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Andrew Prasettya Japri
"Penggunaan jasa Online Food Delivery (OFD) dapat menyebabkan berlebihnya asupan zat gizi terutama energi dan protein. Tujuan penelitian yaitu diketahuinya hubungan penggunaan jasa OFD terhadap asupan energi dan protein disertai stratifikasi variabel jenis kelamin, uang saku, jenis tempat tinggal, serta aktivitas fisik. Disain penelitian yang digunakan adalah cross sectional dengan jumlah responden terlibat 134 mahasiswa nonkesehatan. Data diambil dari pengisian kuesioner mandiri dan wawancara daring. Data kemudian dianalisis univariat dan bivariat (chi-square). Diketahui adanya hubungan frekuensi penggunaan jasa OFD dengan asupan energi (p-value = 0,001) dan protein (p-value = 0,004). Setelah distratifikasi, ditemukan hubungan antara durasi loyalitas konsumen pengguna jasa OFD dengan asupan energi hanya pada kelompok yang tinggal di rumah orang tua (p-value = 0,042) dan aktivitas fisik kurang (p-value = 0,043), serta terhadap protein hanya pada kelompok aktivitas fisik kurang (p-value = 0,043). Akan tetapi, tidak ada hubungan preferensi makanan dengan asupan energi (p-value = 0,811) dan asupan protein (p-value = 0,894). Peneliti menyarankan perlu adanya penelitian lebih lanjut mengenai penggunaan jasa OFD di luar masa pandemi dan diharapkan adanya peningkatan kesadaran terkait pesan gizi seimbang saat menggunakan jasa OFD, sehingga mahasiswa dapat menghindari risiko asupan energi dan protein berlebih.

The use of Online Food Delivery (OFD) services can cause an excessive intake of nutrients, especially energy and protein. The purpose of this research is to know the relationship between the use of OFD services on energy and protein intake accompanied by stratification of variables such as sex, pocket money, type of residence, and physical activity. The research design used was cross-sectional, with the number of respondents involved 134 non-health students. Data is taken from filling out independent questionnaires and online interviews. Data were then analyzed univariate and bivariate (chi-square). It is known that there is a correlation between the frequency of use of OFD services with energy intake (p-value = 0.001) and protein (p-value = 0.004). After stratification, a relationship was found between the duration of consumer loyalty of OFD service users with energy intake only in the group who lived at the parents' house (p-value = 0.042) and lack of physical activity (p-value = 0.043), and to protein, only in the group less physical activity (p-value = 0.043). However, there is no relationship between food preferences and energy intake (p-value = 0.811) and protein intake (p-value = 0.894). The researcher suggests that further research is needed regarding the use of OFD services outside the pandemic period, and it is hoped that there will be an increase in awareness regarding balanced nutrition messages when using OFD services so that students can avoid the risk of excessive energy and protein intake."
Depok: Fakultas Kesehatan Masyarakat Universitas Indonesia, 2020
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UI - Tugas Akhir  Universitas Indonesia Library
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Dearesty Melinda Setyorini
"Penggunaan jasa online food delivery (OFD) yang tidak terkontrol dapat meningkatkan risiko terjadinya status gizi lebih karena pemilihan jenis dan jumlah makanan yang tidak sesuai dengan kebutuhan pengguna. Penelitian ini bertujuan untuk mengetahui gambaran dan perbedaan proporsi frekuensi penggunaan jasa OFD berdasarkan faktor risikonya, seperti jenis kelamin, usia, aktivitas fisik, tingkat stres, dan tingkat semester kuliah pada mahasiswa Nonkesehatan Universitas Indonesia tahun 2021. Penelitian ini merupakan penelitian kuantitatif dengan desain studi cross-sectional dan menggunakan data sekunder yang diambil pada bulan Maret-April 2021 dengan jumlah responden sebanyak 136 mahasiswa. Hasil analisis univariat menunjukkan sebanyak 11,8% mahasiswa menggunakan jasa OFD dalam frekuensi yang sering. Analisis bivariat dengan menggunakan uji chi-square menunjukkan tidak terdapat perbedaan proporsi frekuensi penggunan jasa OFD yang signifikan berdasarkan jenis kelamin, usia, aktivitas fisik, tingkat stres, dan tingkat semester kuliah (­p-value ­>0,05). Selain itu, terdapat kecenderungan bahwa frekuensi penggunaan jasa OFD yang sering lebih banyak terjadi pada mahasiswa perempuan, termasuk dalam usia dewasa, beraktivitas fisik cukup, memiliki tingkat stres yang tinggi, dan belum semester akhir.

