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"Imbas konflik antara Palestina dan Israel pada 7 Oktober 2023 menyebabkan perseteruan yang berlanjut hingga hari ini dan menimbulkan dampak kerugian materi dan korban jiwa yang membangkitkan simpatisan negara lain, termasuk Indonesia. Imbauan boikot MUI disambut baik oleh para pelaku usaha dengan kampanye sosial atau cause-related marketing campaign yang mengangkat isu Palestine Humanity dalam penjualan produknya. Penelitian ini bertujuan untuk melihat dampak identifikasi penyebab, ukuran donasi, dorongan emosional, dan norma subjektif terhadap sikap konsumen atas kampanye CrM Palestine Humanity dan bagaimana sikap ini mempengaruhi niat pembelian. Menimbang jumlah muslim di Indonesia, penelitian ini menyertakan faktor religiusitas Islam yang diduga berpengaruh terhadap pembentukan sikap dan brand attitude. Penelitian ini menggunakan metode PLS-SEM untuk mengolah data dari 515 responden dan menghasilkan temuan bahwa faktor identifikasi penyebab, ukuran donasi, dan dorongan emosional memiliki pengaruh terhadap niat pembelian, secara langsung maupun tidak langsung melalui sikap konsumen terhadap Palestine Humanity CrM. Akan tetapi, pengaruh tingkat religiusitas Islam belum terbukti mampu memperkuat atau memperlemah hubungan sikap konsumen atas kampanye CrM Palestine Humanity terhadap niat pembelian dan brand attitude. Melalui temuan ini, manajemen bisnis skincare dapat mempertimbangkan faktor-faktor yang mempengaruhi niat pembelian produk skincare melalui strategi CrM untuk menghasilkan peningkatan penjualan serta sikap yang positif terhadap merek.

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The impact of the conflict between Palestine and Israel on October 7, 2023, caused a feud that continues to this day and caused material losses and casualties that aroused sympathizers from other countries, including Indonesia. MUI's boycott appeal was welcomed by business actors with social campaigns or cause-related marketing campaigns that raised the issue of Palestine Humanity in selling their products. This study aims to examine the impact of identification with the cause, donation size, emotional arousal, and subjective norms on consumer attitudes toward the Palestine Humanity CrM campaign and how these attitudes influence purchase intentions. Considering the number of Muslims in Indonesia, this study includes the factor of Islamic religiosity which is thought to affect attitude formation and brand attitude. This study used the PLS-SEM method to process data from 515 respondents and found that the factors of identification with the cause, donation size, and emotional arousal have an influence on purchase intention, directly and indirectly through consumer attitudes towards Palestine Humanity CrM. However, the influence of the level of Islamic religiosity has not been proven to strengthen or weaken the relationship of consumer attitudes towards the Palestine Humanity CrM campaign on purchase intention and brand attitude. Through these findings, skincare business management can consider the factors that influence the purchase intention of skincare products through CrM strategies to generate increased sales and positive brand attitudes."

"Di Indonesia, umat Islam melakukan perilaku konsumsi etis pada perusahaan Starbucks hingga mengalami penurunan penjualan. Penelitian ini bertujuan untuk melihat peran religiusitas umat Islam di Indonesia sebagai moderasi dalam hubungan empati dan konsumsi etis pada perusahaan Starbucks. Variabel empati diukur menggunakan dimensi empathic concern dari Interpersonal Reactivity Index, konsumsi etis menggunakan Ethically Minded Consumer Behavior dan Ethical Consumption Scale, dan religiusitas diukur menggunakan Religious Belief Scale. Desain penelitian ini kuantitatif non- eksperimental. Data diperoleh melalui google forms yang disebarkan secara daring. Jumlah partisipan sebanyak 260 umat Islam dengan kriteria berkewarganegaraan Indonesia, berusia 18 tahun ke atas, dan konsumen Starbucks yang pernah melakukan boikot pada perusahaan Starbucks. Hasil penelitian diolah menggunakan teknik analisis regresi moderasi. Hasil penelitian ini menunjukkan bahwa tidak terdapat interaksi antara empati dan religiusitas dalam memprediksi konsumsi etis. Akan tetapi, terdapat interaksi pada conditional effects (-1SD, Mean, +SD) dengan effect = 0,161, p < 0.05. Interaksi kedua variabel tersebut dapat menjelaskan 16,1% dari total varians konsumsi etis. Hasil ini menjelaskan bahwa konsumsi etis pada perusahaan Starbucks, cenderung dilakukan umat Islam dengan religiusitas yang tinggi dan berempati terhadap warga Palestina.

