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"Penelitian ini dilakukan untuk mengetahui faktor-faktor yang memengaruhi behavioral intention dari konsumen untuk dapat menggunakan layanan telemedisin khususnya pada Halodoc. Faktor-faktor yang digunakan dalam penelitian ini adalah social influence, perceived usefulness, perceived technology usage risk, dan perceived ubiquity sebagai faktor eksternal serta health anxiety dan offline consultation habit sebagai faktor internal. Selain itu, terdapat variabel perceived value dan trust yang berperan sebagai mediasi serta adanya penambahan variabel facilitating condition dan website information. Untuk menguji 13 hipotesis dalam penelitian ini, peneliti menggunakan metode penelitian single-cross sectional survey dan metode purposive sampling sehingga didapatkan data sebanyak 582 responden yang merupakan Warga Negara Indonesia berusia antara 18-60 tahun dan pernah menggunakan layanan dari Halodoc. Dari hasil pengolahan data menggunakan metode Partial Least Square- Structural Equation Method (PLS-SEM) ditemukan hanya 11 hipotesis yang diterima. Hasil tersebut menunjukkan bahwa social influence, perceived usefulness, perceived ubiquity, dan health anxiety memiliki pengaruh yang signifikan dan positif terhadap perceived value. Sedangkan, offline consultation habit memiliki pengaruh yang signifikan tetapi negatif terhadap perceived value. Kemudian social influence dan perceived ubiquity memiliki pengaruh yang signifikan dan positif terhadap trust. Namun, perceived technology usage risk tidak berpengaruh signifikan terhadap perceived value dan trust. Terakhir, perceived value, trust, facilitating condition, dan website information berpengaruh signifikan dan positif terhadap behavioral intention. Penelitian ini juga memberikan implikasi manajerial yang dapat dijadikan sebagai bahan pertimbangan dalam pengembangan layanan selanjutnya.

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This research aims to identify the factors that influence consumer behavioral intention to use telemedicine services, particularly on Halodoc. The factors used in this study are social influence, perceived usefulness, perceived technology usage risk, and perceived ubiquity as external factors, as well as health anxiety and offline consultation habit as internal factors. Additionally, the variables perceived value and trust play a mediating role, and facilitating condition and website information are included. To test 13 hypotheses in this study, the researcher employed a single-cross sectional survey method and purposive sampling, resulting in 582 respondents who are Indonesian citizens aged between 18-60 years and have used Halodoc services. Using Partial Least Square- Structural Equation Method (PLS-SEM), it was found that only 11 hypotheses were accepted. The results show that social influence, perceived usefulness, perceived ubiquity, and health anxiety have significant and positive effects on perceived value. Offline consultation habit has a significant but negative effect on perceived value. Social influence and perceived ubiquity also have significant and positive effects on trust. However, perceived technology usage risk does not have a significant effect on perceived value and trust. Finally, perceived value, trust, facilitating condition, and website information have significant and positive effects on behavioral intention. This study also provides managerial implications that can be used as a consideration in the development of subsequent services."

"Perkembangan teknologi dan informasi yang terjadi diseluruh dunia telah mempengaruhi banyak industri dan seluruh aspek, termasuk industri layanan keuangan. Pengaruh teknologi pada layanan keuangan pula meliputi munculnya financial technology dengan layanan pembayaran secara digital. Pembayaran digital merupakan layanan keuangan yang ditawarkan untuk meminimalisir pembayaran dengan cara konvensional, sehingga menggunakan fitur teknologi dalam memenuhi kebutuhan pembayaran dan transaksi. Namun, layanan yang disediakan tersebut belum dilakukan secara menyeluruh oleh sebagian banyak pengguna karena terdapat faktor-faktor yang mempengaruhi intensi pengguna dalam melakukan adopsi teknologi dalam hal transaksi. Tujuan penelitian ini adalah untuk memahami faktor penentu yang menjadi intensi pengguna khususnya pada generasi milenial dalam menggunakan teknologi keuangan dalam pembayaran digital dan transaksi keuangan. Penelitian ini dilakukan dengan berdasar pada kuesioner dengan berdasar pada pendekatan bagian metode dari technology acceptance model, yaitu Unified Theory of Acceptance and Use of Technology II (UTAUT2). Metode UTAUT 2 merupakan metode yang mengkonstruksikan penentu penerimaan dari suatu sistem atau teknologi dan perilaku pengguna. Adapun pengumpulan dan proses kemudian dianalisis dengan structural equation modeling, tepatnya dengan Partial Least Square Method. Penelitian ini juga berdasarkan pada penelitian sebelumnya mengenai penerimaan pengguna dengan metode TAM atas penggunaan financial technology yang berkaitan dengan mobile payment atau digital transactions. Survei yang dilakukan dengan kuesioner diperoleh 310 responden menghasilkan penemuan penelitian yaitu faktor perceived ease of use, perceived usefulness, social influence, trust, promotional offers dan perceived risk berpengaruh pada behavioral intention to use mobile payment dalam fintech.