Uncontrolled use of online food delivery (OFD) services can increase the risk of overnutrition due to the selection of the type and amount of food that does not suit the consumer needs. This study aims to describe and determine the proportion differences in the frequency of using OFD services based on risk factors, such as gender, age, physical activity, stress level, and college semester level among Nonmedical Students at University of Indonesia in 2021. This study is a quantitative study with a cross-sectional study design and using secondary data taken in March-April 2021 with 136 students as the respondents. The results of the univariate analysis showed that 11,8% of students used OFD services frequently. Bivariate analysis using the chi-square test showed that there is no significant proportion differences in the frequency of using OFD services based on gender, age, physical activity, stress level, and college semester level (p-value >0,05). In addition, there is a tendency that the frequency of using OFD services frequently is higher among female students, are included in adult age, have sufficient physical activity, have high levels of stress, and are not yet in their final semester."
Depok: Fakultas Kesehatan Masyarakat Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Muhammad Aulia Rizky
"Penggunaan layanan Online Food Delivery (OFD) yang kurang terkendali dapat menyebabkan peningkatan asupan makanan dan berpengaruh terhadap kejadian status gizi berlebih/obesitas. Penelitian ini bertujuan untuk mengkaji perbedaan proporsi status gizi berdasarkan penggunaan layanan OFD pada mahasiswa nonkesehatan UI. Penelitian ini melibatkan 136 responden dengan desain studi cross-sectional. Data diambil melalui pengukuran antropometri, pengisian Google Form, dan wawancara untuk dianalisis menggunakan uji Chi-Square dan regresi logistik ganda. Analisis data yang dilakukan adalah univariat, bivariat (chi-square), dan multivariat (regresi logistik ganda). Hasil menunjukkan perbedaan proporsi status gizi yang signifikan berdasarkan durasi loyalitas konsumen, uang saku, dan asupan energi. Setelah dikontrol oleh aktivitas fisik dan asupan energi, ditemukan perbedaan proporsi status gizi berdasarkan preferensi makanan dengan hubungan negatif (p-value = 0,039; OR = 0,213; 95% CI = 0,49—0,93). Asupan energi merupakan faktor dominan dalam pengaruh preferensi makanan terhadap status gizi (OR= 9,605). Penelitian lebih lanjut diperlukan untuk mempertimbangkan aspek lain terkait penggunaan OFD dan status gizi. Mahasiswa nonkesehatan UI disarankan memperhatikan pesan gizi seimbang dalam pemilihan makanan saat menggunakan OFD untuk menghindari risiko status gizi berlebih atau obesitas.

The uncontrolled use of Online Food Delivery (OFD) services can lead to increased food intake and the occurrence of excessive nutritional status or obesity. This study aims to examine the differences in the proportion of nutritional status based on the use of OFD services among non-health students at UI. The study involved 136 respondents using a cross-sectional study design. Data was collected through anthropometric measurements, Google Form, and interviews to be analyzed using the Chi-Square test and multiple logistic regression. The results showed significant differences in the proportion of nutritional status based on the duration of consumer loyalty, allowance, and energy intake. There were differences in the proportion of nutritional status based on food preferences with a negative relationship after controlling for physical activity and energy intake (p-value = 0.039; OR = 0.213; 95% CI = 0.49—0.93). Energy intake was the dominant factor influencing the relationship between food preferences and nutritional status (OR = 9.605). Further research is needed to consider other aspects of OFD services and nutritional status. Non-health students at UI are advised to pay attention to balanced nutrition when selecting food through OFD to avoid the risk of excessive nutritional status or obesity."
