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Kondisi alam yang kian memburuk telah meningkatkan perhatian masyarakat terhadap lingkungan. Salah satu bidang yang sangat berperan besar terhadap kondisi lingkungan saat ini adalah industri makanan dan minuman. Sampah yang dihasilkan dari proses produksi dan kemasan produk makanan dan minuman menjadi salah satu permasalahan yang cukup kompleks di Indonesia. Oleh karena itu, penelitian ini dilakukan untuk menganalisis faktor-faktor yang memengaruhi green purchase behaviour generasi Z dalam pemilihan produk makanan dan minuman di Indonesia agar dapat menentukan cara untuk memperbaiki dan menjaga lingkungan. Penelitian ini merupakan penelitian kuantitatif yang mengumpulkan data menggunakan kuesioner. Data yang terkumpul dari 414 responden kemudian akan diolah menggunakan metode SEM PLS dengan perangkat lunak SmartPLS3. Hasil dari penelitian ini adalah green purchase intention memiliki pengaruh terhadap green purchase behaviour konsumen muslim generasi Z di Indonesia. Kemudian, variabel lain seperti Islamic religiosity, attitude towards green product, environmental wellbeing, dan environmental corporate social responsibility initiative juga berpengaruh terhadap green purchase behaviour baik secara langsung maupun tidak langsung. Selain itu, penelitian ini menemukan jika green skepticism memperlemah hubungan antara Islamic religiosity dan green purchase intention. Saran bagi penelitian selanjutnya, sebaiknya melakukan penelitian yang bersifat longitudinal apabila ingin melihat hasil dari intensi konsumen terhadap pembelian aktualnya agar hasilnya lebih komprehensif.

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The deteriorating condition of nature has increased people's attention to the environment. One field that plays a major role in the current environmental conditions is the food and beverage industry. Waste generated from the production process and packaging of food and beverage products is one of the most complex problems in Indonesia. Therefore, this study was conducted to analyze the faktors that influence the green purchasing behavior of generation Z in the selection of food and beverage products in Indonesia in order to determine ways to improve and protect the environment. This research is a quantitative study that collects data using a questionnaire. The data collected from 414 respondents will then be processed using the SEM PLS method with SmartPLS3 software. The results of this study are green purchase intention has an influence on the green purchase behavior of generation Z Muslim consumers in Indonesia. Then, other variabels such as Islamic religiosity, attitude towards green products, environmental wellbeing, and environmental corporate social responsibility initiatives also affect green purchase behavior both directly and indirectly. In addition, this study found that green skepticism weakens the relationship between Islamic religiosity and green purchase intention. Suggestions for future research, should conduct longitudinal research if you want to see the results of consumer intentions on actual purchases so that the results are more comprehensive.

 

 

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"Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi consumers’ repurchase intention terhadap green product (personal care) pada Generasi Z di Indonesia. Sampel yang digunakan dalam penelitian ini ialah pria dan wanita dengan rentang usia 18-27 tahun, berdomisili di Indonesia, dan pernah menggunakan green personal care dalam 6 (enam) bulan terakhir. Terdapat 339 responden terkumpul dengan menggunakan metode purposive sampling. Dalam penelitian ini, peneliti ingin mengetahui faktor apa saja yang mempengaruhi personal norm dan consumers’ repurchase intention serta peran personal norm sebagai mediator. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan software SmartPLS 3.0. Hasil dari penelitian ini menemukan bahwa ascription of responsibility, efficacy, social norm, dan ECSR initiatives memiliki efek positif secara langsung terhadap personal norm serta efek positif secara tidak langsung terhadap repurchase intention melalui personal norm sebagai mediator. Serta, ascription of responsibility, efficacy, ECSR initiatives, dan personal norm memiliki efek positif secara langsung terhadap repurchase intention.