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Technological and information developments have affected many industries and all aspects, including the financial services industry. The influence of technology on financial services also includes the emergence of financial technology with digital payment services. Digital payments are financial services that minimize payments in conventional ways to use technology features to meet payment and transaction needs. However, the services provided have not been carried out comprehensively because there are factors that affect the user's intention to adopt technology in terms of transactions. This study aims to understand the determinants of users' intentions in using financial technology in digital payments and financial transactions, specifically among millennials. This research was conducted based on a questionnaire based on the user acceptance approach, the Unified Theory of Acceptance and Use of Technology II (UTAUT2). The UTAUT2 method constructs to determine the acceptance of both the system or technology and user behavioral. The data collecting and process then analyzed using structural equation modeling, precisely the partial least square method. This study provides on previous research regarding the acceptance of users with the UTAUT2 method to use financial technology related to mobile payments or digital transactions. A survey conducted with a questionnaire obtained 310 respondents resulting in research findings, namely the factors of perceived ease of use, perceived usefulness, social influence, trust, promotional offers, and perceived risk, which affect behavioral intention to use mobile payment."

"Transformasi Facebook, Instagram, dan Tiktok yang semulanya digunakan untuk bersosialisasi kini telah dimanfaatkan sebagai social commerce (s-commerce) untuk berjualan. Ketiga platform tersebut berhasil menduduki posisi s-commerce dengan popularitas tertinggi namun sayangnya belum banyak UMKM yang memanfaatkannya untuk meningkatkan proses bisnis mereka. Kebutuhan UMKM dieksplorasi menggunakan technology affordance untuk meningkatkan perilaku intensi penggunaan s-commerce dari UMKM yang kemudian diintegrasikan dengan model Innovation Diffusion Theory (IDT) untuk mengetahui faktor-faktor yang memengaruhi intensi perilaku penggunaan s-commerce pada UMKM. Penelitian ini dilakukan menggunakan pendekatan mixed-method dengan 10 responden wawancara daring dan 470 responden kuesioner dimana kedua jenis narasumber merupakan pelaku UMKM yang telah menggunakan s-commerce untuk menunjang kegiatan bisnisnya. Didapatkan lima konstruk technology affordance dari s-commerce, diantaranya adalah metavoicing, brand visibility, monitorability, customer shopping guidance, dan association. Pengolahan data dilakukan secara kuantitatif menggunakan metode Structural Equation Model Partial Least Square (PLS-SEM). Hasil analisis kuantitatif menunjukkan bahwa relative advantage, compatibility, dan complexity berhasil memengaruhi intensi perilaku penggunaan s-commerce oleh UMKM secara signifikan. Relative advantage dan complexity sama-sama dipengaruhi oleh seluruh aspek technology affordance, namun relative advantage dipengaruhi paling kuat oleh brand visibility sedangkan complexity dipengaruhi paling kuat oleh customer shopping guidance. Berbeda dengan relative advantage dan complexity, compatibility hanya memiliki tiga aspek technology affordance yang memengaruhi secara signifikan, yaitu metavoicing, brand visibility, dan customer shopping guidance. Pengembangan lanjutan dari penelitian ini dapat memperdalam kegunaan platform s-commerce serta memberikan implikasi berupa saran pengembangan fitur enhanced chat bot, katalog, dan kustomisasi ads agar dapat dikembangkan sesuai kebutuhan pengguna.