Depok: Fakultas Kesehatan Masyarakat Unversitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Marsha Renzani Hakim
"Layanan Online Food Delivery (OFD) merupakan metode yang populer di Indonesia untuk memesan makanan dan minuman dibandingkan metode lainnya seperti melalui telepon, aplikasi mobile restoran, dan website restoran. Transaksi layanan OFD di Indonesia berkembang dengan pesat dan semakin populer dibandingkan sebelum pandemi COVID-19. Tujuan penelitian ini adalah untuk mengetahui pengaruh struktural antar variabel yang meliputi hedonic motivation, time saving orientation, price saving orientation, prior online purchase experience, information fit-to-task, visual appeal, convenience motivation, post-usage usefulness, attitude, dan repurchase intention pada layanan OFD di Indonesia. Penelitian ini mengacu pada theory of planned behavior, technology acceptance model, dan adopsi parsial dari extended information technology continuance model. Penelitian ini pun dilakukan untuk mengetahui perubahan perilaku konsumen dalam menggunakan layanan OFD sebelum dan selama pandemi COVID-19 di Indonesia. Dalam penelitian ini data dikumpulkan dari 207 pengguna layanan Go-Food atau GrabFood dan diolah menggunakan Structural Equation Modeling (SEM) pada perangkat lunak LISREL 8.54. Hasil penelitian menunjukkan bahwa delapan dari enam belas hipotesis yang diajukan memiliki pengaruh signifikan. Price saving orientation, time saving orientation, dan prior online purchase experience secara signifikan berpengaruh positif terhadap convenience motivation. Time saving orientation, prior online purchase experience, dan convenience motivation secara signifikan berpengaruh positif terhadap post-usage usefulness. Post-usage usefulness secara signifikan berpengaruh positif terhadap attitude dan repurchase intention konsumen pada layanan OFD. Penelitian ini menunjukkan bahwa setelah pandemi COVID-19 berakhir, 28.50% responden akan meningkatkan frekuensi pembelian makanan dan minuman melalui layanan OFD, 29.47% responden akan mengurangi, dan sisanya dengan frekuensi yang tetap

Online Food Delivery (OFD) services in Indonesia is the most popular way to order food and beverage (F&B) compared to other methods such as telephone, restaurant mobile application, and restaurant website. OFD services transaction in Indonesia is growing rapidly and become more popular compared to before COVID-19 pandemic. The purpose of this study is to examine structural relationship between hedonic motivation, time saving orientation, price saving orientation, prior online purchase experience, information fit-to-task, visual appeal, convenience motivation, post-usage usefulness, attitude, and repurchase intention towards OFD services in Indonesia. This study based on theory of planned behavior, technology acceptance model, and partial adoption of extended information technology continuance model. This study also examines consumers change of behavior in using OFD services before and during COVID-19 pandemic in Indonesia. 207 questionnaires were collected from Go-Food or GrabFood user to empirically test the research model using the Structural Equation Modeling (SEM) on LISREL 8.54. The results imply that eight from sixteen proposed hypotheses were supported. Price saving orientation, time saving orientation, and prior online purchase experience have a significant positive influence towards convenience motivation. Time saving orientation, prior online purchase experience, and convenience motivation have a significant positive influence towards post-usage usefulness. Post-usage usefulness has a significant positive influence towards attitude and repurchase intention on using OFD services. This study also found that after pandemic COVID-19 ends, 28.50% of the respondents will increase the frequency of purchasing F&B through OFD services, 29.47% will reduce, and the rest will remain same"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Tesis Membership  Universitas Indonesia Library
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Arnando Akmal Widia Putra
"Fenomena pemesanan makanan online di Indonesia telah meningkat dikarenakan pandemi COVID-19 yang menimbulkan risiko tertular antara masyarakat, serta risiko sanski dari pemerintah jika melanggar protokol kesehatan yang ditetapkan dengan mengunjungi restoran. Namun dari sisi konsumen, terdapat pertimbangan dan persepsi risiko dalam menggunakan aplikasi makanan online selama pandemi, serta pertimbangan risiko tertular dari virus COVID- 19 yang dapat mempengaruhi sikap dan perilaku konsumen untuk melakukan pemesanan makanan online. Penelitian dilakukan dengan metode purposive sampling dengan jumlah responden 306 individu yang pernah melakukan pemesanan makanan online melalui aplikasi online serta dianalisis menggunakan Partial Least Square - Structural Equation Modeling (PLS - SEM). Hasil penelitian ini menunjukan bahwa hubungan langsung convenience risk dan attitude, hubungan COVID-19 risk severity terhadap attitude, serta attitude dan online food delivery behavior menunjukkan hasil yang signifikan.

