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"Usaha Mikro Kecil dan Menengah (UMKM) memiliki berbagai tantangan yang dihadapi dalam proses bisnis nya seperti adanya dinamika pasar dan perubahan tren konsumen yang cepat sehingga untuk mengatasi hal tersebut para pelaku usaha berinisiatif untuk mencari jalan keluar dengan digitalisasi. Namun, di Indonesia jumlah UMKM yang telah go digital sangat sedikit jika dibandingkan dengan total keseluruhan UMKM yang mencapai 65 juta unit yaitu hanya 34,8% saja. Fenomena tersebut mengindikasikan bahwa kebanyakan UMKM masih terkendala dalam mengadopsi teknologi digital karena masih rendahnya digital readiness yang dimiliki. Digital readiness dapat dipengaruhi oleh berbagai hal baik dari internal maupun eksternal bisnis seperti kemampuan dan pengetahuan teknologi digital, akses untuk memenuhi infrastruktur digital, lingkungan ekosistem dari stakeholder yang mendukung, dan lain sebagainya. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi digital readiness yaitu leadership factors, strategic focus factors, resource factors, customer factors, market factors sebagai variabel independen terhadap digital readiness sebagai variabel dependen terdiri atas 3 dimensi yaitu technological sensemaking, agility, dan implementation. Objek penelitian merupakan pemilik UMKM Anggota Komunitas Perempuan Kepala Keluarga (PEKKA) di Kota Depok bidang usaha kuliner. Pendekatan penelitian merupakan kuantitatif melalui penyebaran kuesioner kepada total 180 responden. Teknik analisis data yang digunakan adalah kuantitatif yang terdiri atas analisis statistik deskriptif dan analisis statistik inferensial menggunakan alat bantu SPSS. Hasil analisis menunjukan bahwa leadership factors, strategic focus factors, resource factors, customer factors, market factors memiliki pengaruh yang positif terhadap digital readiness pada UMKM PEKKA di Kota Depok bidang usaha kuliner.

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Micro, Small and Medium Enterprises (MSMEs) have various challenges faced in their business processes, such as market dynamics and rapid changes in consumer trends, so to overcome this, business actors have taken the initiative to find a way out through digitalization. However, in Indonesia the number of MSMEs that have digital is very small compared to the total of MSMEs which reached 65 million units, which is only 34.8%. This phenomenon indicates that most MSMEs are still hampered in adopting digital technology because they are still low on digital readiness. Digital readiness can be influenced by various things from both internal and external business such as the ability and knowledge of digital technology, access to fulfil digital infrastructure, supportive ecosystem from stakeholder, and so on. This research aims to analyse the influencing factors of digital readiness, that is leadership factors, strategic focus factors, resource factors, customer factors, market factors as an independent variable against digital readiness as the dependent variable that contains three dimensions, named technological sensemaking, agility, implementation. The research objects are MSME owners who are members of the Women-Headed Family Community (PEKKA) in Depok City specifically in the culinary business. The research approach is quantitative research by distributing questionnaires to a total of 180 respondents. The data analysis technique used is quantitative consisting of descriptive statistical analysis and inferential statistical analysis using SPSS tools. The analysis results show that leadership factors, strategic focus factors, resource factors, customer factors, market factors have a positive influence on digital readiness in PEKKA MSME’s in Depok City in the culinary business sector."