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The transformation of Facebook, Instagram and Tiktok, which were originally used for socializing, has now been used as social commerce (s-commerce) for sales. The three platforms successfully occupied s-commerce's position with the highest popularity but unfortunately not many MSME have used it to improve their business processes. MSME’s need are explored using state-of-the-art of technology affordance to build s-commerce behavior from MSME, then integrated with Innovation Diffusion Theory (IDT) models to identify factors that influence the behavioral intention to use s-commerce in MSMEs. This study was conducted using a mixed-method approach of 10 online interview respondents and 470 online questionnaire respondents whom both types of respondents are MSME actors who are likely to used s-commerce to support their business activities. Five technology affordance constructs were obtained from s-commerce, including metavoicing, brand visibility, monitorability, customer shopping guidance, and association. Furthermore, quantitative data processing used the Structural Equation Model Partial Least Square called PLS-SEM method. The results of the quantitative analysis show that relative advantage, compatibility, and complexity have succeeded in significantly influencing the behavioral intention to use s-commerce by MSMEs. Relative advantage and complexity are both influenced by all aspects of technology affordance, but relative advantage is most strongly influenced by brand visibility while complexity is most strongly influenced by customer shopping guidance. In contrast to relative advantage and complexity, compatibility has only three aspects of technology affordance that significantly affect them, namely metavoicing, brand visibility, and customer shopping guidance. Further development of this research can deepen the use of s-commerce platforms and provide implications in the form of suggestions for developing enhanced chat bot features, catalogs, and ad customization so that they can be developed according to user needs."

"Transformasi Facebook, Instagram, dan Tiktok yang semulanya digunakan untuk bersosialisasi kini telah dimanfaatkan sebagai social commerce (s-commerce) untuk berjualan. Ketiga platform tersebut berhasil menduduki posisi s-commerce dengan popularitas tertinggi namun sayangnya belum banyak UMKM yang memanfaatkannya untuk meningkatkan proses bisnis mereka. Kebutuhan UMKM dieksplorasi menggunakan technology affordance untuk meningkatkan perilaku intensi penggunaan s-commerce dari UMKM yang kemudian diintegrasikan dengan model Innovation Diffusion Theory (IDT) untuk mengetahui faktor-faktor yang memengaruhi intensi perilaku penggunaan s-commerce pada UMKM. Penelitian ini dilakukan menggunakan pendekatan mixed-method dengan 10 responden wawancara daring dan 470 responden kuesioner dimana kedua jenis narasumber merupakan pelaku UMKM yang telah menggunakan s-commerce untuk menunjang kegiatan bisnisnya. Didapatkan lima konstruk technology affordance dari s-commerce, diantaranya adalah metavoicing, brand visibility, monitorability, customer shopping guidance, dan association. Pengolahan data dilakukan secara kuantitatif menggunakan metode Structural Equation Model Partial Least Square (PLS-SEM). Hasil analisis kuantitatif menunjukkan bahwa relative advantage, compatibility, dan complexity berhasil memengaruhi intensi perilaku penggunaan s-commerce oleh UMKM secara signifikan. Relative advantage dan complexity sama-sama dipengaruhi oleh seluruh aspek technology affordance, namun relative advantage dipengaruhi paling kuat oleh brand visibility sedangkan complexity dipengaruhi paling kuat oleh customer shopping guidance. Berbeda dengan relative advantage dan complexity, compatibility hanya memiliki tiga aspek technology affordance yang memengaruhi secara signifikan, yaitu metavoicing, brand visibility, dan customer shopping guidance. Pengembangan lanjutan dari penelitian ini dapat memperdalam kegunaan platform s-commerce serta memberikan implikasi berupa saran pengembangan fitur enhanced chat bot, katalog, dan kustomisasi ads agar dapat dikembangkan sesuai kebutuhan pengguna.

