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"Salah satu strategi pemasaran yang paling sukses di era digital saat ini adalah endorsement, yang melibatkan penggunaan keuntungan dari popularitas influencer. Berdasar dari teori kredibilitas sumber, penelitian ini ingin melihat apakah hubungan parasosial memediasi pengaruh kredibilitas influencer terhadap intensi membeli belanja online produk kosmetik. Partisipan penelitian ini merupakan perempuan yang berusia 18-24 tahun, menggunakan Instagram dan/atau Tiktok dan mengikuti beauty influencer. Hasil analisis mediasi menunjukkan kredibilitas influencer berpengaruh positif terhadap hubungan parasosial dan hubungan parasosial berpengaruh positif terhadap intensi membeli. Tidak ditemukan hubungan yang signifikan antara kredibilitas influencer dan intensi membeli (p = 0.727). Dengan demikian, kredibilitas influencer memengaruhi intensi membeli hanya melalui hubungan parasosial (p = <0.01).

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One of the most successful marketing strategies in today's digital age is endorsement, which involves taking advantage of influencers' popularity. Based on the source credibility theory, this study aims to see whether parasocial relationships mediate the influence of influencer credibility on the purchase intention of online shopping for cosmetic products. The participants were women aged 18-24 years old, using Instagram and/or TikTok and following beauty influencers. The results of the mediation analysis show that influencer credibility has a positive effect on parasocial interaction and parasocial interaction have a positive effect on purchase intention. No significant relationship was found between influencer credibility and purchase intention (p = 0.727). Thus, influencer credibility affects purchase intention only through parasocial relationships (p = <0.01)."

"ABSTRAKPenelitian ini membahas mengenai pengaruh advanced image interactivitytechnolgy seperti augmented reality terhadap niat beli konsumen melaluitelepresence, attitude towards a product dan product knowledge pada produkfashion seperti pakaian dan membandingkan hasil dari tanpa penggunaanaugmented reality pada dua kelompok partisipan. Berdasarkan data dari 105partisipan pada dua kelompok tersebut diketahui bahwa telepresence yangdihasilkan oleh augmented reality lebih besar dibandingkan tanpa augmentedreality. Kemudian, telepresence yang dihasilkan oleh augmented reality tersebutberpengaruh terhadap pembentukan sikap atas produk yang lebih positif danpembentukan pengetahuan atas produk yang lebih tinggi dibandingkan tanpaaugmented reality. Selain itu juga diketahui bahwa attitude towards a product danproduct knowledge yang dihasilkan oleh augmented reality berpengaruh terhadappembentukan niat untuk membeli produk yang lebih tinggi dibandingkan tanpaaugmented reality.

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ABSTRACTThe purpose of this study is to understand the effect of advanced imageinteractivity technology such as augmented reality, towards consumer’s intentionto purchase in online apparel shopping website, by understanding its effecttowards telepresence, attitude and product knowledge. The study focuses on twodifferent groups of experiment. Based on data collected from 105 participants, itwas shown that augmented reality produced higher telepresence and telepresencewas found to significantly influence attitude and product knowledge inparticipants with augmented reality’s treatment. Moreover, attitude and productknowledge was also found to have higher effect and to significantly influencepurchase intention."

"Seiring dengan pertumbuhan industri kosmetik yang signifikan, semakin banyak konsumen yang mulai menyadari pentingnya perawatan diri dan dampak negatif dari produk yang digunakan terhadap lingkungan. Dengan demikian, penelitian ini bertujuan untuk menguji kontribusi environmental knowledge dan environmental sensitivity terhadap green purchase intention produk kosmetik ramah lingkungan, serta efek moderasi green product quality dan Islamic religiosity pada muslim Generasi Z dengan menggunakan model Extended Theory of Planned Behavior (TPB). Untuk menguji 14 hipotesis, melalui metode penelitian online survey diperoleh data dari 418 responden muslim Generasi Z melalui teknik purposive sampling. Pengolahan data dengan menggunakan metode PLS-SEM dengan software SmartPLS 3 memperlihatkan hanya 8 hipotesis yang signifikan. Hasil penelitian ini menunjukkan bahwa environmental knowledge dan environmental sensitivity berpengaruh positif terhadap attitude towards purchase of green product, yang selanjutnya berpengaruh positif terhadap green purchase intention. Sementara itu, subjective norms dan perceived behavioral control tidak memiliki pengaruh positif terhadap green purchase intention. Variabel green product quality dan Islamic religiosity juga tidak memoderasi pengaruh variabel TPB dan green purchase intention. Penelitian ini berkontribusi sebagai sumber literatur bagi akademisi, panduan strategi green marketing bagi pelaku industri, acuan kebijakan lingkungan bagi regulator, dan meningkatkan kesadaran lingkungan masyarakat secara keseluruhan.