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In Indonesia, Muslims engage in ethical consumption practices towards Starbucks, resulting in a decline in sales. This study aims to examine the role of religiosity among Indonesian Muslims as a moderator in the relationship between empathy and ethical consumption towards Starbucks. Empathy is measured using the empathic concern dimension of the Interpersonal Reactivity Index, ethical consumption is measured using the Ethically Minded Consumer Behavior and Ethical Consumption Scale, and religiosity is measured using the Religious Belief Scale. Design of this study is quantitative non- experimental. Data were obtained through online Google Forms distribution. Participants consisted of 260 Muslims who are Indonesian, aged 18 years and above, and Starbucks consumers who have previously boycotted Starbucks. Data were analyzed using a moderation regression technique. The results of this study indicate that there is no interaction between empathy and religiosity in predicting ethical consumption. However, there is an interaction in the conditional effects (-1SD, Mean, +1SD) with an effect of 0.161, p < 0.05. This interaction between the two variables can explain 16.1% of the total variance in ethical consumption. These findings suggest that ethical consumption towards Starbucks is more likely to be carried out by Muslims with high religiosity and empathy towards Palestinians."

"Jauh sebelum wilayah Palestina terbentuk menjadi sebuah negara, wilayah Palestina silih berganti dijajah oleh berbagai bangsa, salah satunya adalah Bangsa Romawi. Kedatangan Bangsa Romawi dengan membawa hukum yang keras dan perbedaan sistem kepercayaan yang belum bisa diterima penduduk Palestina memicu timbulnya perlawanan. Pada jurnal yang berjudul Palestina di bawah kekuasaan Romawi ini, dibahas beberapa hal yang berkaitan dengan penjajahan Romawi atas Palestina dari tahun 63 SM, yaitu sejarah penduduk Palestina, kedatangan Romawi dan pemerintahannya, kondisi masyarakat di Palestina pada saat ekspansi Romawi, serta perlawanan masyarakat terhadap ekspansi tersebut. Dalam penyusunan jurnal ini, peneliti menggunakan metode studi pustaka dan teori kekuasaan dari Weber. Palestina merupakan salah satu negara Timur Tengah yang sejak dulu kerap mengalami konflik. Negara yang memiliki untaian sejarah penting bagi tiga agama ini menjadi wilayah yang diperebutkan oleh beberapa negara atau bangsa di dunia, baik untuk kepentingan ekonomi, politik, maupun agama. Salah satu bangsa yang sempat menduduki negara Palestina adalah Romawi. Romawi dapat menguasai Palestina setelah berhasil mengusir Yunani keluar. Kedatangan Bangsa Romawi menimbulkan kecemasan dan pergolakan dalam wilayah Palestina. Tidak hanya itu, masyarakat beberapa kali melakukan pemberontakan untuk mengusir penjajah dari wilayah mereka.

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Long before the Palesrina region formed into a state, the Palestinian territory was alternately colonized by various nations, one of which was the Romans. The arrival of the Romans with the harsh laws and differences of belief system that the Palestinian people have not been able to generate triggers resistance. In a journal entitled Palestine under Roman rule, several matters relating to the Roman occupation of Palestine from 63 BC, the history of the Palestinian people, the arrival of the Romans and his government, the conditions of society in Palestine at the time of Roman expansion, and the public resistance to the expansion The.

In the preparation of this journal, researchers used literature study methods and power theory from Weber. Palestine is one of the Middle East countries that have always been in conflict. The country that has an important historical thread for these three religions is a territory contested by several countries or nations in the world, whether for economic, political, or religious interests. One of the nations that had occupied the Palestinian state was Roman. The Romans could rule Palestine after successfully expelling the Greeks out. The arrival of the Romans raises anxiety and upheaval within the Palestinian territories. Not only that, the community several times did rebellion to expel the invaders from their territory."