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The transformation of Facebook, Instagram and Tiktok, which were originally used for socializing, has now been used as social commerce (s-commerce) for sales. The three platforms successfully occupied s-commerce's position with the highest popularity but unfortunately not many MSME have used it to improve their business processes. MSME’s need are explored using state-of-the-art of technology affordance to build s-commerce behavior from MSME, then integrated with Innovation Diffusion Theory (IDT) models to identify factors that influence the behavioral intention to use s-commerce in MSMEs. This study was conducted using a mixed-method approach of 10 online interview respondents and 470 online questionnaire respondents whom both types of respondents are MSME actors who are likely to used s-commerce to support their business activities. Five technology affordance constructs were obtained from s-commerce, including metavoicing, brand visibility, monitorability, customer shopping guidance, and association. Furthermore, quantitative data processing used the Structural Equation Model Partial Least Square called PLS-SEM method. The results of the quantitative analysis show that relative advantage, compatibility, and complexity have succeeded in significantly influencing the behavioral intention to use s-commerce by MSMEs. Relative advantage and complexity are both influenced by all aspects of technology affordance, but relative advantage is most strongly influenced by brand visibility while complexity is most strongly influenced by customer shopping guidance. In contrast to relative advantage and complexity, compatibility has only three aspects of technology affordance that significantly affect them, namely metavoicing, brand visibility, and customer shopping guidance. Further development of this research can deepen the use of s-commerce platforms and provide implications in the form of suggestions for developing enhanced chat bot features, catalogs, and ad customization so that they can be developed according to user needs."

"Transformasi Facebook, Instagram, dan Tiktok yang semulanya digunakan untuk bersosialisasi kini telah dimanfaatkan sebagai social commerce (s-commerce) untuk berjualan. Ketiga platform tersebut berhasil menduduki posisi s-commerce dengan popularitas tertinggi namun sayangnya belum banyak UMKM yang memanfaatkannya untuk meningkatkan proses bisnis mereka. Kebutuhan UMKM dieksplorasi menggunakan technology affordance untuk meningkatkan perilaku intensi penggunaan s-commerce dari UMKM yang kemudian diintegrasikan dengan model Innovation Diffusion Theory (IDT) untuk mengetahui faktor-faktor yang memengaruhi intensi perilaku penggunaan s-commerce pada UMKM. Penelitian ini dilakukan menggunakan pendekatan mixed-method dengan 10 responden wawancara daring dan 470 responden kuesioner dimana kedua jenis narasumber merupakan pelaku UMKM yang telah menggunakan s-commerce untuk menunjang kegiatan bisnisnya. Didapatkan lima konstruk technology affordance dari s-commerce, diantaranya adalah metavoicing, brand visibility, monitorability, customer shopping guidance, dan association. Pengolahan data dilakukan secara kuantitatif menggunakan metode Structural Equation Model Partial Least Square (PLS-SEM). Hasil analisis kuantitatif menunjukkan bahwa relative advantage, compatibility, dan complexity berhasil memengaruhi intensi perilaku penggunaan s-commerce oleh UMKM secara signifikan. Relative advantage dan complexity sama-sama dipengaruhi oleh seluruh aspek technology affordance, namun relative advantage dipengaruhi paling kuat oleh brand visibility sedangkan complexity dipengaruhi paling kuat oleh customer shopping guidance. Berbeda dengan relative advantage dan complexity, compatibility hanya memiliki tiga aspek technology affordance yang memengaruhi secara signifikan, yaitu metavoicing, brand visibility, dan customer shopping guidance. Pengembangan lanjutan dari penelitian ini dapat memperdalam kegunaan platform s-commerce serta memberikan implikasi berupa saran pengembangan fitur enhanced chat bot, katalog, dan kustomisasi ads agar dapat dikembangkan sesuai kebutuhan pengguna.