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This study aims to analyze the factors influencing consumers' repurchase intention towards green products (personal care) among Generation Z in Indonesia. The samples used in this study were men and women with an age range of 18-27 years, domiciled in Indonesia, and had used green personal care products within the last six months. A total of 339 respondents were collected using purposive sampling methods. In this study, the research aims to identify the factors affecting personal norm and consumers' repurchase intention, as well as the role of personal norm as a mediator. The quantitative study conducted using the Partial Least Square – Structural Equation Modeling (PLS-SEM) method using SmartPLS 3.0 software. The results of this study found that ascription of responsibility, efficacy, social norm, and ECSR initiatives have a direct positive effect on personal norm and an indirect positive effect on repurchase intention through personal norm as a mediator. Additionally, ascription of responsibility, efficacy, ECSR initiatives, and personal norm have a direct positive effect on repurchase intention. "

"Penelitian ini bermaksud untuk menganalisis faktor-faktor yang mempengaruhi niat Generasi Z untuk membeli produk palsu, khususnya barang mode palsu. Penelitian ini menggunakan tiga variabel etika, seperti religiosity, ethical concern, dan attitude towards lawfulness di mana dari variabel-variabel tersebut, ada pengujian statistik apakah variabel-variabel tersebut memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Penelitian ini juga membuktikan mediating role of attitude antara religiosity, ethical concern, attitude towards lawfulness dan behavioural purchase intention towards counterfeit fashion items. Sampel penelitian ini adalah mereka yang berusia 18 hingga 25 tahun dan pernah atau sering membeli barang-barang fashion palsu. Analisis data menggunakan Partial Least Square (PLS). Hasil dari analisis data menyimpulkan bahwa religiosity, ethical concern, dan attitude towards lawfulness memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Attitude towards buying counterfeit fashion items juga terbukti memiliki pengaruh yang signifikan terhadap behavioural purchase intention towards counterfeit fashion items. Untuk mediating role of attitude, variable tersebut terbukti mampu memediasi religiosity, ethical concern, dan attitude towards lawfulness dengan behavioural intention to purchase counterfeit fashion items.

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This research intends to analyze factors affecting Generation Z' intention to purchase counterfeit products, specifically counterfeit fashion items. This research utilizes three ethical variables, such as religiosity, ethical concern, and attitude towards lawfulness, in which from those variables, there is statistical testing whether those variables have significant influence for the attitude towards buying counterfeit fashion items. This research also proved the mediating role of attitude between religiosity, ethical concern, attitude towards lawfulness and the behavioural purchase intention towards counterfeit fashion items. The samples of this research are those who are 18 to 25 years old and ever or often purchase counterfeit fashion items. The data analysis uses Partial Least Square (PLS). The result from data analysis concluded that religiosity, ethical concern, and attitude towards lawfulness have significant influence to the attitude towards buying counterfeit fashion items. Consumer's attitude towards the purchase of counterfeit fashion items are also proved to have significant influence to the consumer's behavioural purchase intention towards counterfeit fashion items. For mediating role of attitude, it is proven that it is able to mediates religiosity, ethical concern, and attitude towards lawfulness with behavioural purchase intention towards counterfeit fashion items."

"Seiring meningkatnya berbagai permasalahan lingkungan, kesadaran manusia terhadap isu lingkungan semakin meningkat, dan tren untuk menggunakan produk ramah lingkungan juga semakin tinggi. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi perilaku pembelian tumbler sebagai produk ramah lingkungan di kalangan generasi Z dan milenial muslim di daerah perkotaan, serta peran variabel moderasi nilai religiusitas dalam hubungan tersebut. Teori yang digunakan dalam penelitian ini adalah Theory of Reasoned Action. Penelitian ini melibatkan variabel Green Brand Knowledge, Environmental Concern, Environmental Knowledge, Green Perceived Value, Attitude toward Purchase of Green Products, Subjective Norms, Green Purchase Intention, Green Purchase Behaviour Intrapersonal Religious Values, dan Interpersonal Religious Values. Data primer dikumpulkan melalui survei dengan mengajukan kuesioner kepada 416 responden di wilayah perkotaan. Analisis data menggunakan metode Structural Equation Modeling (SEM) PLS menggunakan SmartPLS 4.0 untuk menguji hipotesis-hipotesis yang diajukan. Hasil penelitian menunjukkan bahwa Attitude toward Purchase of Green Products dipengaruhi secara positif dan signifikan oleh Green Brand Knowledge, Environmental Concern, dan Green Perceived Value. Environmental Knowledge tidak berpengaruh signifikan terhadap Attitude toward Purchase of Green Products. Attitude toward Purchase of Green Products dan Subjective Norms berpengaruh positif dan signifikan terhadap Green Purchase Intention, Green Purchase Intention berpengaruh positif dan signifikan terhadap Green Purchase Behavior. Intrapersonal Religious Values dapat memperkuat secara signifikan pengaruh positif dari Subjective Norms terhadap Green Purchase Intention, namun nilai religiusitas lainnya tidak memperkuat hubungan Attitude toward Purchase of Green Products ataupun Subjective Norms terhadap Green Purchase Intention. Temuan dari penelitian ini dapat digunakan oleh produsen produk tumbler maupun pemangku kepentingan lainnya sebagai strategi pemasaran maupun kampanye pro-lingkungan.