"Digitalisasi dalam bidang pemasaran memberikan dampak terhadap berbagai bentuk badan usaha, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Penggunaan iklan dalam platform media sosial Facebook merupakan salah satu upaya pemasaran yang lazim dilakukan oleh UMKM di Indonesia. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor apa saja yang mendorong UMKM dalam menggunakan iklan Facebook, sekaligus melihat dampaknya terhadap performa bisnis. Penelitian ini membangun model teoretis dengan menggunakan  Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) dan divalidasi menggunakan studi empiris melalui survey kepada 250 pemilik atau pemegang keputusan strategis UMKM di Indonesia. Hasil penelitian dianalisis menggunakan SEM-PLS. Penelitian ini menunjukkan bahwa terdapat pengaruh langsung dan signifikan antara faktor compatibility, social influence, dan perceived ease of use dengan perilaku penggunaan iklan Facebook, tetapi tidak ditemukan adanya pengaruh dari faktorcost, facilitating conditions, dan perceived usefulness terhadap perilaku penggunaan iklan Facebook. Faktor perceived financial resource availability dikonfirmasi dapat memberikan efek moderasi yang signifikan pada hubungan antara penggunaan iklan Facebook dengan performa bisnis. Secara umum penggunaan iklan Facebook tidak memiliki pengaruh terhadap performa bisnis, terutama pada dimensi laba (profitability) dan efisiensi (efficiency), tetapi ditemukan efek positif dan signifikan pada beberapa indikator pendukung performa bisnis itu sendiri, seperti pertumbuhan (growth), tujuan pribadi pemilik badan usaha (owner’s personal goals), dan reputasi (reputation).

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Micro, Small, and Medium Enterprises (MSMEs) are among the types of business entities that are impacted by digitalization in the marketing industry. One of the most popular marketing strategies used by MSMEs in Indonesia is the usage of Facebook advertising. The goal of this study is to discover the aspects that motivate MSMEs to utilize Facebook ads and to evaluate the effects of those elements on company performance. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is used in this study to create a theoretical model, which is then supported by an empirical study based on a survey of 250 MSME’s owners or strategic decisionmakers in Indonesia. SEM-PLS was used to examine the study's findings. This study demonstrates that the elements of compatibility, social influence, and perceived ease of use have a direct and significant impact on the behavior of utilizing Facebook advertisements, whereas the factors of cost, facilitating conditions, and perceived usefulness have no such impact. According to research, there is a strong moderating influence between the use of Facebook advertising and performance due to the perceived financial resource availability factor. Facebook advertising generally has no impact on business performance, particularly in terms of profitability, efficiency, and business owner’s personal goals, but it does have a positive and significant impact on a number of factors that support the performance of the business itself, such as MSME’s growth and  reputation."

"Industri makanan dan minuman merupakan salah satu industri yang kompetitif terutama di DKI Jakarta yang menjadi provinsi dengan jumlah usaha penyedia makanan dan minuman terbanyak. Oleh karena itu, pelaku usaha didorong untuk menghadapi kompetisi yang intens sehingga competitiveness perlu dimiliki oleh setiap pelaku usaha agar dapat bertahan dan berkembang. Penelitian ini bertujuan untuk menganalisis pengaruh critical success factors (CSF) terhadap competitiveness usaha kecil makanan dan minuman di DKI Jakarta. Pengumpulan data dilakukan dari bulan November hingga Desember 2023 secara daring melalui Google Form dengan teknik purposive sampling kepada total 132 responden yang merupakan pelaku usaha kecil makanan dan minuman di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dan data yang didapatkan diolah menggunakan software SPSS 29.0. Hasil dari penelitian ini berupa terdapat pengaruh antara critical success factors (CSF) terhadap competitiveness pada usaha kecil makanan dan minuman di DKI Jakarta dan seluruh dimensi entrepreneurial factors, enterprise factors, serta environmental factors secara positif memengaruhi competitiveness.

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Food and beverage industry is one of the competitive sectors, especially in DKI Jakarta, which is the province with the highest number of food and beverage businesses. Therefore, business actors are encouraged to face intense competition and competitiveness is essential for every business actors to survive and thrive. This research aims to analyze the influence of critical success factors (CSF) on competitiveness of small food and beverage businesses in DKI Jakarta. Data collection was conducted online from November to December 2023 through Google Form with purposive sampling technique, involving a total of 132 respondents who are small food and beverage business actors in DKI Jakarta. This research used quantitative approach and the data obtained are processed using SPSS 29.0 software. The results of this study indicate that there is an influence of critical success factors (CSF) on competitiveness of small food and beverage businesses in DKI Jakarta. All dimensions of entrepreneurial factors, enterprise factors, and environmental factors positively affect competitiveness."