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The transformation of Facebook, Instagram and Tiktok, which were originally used for socializing, has now been used as social commerce (s-commerce) for sales. The three platforms successfully occupied s-commerce's position with the highest popularity but unfortunately not many MSME have used it to improve their business processes. MSME’s need are explored using state-of-the-art of technology affordance to build s-commerce behavior from MSME, then integrated with Innovation Diffusion Theory (IDT) models to identify factors that influence the behavioral intention to use s-commerce in MSMEs. This study was conducted using a mixed-method approach of 10 online interview respondents and 470 online questionnaire respondents whom both types of respondents are MSME actors who are likely to used s-commerce to support their business activities. Five technology affordance constructs were obtained from s-commerce, including metavoicing, brand visibility, monitorability, customer shopping guidance, and association. Furthermore, quantitative data processing used the Structural Equation Model Partial Least Square called PLS-SEM method. The results of the quantitative analysis show that relative advantage, compatibility, and complexity have succeeded in significantly influencing the behavioral intention to use s-commerce by MSMEs. Relative advantage and complexity are both influenced by all aspects of technology affordance, but relative advantage is most strongly influenced by brand visibility while complexity is most strongly influenced by customer shopping guidance. In contrast to relative advantage and complexity, compatibility has only three aspects of technology affordance that significantly affect them, namely metavoicing, brand visibility, and customer shopping guidance. Further development of this research can deepen the use of s-commerce platforms and provide implications in the form of suggestions for developing enhanced chat bot features, catalogs, and ad customization so that they can be developed according to user needs."

"Sistem Manajemen Pengetahuan (Knowledge Management System) merupakan salah satu layanan teknologi informasi yang ada di Kementerian Komunikasi dan Informatika sebagai sarana berbagi data, informasi dan pengetahuan antar pegawai di internal Kementerian. Sistem mulai digunakan pada awal tahun 2014, hingga tahun 2016 target jumlah pengguna sistem masih belum tercapai. Penelitian ini ingin mengetahui faktor-faktor yang memengaruhi penerimaan pengguna sistem dengan menggunakan model penerimaan UTAUT2 yang dimodifikasi sesuai kondisi subyek penelitian. Model penerimaan terdiri atas 6 variabel independen yaitu performance expectancy, effort expectancy, social influence, habit, system quality, information quality dan 2 variabel dependen yaitu behavioral intention dan use behavior serta 3 variabel moderator yaitu age, gender dan experience. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebar ke 260 orang pegawai Kementerian Kominfo yang terdaftar sebagai kontributor serta 61 orang pegawai Kementerian Kominfo yang pernah mengikuti sosialisasi penggunaan KMS. Metode pengolahan dan analisis data menggunakan Partial Least Square Structural Equation Model (PLS-SEM). Aplikasi yang digunakan untuk membantu pengolahan data adalah Microsoft Excel dan SmartPLS versi 3.2.7. Hasil penelitian menunjukkan bahwa habit menjadi salah satu faktor yang mendorong penggunaan KMS oleh user. System quality dan Information Quality menjadi faktor yang mendorong niat user untuk menggunakan KMS, dimana faktor System Quality menjadi faktor pendorong terkuat.

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Knowledge Management System is one of the information technology services in the Ministry of Communication and Technology Information as a means of data, information, and knowledge sharing among employees. Launched in early 2014, the target number of system users is still not reached until 2016. This research aims to investigate influencing factors of system user acceptance based on modified UTAUT2. The acceptance model consists of 6 independent variables ie performance expectations, social influences, habits, system quality, information quality and 2 dependent variables are behavioral intention and use behavior and 3 moderator variables are age, gender and experience. Data was collected using questionnaires that distributed to 260 employees who were contributors and 61 employees who had participated in the socialization of KMS. Method of processing and data analysis using Partial Least Square-Structure Equation Model (PLS-SEM). Microsoft Excel and SmartPLS version 3.2.7 are used to assist data processing. The results show the habit to be one of the factors that encourage the use of KMS by the user. System and Information quality are the factors that drive users to use KMS, where the System Quality factor is the strongest driving factor."

