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"Party identification has a crucial influence on individual political attitudes and behavior. Although many past studies have identified the factors affecting individual party identification, little scholarly attention has been paid to the relationships between dispositional factors and party identification. Therefore, this study aims to examine how personality traits influence individual partisanship, that is, whether the traits of extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience would make individuals become partisans or independents. By using two original survey datasets, this study finds that the Big Five personality traits have no direct effects on Taiwanese people’s partisanship, but they could exert indirect effects on partisanship through political interest and strength of individual position on the independence-unification issue. Specifically, agreeableness and conscientiousness could respectively have a negative or positive indirect effect on partisanship via political interest. Besides, agreeableness and openness to experience could respectively have a negative or positive indirect effect on partisanship via individual position on the independence-unification issue. Consequently, although this study reveals no direct relationships between personality traits and partisanship, it does not necessarily mean that personality traits have nothing to do with partisanship. In fact, personality traits could indirectly influence Taiwanese people’s partisanship through the mediation of political attitudes. To sum up, this study confirms that dispositional factors could have a certain influence on Taiwanese people’s partisanship and provides a new theoretical perspective to explain Taiwanese people’s party identification. However, due to data limitations, this study only provides an exploratory analysis, and calls for future research to identify more complete relationships between personality traits and Taiwanese people’s party identification."

"This article explores the change and continuity of how Taiwanese voters consume political information in the past 20 years. The analysis exploits five waves of Taiwan’s Election and Democratization Study (TEDS) face-to-face post-presidentialelection survey between 2004 and 2020 and reveals three major results. First, more than 80% of voters rely on television to consume political information, but the number relying on newspapers and radio is declining; meanwhile, Internet usage surpassed the newspaper as the second most common consumption method. Second, voters with different national identities and unification-independence preferences tend to select different newspapers and news channels. Meanwhile, the news channels in which the audience has a stronger political preference are much likely to be chosen by the voters as the main source of information. Nevertheless, the overall level of media polarization does not increase across time. Third, social media surpassed the radio as one of the important channels for political information, but the variety of the users’ age distribution exists across platforms, foretelling the future political impacts of the social media sites. In the end, this article briefly discusses the methodological challenges in studying political information consumption in this new information era."

"ABSTRAKTesis ini membahas pemaknaan khalayak media berbasis komunitas interpretif;sebuah konsep yang menekankan pada pemaknaan media secara kolektif sertapengaruh konteks sosial budaya dalam strategi pemaknaan. Dengan menggunakankonsep tersebut, penelitian ini mengangkat topik pemaknaan fiksi gay romantis diantara pembaca perempuan lajang. Penelitian ini adalah studi kualitatif denganparadigma konstruktionisme sosial dan menggunakan fokus grup diskusi sebagaimetode pengambilan data.Hasil penelitian menunjukkan bahwa fiksi gay romantis menjadi alternatif bacaanakibat ketidakpuasan terhadap representasi perempuan pada media baca lain. Fiksigay romantis juga dimaknai sebagai sarana pelajaran seksualitas, meningkatkanrasa persaudaraan perempuan, sekaligus menumbuhkan kesadaran sosial terhadapkeberadaan gay sebagai kaum minoritas. Secara akademis, penelitian inimemberikan alternatif kajian khalayak di luar analisa resepsi. Penelitian ini jugamemperlihatkan bahwa komunitas yang terbentuk secara online tetap dapatmemiliki strategi pemaknaan yang serupa.

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ABSTRACTThis thesis discusses the audience process of meaning making based oninterpretive community; a concept that emphasizes on collective interpretationand the influence of socio-cultural context in interpretive strategy. Using thisconcept, the study raises topic on the meaning of gay romance among singlefemale readers. This is a qualitative study with social constructionism paradigm,as method of data collection.Results show that gay romance fiction acts as reading alternative due todissatisfaction with representation of women in other reading media. They alsointerpret gay romance fiction as means to learn about sexuality, to increase thesense of sisterhood as well as to raise social awareness of the existence of gays asa minority. Academically, this study gives an alternative to audience study asidefrom reception analysis. It also shows how online community can still use similarinterpretation strategy."