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Environmental concerns are increasing along with the rising trend of using green products as environmental issues continue to worsen. The purpose of this study is to examine the factors influencing urban Generation Z and Millennial Muslims' purchasing decisions for tumbler as a green products. Furthermore, it explores at how religious values influence these relationships in a moderating way. The Theory of Reasoned Action forms the theoretical basis for this study.  Several variables are included in the study: Green Brand Knowledge, Environmental Concern, Environmental Knowledge, Green Perceived Value, Attitude toward Purchase Green Products, Subjective Norms, Green Purchase Intention, Green Purchase Behaviour, Interpersonal Religious Values, and Intrapersonal Religious Values. Surveys were conducted to gather primary data, with questionnaires distributed to 416 respondents in urban areas. To evaluate the proposed hypotheses, data was analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Attitude toward Purchase Green Products is positively and significantly influenced by Green Brand Knowledge, Environmental Concern, and Green Perceived Value, according to research findings. Meanwhile, Attitude toward Purchase Green Products is not significantly influenced by Environmental Knowledge. Both Attitude toward Purchase Green Products and Subjective Norms had positive and significant effects on Green Purchase Intention. Green Purchase Intention had a positive and significant effect on Green Purchase Behaviour. The Intrapersonal Religious Values can significantly strengthen the positive influence of Subjective Norms on Green Purchase Intention, but other religious values neither reinforce the attitude’s relationship nor Subjective Norms on Green Purchase Intention. The findings of this research can be utilized by tumbler product manufacturers and other stakeholders as part of marketing strategies and green campaigns."

"Teknologi yang terus berkembang pesat mendorong masyarakat untuk terus menggunakan media sosial dan terpapar oleh iklan-iklan yang disebarkan secara digital didukung dengan anyak brand yang menggunakan influencer sebagai sarana untuk mempromosikan produk atau jasa mereka di media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh kredibilitas influencer terhadap niat beli di kalangan pengguna aktif TikTok dalam kategori Generasi Z di Indonesia. Generasi Z, yang dikenal sebagai digital natives, menunjukkan ketergantungan yang tinggi terhadap media sosial dalam pengambilan keputusan pembelian. Penelitian ini menggunakan metode kuantitatif dengan menyebar kuesioner kepada responden dengan kriteria Generasi Z yang merupakan pengguna aktif TikTok yang pernah melihat influencer yang melakukan promosi terhadap produk di TikTok dengan purposive sampling dan metode PLS-SEM (Partial Least Square – Structural Equation Modelling). Hasil penelitian menunjukkan adanya pengaruh reliability dan expertise terhadap kreidibilitas influencer yang di mana kredibilitas influencer juga berpengaruh terhadap trust konsumen. Selain itu, trust pada konsumen juga pada akhirnya berpengaruh kepada niat pembelian konsumen dari produk yang dipromosikan. Penelitian ini diharapkan dapat kontribusi pada literatur mengenai pemasaran digital dan perilaku konsumen, serta memberikan wawasan bagi brand dalam mengoptimalkan penggunaan influencer di media sosial.

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Rapidly evolving technology encourages people to continue to use social media and be exposed to digitally disseminated advertisements supported by brands that use influencers as a means to promote their products or services on social media. This study aims to analyze the influence of influencer credibility on purchase intention among active TikTok users in the Generation Z category in Indonesia. Generation Z, known as digital natives, shows a high reliance on social media in making purchasing decisions. This study uses quantitative methods by distributing questionnaires to respondents with Generation Z criteria who are active TikTok users who have seen influencers who promote products on TikTok with purposive sampling and PLS-SEM (Partial Least Square - Structural Equation Modeling) method. The results showed the influence of reliability and expertise on influencer credibility, where influencer credibility also affects consumer trust. In addition, trust in consumers also ultimately affects consumer purchase intentions of the promoted products. This research is expected to contribute to the literature on digital marketing and consumer behavior, as well as provide insight for brands in optimizing the use of influencers on social media."