"Skripsi ini membahas tentang Penerimaan Aplikasi Kesehatan Seluler. Teori yang digunakan untuk menganalisis topik ini adalah Teori Penerimaan dan Penggunaan Teknologi dalam Aplikasi Kesehatan. Penelitian ini melihat masalah ini dari beberapa perspektif seperti: Value, Social, Technology, dan Aging Characteristics Perspective. Tujuan dari penelitian ini adalah untuk memahami dan mengetahui apa saja faktor yang membuat pengguna menerima aplikasi dan menunjukkan niat perilaku untuk menggunakan Aplikasi Kesehatan Seluler. Metode untuk menganalisis data adalah metode penelitian deskriptif konklusif. Oleh karena itu, responden penelitian adalah mereka yang berusia 25-45 tahun, tinggal di Jabodetabek, dan belum mencoba Aplikasi Kesehatan Seluler sebelumnya. Pengambilan sampel dilakukan melalui non-probability convenience sampling di mana responden mengisi kuesioner online yang didistribusikan sendiri melalui platform online. Hasil dari penelitian ini adalah bahwa Norma Subyektif terbukti menjadi salah satu faktor dari penerimaan Aplikasi Kesehatan Seluler. Dari hipotesis tersebut penulis dapat menyimpulkan bahwa itu membuktikan bagaimana masyarakat Indonesia dianggap sebagai masyarakat kolektif. Untuk mengatasi hasil ini, para pemasar dapat menerapkan iklan yang terkait dengan nilai kolektif masyarakat Indonesia untuk menarik perhatian mereka dan membuat pengguna potensial ingin menyesuaikan teknologi.

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This thesis discussed the Acceptance of Mobile Health Application. The theory used to analyze this topic is the Unified Theory of Acceptance and Use of Technology. This research sees this problem from several perspectives such as Value, Social, Technology, and Aging Characteristics Perspective. The objective of the research is to understand and know what are the factors that make the user accept the application and show the behavior intention to use the Mobile Health Application.

The method to analyze the data is conclusive descriptive research method. Therefore, the respondent of the research are those in the age range of 25 45 years old, living in Jabodetabek, and have not tried Mobile Health Application previously. Sampling conducted through non probability convenience sampling where the respondent fills out a self administered online questionnaire distributed through an online platform.

The result of this research is that Subjective Norm has proven to be one of the factors of the acceptance of Mobile Health Application. From the hypothesis, the writer can conclude that it proves how Indonesian people considered as a collective society. To address this result, the marketers can implement advertisement related with the collectiveness value of Indonesian people to grab their attention and make the potential user wants to adopt the technology."

"Mobile banking adalah salah satu teknologi paling menjanjikan yang telah muncul dalam beberapa tahun terakhir dan terbukti memiliki dampak yang cukup besar baik dari sisi perbankan maupun nasabah. Sementara itu, saat ini industri perbankan saling bersaing dalam hal berinvestasi untuk mengembangkan produk mobile banking. Dengan demikian, penelitian ini bertujuan untuk menganalisis tingkat penggunaan yang selanjutnya dapat meningkatkan kepuasan dan memperkuat loyalitas nasabah pengguna mobile banking di Indonesia menggunakan model the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2). Survei ini diikuti oleh 318 responden (pengguna aplikasi mobile banking di Indonesia). Data dianalisis menggunakan SEM berbasis PLS. Hasil penelitian menunjukan bahwa performance expectancy, effort expectancy, dan habit berpengaruh positif dan signifikan terhadap use mobile banking. Selanjutnya, use mobile banking berpengaruh positif dan signifikan terhadap satisfaction dan loyalty, begitu juga satisfaction terhadap loyalty pengguna mobile banking. Kajian ini diharapkan dapat memberikan kontribusi sebagai bahan pertimbangan perumusan kebijakan untuk mengetahui faktor-faktor yang memengaruhi tingkat penggunaan serta memberikan insight bagi industri perbankan dalam hal optimalisasi investasi untuk meningkatkan adopsi mobile banking dari pengguna lama yang selanjutnya dapat memberikan keunggulan kompetitif di pasar.