The COVID-19 pandemic has shifted consumer behavior to utilize online food delivery services to a greater extent from dine-in restaurants particularly due to the risks of being exposed to the COVID-19 virus and risks of punishments from the government for breaching health protocols by visiting restaurants. However, from the consumer side, consumers face multiple risks when associating themselves with online food delivery services applications – which, added with consumers’ perceived risk towards the COVID-19 virus, influences consumers’ attitudes and behaviours towards online food delivery services. This research study was conducted using purposive sampling with 306 total respondents collected, and analyzed using Partial Least Square - Structural Equation Modeling (PLS - SEM). The results of this research study found that relationships between convenience risk towards attitude, risk severity towards attitude, and attitude towards online food delivery behaviour had significant relationships."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
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UI - Skripsi Membership  Universitas Indonesia Library
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Vityasi Nurul Iman Widyarso
"Penelitian ini bermaksud untuk menganalisis faktor yang mempengaruhi intensi pelanggan untuk terus menggunakan mobile online food delivery services di Indonesia, terutama jasa pengiriman makanan berbasis aplikasi dari pihak ketiga. Beberapa variabel bebas yang digunakan dalam penelitian ini adalah perceived usefulness, perceived ease of use, trust, price-saving benefit, time-saving benefit, dan food safety risk perception. Untuk variabel terikat yang digunakan adalah customer intention to continuously use mobile online food delivery services. Responden untuk penelitian ini berumur minimal 17 tahun dengan berbagai pekerjaan dan tingkatan pendidikan, tinggal di Indonesia dalam enam bulan terakhir, dan pernah menggunakan aplikasi mobile online food delivery services minimal sekali dalam satu bulan terakhir. Penelitian ini menggunakan kuesioner daring yang disebarkan melalui media sosial. Responden yang mengisi kuesioner berjumlah 255 orang, tetapi satu responden tidak sesuai dengan penelitian ini sehingga tersisa 254 responden yang datanya dapat digunakan. Data yang telah terkumpul kemudian diolah melalui IBM SPSS Statistics software. Hasil dari penelitian ini menunjukan bahwa time-saving benefit merupakan variabel bebas yang paling berpengaruh terhadap intensi pelanggan untuk terus menggunakan mobile online food delivery services di Indonesia, diikuti oleh perceived usefulness, dan perceived ease of use.

This research intends to analyze factors affecting customer intention to continuously use mobile online food delivery services in Indonesia, specifically third-party application-based delivery services. Several independent variables that are used in this research are perceived usefulness, perceived ease of use, trust, price-saving benefit, time-saving benefit, and food safety risk perception. For the dependent variable that is used is customer intention to continuously use mobile online food delivery services. The respondents of this research are those with minimum age of 17 years old from multiple occupation and educational level, reside in Indonesia for at least six months, and have been using the mobile online food delivery services at least once in the past month. This research uses online questionnaire that is distributed through social media. There are 255 respondents that filled out the questionnaire, but one respondent did not meet the research criteria so there are 254 respondents whose data can be used. The data that has been collected is then processed using the IBM SPSS Statistics software. The result from this research shows that time-saving benefit become the biggest factor that affect the customer intention to continuously use mobile online food delivery services in Indonesia, followed by perceived usefulness and perceived ease of use."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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Thersya Christine Nugroho
"Penelitian dalam tesis ini bertujuan untuk mengeksplorasi isu-isu yang menjadi fokus konsumen terkait layanan pesan antar makanan secara daring selama pandemi COVID-19 di Indonesia melalui data media sosial. Dengan percepatan transformasi digital di industri makanan dan kuliner, bahasan di media sosial mengenai layanan pesan antar makanan cukup meningkat. Terlebih pada masa pandemi COVID-19 di Indonesia telah mengubah kebiasaan konsumen untuk dapat memesan makanan dari rumah atau dari mana saja. Pandemi COVID-19 yang sedang berlangsung menghadirkan tantangan terkait kualitas dan keamanan pangan, kualitas layanan, dan opini konsumen. Penelitian ini menerapkan pendekatan pemodelan topik untuk memahami perspektif konsumen Indonesia terhadap layanan pesan antar makanan secara daring. Komentar dan tweet konsumen di media sosial (Instagram dan Twitter) terkait layanan pesan antar makanan secara daring dari tahun 2020 hingga 2021 dikumpulkan dengan menggunakan pendekatan text mining. Data dianalisis menggunakan pemodelan topik dengan Latent Dirichlet Allocation yang diimplementasikan dengan Python. Hasil penelitian ini menemukan tema dari topik-topik yang dihasilkan, yaitu Manfaat Penghematan Biaya, Manfaat Penghematan Waktu, dan Kepercayaan. Studi penelitian ini menemukan bahwa mengenai penggunaan layanan pesan antar makanan secara daring, persepsi dimensi harga, dan dimensi kualitas layanan elektronik melebihi kekhawatiran mengenai efek COVID-19 seperti kualitas makanan dan risiko keamanan. Wawasan dari penelitian ini akan sangat membantu untuk evaluasi kualitas layanan dan penelitian lebih lanjut di industri pesan antar makanan.