"The increasing prominence of China on the world stage has sparked scholarly interest in studying the country’s representation in the media. Also driving the enthusiasm is the global expansion of Chinese state media, which some refer to as an attempt to export Chinese propaganda. Research on the topic in Southeast Asia remains lacking despite the region’s being in China’s backyard. This qualitative study aims to narrow the knowledge gap by looking at China’s representation in Malaysia. Using content analysis and in-depth interviews, it examines specifically the coverage of former Prime Minister Najib Razak’s 2016 visit to China by the Malay, Mandarin, and English bulletins on public and private television. The results show that China’s portrayal in the coverage is positive, notwithstanding the stories indicating concerns about the implications of China’s rise. The outcome points to the dominance of the state narrative, with instances of the press breaking the authorities’ restrictions to inform the audience. It appears that the reportage was not much impacted by Chinese media’s efforts to go global. Drawing on the Hierarchy of Influences model, the study demonstrates that the representation of China in Malaysian media coverage is a product shaped by intertwined social, cultural, and political factors as complex as Malaysian society."

"Scholarly attention for Old Javanese literature so far has mainly focused on poetry. The apparently simple nature of narrative prose texts, while making them excellent sources for linguistic and lexicographic research, at the same time denies them any literary value. In this article an impression is given of the art of storytelling in one Old Javanese prose story, taken from the Adiparwa of around A.D. 1000. Quite unexpectedly, a sophisticated tradition unfolds in which a rich variety of devices enables the storyteller to create a meaningful world of words."

"Laptop gaming tidak hanya diminati oleh pemain game yang sudah berpenghasilan. Produk yang termasuk barang mewah tersebut juga digunakan oleh mahasiswa yang pada umumnya belum berpenghasilan tetap. Berarti ada perilaku konsumen tertentu yang mendasarinya. Skripsi ini bertujuan untuk menganalisis perilaku konsumen pengguna laptop gaming di kalangan mahasiswa menggunakan pemetaan persepsi. Perilaku konsumen diinterpretasikan menjadi atribut-atribut tertentu. Kemudian atribut-atribut terpilih dibuat menjadi peta persepsi. Termasuk di dalamnya proses pengambilan keputusan pembelian. Jenis penelitian ini adalah penelitian kualitatif. Hasil penelitian menyatakan bahwa tak hanya pertimbangan rasional yang menjadi alasan mahasiswa membeli laptop gaming, ada pula alasan-alasan emosional yang terlibat.

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Gaming laptops are not only interesting for gamers who already have income. The product that is classified as luxury product is also used by university students who generally don rsquo t have stable income yet. That means there are particular consumer behaviors underlie. This study aims to analyze the consumer behavior of gaming laptop users among university students. Consumer behavior is interpreted as several particular attributes. Then the selected attributes are made into a perceptual map. Purchase decision process is included in it. This research is a qualitative study. The research found that rational consideration is not the only reason for university students to purchase gaming laptops, there are also emotional reasons involved."

"Dalam konteks festival musik, adanya media sosial tentunya dapat meningkatkan pengaruh penikmat festival musik Jazz Goes To Campus dan juga respon atau niat perilaku dari pelanggan setelah menikmati festival musik. Desain penelitian yang digunakan pada penelitian ini adalah cross-sectional dengan metode purposive sampling. Penelitian ini menganalisis 238 responden dengan rentang usia 18-42 tahun yang yang dibagi menjadi dua kelompok generasi, yaitu generasi Y dan Z termasuk pelanggan dan mengikuti Instagram Jazz Goes To Campus. Metode pengumpulan data yang digunakan adalah survei online dan data yang didapat diolah dengan teknik Partial Least Squares – Structural Equation Modelling (PLS-SEM). Hasil dari olahan data menunjukkan bahwa sebagian besar hubungan signfikan memengaruhi secara positif dengan hubungan yang memiliki pengaruh terbesar adalah Overall Brand Equity terhadap Satisfaction. Namun, Social Image hanya memiliki pengaruh negatif tetapi tidak signifikan terhadap Overall Brand Equity. Selain itu, perbandingan kelompok generasi memiliki perbedaan dimana generasi Z memiliki hubungan lebih kuat dibandingkan dengan generasi Y, namun hanya pada beberapa hubungan.