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Mobile banking is one of the most promising technologies that have emerged in recent years and is proving to have quite an impact on both the banking and customer side. Meanwhile, currently the banking industry is competing with each other in terms of investing to develop mobile banking products. Thus, this study aims to analyze the level of usage which can further increase customer satisfaction and strengthen customer loyalty using mobile banking in Indonesia using the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model. This survey was attended by 318 respondents (users of mobile banking applications in Indonesia). Data were analyzed using PLS-based SEM. The results of the study show that performance expectancy, effort expectancy, and habit have a positive and significant effect on mobile banking use. Furthermore, the use of mobile banking has a positive and significant effect on satisfaction and loyalty, as well as satisfaction with the loyalty of mobile banking users. This study is expected to contribute to policy formulation considerations to identify factors that influence usage rates and to provide insights for the banking industry in terms of investment optimization to increase mobile banking adoption from existing users, which in turn can provide a competitive advantage in the market.

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"PT XL Axiata Tbk merupakan salah satu perusahaan yang menyediakan layanan telekomunikasi di Indonesia yang terus berupaya untuk melakukan digitalisasi dalam bisnisnya. Salah satu bentuk transformasi digital yang dilakukan adalah aplikasi MyXL. Aplikasi MyXL merupakan aplikasi self–care yang menawarkan berbagai paket layanan serta sarana untuk melayani pelanggan secara digital. Data total transaksi pelanggan XL menujukkan bahwa total transaksi melalui aplikasi MyXL hanya 39% dibandingkan total transaksi melalui modern channel. Di samping itu berdasarkan data Play Store dan Apple Store, hanya 29% pelanggan yang mengunduh aplikasi MyXL. Rendahnya penggunaan aplikasi MyXL disebabkan rendahnya minat pelanggan untuk menggunakan aplikasi MyXL. Penelitian ini bertujuan untuk menganalisis faktor – faktor yang memengaruhi niat penggunaan aplikasi MyXL. Konstruk yang digunakan pada model penelitian yaitu system quality, information quality, service quality, perceived usefulness, perceive ease of use, social influence, facilitating conditions, reward, trust, dan intention to use. Penelitian ini menggunakan mixed method dimana data kuantitatif didapatkan dari hasil kuesioner dan data kualitatif didapatkan dari hasil open-ended question. Analisis data dilakukan terhadap 122 data responden menggunakan pendekatan PLS-SEM dan analisis tematik. Hasil dari penelitian menunjukkan 10 hipotesis diterima dan 9 hipotesis lainnya ditolak. Facilitating conditions, perceived usefulness, perceived ease of use, system quality, dan information quality menjadi faktor-faktor yang memengaruhi niat penggunaan aplikasi MyXL. Implikasi penelitian ini menunjukkan bahwa perceived usefulness, perceived ease of use, dan facilitating conditions memperkuat hasil penelitian terdahulu terkait niat penggunaan dan menunjukkan hal-hal yang harus ditingkatkan oleh perusahaan sebagai pemiliki aplikasi.

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PT XL Axiata Tbk is one of the telecommunications company services in Indonesia that continues to strive to digitize its business. One form of digital transformation carried out is the MyXL application. The MyXL application is a self-care application that offers various service packages and facilities to serve customers digitally. Data on total XL customer transactions shows that total transactions via the MyXL application are only 39% compared to total transactions via modern channels. Apart from that, based on Play Store and Apple Store data, only 29% of customers downloaded the MyXL application. The low use of the MyXL application is due to low customer interest in using the MyXL application. This research aims to analyze the intention to use factors in the MyXL application. The constructs used in the research model are system quality, information quality, service quality, perceived usefulness, perceived ease of use, social influence, facilitating conditions, reward, trust, and intention to use. This research uses mixed methods where quantitative data is obtained from questionnaire results and qualitative data is obtained from open-ended questions. Data analysis was carried out on 122 respondents, data analysis using the PLS-SEM and thematic approaches. The results of the research showed that 10 hypotheses were accepted and 9 other hypotheses were rejected. Facility conditions, perceived usefulness, perceived ease of use, system quality, and information quality are factors that influence intentions to use the MyXL application. The implications of this research show that perceived usefulness, perceived ease of use, and facilitating conditions strengthen the results of previous research regarding usage intentions and indicate things that must be improved by companies as application owners."

