessities and how luxury car brands build and establish luxury atmosphere inside the internet media. The findings of the study provide valuable practical implications to luxury car companies by proving that in the growth of technology and internet usage, the marketing strategy by website official is applicable to engage luxury consumers by noticed the e-service quality attributes to find out the e-service quality attributes that affected luxury customers satisfaction (e-satisfaction) and loyalty (e- loyalty).

 

 

Keywords luxury car, official website, e-service quality, e-satisfaction, e-loyalty.

"