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"Industri fashion telah berevolusi secara signifikan, beralih dari traditional craftsmanship ke fast fashion, yang telah meningkatkan corncern terhadap masalah lingkungan dan mendorong kesadaran tentang circular fashion juga collaborative consumption. Studi ini meneliti pengaruh shopping motivation dan perceived risk terhadap intention untuk terlibat dalam fashion renting di kalangan konsumen Indonesia berusia 15-45 tahun yang sebelumnya tidak pernah menggunakan platform penyewaan pakaian. Dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan evolusi dari teori Technology Acceptance Model, temuan pada penelitian ini mengungkapkan bahwa social shoping motivation dan social risk secara signifikan memengaruhi attitude terhadap fashion renting. Konsumen yang didorong oleh social shopping motivation, seperti mengikuti tren dan pengaruh teman sebaya, lebih cenderung memiliki sikap positif terhadap penyewaan pakaian. Sebaliknya, social risk yang dirasakan, termasuk potensi stigma atau penilaian dari teman sebaya karena mengenakan pakaian sewaan, memengaruhi attitude ini secara negatif. Achievement shopping motivation dan performance risk tidak secara signifikan memengaruhi attitude terhadap fashion renting. Selain itu, positif attitude terhadap fashion renting secara signifikan memengaruhi intention untuk menggunakan platform penyewaan pakaian. Menangani social risk dan memanfaatkan social shopping motivation dapat menumbuhkan attitude dan intention yang positif terhadap fashion renting, memberikan wawasan berharga bagi platform dan pemasar fashion renting yang bertujuan untuk mempromosikan konsumsi sustainable fashion di Indonesia.

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The fashion industry has evolved significantly, transitioning from traditional craftsmanship to fast fashion, which has raised environmental concerns and promoted the circular fashion also collaborative consumption. This study examines the impact of shopping motivation and perceived risk on the intention to engage in fashion renting among Indonesian consumers aged 15-45 who have not previously used fashion renting platforms. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the evolution of Technology Acceptance Model theory, the findings reveal that social shopping motivation and social risk significantly influence attitudes towards fashion renting. Consumers driven by social shopping motivations, such as staying trendy and peer influence, are more likely to have a positive attitude towards fashion renting. Conversely, perceived social risks, including the potential stigma or judgment from peers for wearing rented clothes, negatively affect these attitudes. Achievement shopping motivation and performance risk do not significantly impact attitudes towards fashion renting. Additionally, positive attitudes towards fashion renting significantly impact the intention to use these platforms. Addressing perceived social risks and leveraging social shopping motivations can foster positive attitudes and intentions towards fashion renting, providing valuable insights for fashion rental platforms and marketers aiming to promote sustainable fashion consumption in Indonesia."

"Penelitian ini membahas mengenai intensi penggunaan ritel omnichannel konsumen milenial Indonesia dalam belanja produk fesyen yang menggunakan konsep pengembangan Technology Acceptance Model atau TAM. Penelitian ini melaksanakan survei kepada 426 responden dari generasi milenial yang lahir pada tahun 1982 hingga 2002 dan berdomisili di Indonesia. Adapun metode penyebaran kuesioner dilakukan secara online menggunakan Google Form dan dianalisis menggunakan Structural Equation Modeling (SEM) dengan software pengolahan data LISREL 8.51. Hasil dalam penelitian ini menunjukkan bahwa dalam continuance intention usage, variabel yang terbukti mempengaruhi terdiri dari perceived usefulness, perceived ease of use, customer engagement, dan consumer value. Namun, tidak terdapat hubungan yang signifikan dalam variabel perceived ease of use terhadap continuance intention usage saat melalui perceived usefulness. Kemudian, continuance intention usage terbukti memiliki pengaruh yang signifikan terhadap actual use ritel omnichannel.

