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"Media sosial telah memfasilitasi penggunanya dengan ruang untuk berkomunikasi dengan orang lain dan mengungkapkan pendapat mereka kepada publik. Dengan media sosial, cancel culture semakin marak terjadi. Pasalnya, opini dari individu mudah tersebar menggunakan fitur status di media sosial. Pemanfaatan status untuk mempengaruhi orang lain itulah yang terjadi dalam peristiwa Dewa Kipas. Status Ali yang menjadi viral mengakibatkan aksi kolektif berupa cancelling dari netizen Indonesia terhadap Levy Rozman (@GothamChess). Menariknya, fenomena ini membawa dampak yang signifikan bagi pihak-pihak yang terlibat. Penelitian ini bertujuan untuk menginvestigasi terjadinya cancel culture yang dilakukan oleh netizen Indonesia di media sosial dan menganalisis implikasi dari tindakan dominasi netizen Indonesia dalam peristiwa Dewa Kipas. Metode kualitatif dengan analisis wacana digunakan untuk mengkaji studi kasus ini. Melalui penelitian ini, ditemukan bahwa konteks budaya Indonesia yang kuat berperan besar dalam tindakan cancel culture tersebut.

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Social media has facilitated its users with a space to communicate with other people and express their opinion to the masses. With social media, cancel culture is being reinforced. The reason is because opinions from individuals are being spread easily using status features on social media. The utilization of status to influence other people is what happened with Dewa Kipas incident. Ali’s status that went viral led to collective action of canceling from Indonesian netizens towards Levy Rozman (@GothamChess). Interestingly, this phenomenon brought significant impact to the parties involved. This paper aims to Investigate the occurrence of Indonesian netizens’ cancel culture on social media and analyze the implication of Indonesian netizens’ predominance action in Dewa Kipas incident. Qualitative method with discourse analysis is being used to analyse the case. Through this research, it is found that Indonesians’ strong cultural context played a big role in the canceling act."

"Media sosial telah memfasilitasi penggunanya dengan ruang untuk berkomunikasi dengan orang lain dan mengungkapkan pendapat mereka kepada publik. Dengan media sosial, cancel culture semakin marak terjadi. Pasalnya, opini dari individu mudah tersebar menggunakan fitur status di media sosial. Pemanfaatan status untuk mempengaruhi orang lain itulah yang terjadi dalam peristiwa Dewa Kipas. Status Ali yang menjadi viral mengakibatkan aksi kolektif berupa cancelling dari netizen Indonesia terhadap Levy Rozman (@GothamChess). Menariknya, fenomena ini membawa dampak yang signifikan bagi pihak-pihak yang terlibat. Penelitian ini bertujuan untuk menginvestigasi terjadinya cancel culture yang dilakukan oleh netizen Indonesia di media sosial dan menganalisis implikasi dari tindakan dominasi netizen Indonesia dalam peristiwa Dewa Kipas. Metode kualitatif dengan analisis wacana digunakan untuk mengkaji studi kasus ini. Melalui penelitian ini, ditemukan bahwa konteks budaya Indonesia yang kuat berperan besar dalam tindakan cancel culture tersebut.

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Social media has facilitated its users with a space to communicate with other people and express their opinion to the masses. With social media, cancel culture is being reinforced. The reason is because opinions from individuals are being spread easily using status features on social media. The utilization of status to influence other people is what happened with Dewa Kipas incident. Ali’s status that went viral led to collective action of canceling from Indonesian netizens towards Levy Rozman (@GothamChess). Interestingly, this phenomenon brought significant impact to the parties involved. This paper aims to Investigate the occurrence of Indonesian netizens’ cancel culture on social media and analyze the implication of Indonesian netizens’ predominance action in Dewa Kipas incident. Qualitative method with discourse analysis is being used to analyse the case. Through this research, it is found that Indonesians’ strong cultural context played a big role in the canceling act.