"The purpose-driven strategy telah menjadi salah satu keunggulan kompetitif yang digunakan oleh bisnis untuk menarik pasar. Meningkatnya minat terhadap produk yang berkelanjutan dan ramah lingkungan terlihat dalam perilaku konsumen, menunjukkan kesadaran mereka yang semakin meningkat terhadap fenomena terkini. Studi saat ini meneliti pengaruh green marketing awareness, perceived innovation, dan perceived price terhadap niat beli pelanggan dengan mempertimbangkan perceived value dari produk sebagai mediator di industri peralatan rumah tangga. Hipotesis yang diajukan diuji dengan menggunakan pendekatan structural equation modeling (PLS-SEM) terhadap total 282 responden yang dikumpulkan menggunakan teknik purposive sampling dan convenience sampling. Temuan menunjukkan bahwa green marketing awareness dan perceived innovation memiliki hubungan positif dengan niat beli konsumen melalui nilai yang dirasakan. Namun, hasilnya juga menyiratkan bahwa persepsi konsumen tentang harga produk peralatan rumah tangga hijau tidak memiliki hubungan dengan niat beli konsumen. Studi ini menawarkan wawasan praktis bisnis dalam mengembangkan strategi pemasaran hijau sebagai langkah strategis.

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The purpose-driven strategy has become one of the competitive advantages employed by businesses to attract the market. The increasing interest in sustainability and eco-friendly products is perceptible in the behavior of consumers, indicating their growing awareness of recent phenomena. The current study examined the effect of green marketing awareness, perceived innovation, and perceived price towards customer's purchase intention by considering consumers' perceived value of a product as the mediator in the home appliances industry. The proposed hypothesis was tested using the structural equation modelling (PLS-SEM) approach on a total of 282 respondents who were collected using both purposive and convenience sampling techniques. The findings indicated that the green marketing awareness and perceived innovation have a positive relationship with consumers purchase intention through perceived value. However, the result also implies that consumer's perception of green home appliances products' pricing has no relation to consumers purchase intention. This study offers businesses practical insights in developing a green marketing strategy as a strategic move."

"ABSTRAKSaat ini, Generasi Z adalah generasi dengan kepribadian dan karakteristik paling kompleks dan kritis sepanjang masa. Perbedaan karakter dari generasi terdahulunya sangat mempengaruhi perilaku pembelian dari Generasi Z. Di tahun 2020 mendatang, diperkirakan bahwa anggota dari Generasi Z akan menjadi kelompok konsumen terbesar di dunia, melebihi berbagai kelompok generasi sebelumnya. Oleh karena itu, kekuatan dan daya beli dari generasi ini tidak dapat disepelekan. Walau kini anggotanya berusia maksimal 22 tahun, pengaruh mereka di lingkungan sosial dan keluarga terbilang signifikan. Kekuatan dari Generasi Z diperkuat dari mudahnya akses informasi dan fasihnya mereka untuk berkomunikasi di dalam dunia teknologi dan digital. Sebagai generasi pertama yang lahir sebagai digital natives, mereka hidup tidak hanya di dunia nyata melainkan juga di dunia digital. Berdasarkan kebutuhan dan perilaku yang berbeda, brand perlu mempertimbangkan ulang taktik dan strategi pendekatan kepada target baru ini. Tentunya, strategi pemasaran digital adalah pendekatan yang perlu ditekankan. Melihat potensi pembelian yang besar dari generasi ini, brand yang visioner akan mulai membidik Generasi Z sebagai target utama mereka, dengan pendekatan bauran pemasaran yang sesuai dengan karakteristiknya.