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This study discusses the intention to use omnichannel retail by Indonesian millennial consumers in shopping for fashion products using the concept of developing the Technology Acceptance Model or TAM. This study conducted a survey of 426 respondents from the millennial generation who were born in 1982 to 2002 and domiciled in Indonesia. The data was collected through an online questionnaire, using the Structural Equation Modelling (SEM) method with LISREL 8.51 software. The result showed that the variables which significantly influenced continuance intention usage are perceived usefulness, perceived ease of use, customer engagement, and consumer value. However, perceived ease of use doesn’t have a significant effect on perceived usefulness. Finally, continuance intention usage of omnichannel does significantly affect actual use in retail omnichannel."

"Saat ini terdapat banyak lembaga bahasa yang menyediakan jasa kursus bahasa, salah satunya adalah Institut Français D'Indonésie (IFI) yang menyediakan kursus bahasa Perancis. Dalam melakukan suatu keputusan pembelian (purchase decision) yang dilakukan konsumen, salah satunya dipengaruhi oleh motivasi. Tujuan dari penelitian ini adalah untuk melihat pengaruh motivasi dan perceived risk sebagai variabel moderasi terhadap penggunaan jasa kursus bahasa Perancis di IFI Jakarta. Terdapat dua dimensi motivasi dalam penelitian ini, yaitu internal dan eksternal stimuli. Selain itu, perceived risk memiliki 6 komponen, yaitu social risk, financial risk, physical risk, performance risk, time risk, dan psychosocial risk. Pada penelitian ini dengan alat bantu statistik SPSS 19.0, metode analisis yang digunakan adalah analisis regresi linier sederhana, regresi linier berganda, hierarchical regression, Moderated Regression Analysis (MRA), serta selisih nilai mutlak. Kemudian diketahui bahwa motivasi berpengaruh terhadap purchase decision, namun jika dilihat menjadi dimensi motivasi internal stimuli serta eksternal stimuli, maka hanya internal stimuli yang berpengaruh terhadap purchase decision. Ditemukan juga bahwa perceived risk tidak memoderasi motivasi dengan penggunaan jasa kursus bahasa Perancis di IFI.

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Nowadays, there are many institutions that provide language courses; one of them is the Institute Français d'Indonesie (IFI) which provides French language courses. The purpose of this study is to find out the effect of motivation and perceived risk as a moderating variable of consumer decision on French course at IFI Jakarta. There are two dimensions of motivation in this study; there are internal and external stimuli. Perceived risk has 6 components: social risk, financial risk, physical risk, performance risk, time risk and psychosocial risk.

In this study using SPSS 19.0 as a statistical tool, the method of analysis used is simple linear regression analysis, multiple linear regression, hierarchical regression, Moderated Regression Analysis (MRA), and the difference in absolute value. It indicates that motivation has positive effect on purchase decision, but if we observed the motivation into two dimensions, internal and external stimuli, only internal stimuli affect the purchase decision. It was also found that perceived risk did not moderate the motivation to use services at the IFI French course."

"Penelitian ini bertujuan untuk menganalisis bagaimana komitmen afektif (tinggi vs rendah) dalam situasi pembelian produk fashion mempengaruhi pilihan saluran konsumen (online vs offline) yang dimediasi oleh perceived hedonic benefit dari pembelian di dalam konteks multi-channel di Indonesia. Penelitian ini menggunakan eksperimen dengan between-subject design dengan 2 kondisi komitmen afektif. Dua skenario dirancang untuk masing-masing kondisi komitmen afektif dalam situasi pembelian produk fashion (tinggi dan rendah). Pengumpulan data dilakukan dengan menggunakan SurveyMonkey dan didapatkan 80 partisipan yang sudah memenuhi kriteria yang telah ditentukan, dimana 40 partisipan secara acak mendapatkan skenario kondisi komitmen afektif tinggi dan 40 partisipan secara acak mendapatkan skenario kondisi komitmen afektif rendah. Kemudian data tersebut diolah dan dianalisis dengan menggunakan program SPSS 27. Metode analisis data yang digunakan untuk menguji hipotesis dalam penelitian ini adalah binary logistics regression, chi-square test, independent sample t-test, dan regression bootstrapping procedure dalam PROCESS module (model 4). Penelitian ini menemukan bahwa ketika komitmen afektif dalam situasi pembelian produk fashion meningkat, konsumen akan lebih memilih berbelanja secara offline daripada online. Sementara ketika komitmen afektif dalam situasi pembelian produk fashion menurun, konsumen akan lebih memilih berbelanja secara online daripada offline. Penelitian ini juga menemukan bahwa ketika komitmen afektif dalam situasi pembelian produk fashion yang tinggi, maka perceived hedonic benefit dari pembelian akan lebih besar dibandingkan dengan komitmen afektif dalam situasi pembelian produk fashion yang rendah. Lebih lanjut, penelitian ini juga menemukan bahwa perceived hedonic benefit dari pembelian memediasi pengaruh komitmen afektif dalam situasi pembelian produk fashion terhadap pilihan saluran konsumen.