This thesis study aims to explore the issues consumers focus on regarding online food delivery services during the COVID-19 pandemic in Indonesia through social media data. With the accelerated digital transformation in the food and culinary industry, social media discussions about food delivery have emerged. The COVID-19 pandemic in Indonesia has changed consumer habits from dining in to ordering food from home or anywhere. The ongoing COVID-19 pandemic presents challenges regarding food quality and safety, service quality, and consumers’ opinions. This study applied the topic modeling approach to understand consumers’ perspectives on online food delivery services. Consumers’ social media comments and tweets (Instagram and Twitter) related to online food delivery services between 2020 and 2021 were collected using a text mining approach. The data were analyzed using topic modeling with Latent Dirichlet Allocation implemented with Python. The results of this study found several themes from the topics conducted with the Latent Dirichlet Allocation model, which are Price-Saving Benefit, Time-Saving Benefit, and Trustworthiness. This study discovered that regarding usage of online food delivery services, the perception of price and e-service quality dimensions overweight the concerns regarding the effect of COVID-19 like food quality and safety risk. Insights from this study will be helpful for the evaluation of service quality and further research in the food delivery industry."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
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UI - Tesis Membership  Universitas Indonesia Library
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Gatut Wira Pambudi
"The Covid-19 pandemic forced the government to restrict residents from leaving the house. This makes residents in Indonesia and around the world use food delivery applications so they can still enjoy food from abroad. After the pandemic ended, FDA users were proven to persist and even increase, this could be influenced by several factors such as Functional Value, Emotional Value, Social Value, Epistemic Value and Conditional Value, the impact of which will be discussed on continued use in this research. This research uses the SEM-PLS method in the SmartPLS application to process data. The results of this research show that Social Value and Epistemic Value have a significant impact on continued usage intention, while Functional Value, Conditional Value and Emotional Value do not influence continued usage intention. Meanwhile, there is no significant difference between Functional, Conditional, Epistemic and Social Value on continued usage intention in Gen Y and Gen Z, only Emotional Value has a significant difference between Gen Y and Gen Z.

Pandemi Covid-19 memaksa pemerintah membatasi penduduknya untuk keluar rumah. Hal ini membuat para penduduk di Indonesia ataupun di dunia menggunakan food delivery application agar tetap bisa menikmati makanan dari luar. Setelah masa pandemi berakhir user FDA terbukti tetap bertahan bahkan bertambah, hal itu dapat dipengaruhi oleh beberapa faktor seperti Functional Value, Emotional Value, Social Value, Epistemic Value and Conditional Value yang akan dibahas dampaknya terhadap keberlanjutan pengunaan di penelitian ini. Penelitian ini menggunakan metode SEM-PLS pada aplikasi SmartPLS untuk mengolah data. Hasil penelitian ini menunjukan bahwa Social Value dan Epistemic Value memiliki dampak yang signifikan terhadap continued usage intention sedangkan Functional Value, Conditional Value dan Emotional Value tidak mempengaruhi continued usage intention. Sedangkan, tidak ada perbedaan signifikan antara Functional, Conditional, Epistemic dan Social Value terhadap continued usage intention pada Gen Y dan Gen Z, hanya Emotional Value yang memiliki perbedaan signifikan diantara Gen Y dan Gen Z."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Nathalia Mentanaway
"Mahasiswi memiliki aktifitas belajar yang tinggi dan membutuhkan asupan gizi seimbang terutama energi dan zat gizi makro untuk memenuhi kebutuhannya. Namun pada kenyataanya karena kesibukan selama perkuliahan, banyak mahasiswi tidak memperhatikan asupan gizinya sehingga jumlah asupan energi dan zat gizi makro yang dikonsumsi menjadi lebih atau kurang dari yang dianjurkan. Penelitian ini merupakan penelitian kuantitatif dengan survei deskriptif yang bertujuan untuk mengetahui gambaran karakteristik, asupan energi, dan zat gizi makro pada mahasiswi Prodi Gizi Universitas Indonesia. Desain penelitian ini adalah cross sectional dengan menggunakan analisis data sekunder FKM UI pada bulan februari hingga juli 2022. Responden dalam penelitian ini adalah 137 mahasiswi aktif Gizi FKM UI. Analisis data menggunakan analisis univariat pada variabel karakteristik mahasiswi (uang saku, pengetahuan gizi, status gizi, frekuensi makan, kebiasaan sarapan, dan frekuensi snacking), asupan energi, asupan zat gizi makro (karbohidrat, protein, dan lemak). Hasil penelitian menunjukan sebagian besar rata-rata variabel responden berada pada kategori rendah atau kurang dari normal yaitu pada uang saku (59.9%), pengetahuan gizi (71,5%), frekuensi makanan (56,9%), kebiasaa sarapan (58,4%), dan frekuensi snacking (59,1%), asupan energi (95,6%), asupan karbohidrat (99,3%), asupan protein (70,1%), dan asupan lemak (77,4%). Sedangkan variabel responden yang berada pada kategori normal ialah status gizi (67,2%).