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ABSTRACTNowadays, Generation Z is the most complex and critical generation from all times. These character and behavior differences from its preceding generations affected their buying decision process. I tis estimated that by 2020, Generation Zs will come to be the largest group of consumers globally. Judging by the statement given, this younger genereration should not be looked down by brand marketer. With the oldest member barely even 22 years old, their influence both in social and family environment can be considered as significant. Their favorable state of life is also supported by information accessibility and their fluency in the digital technology. They are the first ever digital natives born generation, hence familiar living both in reality and varied social networks. Their specific behavior and characteristics require brands to reconsider their current approach and strategy to engage with this new audience. Digital marketing is a one definite strategy to be focused on while targeting to Generation Z. Seeing the potential of thie generation, a visionary brand will start targeting this generation as their main audience, with a tailored marketing mix approach to meet their expectations."

"Tujuan dari penelitian ini adalah untuk memberikan pemahaman yang jelas tentang bagaimana elemen pemasaran hijau mempengaruhi perilaku pembelian pelanggan. Untuk mendukung penelitian ini, akan digunakan metode penelitian survei untuk mengumpulkan data pada kuesioner yang diadaptasi dari penelitian sebelumnya. Kuesioner disebarkan secara online melalui berbagai platform sosial seperti grup WhatsApp dan Instagram. Sebanyak 195 responden yang telah terpapar unsur green marketing dan merupakan pembeli produk ramah lingkungan dikumpulkan dengan menggunakan metode purposive sampling. Data yang dikumpulkan telah dianalisis dengan SmartPLS untuk menilai model pengukuran untuk reliabilitas dan validitas dan model struktural untuk pengujian hipotesis dan konfirmasi. Hasil penelitian dapat menunjukkan bahwa ada hubungan positif dan signifikan antara pemasaran hijau, dan perilaku pembelian pelanggan. Mengingat bahwa, perilaku pembelian pelanggan sangat dipengaruhi oleh pengetahuan lingkungan & konsumsi hijau dan pemasaran hijau perusahaan.

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The purpose of this study is to provide a clear understanding of how green marketing elements influence customers’ buying behavior. To support this study, a survey research method will be utilized to collect data on a questionnaire adapted from previous research. The questionnaire is distributed online through various social platforms such as WhatsApp groups and Instagram. A total of 195 respondents that have been exposed to green marketing elements and are green products buyer were collected using purposive sampling method. The data collected have been analyzed with SmartPLS to assess the measurement model for reliability and validity and structural model for hypothesis testing and confirmation. The results may show that there is a positive and significant relation between green marketing, and customer buying behavior. Given that, the customer buying behavior is highly influenced by the environmental knowledge & green consumption, and the company's green marketing."

"Meningkatnya permasalahan lingkungan seperti pemanasan global, limbah, dan polusi memaksa individu untuk memperhatikan lingkungan. Adanya efek negatif dari kerusakan lingkungan ini mengharuskan konsumen untuk menggunakan green product. Untuk dapat memahami lebih baik mengenai perilaku pembelian konsumen pada green product, penelitian ini menggunakan theory of planned behavior (TPB) dan meneliti lebih lanjut mengenai faktor-faktor lain yang dapat mempengaruhi perilaku pembelian konsumen. Oleh karena itu, peneliti mencoba untuk meneliti pengaruh dari social media marketing, crisis awareness, product knowledge, attribution of responsibility, subjective norm, perceived behavioral control, dan attitude terhadap perilaku pembelian green product. Pengumpulan data dilakukan menggunakan kuesioner online dengan jumlah sebesar 393 responden di Indonesia dan data dianalisis menggunakan metode structural equation modeling (SEM) dengan software SmartPLS 4. Hasil penelitian menyatakan bahwa sikap positif terhadap green product, norma subjektif, dan kontrol perilaku yang dirasakan memiliki pengaruh positif terhadap niat pembelian green product. Di sisi lain, crisis awareness memiliki pengaruh negatif pada sikap dan niat pembelian green product. Pengetahuan konsumen tentang green product secara positif mempengaruhi sikap dan niat pembelian mereka. Social Media Marketing memiliki pengaruh positif pada Product Knowledge, crisis awareness, dan norma subjektif. Selain itu, niat pembelian green product berdampak positif pada perilaku pembelian konsumen. Selanjutnya, Attribution of Responsibility dapat memperkuat hubungan antara niat pembelian dan perilaku pembelian green product konsumen. Temuan-temuan ini memiliki implikasi penting bagi strategi keberlanjutan perusahaan dalam mempromosikan perilaku pembelian hijau konsumen. Penelitian ini memberikan manfaat bagi marketer di sektor industri green product untuk membuat strategi pemasaran yang lebih efektif agar memiliki keunggulan kompetitif dan dapat bersaing dengan kompetitor.