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In the context of music festivals, the existence of social media can certainly increase the influence of Jazz Goes To Campus music festival audiences and also the behavioral responses or intentions of customers after enjoying music festivals. The research design used in this study is cross-sectional with purposive sampling method. This study analyzed 238 respondents with an age range of 18-42 years who were divided into two generational groups, namely generations Y and Z including customers and following Jazz Goes To Campus Instagram. The data collection method used is an online survey and the data obtained is processed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) technique. The results of the processed data show that most of the significant relationships affect positively with the relationship that has the greatest influence is Overall Brand Equity on Satisfaction. However, Social Image only has a negative but insignificant influence on Overall Brand Equity. In addition, the comparison of generation groups has a difference where generation Z has a stronger relationship than generation Y, but only in some relationships."

"Disertasi ini meneliti secara empiris brand politik pemimpin politik (dhi. bakal calon presiden Republik Indonesia 2014) dalam konteks komunikasi politik dan keterkaitannya dengan kepemimpinan yang berbasis pada identitas sosial. Konsep brand merupakan konsep ilmu pemasaran yang diterapkan dalam berbagai ranah, termasuk politik. Oleh karena itu terdapat kebutuhan untuk mendapatkan gambaran mengenai konsep ini dalam konteks komunikasi politik yang semakin mengalami personalisasi dan mediatisasi. Personalisasi dan mediatisasi merupakan realitas komunikasi politik yang mendorong kemunculan pemimpin politik sebagai brand. Penelitian ini menelaah brand pemimpin politik sebagai pesan di media massa, khususnya media massa cetak yang mewakili 5 (lima) kelompok bisnis media besar yang ada di Indonesia. Analisis konten media dilakukan untuk melihat visibilitas dan asosiasi yang melekat pada brand 12 (duabelas) bakal calon presiden RI paling populer di media, yaitu (dalam urutan abjad) Aburizal Bakrie, Dahlan Iskan, Gita Wirjawan, Hatta Rajasa, Jokowi, Jusuf Kalla, Mahfud MD, Marzuki Alie, Megawati Soekarnoputri, Prabowo Subianto, Pramono Edhie Wibowo dan Wiranto. Brand sebagai pesan di media kemudian menjadi dasar untuk mendapatkan gambaran tentang brand pemimpin politik di benak publik, yaitu pemilih di 5 (lima) wilayah DKI Jakarta. Penelitian ini menemukan bahwa konsep brand pemimpin politik bersifat cair dan rentan terhadap isu maupun persaingan politik. Selain itu, terdapat 2 (dua) dimensi dasar pembentuk ekuitas brand pemimpin politik, yaitu: elektabilitas dan partisipasi. Tingkat pengenalan (awareness) dan prototipikalitas (keterwakilan identitas sosial pemilih dalam sosok pemimpin) menjadi kondisi yang diperlukan (necessary condition untuk pembentukan ekuitas brand pemimpin politik. Sedangkan kepribadian (brand personality) dan asosiasi (brand association) merupakan kondisi yang turut memperkuat meski tidak mutlak (contributory condition) dalam pembentukan ekuitas brand pemimpin politik.

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This dissertation empirically examines the political brand of political leaders (ie. 12 Indonesia presidential candidates to be) in the context of political communication and in association with social identity. Brand is a marketing concept applied in politics. Therefore it has to be reviewed due to the new context, the new politics and in the midst of mediatization. Personalization and mediatization are the factors that encourages the emergence of political leaders as a brand.

This study examines the political leaders as messages in the mass media, particularly the print media representing five (5) business major media groups in Indonesia. Media content analysis was used to examine the visibility and association of the top 12 Indonesia presidential candidates to be in the media, namely (in alphabetical order) Bakrie, Dahlan Iskan, Gita Wirjawan, Hatta Rajasa, Jokowi, Jusuf Kalla, Mahfud MD, Marzuki Alie, Megawati, Prabowo, Pramod Edhie Wibowo and Wiranto. Brands as media messages then become the basis for getting an overview of political leaders brands in the public minds, ie. voters in Jakarta.

This study found that the concept of political brand are fluid and susceptible to political issues and competition. In addition, there are two basic dimensions of brand equity for political leaders, namely: electability and participation. Brand awareness and prototypicality are two necessary conditions for political leaders brand equity while brand personality and brand association are contributory conditions."