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Along with the significant growth of the cosmetics industry, more and more consumers are beginning to realize the importance of self-care and the negative impact of the products used on the environment. Thus, this study examines the contribution of environmental knowledge and environmental sensitivity to green purchase intention of environmentally friendly cosmetic products and the moderating effects of green product quality and Islamic religiosity on Generation Z Muslims using the Extended Theory of Planned Behavior (TPB) model. To test 14 hypotheses through an online survey research method, data were obtained from 418 Generation Z Muslim respondents through a purposive sampling technique. Data processing using the PLS-SEM method with SmartPLS 3 shows only 8 significant hypotheses. The results of this study indicate that environmental knowledge and environmental sensitivity positively affect attitudes toward purchase green products, which in turn has a positive effect on green purchase intention. Meanwhile, subjective norms and perceived behavioral control do not positively affect green purchase intention. Green product quality and Islamic religiosity variables also do not moderate the influence of TPB variables and green purchase intention. This research contributes as a source of literature for academics, a guide to green marketing strategies for industry players, an environmental policy reference for regulators, and increases overall public environmental awareness."

"Video ulasan influencer merupakan ulasan produk yang disajikan dalam bentuk media video oleh para influencer di media sosial. Sebelum membuat keputusan pembelian secara online, pembeli menonton video ulasan influencer untuk mendapatkan informasi produk yang dibutuhkan. Online review dalam bentuk video diketahui mampu memberikan visualisasi produk yang lebih nyata dan memberikan dampak besar terhadap keputusan pembelian. Berdasarkan hal tersebut, penelitian ini bertujuan untuk menguji pengaruh informasi dan karakteristik video ulasan influencer di media sosial terhadap keputusan untuk melakukan pembelian secara online. Teori Information Acceptance Model (IACM) digunakan untuk menguji karakteristik informasi pada video ulasan influencer. Pendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif dengan total data yang berhasil didapatkan sebanyak 1042 responden. Penelitian ini menggunakan metode analisis Covariance-Based Structural Equation Modelling (CB-SEM) dengan bantuan program AMOS 24.0 untuk pengolahan data. Hasil penelitian menunjukkan adanya pengaruh dari faktor kredibilitas informasi, kualitas informasi, kebutuhan akan informasi, karakteristik video, dan jumlah penonton, likes, komentar, serta interaksi terhadap intensi pembelian produk. Pengaruh kualitas informasi terhadap intensi pembelian produk tidak terkonfirmasi pada penelitian ini. Kemudian, hasil penelitian juga menunjukkan adanya pengaruh intensi pembelian produk terhadap keputusan untuk melakukan pembelian secara online. Manfaat yang didapatkan dari penelitian ini yaitu memperkaya konsep dan pengetahuan mengenai eWOM dalam bentuk online review yang disajikan melalui media video, memberikan wawasan kepada penjual mengenai penggunaan video review influencer untuk bahan pertimbangan keputusan pembelian, pengembangan fitur yang berkaitan dengan konten video di media sosial, dan menambah wawasan bagi influencer terkait kualitas informasi dan karakteristik video ulasan.

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Influencer video review is a product review in the form of video and presented by social media influencers. Before making an online purchase decision, buyers watch influencer video review to obtain product’s information needed. Online video reviews are known for their ability to provide real product visualization and deliver a major impact to purchase decision. Hence, the aim of this study is to determine the influence of information and video characteristics of influencer video review on social media towards online purchase decision. For this purpose, Information Acceptance Model (IACM) theory was used to examined the characteristics of information on influencer’s video review. This study uses a quantitative approach with data obtained from 1.042 respondents. The data analysis method used in this study is Covariance-Based Structural Equation Modelling (CB-SEM) with AMOS 24.0. The findings indicated that information credibility, needs of information, perceived video characteristics, and number of views, likes, comments, and replies influence purchase intention. However, the relationship between information quality and purchase intention was not confirmed in this study. Further, the results also confirms that there is an influence from purchase intention towards customer’s online purchase decision. This study could develop the previous concept and research that examined an eWOM in the form of video and provide insight about the use of influencer video review on social media for purchase decision making. Moreover, this study could help to develop features related to video content on social media and provide an insight for influencers regarding the quality of information and characteristics of online video review."