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"Makalah ini membahas tentang bentuk-bentuk engagement behavior konsumen dalam menggunakan media sosial, serta berbagai anteseden yang mempengaruhinya seperti pemanfaatan appeal, maksimalisasi penggunaan saluran media sosial, dan pemanfaatan electronic-worm of mouth. Lalu bagaimana hal-hal tersebut dapat dikapitalisasi oleh pengiklan dan pemasar dalam merancang strategi viral marketing. Makalah ini menggunakan metode penelitian kualitatif melalui studi literatur untuk memberikan penjabaran deskriptif dan ikatan korelasional antara engagement behavior dengan perancangan strategi viral marketing. Hasil studi menyarankan bahwa perancangan strategi viral marketing perlu lebih memaksimalkan penggunaan berbagai salura media sosial, termasuk juga fitur-fitur interaktif yang ada di dalamnya, untuk menghasilkan tingkat engagement behavior yang lebih tinggi pada konsumen serta electronic-word of mouth, yang dapat dimanfaatkan untuk program viral marketing.

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This paper discusses the forms of consumer engagement behavior in using social media, as well as various antecedents that influence them, such as the use of appeals, maximizing the use of social media channels, and the use of electronic-worm of mouth. Then how can advertisers and marketers capitalize on these things in planning viral marketing strategies. This paper uses qualitative research methods through literature studies to provide a descriptive description and correlational relationship between engagement behavior and viral marketing strategy design. The results suggest that planning viral marketing strategies needs to maximize the use of various social media channels, including interactive features provided by each, to generate higher levels of consumer engagement behavior and electronic word of mouth, which can be capitalized for viral marketing programs."

"“Cancel culture” has become one of the most charged concepts in contemporary culture and politics, but mainstream critiques from both the left and the right provide only snapshots of responses to the phenomenon. Takinga media and cultural studies perspective, this book traces the origins of cancel practices and discourses, and discusses their subsequent evolution within celebrity and fan cultures, consumer culture, and national politics in the U.S. and China. Moving beyond popular press accounts about the latest targets of cancelling or familiar free speech debates, this analysis identifies multiple lineages for both cancelling and criticisms about cancelling, underscoring the various configurations of power associated with “cancel culture” in particular cultural and political contexts. "

"[This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real‑world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance.Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective., This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real‑world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance.Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.]"

"Selfie merupakan sebuah fenomena kontemporer meskipun sejarahnya menyebutkan bahwa konsep selfie sudah terjadi bahkan sejak lebih dari 200 tahun yang lalu. Penelitian ini dilakukan untuk memberikan gambaran aspek self melalui pola kecenderungan untuk membandingkan diri dengan orang lain (Gibbons & Buunk, 1999) dan motives of self-evaluation (Sedikides & Strube, 1997; Tesser, 2003) dari pelaku selfie yang berada di tiga tahap perkembangan berbeda. Penelitian ini melibatkan 154 responden yang menjawab survei dalam jaringan. Hasil penelitian menggambarkan adanya pola yang linier negatif antara usia perkembangan dengan skor frekuensi selfie dan social comparison orientation. Dorongan untuk menonjolkan diri ketika melakukan selfie tampak dominan pada kelompok remaja yang frekuensi selfienya berada di atas rata-rata total responden.

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Selfie is rather a contemporary phenomenon yet its history says otherwise; that it‟s been established since almost more than 200 years ago. This study was conducted to describe the aspects of the selfie-doers‟ self through the trend of dispositional tendency to compare with other people (Gibbons & Buunk, 1999) and the motives of self-evaluation (Sedikides & Strube, 1997; Tesser, 2003). 154 respondents who answered to online survey were involved in this study. The results say that there‟s a negative linear trend between the developmental age and the selfie frequency, as well as between the developmental age and the social comparison orientation score. The self-enhancement motive is found dominant within the adolescence respondents whose selfie frequency is the highest among other groups."