"Minat baca yang tinggi di Indonesia perlu dipertahankan karena merupakan indikator penting dalam pengembangan literasi dan pengetahuan masyarakat. Perpustakaan Nasional Republik Indonesia menghadirkan iPusnas, sebuah aplikasi e-library yang bertujuan untuk meningkatkan akses dan minat baca terhadap literatur Indonesia. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi niat penggunaan aplikasi iPusnas secara berkelanjutan. Thematic analysis terhadap ulasan pengguna di Google Play Store dilakukan untuk membangun model penelitian. Dari hasil thematic analysis, didapatkan lima variabel yaitu kualitas aplikasi iPusnas, usability, prosedur peminjaman buku, koleksi buku, dan layanan bantuan. Variabel-variabel tersebut dipetakan ke dalam konstruk DeLone & McLean, di mana kualitas aplikasi iPusnas, usability, dan prosedur peminjaman buku adalah turunan dari konstruk kualitas sistem, koleksi buku adalah turunan dari konstruk kualitas informasi, dan layanan bantuan adalah turunan dari konstruk kualitas layanan. Hasil modifikasi terhadap model DeLone & McLean tersebut diajukan sebagai model penelitian. Pendekatan kuantitatif dilakukan dengan menyebarkan kuesioner. Data dari 426 responden dianalisis dengan metode PLS-SEM. Setelah itu dilakukan wawancara untuk memvalidasi hasil analisis kuantitatif yang diolah menggunakan metode content analysis. Hasil penelitian menunjukkan bahwa kualitas aplikasi, usability, koleksi buku, dan layanan bantuan memengaruhi kepuasan pengguna. Koleksi buku, kepuasan pengguna, dan manfaat bersih memengaruhi niat penggunaan berkelanjutan, sementara kualitas aplikasi, usability, dan layanan bantuan tidak. Kepuasan pengguna juga memengaruhi manfaat bersih. Penelitian ini diharapkan dapat mengisi celah penelitian mengenai iPusnas dan memberikan saran bagi pengembang aplikasi untuk perbaikan guna mendorong penggunaannya. Selain itu, karena iPusnas adalah salah satu aplikasi e-government di bidang pendidikan, penelitian ini diharapkan dapat memberikan kontribusi teoretis mengenai pemanfaatan teknologi untuk meningkatkan akses dan kualitas pendidikan.

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High reading interest in Indonesia needs to be maintained as it is an important indicator in the development of literacy and knowledge. The National Library of the Republic of Indonesia presents iPusnas, an e-library application that aims to increase access and interest in reading Indonesian literature. This study aims to identify factors that influence the intention to use the iPusnas application on an ongoing basis. Thematic analysis of user reviews on the Google Play Store was conducted to build a research model. From the results of the thematic analysis, five variables were obtained, namely iPusnas application quality, usability, book lending procedures, book collections, and assistance services. These variables are mapped into DeLone & McLean constructs, where iPusnas application quality, usability, and book lending procedures are derivatives of system quality constructs, book collections are derivatives of information quality constructs, and assistance services are derivatives of service quality constructs. The modified DeLone & McLean model was proposed as a research model. The quantitative approach was carried out by distributing questionnaires. Data from 426 respondents were analyzed using the PLS-SEM method. After that, interviews were conducted to validate the results of the quantitative analysis, which were processed using the content analysis method. The results showed that application quality, usability, book collection, and help services affect user satisfaction. Book collection, user satisfaction, and net benefits affect continuance intention, while app quality, usability, and support services do not. User satisfaction also affects net benefits. This research is expected to fill the research gap regarding iPusnas and provide suggestions for application developers on how to improve it to encourage its use. In addition, since iPusnas is one of the e-government applications in the field of education, this research is expected to provide theoretical contributions regarding the utilization of technology to improve access and quality of education. "