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"Penelitian ini mengeksplorasi representasi anak perempuan pertama dalam film Umimachi Diary (2015) karya Hirokazu Koreeda serta pemaknaan representasi tersebut. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan feminisme bersamaan dengan teori representasi (1997) milik Stuart Hall dan teori kode-kode televisi milik John Fiske (1987). Melalui analisis visual dan naratif, penelitian ini mengkaji bagaimana anak perempuan pertama yang difokuskan pada karakter Sachi Kōda digambarkan dalam film Umimachi Diary. Dalam hasil penelitian ini tidak hanya ditemukan representasi anak perempuan pertama sebagai sosok dengan jiwa kepemimpinan yang besar, dapat diandalkan, lebih mementingkan orang lain, serta kuat, namun juga perempuan modern yang menganut nilai-nilai feminisme liberal yang ditunjukkan oleh Sachi Kōda. Nilai-nilai tersebut datang dari peran dan ekspektasi yang dibebankan kepada Sachi sebagai anak pertama.

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This research explores the representation of the eldest daughter in Hirokazu Koreeda's Umimachi Diary (2015) and the interpretation of the narrative. The approach used in this research is a feminist approach along with Stuart Hall's (1997) theory of representation and John Fiske's (1987) theory of television codes. Through visual and narrative analysis, this research examines how the eldest daughter, focused on the character of Sachi Kōda, is portrayed in Umimachi Diary. The results of this study found not only the representation of the eldest daughter as a figure with a great leadership skills, reliable, considerate of others, and strong, but also a model of a contemporary woman who embraces the values of liberal feminism. These values come from the roles and expectations imposed on Sachi as the eldest daughter."

"Skripsi ini mengeksplorasi pengaruh femvertising pada sikap konsumen Indonesia, dengan fokus pada hubungan antara pesan-pesan femvertising dan persepsi terhadap perusahaan. Femvertising menantang peran gender tradisional dengan memberdayakan perempuan melalui kampanye iklan. Dampaknya pada sikap konsumen Indonesia masih kurang diteliti. Penelitian ini mengisi kesenjangan tersebut dengan menyelidiki efek femvertising pada sikap konsumen. Temuan menunjukkan pengaruh positif pada sikap terhadap perusahaan, mencerminkan respon positif konsumen Indonesia. Namun, dukungan terhadap hak-hak perempuan dan identifikasi diri sebagai feminis memengaruhi sikap terhadap femvertising secara negatif. Memahami nuansa sikap konsumen Indonesia penting bagi pengiklan untuk menyusun strategi dan membentuk persepsi merek yang positif di antara konsumen Indonesia.

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This thesis explores femvertising's influence on Indonesian consumer attitudes, focusing on the relationship between femvertising messages and perceptions of the company. Femvertising challenges traditional gender roles by empowering women in ad campaigns. Its impact on Indonesian consumer attitudes remains understudied. The study fills this gap by investigating femvertising's effects on consumer attitudes. Findings reveal positive influence on attitudes toward the company, resonating with Indonesian consumers. However, support for women's rights and feminist self-identification negatively affects femvertising attitudes. Understanding nuances in Indonesian consumer attitudes is vital for advertisers to tailor strategies, fostering positive brand perception among Indonesian consumers."

"Sebagai salah satu rujukan penting untuk memahami pikiran sesama perempuan, majalah perempuan merupakan sarana potensial untuk memberdayakan perempuan. Tesis ini meneliti gagasan pemberdayaan perempuan dalam editorial rubrik Glamour News Majalah Glamour USA yang dimaksudkan Redaksi Glamour sebagai sarana untuk menyatakan keberpihakan Glamour terhadap isyu-isyu perempuan. Penelitian ini bertujuan menunjukkan bagaimana gagasan pemberdayaan perempuan direpresentasikan dalam editorial Glamour sepanjang tahun 2007 serta bagaimana editorial Glamour berperan sebagai diskursus tentang pemberdayaan perempuan. Penelltian bersifat kualitatif dan menggunakan metode analisis framing. Hasil analisis memperlihatkan, Glamour memaknai pemberdayaan perempuan Amerika Serikat sebagai hak penuh untuk mengendalikan tubuhnya sendiri; rasa percaya diri dalam bekerja; kemampuan mengatasi diskriminasi di tempat kerja; kemampuan untuk memenuhi kriteria perempuan ideal versi Glamour; pengetalman menyeluruh tentang masalah kesehatan perempuan; kemampuan mclakukan tindakan kongkret untuk menolong sesama perempuan pada khususnya dan terhadap dunia pada umunmya. Hubungan antara Glamour dengan pembacanya merupakan hubungan hegemonik. Hal itu lercermin dari earn Glamour dengan memosisikan diri sebagai penentu makna sebagai pengetahuan yang harus diikuti oleh pembacanya. Secara umum, editorial Glamour mencerminkan nilai-nilai budaya Amerika seperti sikap pragmatis, orientasi pada keunggulan, dan sense of mission untuk "menyelamatkan dunia", termasuk sifat paradoks budaya Amerika dengan rnemperHhatkan inkonsistensi dalam memaknai pemberdayaan perempuan Amerika Serikat.