"Dengan perdagangan daring di Indonesia yang mengalami puncak pertumbuhan yang sangat tinggi, Indonesia telah menjadi salah satu negara di Asia Tenggara dengan pasar besar di sektor perekonomian baru-baru ini. Hasil dari perkembangan inipun membawa peluang maupun tantangan baru bagi manajemen logistik e-commerce, terutama dengan sektor logistik yang telah menjadi tulang punggung aktivitas e-commerce. Kualitas layanan telah menjadi tema prioritas dalam penelitian pemasaran dan logistik, sejalan dengan kepentingan dalam kualitas, manajemen kualitas, dan kepuasan di perusahaan. Penelitian ini bertujuan untuk melihat penerapan manajemen kualitas pada layanan logistik (kualitas informasi, kualitas pemesanan, kualitas pengiriman, harga pengiriman, dan pelayanan pelanggan) dalam belanja daring di Indonesia untuk membangun hubungan jangka panjang dengan pelanggan lewat variabel repurchase intention dan loyalty dengan mediasi customer satisfaction, dimana penelitian difokuskan pada industri online fashion yang sedang meningkat secara global dan berkontribusi secara signifikan pada ekonomi kreatif nasional. Survei terhadap 202 responden dilakukan dan diuji dengan metode Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kualitas pemesanan, kualitas pengiriman, harga pengiriman, dan pelayanan pelanggan berpengaruh terhadap customer satisfaction kecuali pada hubungan dari kualitas informasi. Kemudian customer satisfaction juga memiliki hubungan yang signifikan dengan repurchase intention dan loyalty.

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With e-commerce experiencing a very high growth peak in Indonesia, Indonesia has become one of the countries in Southeast Asia with a large market in the recent economic sector. The results of this development also bring new opportunities and challenges for e-commerce logistics management, especially with the logistics sector that has become the backbone of ecommerce activities. Service quality has become a priority theme in marketing and logistics research, in line with interests in quality, quality management, and satisfaction in companies. This study aims to examine the application of quality management in logistics services (information quality, order quality, delivery quality, shipping prices, and customer service) in online shopping in Indonesia to build long-term relationships with customers through repurchase intention and loyalty variables with customer satisfaction mediation, where research is focused on the online fashion industry which is now rising globally and contributes significantly to the national creative economy. A survey of 202 respondents was conducted and tested using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method. The results showed that the quality of orders, quality of delivery, price of delivery, and customer service affect customer satisfaction except for the relationship of information quality. Then customer satisfaction also has a significant relationship with repurchase intention and loyalty."

"Ulasan daring sebagai salah satu bentuk electronic word-of-mouth (EWOM) telah terbukti memotivasi konsumen untuk berbelanja melalui online marketplace di Indonesia. Namun, kebebasan konsumen dalam memberikan ulasan mengakibatkan terjadinya inkonsistensi kualitas informasi yang berpengaruh terhadap kepercayaan dan keputusan pembelian konsumen. Selain itu, masih banyak online marketplace yang belum menyediakan fitur untuk menyaring informasi yang relevan, terbaru, akurat, atau lengkap pada ulasan. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh dimensi kualitas informasi dari EWOM terhadap keputusan pembelian produk di online marketplace. Penelitian ini menggunakan pendekatan kuantitatif dengan melakukan survei terhadap 1.266 masyarakat Indonesia pengguna online marketplace yang pernah berbelanja dan membaca ulasan dalam kurun waktu tiga bulan terakhir. Data diolah dengan metode covariance-based structural equation modeling menggunakan AMOS 24. Hasil penelitian menunjukkan bahwa keempat dimensi kualitas informasi EWOM, yaitu relevance, timeliness, accuracy, dan comprehensiveness memengaruhi information quality secara signifikan. Selain itu, information quality memengaruhi social psychological distance dan trust secara signifikan. Lalu, social psychological distance memengaruhi trust secara signifikan dan memediasi hubungan antara information quality dengan trust. Selanjutnya, trust memengaruhi purchase intention secara signifikan. Terakhir, purchase intention memengaruhi purchase decision secara signifikan. Hasil penelitian ini dapat memberikan wawasan untuk membantu penyedia layanan online marketplace dalam mengembangkan fitur ulasan yang lebih baik.

