Kata kunci: Pembangunan Sosial; Kesejahteraan Sosial; Ekonomi Kreatif; Jamu
This article discusses social development by the community carried out by the Paguyuban Jamu Gendong Lestari in Kuningan Barat Village, Mampang Prapatan Subdistrict, South Jakarta through the creative economy sector, namely jamu gendong business as a culinary sub-sector based on culture and local wisdom. This study uses a qualitative approach with descriptive types. The results show that the Jamu Gendong Lestari Association as a community that runs a business in the creative economy, namely jamu as an Indonesian cultural heritage has succeeded in carrying out the social development process based on seven characteristics of social development. The social development strategy that is carried out is a social development strategy by the community through which the members of the Paguyuban Jamu Gendong Lestari are members who work together harmoniously to meet their needs, solve their problems and try to create opportunities to improve life through the management of jamu businesses.
Keywords : social development; social welfare; creative economy; jamu
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