"Puluhan tahun Palestina hidup di bawah penjajahan sejak tragedi Nakba 1948, dan selama itu pula masyarakat Indonesia terus aktif mendukung dengan berbagai bentuk, salah satunya melalui berdonasi amal. Penelitian ini mengidentifikasi motivasi dan faktor rasional yang memengaruhi generasi Z dalam berdonasi amal untuk Palestina, menginterpretasi pandangan mereka terhadap donasi, dan menganalisis pengaruh aktivitas berdonasi terhadap kehidupan mereka. Pendekatan Interpretative Phenomenological Analysis (IPA) digunakan untuk memfasilitasi penelitian ini. Wawancara semi-terstruktur dilakukan kepada enam orang yang mewakili generasi Z dengan karakter yang telah ditentukan. Berdasarkan hasil analisis, ditemukan motif dan faktor yang mendorong generasi Z dalam donasi amal untuk Palestina meliputi pengaruh pengalaman dan lingkungan sekitar, peran media sosial dan penyebaran informasi, peran lembaga amal dan sosial, tragedi agresi, keistimewaan Palestina, serta kesadaran nilai religiusitas dan kemanusiaan. Generasi Z memandang donasi amal untuk Palestina sebagai tanggung jawab sosial dan bentuk perjuangan. Pengaruh aktivitas berdonasi amal terhadap kehidupan generasi Z mencakup kesadaran diri untuk belajar dan berkontribusi, dampak psikologis dan efek berdonasi, dampak sosial, serta dinamika finansial. Penelitian ini memberikan pemahaman serta sudut pandang unik dari generasi Z, memperkaya kajian perilaku ekonomi dengan mengelaborasi pendekatan psikologis, teori ekonomi, dan isu kemanusiaan dalam perspektif Islam. Para peneliti kuantitatif dapat menjadikan penelitian ini sebagai acuan dalam menentukan variabel baru untuk memahami kebiasaan anak muda dalam berdonasi amal untuk Palestina.

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For decades Palestinians have lived under colonization since the Nakba tragedy of 1948, and throughout that time the Indonesian people have been actively supporting them in various forms, including through charitable donations. The research identified motivations and rational factors that influenced Generation Z in donating charities to Palestine, interpreted their views on donations, and analyzed the impact of donated activities on their lives. The Interpretative Phenomenological Analysis (IPA) approach is used to facilitate this research. Semi-structured interviews were conducted with six people representing the Z generation with a defined character. Based on the results of the analysis, the motives and factors that motivated Generation Z to donate charities to Palestine included the influence of experience and environment, the role of social media and dissemination of information, the roles of charities and social institutions, the tragedy of aggression, the privilege of Palestine, and the awareness of the values of religiousness and humanity. Generation Z sees charitable donations to Palestine as social responsibility and a form of struggle. The impact of donated charity activities Generation Z includes self-awareness to learn and contribute, psychological impact and effects of donation, social impact, and financial dynamics. This research provides a unique understanding and perspective of the Z generation, enriching the study of economic behavior by elaborating psychological approaches, economic theory, and humanitarian issues in an Islamic perspective. Quantitative researchers can use this research as a benchmark in identifying new variables for understanding the habits of young people in donating charities to Palestine."