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As one of the important references for women to better understand each other, women's magazines are a potential means to empower women. This thesis analyzes the idea of women's empowerment in the editorials of Glamour News in Glamour magazine USA that are intended by the Glamour editorial team as a means to affirm Glamours taking sides in female issues. This research aims to show how the idea of women's empowerment is represented in Glamour editorials throughout 2007 and how the Glamour editorials played a role as a place of discourse on the empowerment of women. This thesis is qualitative in character and uses the framing analysis method.

The results of this analysis show that Glamour gives meaning to women's empowerment in the United States of America: to own the full right to control one's own body; self-confidence in carrying out a profession; the ability to formulate what being a woman is; the ability to overcome discrimination in the work place; the ability to fulfill the criteria of Glamour's version of the ideal woman; broad knowledge of female health problems; and the ability to take tangible action to express empathy toward other women specifically and the world in general The relationship between Glamour and its readers is a hegemonic relationship. This is reflected in the manner Glamour positions itself as the determiner of knowledge that should be followed by its readers. In general, Glamour editorials reflect the cultural values of America, such as pragmatism, orientation to win. and a sense of mission "to save the world” including the paradoxical character of American culture in its inconsistent way of giving meaning to American womens empowerment."

"Tesis ini membahas mengenai proses pemberdayaan perempuan melalui kredit mikro sistem Grameen Bank yang dilaksanakan oleh KMUM Cabang Jatiragas Karawang, Jawa Barat. Tujuannya adalah untuk menggambarkan proses pemberdayaan perempuan melalui kredit mikro sistem Grameen Bank dan faktorfaktor yang mendukung dan menghambat proses pemberdayaan perempuan tersebut. Lokasi penelitian ini dilakukan di 3 desa, yaitu Desa Barugbug, Situdam dan Jatiwangi yang berada dalam lingkup Kecamatan Jatisari Karawang. Tiga desa ini dipilih karena dapat mewakili karakter anggota KMUM Jatiragas. Teknik pemilihan informan dilakukan dengan cara purposive sampling berdasarkan kriteria-kriteria tertentu. Studi literatur, wawancara mendalam dan pengambilan foto-foto untuk memperkaya data yang diperoleh melalui wawancara dalam pengumpulan data. Hasil penelitian ini menggambarkan perempuan anggota KMUM Cabang Jatiragas, Karawang dikatakan berdaya jika: (1) usaha yang dijalankan mengalami kemajuan, (2) berkembangnya jenis usaha menjadi beragam, (3) bertambahnya aset yang dimiliki, (4) semakin meningkatnya kesejahteraan komunitas yang tergabung sebagai anggota KMUM Cabang Jatiragas Karawang.

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This thesis discussed on the process of women empowerment through micro credit using Grameen Banks System, which is managed by Koperasi Mitra Usaha Mandiri (KMUM) Branch of Jatiragas Karawang, West Java. It was aimed to describe women empowerment process through micro credit using Grameen Bank System and to the factors that support and blockage in the process of women empowerment. Purposive sampling was used in selecting informants based on certain criteria. Data collection used literature study, in depth interview and taken some pictures to enrich data. This research was conducted in 3 villages because the characters of members were various which were represented all members. They were involved as informants purposively because they knew and felt the benefit of becoming KMUM members. The result described that women empowerment were seen as the effect of joining in micro credit with Grameen Bank System were: (1) the business they run was succeed, (2) business commodities were various and expand to others, (3) the assets were increased, and (4) the community who joining in KMUM Cabang Jatiragas Karawang can increase their family welfare, especially in economy?s life. "

"ABSTRACTEven after the rise of Indonesian feminist film directors by the likes of Nia Dinata, Mira Lesmana, Mouly Surya, Nan T Achnas and Lola Amaria, the Indonesian moviegoers still flocked into badly written teenage romance dramas. This paper interrogates the way romance and femininities have been shaped within the cinematic representation in London Love Story 2, Promise and Dear Nathan. It is concluded that the Indonesian romance teenage dramas are entrenched with masculine power and dominance spectacles in which the feminine heroines have been treated as passive objects of desire whose agency and subjectivities are being stripped away. Using feminist literature on post feminist romance cinema, the heroines in these films have mostly been constructed as independent, smart and seemingly agentive at first, but nevertheless pursued romantic, traditional, heterosexual relationships saturated with masculine control and dominance. This paper shows that post feminist popular culture has transpired globally and morphed into transnational post feminism that influenced the production and consumption of such text in Indonesia."

"ABSTRACTThis paper focuses on the experience of women across generation living and interpreting love as part of their lives. Their experiences in living an interpreting love will be seen in two points, their romantic relationship and marriage or family institution. Based on the data of six subjects of research with different backgrounds like age, marital status and sexual orientation, showed that they have different perspective on love and marriage or family institution compare to mainstream society. They assume and believe love or romantic relationship has close relation with patriarchal cultural values, like mens domination, subordination and ownership if we agreed with mainstream societys thought on love. They also believe that marriage is an institution where patriarchys cultural values is produced there and will disadvantage women if the marriage is not built on equal and just relation. These six subjects of research agree with grand feminism narrative that love supposed to be not always related with ownership, mens domination and must be liberating women as an independence and autonomous person."