"Praktik influencer marketing dalam dunia pemasaran semakin digandrungi oleh banyak pihak dan tidak terkecuali dalam komunikasi pemasaran politik. Penelitian ini bertujuan untuk menguji model penelitian komunikasi pemasaran bisnis melalui peran Social Media Influencer ke dalam konteks proses komunikasi pemasaran politik untuk Political Brand Attitudes dan intensi memilih. Dengan melibatkan variabel mediasi kredibilitas Social Media Influencer (SMI’s Source credibility), penelitian ini ingin melihat hubungan antara Social Media Influencer dengan Political Brand Attitudes dan Voting Intention untuk Pemilu Presiden 2024. Dari sebanyak 163 responden yang terkumpul, dilakukan analisis data melalui pendekatan Confirmatory Composite Analysis (CCA) dalam sistematika metode kuantitatif dengan Partial Least Squares-Structural Equation Modeling (PLS-SEM) yang dioperasikan melalui aplikasi Smart PLS versi 3.0. Temuan menunjukkan, variabel mediator Attractiveness dan Similarity secara positif memediasi hubungan antara Social Media Influencer dengan Political Brand Attitudes. Sementara variabel Expertise dan Trustworthiness tidak mampu memediasi keduanya. Penelitian ini ingin berkontribusi dalam pengembangan studi influencer marketing untuk konteks pemasaran politik.

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The practice of influencer marketing in marketing is increasingly coveted by various stakeholders, including within the domain of political marketing communication. This study examines the mainstream marketing communication research model by incorporating the role of Social Media Influencers within political marketing communication processes, specifically targeting Political Brand Attitudes and voting intentions for the upcoming 2024 Presidential Election. By incorporating the mediating variable of Social Media Influencer's source credibility, this research explores the relationship between Social Media Influencers and Political Brand Attitudes and Voting Intentions for the 2024 Presidential Election. At least 163 respondents participated in this study. To analyze the data, this study utilizes the Confirmatory Composite Analysis (CCA) approach within the systematic framework of quantitative methods, employing the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique facilitated by the Smart PLS version 3.0. The findings reveal that the mediator variables of Attractiveness and Similarity positively mediate the relationship between Social Media Influencers and Political Brand Attitudes. Conversely, the variables of Expertise and Trustworthiness were found to be insufficient mediators. Ultimately, this research aims to contribute to advancing influencer marketing studies within the political marketing context."

"The management of mass public transportation requires the psychology of transportation in order to design and operate a transportation system which suits the social psychology dimension of urban citizens. The aim of this research is to examine the role of personality traits, sedentariness, and personal dilemma in predicting the intention of a particular group of urban citizens to switch from using private cars to using mass public transportation. This research uses the predictive correlational design, while the research data are analyzed using the multiple linear regression technique in order to identify the main effects and interaction effects of variables which may serve as the predictors of intention. This research involves 280 university students (111 males and 169 females, with Mage = 20.90 years old and SDage = 1.943 years old) who live in Jakarta, the capital city of Indonesia, and its surrounding urban areas as samples. The research finds that, among the Big Five personality traits, conscientiousness is the only trait which can significantly predict the intention of private car users, while sedentariness is not capable of predicting such intention. The research also finds that losses in terms of time and safety incurred from the use of private cars can lead to a much stronger intention to switch to mass public transportation. The implications of this research on the development of policies regarding transportation are elaborated in the final section of this paper.

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Manajemen transportasi umum massal urgen membutuhkan psikologi transportasi untuk merancang serta mengelola sistem transportasi yang kompatibel dengan social psychological dimension dari warga negara. Penelitian ini hendak menemukan peran personality traits, sedentariness, dan personal dilemma dalam memprediksikan intensi untuk beralih (switching) dari penggunaan mobil pribadi ke kendaraan umum massal. Desain penelitian ini adalah desain korelasional prediktif, dengan teknik analisis data berupa analisis regresi linear berganda, untuk melihat main effects dan interaction effects dari variabel-variabel prediktor terhadap intensi. Penelitian ini merekrut sampel 280 mahasiswa (111 laki-laki, 169 perempuan; Mage = 20.90 years old, SDage = 1.943 years) di Jakarta, ibu kota Indonesia, dan sekitarnya (Jabodetabek). Ditemukan bahwa hanya conscientiousness yang mampu memprediksikan intensi dari antara Big Five personality traits. Di samping itu, sedentariness tidak mampu memprediksikan intensi. Persepsi kerugian dari sisi waktu dan keamanan dari penggunaan mobil pribadi telah mendorong intensi yang lebih besar untuk menggunakan kendaraan umum massal. Implikasi dari temuan riset ini terhadap pembuatan kebijakan di bidang transportasi dikemukakan dalam bagian akhir dari artikel ini."