"[Penelitian ini membahas pembelaan majalah Sabili terhadap permasalahan umat Islam di Palestina. Penelitian ini merupakan penelitian kualitatif dengan metode sejarah, dan menggunakan bantuan teknik analisis wacana. Tujuan penelitian ini adalah memahami pandangan Sabili sebagai pers Islam illegal pada masa Orde Baru terhadap permasalahan umat Islam di Palestina. Hasil penelitian menyatakan bahwa pembelaan yang dilakukan Sabili terhadap Palestina adalah karena adanya prinsip solidaritas Islam. Adanya Masjid Al-Aqsha yang merupakan kiblat pertama umat Islam di wilayah Yerussalem, Palestina, juga membuat Sabili melakukan pembelaan terhadap perjuangan pembebasan Palestina, sebab Sabili memandang bahwa masalah Palestina merupakan masalah aqidah yang harus diperjuangkan oleh seluruh umat Islam. Analisis terhadap berita-berita dalam Sabili 1989-1993 menghasilkan temuan bahwa pembelaan Sabili terhadap Palestina menunjukan keberpihakan Sabili kepada Hamas dan kebencian Sabili terhadap Israel dan Amerika Serikat.;This research discusses Sabili as Islamic magazine on 1989-1993 in defense the problems of Muslims in Palestine. This research is qualitative descriptive and use assistance of text analysis technique. The purpose of this research is to understand the views of Sabili as illegal Islamic press in the New Order to the problems of Muslims in Palestine. The researcher suggests that Sabili?s defense on Palestinians is due to the principle of Islamic solidarity. The existence of the Al-Aqsha Mosque which is the first Qibla of Muslims in the region of Jerusalem, Palestine, also makes Sabili to defend the liberation struggle of Palestinian Muslims. Analysis on the news in Sabili 1989-1993 resulted in the finding that Sabili?s defense on Palestinians shows alignments Sabili to Hamas and Sabili hatred against Israel and the United States.;This research discusses Sabili as Islamic magazine on 1989-1993 in defense the problems of Muslims in Palestine. This research is qualitative descriptive and use assistance of text analysis technique. The purpose of this research is to understand the views of Sabili as illegal Islamic press in the New Order to the problems of Muslims in Palestine. The researcher suggests that Sabili?s defense on Palestinians is due to the principle of Islamic solidarity. The existence of the Al-Aqsha Mosque which is the first Qibla of Muslims in the region of Jerusalem, Palestine, also makes Sabili to defend the liberation struggle of Palestinian Muslims. Analysis on the news in Sabili 1989-1993 resulted in the finding that Sabili?s defense on Palestinians shows alignments Sabili to Hamas and Sabili hatred against Israel and the United States.;This research discusses Sabili as Islamic magazine on 1989-1993 in defense the problems of Muslims in Palestine. This research is qualitative descriptive and use assistance of text analysis technique. The purpose of this research is to understand the views of Sabili as illegal Islamic press in the New Order to the problems of Muslims in Palestine. The researcher suggests that Sabili?s defense on Palestinians is due to the principle of Islamic solidarity. The existence of the Al-Aqsha Mosque which is the first Qibla of Muslims in the region of Jerusalem, Palestine, also makes Sabili to defend the liberation struggle of Palestinian Muslims. Analysis on the news in Sabili 1989-1993 resulted in the finding that Sabili?s defense on Palestinians shows alignments Sabili to Hamas and Sabili hatred against Israel and the United States.;This research discusses Sabili as Islamic magazine on 1989-1993 in defense the problems of Muslims in Palestine. This research is qualitative descriptive and use assistance of text analysis technique. The purpose of this research is to understand the views of Sabili as illegal Islamic press in the New Order to the problems of Muslims in Palestine. The researcher suggests that Sabili?s defense on Palestinians is due to the principle of Islamic solidarity. The existence of the Al-Aqsha Mosque which is the first Qibla of Muslims in the region of Jerusalem, Palestine, also makes Sabili to defend the liberation struggle of Palestinian Muslims. Analysis on the news in Sabili 1989-1993 resulted in the finding that Sabili?s defense on Palestinians shows alignments Sabili to Hamas and Sabili hatred against Israel and the United States.;This research discusses Sabili as Islamic magazine on 1989-1993 in defense the problems of Muslims in Palestine. This research is qualitative descriptive and use assistance of text analysis technique. The purpose of this research is to understand the views of Sabili as illegal Islamic press in the New Order to the problems of Muslims in Palestine. The researcher suggests that Sabili?s defense on Palestinians is due to the principle of Islamic solidarity. The existence of the Al-Aqsha Mosque which is the first Qibla of Muslims in the region of Jerusalem, Palestine, also makes Sabili to defend the liberation struggle of Palestinian Muslims. Analysis on the news in Sabili 1989-1993 resulted in the finding that Sabili?s defense on Palestinians shows alignments Sabili to Hamas and Sabili hatred against Israel and the United States.;This research discusses Sabili as Islamic magazine on 1989-1993 in defense the problems of Muslims in Palestine. This research is qualitative descriptive and use assistance of text analysis technique. The purpose of this research is to understand the views of Sabili as illegal Islamic press in the New Order to the problems of Muslims in Palestine. The researcher suggests that Sabili?s defense on Palestinians is due to the principle of Islamic solidarity. The existence of the Al-Aqsha Mosque which is the first Qibla of Muslims in the region of Jerusalem, Palestine, also makes Sabili to defend the liberation struggle of Palestinian Muslims. Analysis on the news in Sabili 1989-1993 resulted in the finding that Sabili?s defense on Palestinians shows alignments Sabili to Hamas and Sabili hatred against Israel and the United States.;This research discusses Sabili as Islamic magazine on 1989-1993 in defense the problems of Muslims in Palestine. This research is qualitative descriptive and use assistance of text analysis technique. The purpose of this research is to understand the views of Sabili as illegal Islamic press in the New Order to the problems of Muslims in Palestine. The researcher suggests that Sabili?s defense on Palestinians is due to the principle of Islamic solidarity. The existence of the Al-Aqsha Mosque which is the first Qibla of Muslims in the region of Jerusalem, Palestine, also makes Sabili to defend the liberation struggle of Palestinian Muslims. Analysis on the news in Sabili 1989-1993 resulted in the finding that Sabili?s defense on Palestinians shows alignments Sabili to Hamas and Sabili hatred against Israel and the United States., This research discusses Sabili as Islamic magazine on 1989-1993 in defense the problems of Muslims in Palestine. This research is qualitative descriptive and use assistance of text analysis technique. The purpose of this research is to understand the views of Sabili as illegal Islamic press in the New Order to the problems of Muslims in Palestine. The researcher suggests that Sabili?s defense on Palestinians is due to the principle of Islamic solidarity. The existence of the Al-Aqsha Mosque which is the first Qibla of Muslims in the region of Jerusalem, Palestine, also makes Sabili to defend the liberation struggle of Palestinian Muslims. Analysis on the news in Sabili 1989-1993 resulted in the finding that Sabili?s defense on Palestinians shows alignments Sabili to Hamas and Sabili hatred against Israel and the United States.]"