Undergraduate female students have high learning activities and need a balanced nutritional intake, especially energy and macronutrients to meet their needs. However, in reality due to their busy schedule during lectures, many undergraduate female students do not pay attention to their nutritional intake, so the amount of energy and macronutrient intake consumed becomes more or less than the recommended one. This research is quantitative research with a descriptive survey that aims to describe the characteristics, energy intake, and macronutrients of undergraduate female students in the Nutrition Program at the University of Indonesia. The design of this study was cross-sectional using secondary data analysis of FKM UI undergraduate from February to July 2022. The respondents in this study were 137 active Nutrition FKM UI undergraduate female students. Data analysis used univariate analysis on undergraduate female students characteristics variables (pocket money, nutritional knowledge, nutritional status, eating frequency, breakfast habits, and snacking frequency), energy intake, intake of macronutrients (carbohydrates, protein, and fat). ). The results showed that most of the respondents' variables were in the low or less than average category, namely pocket money (59.9%), knowledge of nutrition (71.5%), frequency of food (56.9%), breakfast habits (58, 4%), and snacking frequency (59.1%), energy intake (95.6%), carbohydrate intake (99.3%), protein intake (70.1%), and fat intake (77.4%). Meanwhile, the respondent variable in the normal category is the nutritional status (67.2%)."
Depok: Fakultas Kesehatan Masyarakat Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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Aditya Prayudhi
"Aplikasi pengiriman makanan online adalah salah satu sektor aplikasi seluler dengan pertumbuhan yang paling cepat. Selama pandemi, terdapat banyak layanan pengiriman makanan tradisional yang beralih ke platform daring, dan terdapat perusahaan baru yang memanfaatkan peluang ini untuk terlibat dalam operasi pengiriman makanan daring atau pindah ke platform digital. Penelitian ini bertujuan untuk menguji hubungan antara variabel yang mempengaruhi penggunaan aplikasi pengiriman makanan online dengan mengembangkan model konseptual berdasarkan model Unified Theory of Acceptance and Use of Technology (UTAUT2) dengan menambahkan kepuasan pelanggan dan advokasi sebagai variabel tambahan dalam analisis. Data dikumpulkan dari 366 responden dengan menggunakan survei online dan dianalisis menggunakan PLS-SEM. 9 hipotesis dikembangkan, dimana delapan di antaranya diterima, dan satu ditolak. Temuan ini dapat digunakan untuk membantu perusahaan pengiriman makanan online untuk memahami faktor yang mungkin dapat memengaruhi niat pelanggan untuk terus menggunakan aplikasi pengiriman makanan dan hal ini dapat berimplikasi pada desain dan pemasaran layanan ini di pasar Indonesia.

Online food delivery applications are one of the fastest growing mobile applications sectors. During the pandemic, many traditional food delivery services have moved to online platforms, and there are new companies taking advantage of this opportunity to engage in online food delivery operations or move to digital platforms. This study aim to examine the relationships between variable that influences the usage of online food delivery applications by developing a conceptual model based on the Unified Theory of Acceptance and Use of Technology (UTAUT2) model with customer satisfaction and advocacy as an additional variable in our analysis. Data were collected from 366 respondents using an online survey and analyzed using PLS-SEM. 9 hypotheses were developed, of which eight were accepted, and one were rejected. Our findings can be used to help online food delivery companies to understand the factor that might influence the continuance intention of customer to the food delivery app and it will have implication for the design and marketing of these services in the Indonesian market."
Depok: Fakultas Teknik Universitas Indonesia, 2023
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UI - Tesis Membership  Universitas Indonesia Library
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