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This study aims to analyze the impact of affective commitment (high vs low) in fashion product purchase situation affect consumer’s channel choice (online vs offline) that mediated by perceived hedonic benefit from the purchase on productive workers in Jabodetabek. This study used an experiment with between-subject design with 2 affective commitment’s condition. From the collected data, 80 participants met criteria. 40 participants had scenarios with high affective commitment condition and 40 participants had scenarios with low affective commitment condition. The hypotheses in this study are tested using binary logistics regression, chi-square test, independent sample t-test, and the regression bootstrapping procedure in the PROCESS module (model 4). This study found that when affective commitment in fashion product purchase situation increasing, consumers will prefer to make a purchase on offline rather than online. Meanwhile when affective commitment in fashion product purchase situation is declining, consumers will prefer to make a purchase on online rather than offline. This study also found that when the affective commitment in fashion product purchase situation is high, perceived hedonic benefit from the purchase will be higher than when the affective commitment in fashion product purchase situation is low. Furthermore, this study also found that perceived hedonic benefit from the purchase mediate the impacts of affectice commitment in fashion product situation to consumer’s channel choice. "

"Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh perceived value yang terdiri dari utilitarian value, hedonic value, dan social value terhadap continuous purchase intention dengan adanya variabel mediasi yaitu consumer trust yang terdiri dari trust in streamer dan juga trust in product dalam konteks live streaming e-commerce khususnya Shopee Live. Penelitian ini merupakan penelitian kuantitatif dengan menganalisis data yang terkumpul dari 350 responden melalui survei menggunakan google form. Responden dalam penelitian ini merupakan individu yang minimal berusia 17 tahun dan pernah membeli produk melalui Shopee Live dalam 3 bulan terakhir. Data yang diperoleh kemudian dianalisis dengan menggunakan metode Partial Least Squares Structrual Equation Modelling dengan bantuan perangkat lunak SmartPLS 3 untuk analisis data. Penelitian ini menghasilkan bahwa utilitarian value, social value, dan hedonic value memiliki pengaruh positif yang signifikan terhadap trust in streamer. Selain itu juga ditemukan bahwa utilitarian value dan social value memiliki pengaruh positif yang signifikan terhadap trust in product namun hedonic value tidak memiliki pengaruh positif yang signifikan terhadap trust in product. Trust in streamer dan trust in product juga memiliki pengaruh positif yang signifikan terhadap continuous purchase intention. Ditemukan juga jalur yang paling signifikan mempengaruhi continuous purchase intention yaitu utilitarian value trust in streamer continuous purchase intention.