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The increasing environmental issues such as global warming, waste, and pollution have compelled individuals to pay attention to the environment. The negative effects of environmental degradation have necessitated consumers to embrace green products. In order to gain a better understanding of consumer purchasing behavior towards green products, this research employs the Theory of Planned Behavior (TPB) and investigates additional factors that can influence consumer behavior. Thus, the study examines the impact of social media marketing, crisis awareness, product knowledge, attribution of responsibility, subjective norm, perceived behavioral control, and attitude towards green purchasing behavior. Data collection was conducted through an online questionnaire with 393 respondents in Indonesia, and the data were analyzed using structural equation modeling (SEM) with SmartPLS 4 software. The findings of the study indicate that a positive attitude towards green products, subjective norms, and perceived behavioral control have a positive influence on the intention to purchase green products. On the other hand, crisis awareness has a negative impact on attitudes and intentions to purchase green products. Consumer knowledge about green products positively affects their attitudes and purchase intentions. Social media marketing has a positive influence on product knowledge, crisis awareness, and subjective norms. Furthermore, purchase intention for green products positively influences consumer purchasing behavior. Additionally, the attribution of responsibility strengthens the relationship between purchase intentions and green purchasing behavior. These findings have significant implications for sustainability strategies of companies in promoting green consumer behavior. This research provides valuable insights for marketers in the green product industry to develop more effective marketing strategies that create a competitive advantage and enable them to compete with competitors."

"Dewasa ini pertumbuhan bisnis dan ekonomi sudah semakin maju. Begitu pula dengan Indonesia, khususnya di wilayah Jabodetabek yang terdiri Ibukota Jakarta dan kota-kota disekitarnya dengan populasi usia produktif yang cukup tinggi. Namun, selain dari pertumbuhan bisnis dan ekonomi, peningkatan jumlah limbah pun semakin meningkat. Salah satunya jumlah limbah pada industri tekstil Indonesia. Oleh karena itu, penting bagi perusahaan untuk mengadopsi konsep “creating shared value” dengan mengadopsi konsep ekonomi sirkular. Penelitian ini bertujuan untuk mencari tahu pengaruh antara motivasi internal konsumen terhadap minat pembelian ulang yang dimediasi oleh faktor sikap konsumen terhadap produk tekstil daur ulang pada masyarakat generasi Z yang berdomisili di Jabodetabek. Penelitian ini menggunakan metode kuantitatif SEM (Structural Equation Modelling) dengan perangkat lunak SmartPLS versi 3 dengan survei kuesioner daring atas 220 orang responden. Hasil penelitian ini mengindikasikan bahwa semakin tinggi motivasi internal konsumen terhadap produk tekstil hasil daur ulang, semakin tinggi pula sikap positif yang diberikan konsumen akan produk tersebut sehingga meningkatkan minat konsumen untuk melakukan pembelian berulang dari produk tekstil hasil daur ulang (upcycle & creative reuse).

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Nowadays, business and economic growth are becoming more advanced. Similarly in Indonesia, particularly in the Jabodetabek region, which includes the capital Jakarta and adjacent areas and has a relatively large population of productive age. Apart from commercial and economic expansion, there is also an increase in waste products. Some of them include the amount of trash generated by Indonesia's textile sector. As a result, it is critical for businesses to adopt the circular economy notion of "creating shared value". This study seeks to determine the impact of customers' internal motivations on repurchase intention, as mediated by consumer views about recycled textile items among Jabodetabek's Generation Z residents. This study used the quantitative SEM (Structural Equation Modeling) approach using SmartPLS version 3 software and an online questionnaire survey of 220 participants. The findings of this study show that the higher the consumer's internal motivation for recycled textile products, the higher the consumer's positive attitude toward the product, increasing consumer interest in making repeat purchases of recycled textile products (upcycle & creative reuse)."