"ABSTRAKPenelitian ini membahas mengenai perdagangan internasional yang dilakukan oleh bangsa Palestina sebagai langkah-langkah yang ditempuh untuk memenuhi kebutuhan hidupnya sehari-hari di tengah konflik yang terjadi di Gaza. Melalui metode penulisan sejarah. Penelitian ini mencoba mengungkap latar belakang terjadinya konflik yang dialami bangsa Palestina di Gaza, dampak konflik berkepanjangan tersebut terhadap masyarakat Palestina, serta bagaimana cara bangsa Palestina memenuhi kebutuhan hidupnya di tengah blokade-blokade yang dibuat oleh Israel untuk membatasi ruang gerak bangsa Palestina. Dahsyatnya kecamuk konflik yang terjadi di Gaza membuat bangsa Palestina sangat sulit untuk memenuhi kebutuhan hidupnya sendiri. Berbagai cara dilakukan oleh Israel guna menduduki wilayah Palestina, termasuk dengan melakukan blokade-blokade terhadap masyarakat Palestina agar tidak dapat melakukan hubungan diplomasi terhadap negara lain. Meskipun begitu, bangsa Palestina tetap harus memenuhi kebutuhan hidupnya sehari-hari. Langkah-langkah yang ditempuh oleh bangsa Palestina antara lain melakukan perdagangan bawah tanah, melalui gorong-gorong yang sebetulnya dijadikan sebagai tempat menyelundupkan senjata-senjata pasukan HAMAS. Di dalam peneltian akan diuraikan lebih rinci bagaimana saja langkah-langkah yang dilakukan oleh bangsa Palestina untuk memenuhi kebutuhan hidup serta apa saja hambatan yang dialami di dalam memenuhi kebutuhan hidup.

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ABSTRACTThis study discusses the international trade conducted by the Palestinians as the steps taken to meet their daily needs amid the conflict that occurred in Gaza. Through the method of writing history. The research tries to uncover the background of the conflict that the Palestinians face in Gaza, the impact of the long-standing conflict on Palestinian society, and how the Palestinians fulfill their needs amid Israeli blockades to limit the Palestinian movement. The ferocity of the conflict that occurred in Gaza makes the Palestinians very difficult to meet the needs of his own life. Various ways are being done by Israel to occupy the Palestinian territories, including by blocking the Palestinian people from diplomatic relations with other countries. Even so, the Palestinians still have to meet the needs of daily life. The steps taken by the Palestinians, among others, underground trading, through the culverts that actually serve as a place to smuggle weapons of Hamas forces. In the research will be described in more detail how the steps taken by the Palestinians to meet the needs of life and what obstacles are experienced in meeting the needs of life."