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This study was conducted with the aim of knowing the effect of perceived value which consists of utilitarian value, hedonic value, and social value on continuous purchase intention with the mediating variable, namely consumer trust which consists of trust in streamers and also trust in products in the context of e-commerce live streaming, especially Shopee Live. This research is a quantitative research by analyzing data collected from 350 respondents through a survey using google form. Respondents in this study are individuals who are at least 17 years old and have purchased products through Shopee Live in the last 3 months. The data obtained was then analyzed using the Partial Least Squares Structrual Equation Modeling method with SmartPLS 3 as a software to analyze the data. This study found that utilitarian value, social value, and hedonic value have a significant positive influence on trust in streamers. It was also found that utilitarian value and social value have a significant positive effect on trust in product but hedonic value does not have a significant positive effect on trust in product. Trust in streamer and trust in product also have a significant positive effect on continuous purchase intention. It was also found that the most significant pathway affecting continuous purchase intention is utilitarian value trust in streamer continuous purchase intention."

"Persaingan pasar produk fashion yang semakin ketat pada platform e-commerce membuat peran promosi penjualan menjadi semakin penting untuk menarik minat konsumen, salah satunya dengan diskon. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi pembeli produk fashion terhadap diskon memengaruhi intensi perilaku mereka. Sampel penelitian ini berjumlah 249 orang yang berusia 18-35 tahun dan pernah membeli produk fashion dengan promo diskon melalui platform e-commerce. Data penelitian ini dikumpulkan melalui kuesioner yang disebarkan secara online dan dianalisis dengan metode Partial Least Square-Structural Equation Modeling (PLS-SEM). Penelitian yang dilakukan menemukan bahwaprice-quality perception dan smart shopper self-perception memberikan pengaruh langsung terhadap attitude towards discount dan behavioral intention. Kemudian, hasil penelitian juga menunjukkan bahwa attitude towards discount mampu memberikan pengaruh mediasi dalam hubungan antara price-quality perception dengan behavioral intention serta smart shopper self-perception dengan behavioral intention

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The market for fashion products on e-commerce platforms is becoming more competitive. Therefore, the role of sales promotion, such as discount, is even more important to attract consumers. This study aims to find out how the perceptions of fashion product buyers towards discounts influence their behavioral intentions. The sample of this study was 249 people who aged 18-35 years and had purchased fashion products with discount promotions through e-commerce platforms. The research data was collected through online questionnaires and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. This research finds that price-quality perception and smart shopper self-perception has a direct influence on attitude towards discount and behavioral intention. The result of this study also shows that attitude towards discount has a mediating effect on the relationship between price-quality perception and behavioral intention, also on the relationship between smart shopper self-perception and behavioral intention."

"Pesatnya pertumbuhan industri fashion dinilai menjadi penyebab utama munculnya era fast-fashion yang membawa eksternalitas negatif berupa kerusakan lingkungan di dunia, tak terkecuali di Indonesia. Indonesia, sebagai negara yang nilai-nilai keagamaan melekat pada masyarakatnya, telah menarik perhatian penulis untuk meneliti tentang bagaimana pola konsumsi produk fashion yang dilakukan oleh masyarakatnya. Hal ini dikarenakan tidak ada agama yang mengajarkan umatnya untuk membuat kerusakan, termasuk dalam hal kegiatan pembelian produk fashion yang dalam proses pembuatannya banyak mengorbankan orang lain maupun lingkungan. Dengan latar belakang tersebut, penelitian ini bertujuan untuk menganalisis pengaruh religiositas, green thinking, dan green altruism terhadap intensi mengonsumsi produk sustainable fashion di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Structural Equation Modelling (SEM) dan melibatkan 522 responden di Indonesia. Dengan mengadopsi model Theory of Planned Behavior, hasil penelitian menunjukkan bahwa religiositas berpengaruh positif signifikan terhadap intensi pembelian produk sustainable fashion melalui variabel attitude towards behavior dan perceived behavioral control, sementara subjective norms terbukti tidak signifikan. Lebih lanjut, green thinking ditemukan berpengaruh positif signifkan terhadap intensi pembelian produk sustainable fashion, sedangkan green altruism terbukti tidak signifikan. Berdasarkan hasil koefisien determinasinya, penelitian selanjutnya diharapkan dapat lebih memfokuskan pada penggunaan variabel independen yang lebih bervariatif, serta dapat menghimpun responden dengan latar sosio-demografis yang lebih seimbang agar dapat membuka analisis lainnya dan menambah khazanah pengetahuan pembaca.