"Proyek konstruksi telah diidentifikasi sebagai salah satu proyek yang paling sulit keberhasilannya, karena perlu memimpin orang - orang secara efektif untuk mencapai kesuksesan sebuah organisasi. Kurangnya pemimpin yang berpengaruh dan mengelola hubungan dengan lebih baik terhadap anggota tim dan stakeholders dalam proyek konstruksi masih sangat kurang sehingga produktivitas dalam proyek konstruksi masih sangat rendah, serta munculnya macam-macam penyimpangan manajemen dan kegagalan proyek di sektor kontruksi, sehingga diperlunya pemimpin untuk mengelola proyek dan anggota tim secara efektif. Dengan demikian, perlu untuk menguji pengaruh kepemimpinan transformasional dan soft skills pada manajer proyek terhadap project success factors di Indonesia, dengan melakukan survey kuantitatif kepada profesional proyek konstruksi di Indonesia, dan akan diolah dan dianalisis dengan metode Structural Equation Modeling (SEM).

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Construction projects have been identified as one of the most difficult projects to succeed, because they need to lead people effectively to achieve the success of an organization. The lack of influential leaders and the relationship management with team members and stakeholders makes productivity in construction projects is very low, and the emergence of various types of management deviations and project failures in the construction sector have emphasized the needs effective leaders to effectively manage projects and team members. Thus, it is necessary to examine the effect of transformational leadership and soft skills in project manager for project success factors in Indonesia, by conducting a quantitative survey of construction professional minimum with supervisor position and 3 years experiences in construction industry inside Indonesia. Data which already collected will be processed and analyzed using the Structural Equation Modeling (SEM)."

"Penelitian ini bertujuan untuk menganalisis pengaruh faktor spesifik bank dan makroekonomi terhadap kualitas kredit Usaha Mikro, Kecil dan Menengah (UMKM) di Indonesia, baik pada perbankan syariah maupun perbankan konvensional. Faktor spesifik yang digunakan di studi ini adalah Non-Performing Financing (NPF), Non-Performing Loan (NPL), Financing to Deposit Ratio (FDR), Loan to Deposit Ratio (LDR), dan proporsi kredit UMKM. Sedangkan faktor ekonomi makro yang digunakan adalah BI 7 Days Reverse Repo Rate, inflasi, nilai tukar Rupiah, dan Indeks Produksi Industri. Penelitian ini menyimpulkan bahwa kredit UMKM bank Syariah dan bank konvensional memiliki respon yang berbeda terhadap perubahan faktor spesifik bank dan makroekonomi. Pada model Bank Syariah, nilai tukar Rupiah mempunyai pengaruh yang besar terhadap NPF UMKM. Sedangkan pada model Bank Konvensional, variable yang memiliki pengaruh paling besar terhadap NPL UMKM adalah proporsi pembiayaan UMKM. Hasil analisis Impulse Response Function (IRF) menunjukkan bahwa hampir seluruh variabel memiliki pola hubungan negatif terhadap NPF UMKM di Bank Syariah, kecuali variabel FDR dan suku bunga. Sedangkan di Bank Konvensional, variabel yang memiliki pola hubungan positif terhadap NPL UMKM adalah inflasi dan IPI. Selain itu penelitian ini juga menunjukkan bahwa tingkat NPL UMKM di Bank Konvensional lebih cepat stabil dibandingkan NPF UMKM Bank Syariah atas guncangan yang terjadi baik dari faktor spesifik bank maupun makroekonomi.