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Online review as a form of electronic word-of-mouth (EWOM) has been proven to motivate consumers to shop through online marketplaces in Indonesia. However, the freedom of consumers to provide reviews results in information quality inconsistency that affects consumer trust and purchasing decisions. In addition, some online marketplaces have not yet provided a feature to filter relevant, latest, accurate, or complete information in the review. This study aims to analyze the influence of the information quality dimensions of EWOM on consumer behavior in purchasing products in the online marketplace. This study uses quantitative approach by surveying 1,266 online marketplace users in Indonesia who have purchased products and read the reviews in the last three months. The data were processed in AMOS 24 by using the covariance-based structural equation modeling method. The results shows that the four dimensions of EWOM information quality, namely relevance, timeliness, accuracy, and comprehensiveness significantly influence information quality. After that, information quality significantly influences social psychological distance and trust. Then, social psychological distance significantly influences trust and mediates the relationship between information quality and trust. Furthermore, trust significantly influences purchase intention. Finally, purchase intention significantly influences purchase decision. The results of this study can provide insight to assist online marketplace service providers in developing better online review features."

"Tesis ini meganalisa faktor-faktor yang dihipotesiskan dapat mempengaruhi niat konsumen untuk membeli secara online. Ada lima variabel yang dihipotesiskan mempengaruhi niat untuk membeli secara online langsung yaitu Attitude, Product Knowledge, Online Information Search, Perceived Risk, and Trust. Model penelitian ini diambil dari berbagai peneliti seperti jurnal dan juga studi orang. Menggunakan beberapa jurnal seperti, 'Online Purchase Determianants: Is Their Efect Moderated By Direct Experience?' by Broekhuizen and Huizingh 2009; 'The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator' by Chang and Chen, 2008; ?A Research Modeling to Understand Online Shopping Intention. Australian Journal of Basic & Applied Sciences? by Delafrooz, Paim, Khatibi, 2011; 'Consumer Behavior Research of Factors Influencing Online Purchase Intention' a thesis by Febriyanti, Institut Teknolgi Bandung, 2011. Ada 13 hipotesis yang disimpulkan dari model yang dibangun. Berdasarkan 341 responden konsumer online di wilayah JABODETABEK yang mengetahui secara khusus tentang Bukalapak.com, ditemukan bahwa dari 5 variabel yang dihipotesiskan mempengaruhi niat beli online secara langsung, ditemukan bahwa sebenarnya dalam kenyataan hanya 2 variabel yang secara signifikan mempengaruhi niat untuk membeli secara online. Kedua variabel itu adalah Online Information Search dan Percieved Risk.

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This thesis anlayzes the factors that are hypothesised to affect a consumer's intention to purchase online. There are five variables which are hypothesised to affect intention to purchase online directly which are Attitude, Product Knowledge, Online Information Search, Perceived Risk, and Trust. The model of this research is taken from various researchers such as journals and also past studies of people.

The journals used in some consists of 'Online Purchase Determianants: Is Their Efect Moderated By Direct Experience?' by Broekhuizen and Huizingh 2009; 'The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator' by Chang and Chen, 2008; 'A Research Modeling to Understand Online Shopping Intention. Australian Journal of Basic & Applied Sciences' by Delafrooz, Paim, Khatibi, 2011; 'Consumer Behavior Research of Factors Influencing Online Purchase Intention' a thesis by Febriyanti, Institut Teknolgi Bandung, 2011.

There are 13 hypotheses concluded from the model constructed. Based on 341 respondents in the JABODETABEK area who are online shoppers and know specifically about Bukalapak.com, it was found that from the 5 variable that are hypothesised to affect online purchase intention directly, it was found that there were actually in reality only 2 variables that significantly affects intention to purchase online. These two variables are online information search and perceived risk."