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The rapid growth of the fashion industry is considered to be the main cause of the emergence of the fast-fashion era which brings negative externalities in the form of environmental damage in the world, including in Indonesia. Indonesia, as a country that has religious values attached to its people, has attracted the author to examine how the consumption pattern of fashion products is carried out by them. It is because there is no religion that teaches its adherents to cause damage, including in terms of buying fashion products, which in the manufacturing process sacrifice other people and the environment. Against this background, this study aims to analyze the effect of religiosity, green thinking, and green altruism on the intention to consume sustainable fashion products in Indonesia. This study used a quantitative approach with the Structural Equation Modeling (SEM) analysis method and involved 522 respondents in Indonesia. By adopting the Theory of Planned Behavior model, the research results show that religiosity has a significant positive effect on purchase intentions of sustainable fashion products through the attitude towards behavior and perceived behavioral control, while the subjective norms proves to be insignificant. Furthermore, green thinking was found to have a significant positive effect on the purchase intention of sustainable fashion products, while green altruism proved to be insignificant. Based on the results of the coefficient of determination, further research is expected to focus more on the use of a more varied independent variable, and to gather respondents with a more balanced socio-demographic background in order to open up other analyzes and add insight to the reader's knowledge."

"Penelitian ini bertujuan untuk menganalisis pengaruh product attribute beliefs content sensory attribute beliefs, packaging and branding attribute beliefs, functional attribute beliefs terhadap repurchase intention dengan dimediasi oleh customer perceived value hedonic utilitarian value. Metode penelitian yang dipakai dalam penelitian ini adalah metode kuantitatif. Metode sampling dalam penelitian ini adalah tipe non-probabilistic sampling yaitu convenience sampling. Penelitian dilakukan dengan single cross-sectional yaitu pengambilan data dilakukan satu kali periode pengambilan informasi. Pembagian kuesioner dilakukan dengan cara offline, dimana peneliti menyebarkan secara langsung kuesioner tercetak kepada responden yang memiliki domisili di Jabodetabek, berusia minimal 17 tahun, pernah membeli dan mengkonsumsi kopi siap minum kemasan botol plastik maksimal 1 bulan lalu terhitung saat kuesioner dibagikan. Kuesioner yang diberikan diisi sendiri oleh para responden self-administered. Metode analisis data menggunakan Structural Equation Modelling SEM. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh product attribute beliefs content sensory attribute beliefs, packaging and branding attribute beliefs, functional attribute beliefs terhadap repurchase intention dengan dimediasi oleh customer perceived value hedonic utilitarian value. Temuan menyatakan bahwa konsumen dari kopi siap minum RTD membentuk persepsi utilitarian value adalah melalui packaging and branding dan content functional attribute beliefs, sedangkan persepsi hedonic value dibentuk melalui content sensory, packaging and branding, dan content functional attribute beliefs. Kemudian penelitian juga menunjukkan bahwa utilitarian value dan hedonic value terbukti mempengaruhi konsumen dalam repurchase intention.

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The purpose of this research is to analyze effect of product attribute beliefs towards customer perceived value and repurchase intention. The research method used in this research is quantitative method. The sampling method is non probabilistic sampling specifically convenience sampling. The study was conducted with a single cross sectional. Distribution of the questionnaire done by offline, where researchers spread directly printed questionnaires to respondents who have a domicile in Jabodetabek, aged at least 17 years, ever buy and consume ready to drink coffee in plastic bottles with maximum consumption in the last 1 month since the questionnaire was distributed. Questionnaires was filled by respondents self administered. Data were analyzed with Structural Equation Modelling SEM. The findings indicate that consumer of ready to drink coffee form utilitarian perceptions through packaging branding and content functional attribute belief, and hedonic perceptions through content sensory, packaging and branding, and content functional attribute beliefs. The findings further reveal that utilitarian value and hedonic value are proven to effect consumer repurchase intention."