"Media digital membuka ruang publik baru dan memberikan kesempatan bagi individu untuk dapat mengeksplorasi dan menghasilkan konten milik mereka sendiri. Kemampuan untuk mengkostumisasi dan memproduksi konten atas kemauan pribadi ini kemudian memberi kesempatan individu untuk bisa melakukan presentasi diri secara daring dan membangun kesan tertentu di benak para penikmat kontennya. Youtube dan Instagram sebagai salah satu bentuk media baru dengan konsep media sharing menjadi sarana untuk bisa merealisasikan hal tersebut. Studi ini ingin melihat dan menganalisis praktik presentasi diri yang dilakukan oleh Idol Korea Selatan melalui kanal Youtube dan Instagram pribadi mereka dengan studi kasus pada salah seorang member EXO, Park Chanyeol. Sebagai publik figur yang gerak-geriknya pastinya akan selalu menjadi sorotan masyarakat, situasi ini dapat dimanfaatkan untuk bisa menunjukkan sisi tertentu dari diri mereka untuk menciptakan kesan positif dengan tujuan membangun kedekatan dan keterikatan dengan para penikmat kontennya. Studi ini dilakukan untuk menganalisis teknik-teknik apa saja yang digunakan oleh Park Chanyeol dalam mempresentasikan dirinya di Instagram dan Youtube dengan mengacu pada konsep taktik presentasi diri milik Jones & Pittman (1982) melalui studi literatur dan analisis konten sosial media sederhana. Hasil menunjukkan bahwa Ingratiation, self-promotion, dan exemplification adalah tiga taktik yang terlihat dalam konten-konten Instagram dan Youtube milik Chanyeol. Meskipun pada Instagram dan Youtube terdapat perbedaan bentuk penyampaian, namun pesan presentasi diri yang disampaikan tetap dapat menciptakan positive image dan affinity pada audiens.

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Digital media opens up new public spaces and provides opportunities for individuals to explore and produce their own content. This ability to customize and produce content on their own accord gives individuals the chances to be able to present themselves online and build a certain impression on the minds of the content viewers. Youtube and Instagram as a form of new media with the concept of media sharing are the means to make this happen. This study wants to see and analyze the self-presentation practices carried out by South Korean idols through their personal Youtube and Instagram channels with a case study on one of the EXO members, Park Chanyeol. As a public figure whose movements will undoubtedly always be in the public spotlight, this situation can be used to be able to show a certain side of themselves to create a positive impression with the aim of building bonds, affinity and relationships with audience. This study was conducted to analyze the techniques used by Park Chanyeol in presenting himself on Instagram and Youtube by using the concept of Jones & Pittman's (1982) self-presentation tactics through literature studies and social media content analysis. The results show that Ingratiation, self-promotion, and exemplification are three tactics seen in Chanyeol's Instagram and Youtube content. Even though there are differences in the way of transmitting messages on Instagram and Youtube, the self-presentation message that is conveyed can still create a positive image and affinity for the audience."

"Tesis ini membahas tentang motif yang mempengaruhi khalayak untuk berpartisipasi dalam internet meme yang beredar pada sosial media Path. Teori utama yang digunakan yaitu Uses and Gratifications terkait motif dan konsep Participatory Culture. Teori Uses and Gratifications dipilih karena merupakan teori yang seringkali digunakan untuk media atau konten baru dari sudut pandang khalayak serta konsep Participatory Culture ini muncul dan berkembang pada era digital saat ini Penelitian ini menggunakan paradigm positivistik dengan pendekatan kuantitatif bersifat eksplanatif dan metodologi yang digunakan melalui survey. Penelitian ini menyimpulkan bahwa motif Entertainment dan Self-expression mempengaruhi khalayak untuk ikut berpartisipasi dalam internet meme di media sosial path, sedangkan motif socializing and community building tidak memiliki pengaruh namun tetap berhubungan. Sementara satu lagi yaitu motive informativeness ditemukan tidak berpengaruh dan tidak berhubungan dengan partisipasi internet meme.

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This Thesis discusses about motives that influence audience to participate in internet meme social media Path. This study employ motives from Uses and Gratifications theory as a main theory, also concept about Participatory Culture. Uses and Gratifications theory have been selected because this theory been often to explain about new media and new kind of content from audience point of view also the concept of Participatory Culture have been emerge and thrive in this digital era. This research uses positivistic paradigm with quantitative explanatory approach and using survey as a research method. The conclusion for this research is shows that some motive Entertainment and Self-expression influence audience to participate in internet meme social media path. Meanwhile Socializing and Community Building motive doesn’t have a significant influence to internet meme participation but both of them still have a connection. The another one Informativeness motive doesn’t have any connection nor influence to internet meme participation."