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This study aims to analyze the effect of bank-specific and macroeconomic factors on the credit quality of Micro, Small and Medium Enterprises (MSMEs) in Indonesia, both in Islamic banking and conventional banking. Specific factors used in this study are NPF (Non Performing Financing), NPL (Non Performing Loan), FDR (Financing to Deposit Ratio), LDR (Loan to Deposit Ratio) Non-Performing Financing (NPF), Non-Performing Loan (NPL), Financing to Deposit Ratio (FDR), Loan to Deposit Ratio (LDR), and the proportion of MSME loans. While the macroeconomic factors used are the BI 7 Days Reverse Repo Rate, inflation, the Rupiah exchange rate, and the Industrial Production Index. This study concludes that MSME loans from Islamic banks and conventional banks have different responses to shocks to bank-specific and macroeconomic factors. In the Islamic Bank model, the Rupiah exchange rate has a great influence on the NPF of MSMEs. While in the Conventional Bank model, the variable that has the greatest influence on the NPL of MSMEs is the proportion of MSME financing. The results of the Impulse Response Function (IRF) analysis show that almost all variables have a negative relationship pattern to the NPF of MSMEs in Islamic Banks, except for the FDR variable and interest rates. While in conventional banks, the variables that have a positive relationship pattern to the NPL of MSMEs are inflation and IPI. In addition, this study also shows that the NPL level of MSMEs in conventional banks is more stable than the NPF of MSMEs in Islamic banks due to shocks that occur both from bank-specific and macroeconomic factors. "

"Penelitian bertujuan untuk menentukan faktor-faktor yang mempengaruhi kesuksesan usaha kecil menengah (UKM) di Jakarta seperti yang dilakukan oleh Chittithaworn dalam penelitiannya di Thailand. Delapan faktor digunakan sebagai penentu kesuksesan usaha UKM antara lain entrepreneur characteristics, management and know-how, products and services, customer and market, the way of doing business and cooperation, resource and fiinance, strategy, and external environment. Responden penelitian ini adalah 99 pemilik dan pengelola UKM yang berada di wilayah Jakarta. Pengujian dilakukan terhadap delapan hipotesis berdasarkan hasil dari estimasi analisis regresi. Hasil penelitian menyatakan bahwa faktor-faktor yang signifikan mempengaruhi kesuseksesan usaha UKM di Jakarta adalah entrepreneur characteristics, products and services, the way of doing business and cooperation, resource and finance, dan external environment. Sedangkan ketiga faktor lainnya tidak signifikan mempengaruhi kesuksesan usaha UKM di DKI Jakarta.

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This research aims to determine the factors that are affecting perceived business sucess of SMEs in Jakarta as sugested by Chittithaworn who conducted research in Thailand. Eight factors are used as determinant of business success which are entrepreneur characteristics, management and know-how, products and services, customer and market, the way of doing business and cooperation, resource and fiinance, strategy, and external environment. Research respondents are 99 owners or managers from SMEs who operate their business in Jakarta. Eight hypotheses research model is then tested with based on estimation result from regression analysis. The result shows that significant factors affecting business success of SMEs in Jakarta were entrepreneur characteristics, products and services, the way of doing business and cooperation, resource and finance, external environment. While the three other factors were not significant to business success of SMEs in Jakarta."

"Skripsi ini meneliti pengaruh faktor Karakteristik UKM, Karakteristik Wirausahawan dan Kontekstual terhadap kesuksesan usaha UKM. Jenis Penelitian ini adalah penelitian kuantitatif dengan desain penelitian causal. Untuk menganalisis dampak dari faktor-faktor tersebut terhadap Kesuksesan Usaha digunakan Analisis Regresi Logistik yang bertujuan untuk menguji ketiga variabel tersebut, Karakteristik UKM dengan dimensi Asal Usul Usaha, Lama Beroperasi, Asal Modal dan Skala Usaha; Karakteristik Wirausahawan dengan dimensi Jenis Kelamin, Usia, Pengalaman Pekerjaan dan Pendidikan; dan Kontekstual dengan dimensi Pemasaran, Teknologi, Sumber Modal, Akses Informasi, Rencana Bisnis, Bantuan Pemerintah dan Kesiapan berwirausaha, terhadap Kesuksesan UKM. Hasil Penelitian menunjukan bahwa Variabel Karakteristik UKM dan Kontekstual tersebut berpengaruh terhadap Usaha, sedangkan variabel Karakteristik Wirausahawan tidak terbukti memiliki pengaruh signifikan terhadap kesuksesan usaha.