"ABSTRAK

Penelitian ini bertujuan untuk mencari tahu mana yang lebih mempengaruhi konsumen dalam melakukan pembelian online. Ada dua faktor penting yang mempengaruhi pembelian, yaitu, harga dan kepercayaan. Penelitian ini membahas mengenai kedua faktor tersebut pada pelanggan tetap dan pelanggan potensial. Hasil penelitian menunjukan bahwa kepercayaan memiliki efek yang kuat bila dibandingkan dengan harga pada pelanggan tetap dan pelanggan potensial. Selain itu, kepercayaan memiliki efek yang lebih kuat pada pelanggan potensial. Dan harga memiliki efek yang lebih kuat pada pelanggan tetap.

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This study aims to find out which one is more affecting consumers in making online purchases. There are two important factors that influence the purchase, ie, price and trust. This study discusses about the two factors on repeat customers and potential customers. The results showed that the trust has a strong effect on the price when compared to regular customers and potential customers. In addition, the trust has a stronger effect on potential customers. And the price has a stronger effect on repeat customers.

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"Tujuan utama dari penelitian ini adalah untuk meneliti perbedaan perceived risk antara online shoppers dan non-online shoppers pada jual beli online. Non online shoppers adalah responden yang belum memiliki pengalaman sama sekali dalam berbelanja online. Sedangkan online shoppers adalah responden yang sudah memiliki pengalaman dalam berbelanja secara online.Dalam penelitian ini penulis mengkhususkan objek penelitiannya yaitu jual beli melalui media internet dalam bentuk forum jual beli. Dimensi-dimensi perceived risk yang digunakan dalam penelitian ini adalah financial risk, psychological, time risk, privacy risk, fraud risk, product risk, information risk, dan delivery risk. Dari hasil penelitian ini, diketahui bahwa terdapat perbedaan perceived risk antara online shoppers (pada forum jual beli kaskus.us) dan nononline shoppers pada jual beli online di internet. Responden non-online shoppers mempunyai nilai rata-rata perceived risk yang lebih tinggi dari online shoppers yang artinya responden non-online shoppers merasakan risiko lebih tinggi daripada responden online shoppers.

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The main purpose of this study was to examine the perceived risks diferent between online shoppers and non-online shoppers at e-commerce. Non-online shoppers is respondent's cattegory who had no experience at all in online shopping. While online shoppers is the respondents who already had experience in in online shopping. This study specialize the form of buy and sell forum as research object. In this study also elaborated the dimentions of perceived risk in online shopping at pervious research. Those the dimensions of perceived risk used in this study is financial risk, psychological, time risk, privacy risk, fraud rsik, product risk, information risk, and delivery risk. The results of this study, it is known that there are differences between online shopper's perceived risk (in the buy and sell forum kaskus.us) and non-online shopper's perceived risk in online shopping. As expected, non-online shoppers viewed online shopping riskier than did online shoppers."

"Penelitian ini menganalisa keberadaan House Of Korea yang menjadi jembatan dalam menyebarkan produk budaya pop Korea. Penyebaran budaya pop menjadi sarana untuk melanggengkan kapitalisme dan ideologi Korea. Menggunakan teori imperialisme struktural untuk menganalisis House Of Korea yang menjalankan peran sebagai jembatan yang menjalin kerjasama antara elite negara maju (Korea) dan negara berkembang (Indonesia). Menggunakan kajian politik ekonomi komunikasi untuk mengetahui terjadinya proses spasialisasi dalam distribusi produk budaya Korea ke Indonesia. Hasil penelitian ini membuktikan pemilik House Of Korea menjalankan peran penting dalam terjadinya keseluruhan struktur imperialisme.

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This study analyzes the existence of House Of Korea as a bridge to spread the Korean pop culture products. Korean wave becomes a tool to perpetuate the capitalism and ideology of Korea. Using structural imperialistic theory to analyze House Of Korea‟s role as a bridge which runs the established cooperation between elite of the developed countries (Korea) and developing countries (Indonesia). Using political economy communication aims to know the process of spacialization in distribution cultural products of Korea to Indonesia. The results of this study prove the owner of House of Korea an important role in the whole structure of imperialism."