"Industri kosmetik di Indonesia sedang mengalami pertumbuhan yang baik seiring dengan perubahan dan perkembangan gaya hidup. Di samping itu, terdapat beberapa faktor permasalahan, yaitu dari sisi kesehatan (potensi kandungan bahan kimia berbahaya yang dapat mengganggu kesehatan), lingkungan (pencemaran lingkungan akibat proses produksi maupun pembuangan produk), dan kesejahteraan hewan (adanya pengujian pada hewan). Faktor-faktor tersebut mendorong konsumen untuk berperilaku hijau dalam keputusan pembelian mereka. Akibatnya, pengusaha termotivasi untuk menciptakan produk hijau, yaitu green cosmetics. Konsumen yang dapat membeli produk green cosmetics masih sedikit dikarenakan produk yang cenderung mahal. Sulit menghubungkan green consumer dengan hal-hal lain karena setiap konsumen memiliki preferensi selera atribut produk hijau yang berbeda. Untuk itu, peneliti ingin menganalisis lebih lanjut faktor-faktor apa saja yang mempengaruhi repurchase intention konsumen pada produk green cosmetics dengan menggunakan variabel perceived value (functional value, emotional value, social value), health consciousness, environmental awareness, dan ethical concern sebagai variabel mediasi. Desain penelitian untuk pengambilan sample menggunakan cross sectional dengan metode nonprobability sampling. Kriteria responden yang ditentukan, yaitu berusia minimal 17 tahun dan pernah membeli produk green cosmetics. Kuesioner penelitian disebarkan secara online. Data responden sebanyak 206 responden diolah dan dianalisis pada tahap maintest. Smart PLS 3.0 merupakan softwareyang digunakan untuk menganalisis data pada penelitian ini. Hasil menunjukkan bahwa variabel functional value, emotional value, dan environmental awareness berpengaruh positif secara langsung terhadap repurchase intention. Ethical concern sebagai variabel mediasi, secara positif memediasi functional value dan repurchase intention, juga terhadap emotional value dan repurchase intention, serta health consciousness dan repurchase intention. Health consciousness secara langsung tidak berpengaruh positif terhadap repurchase intention. Social value secara langsung maupun tidak langsung (melalui variabel mediasi ethical concern) tidak berpengaruh positif terhadap repurchase intention.

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The cosmetics industry in Indonesia is experiencing good growth in line with changes and developments in lifestyle. In addition, there are several problem factors, from a health perspective (potentially containing hazardous chemicals that can harm health), the environment (environmental contamination due to the production process and product disposal), and animal welfare (testing on animals). These factors encourage consumers to behave green in their purchasing decisions. As a result, entrepreneurs are motivated to create green products, namely green cosmetics. There are only a few consumers who can buy green cosmetic products because the products tend to be expensive. It is difficult to link green consumers with other things because each consumer has different taste preferences for green product attributes. For this reason, researchers want to further analyze what factors that influence consumer repurchase intentions for green cosmetic products by using the variables of perceived value (functional value, emotional value, social value), health awareness, environmental awareness, and ethical concern as mediating variables. The research design for sampling using cross sectional with nonprobability sampling method. The specified criteria for respondents are at least 17 years old and have purchased green cosmetic products. The research questionnaire was distributed online. The data of 206 respondents were processed and analyzed at the main test stage. Smart PLS 3.0 is the software used to analyze the data in this study. The results show that functional value, emotional value, and environmental awareness have a direct positive effect on repurchase intention. Ethical concern as a mediating variable positively mediates functional value and repurchase intention, as well as emotional value and repurchase intention, also health consciousness and repurchase intention. Health consciousness has no direct positive effect on repurchase intention. Social value directly or indirectly (through the mediating variable of ethical issues) does not have a positive effect on repurchase intention."