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The purpose of this study is to examine the influence of SME's Characteristic, Entepreneur's Characteristic and Contextual Factors toward SME Success. This research is quantitative research with causal research design. Multiple regression analysis assessed the impact of SME's Characteristic which consist of SME's origin, SME's Capital source, SME's operating time and SME's SiSpearman's Rho e; Characteristic of Entrepreneur's dimension which consist of Gender, Age, Work Experience and Education; and Contextual's dimension which consist of Marketing, Technology, Capital, Information Access, Business Plan, Goverment, Entrepreneurial Readiness. The results showed that only two or tree variables (SME's Characteristic and Contextual) affected SME's success while Characteristic of entrepreneur didn't showed any affect on SME's Success."

"Penelitian ini bertujuan untuk mengetahui faktor-faktor motivasi pelaku UMKM untuk menjadi Halalpreneurs dilihat dari attitude seperti awareness of halal entrepreneurship, intrinsic motivation, effort to seek out opportunity, creativity and motivation, honesty and integrity, risk-taking attitude, relative advantage and perceived desirability, subjective norm yang terdiri atas family support and peer influence, dan perceived behavioral control yang tediri atas perceived feasibility and goverment support serta religiosity. Data diperoleh dari penyebaran kuesioner kepada 239 responden muslim yang sedang memiliki dan menjalankan usahanya sendiri. Analisis data dilakukan melalui analisis deskriptif dan partial least squares menggunakan Smart PLS 3.0. Hasilnya adalah intrinsic motivation, effort to seek out opportunity, relative advantage, perceived desirability, family support, serta perceived feasibility memiliki pengaruh positif terhadap halalpreneurial propensity. Sedangkan awareness of halalpreneurship, creativity and innovation, honesty and integrity, perceived governmental support, peers influence, risk taking attitude, serta religiousity tidak memiliki pengaruh positif terhadap halalpreneurial propensity.

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This study aims to know the motivational factors of SMEs entrepreneurs to become Halalpreneurs based on their attitude such as awareness of halal entrepreneurship, intrinsic motivation, effort to seek out opportunity, creativity and motivation, honesty and integrity, risk taking attitude, relative advantage and perceived desirability, Subjective norm such as family support and peer influence, and Perceived behavioral control such as perceived feasibility and goverment support and religiosity. Data were collected from questionnaire that gathered 239 muslim respondents that have their own business. Data were then analyzed using descriptive analysis and partial least square in SmartPLS 3.0.

From the result, intrinsic motivation, effort to seek out opportunity, relative advantage, perceived desirability, family support, and perceived feasibility positively influenced halalpreneurial propensity. Meanwhile awareness of halalpreneurship, creativity and innovation, honesty and integrity, perceived governmental support, peers influence, risk taking attitude, and religiousity did not positively influence halalpreneurial propensity. "

"ABSTRAKPenelitian ini bertujuan.untuk mengetahui apakah akuisisi, jumlah kunjungan bulanan, jumlah investor utama, dan jumlah anggota direksi pada perusahaan startup digital berpengaruh pada besaran pendanaan yang diterima dan jumlah babak pendanaan. Penelitian ini menggunakan data sampel 300 startup dengan ranking tertinggi di seluruh dunia. Dengan menggunakan regresi linear berganda metode OLS Ordinary Least Square, hasil penelitian ini menujukkan bahwa keempat variabel yang diteliti signifikan memengaruhi besaran pendanaan dan jumlah babak pendanaan pada perusahaan startup digital dengan arah hubungan positif. Penelitian ini juga membuktikan bahwa tidak terdapat perbedaan yang signifikan dalam hal pendanaan pada startup digital yang berasal dari negara maju maupun negara berkembang.

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ABSTRACTThis study aims to determine whether the acquisition, the number of monthly visit, the number of lead investor, and the number of board member at the digital startup companies affect the amount of funding received and the number of funding round. This study used data sample of 300 startups with the highest ranking worldwide. By using multiple linear regression of OLS Ordinary Least Square, the results of this study showed that the four variables studied significantly affect the amount of funding and the number of funding round at the digital startup company with positive relationship. This study also proves that there is no significant difference in funding on digital startup from emerging and high income countries. "