"Tulisan ini membahas ruang publik sebagai tempat untuk arena berdebat dan menyampaikan gagasan bagi setiap orang. Namun, dalam konteks hari ini, ruang publik tidak lagi semata ruang dalam artian fisik, tetapi juga ruang di ranah virtual. Di ruang publik di media sosial, komunikasi face-to-face tidak lagi berlaku, termasuk jarak komunikasi seperti ruang publik dalam artian fisik. Sebagai ruang publik, media sosial seperti Facebook, Twitter, Path, dan Kompasiana bersifat bebas akses dan menjadi tempat bertemunya berbagai ekspresi, gagasan dan pendapat. Dalam tulisan ini dibahas lima kasus penggunaan ranah publik di media sosial, meliputi kasus Florence di Path, kasus penghinaan Jokowi di Facebook, kasus penghinaan Ahok di Twitter, kasus Prita dan RS Omi dan kasus Jilbab Hitam. Kasus tersebut menggambarkan bahwa meskipun prinsip kebebasan menyampaikan pendapat di ruang publik berlaku, pengguna bukan berarti dapat menyampaikan opini yang merugikan individu, kelompok atau institusi lain. Opini yang disampaikan tidak mengandung provokasi, baik berbentuk trolling ataupun flaming, sehingga pengguna tidak terjerat kasus hukum. Kasus penggunaan ruang publik dapat menciptakan sebuah gerakan sosial yang dijalankan para pengguna ruang publik. Sifat gerakan sosial tersebut bisa mendukung ataupun menjatuhkan subjek.

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This paper explains about public sphere as the place for debatting and giving the idea for everyone. But, in today’s context, public sphere is not only a sphere in physical way, but also virtual way. In social media, it is no longer effective for face to face communication, including distance as is found in public sphere. As public sphere media, social media like Facebook, Twitter, Path and Kompasiana have free access and become a place where any expressions, ideas and opinions meet.

In this paper, discussion is made regarding five cases related to the use of public sphere in social media including Florence case in Path, Jokowi humiliation on Facebook, Ahok humilation on Twitter, Prita and Omni Hospital case and also Jilbab Hitam case. The cases reveal that inspite of the principle of freedom of expression in public sphere, social media users are not meant to convey any opinion that may harm an individual, group or institution. Opinion delivered does not contain any provocations, either “trolling” or “flaming” so that the user will not be legally or lawfully caught. Cases of the use of public sphere may bring about a social movoment by public sphere users. The nature of this social movement may either support or bring down the subject."

"Penelitian ini membahas mengenai dinamika dramaturgi dalam penggunaan media sosial Path pada mahasiswa Universitas Indonesia. Media sosial merupakan bagian dari perkembangan teknologi yang tidak dapat dipisahkan dari kehidupan sehari-sehari pada masa ini. Salah satu perkembangan media sosial adalah munculnya media sosial Path. Saat ini, Path merupakan media sosial yang populer dan digunakan oleh berbagai kalangan, terutama kaum muda atau mahasiswa. Telah terjadi perubahan interaksi pada masyarakat di era media sosial. Perubahan interaksi langsung menjadi interaksi virtual yang dilakukan melalui media sosial turut menjadikan perubahan proses dramaturgi di era media sosial. Penelitian ini menggunakan metode kualitatif melalui wawancara mendalam informan, observasi di dunia nyata, observasi di media sosial Path, dan survei ringkas. Berdasarkan hasil survei, mahasiswa Universitas Indonesia secara umum merupakan tipe pengguna media sosial Path ?Socializers?. Penelitian ini juga menemukan bahwa terjadi proses dramatugi yaitu berubahnya batasan antara front stage dan backstage, yang secara spesifik disebut sebagai the forefront of the backstage, melalui interaksi virtual di media sosial Path.

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This research discusses the dynamics of dramaturgy in the usage of Path, a platform of social media, among students of Universitas Indonesia. Social media is a product of the technological advancement that nowadays cannot be separated from everyday life. The emergence of Path marks a phase of evolution of social media. Now, Path is one of the more popular social media, and it reaches all kinds of social groups, especially to those who are in young age or are in college. There has been a change in interaction among people in this era of social medias. The change from direct interactions through social media has also brought a change in the process of dramaturgy. This research used qualitative methods with in-depth interviews; observations on real world and virtual world of social media Path; and quick survey. According to the survey, the students of Universitas Indonesia in general are ?Socializers? type of Path user. This research also found that there is a process of dramaturgy, that is a shift of borders between the front stage and the backstage, specifically called as the forefront of the backstage, following the virtual interaction on Path."