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"Latar Belakang: Persaingan bisnis di berbagai industri termasuk industri rumah sakit yang semakin ketat mengharuskan rumah sakit memberikan perhatian pada kompetisi. Pasien tidak hanya mencari harga yang kompetitif dan layanan yang baik saja, namun juga menginginkan experience yang mengesankan ketika berinteraksi dengan layanan yang diberikan. Selain itu rumah sakit sebagai penyedia pelayanann jasa juga tidak mungkin luput dari kegagalan pelayanan. Kegagalan pelayanan yang tidak segera diatasi dapat menyebabkan customer defection. Dalam menumbuhkan minat masyarakat menggunakan layanan di rumah sakit, menjaga eksistensi serta fungsinya sebagai wahana pendidikan FKG UI, dan bersaing di pasar industri kesehatan, RSKGM FKG UI perlu melakukan upaya meningkatkan loyalitas pasien lama dan menarik minat pasien baru dengan customer experience dan complaint handling yang baik agar pasien-pasien yang pernah berobat ke RSKGM FKG UI tetap memilih RSKGM FKG UI sebagai fasilitas pelayanan kesehatan gigi dan mulut Tujuan: Penelitian ini bertujuan untuk mengetahui hubungan antara customer experience dan complaint handling terhadap loyalitas pasien rawat jalan di RSKGM FKG UI Metode: Penelitian bersifat kuantitatif dengan pendekatan cross-sectional. Data primer diperoleh dari pengisian kuesioner online oleh 115 orang pasien rumah sakit. Customer experience dinilai dari aspek sense, feel, think, act, dan relate. Complaint Handling dinilai dari aspek timeliness, facilitation, redress, apology, credibility, dan attentiveness. Hasil: Hasil analisis menunjukkan terdapat korelasi kuat antara customer experience terhadap loyalitas pasien di RSKGM FKG UI dengan aspek customer experience yang paling berhubungan dengan loyalitas adalah aspek act (tindakan) dan relate (hubungan). Sedangkan terdapat korelasi lemah antara complaint handling terhadap loyalitas pasien di RSKGM FKG UI. Kesimpulan: Peningkatan kualitas layanan, komunikasi yang baik, keterlibatan pasien, dan upaya untuk memahami kebutuhan pasien melalui pemahaman customer experience dan compaint handling dapat membantu membangun hubungan yang kuat dan berkelanjutan dengan pasien, yang akan memperkuat loyalitas mereka terhadap rumah sakit. Oleh karena itu diperlukan strategi untuk untuk meningkatkan customer experience dan complaint handling di rumah sakit melalui Customer Experience Management (CEM) dan Customer Relationship Management (CRM) yang sesuai dengan kebutuhan pasien.

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Background: Business competition in various industries including the hospital industry is getting tougher requiring hospitals to pay attention to the competition. Patients are not only looking for competitive prices and good services, but also want a memorable experience when interacting with the services provided. In addition, hospitals as service providers are also unlikely to escape service failures. Service failures that are not immediately resolved can cause customer defection. In fostering public interest in using hospital services, maintaining its existence and function as a vehicle for FKG UI education, and competing in the health industry market, RSKGM FKG UI needs to make efforts to increase the loyalty of old patients and attract new patients with good customer experience and complaint handling so that patients who have been treated at RSKGM FKG UI continue to choose RSKGM FKG UI as a dental and oral health service facility. Objectives: This study aims to determine the relationship between customer experience and complaint handling on outpatient loyalty at RSKGM FKG UI Methods: The research is quantitative with a cross-sectional approach. Primary data was obtained from filling out an online questionnaire by 115 hospital patients. Customer experience is assessed from the aspects of sense, feel, think, act, and relate. Complaint Handling is assessed from the aspects of timeliness, facilitation, redress, apology, credibility, and attentiveness. Results: The results of the analysis show that there is a strong correlation between customer experience and patient loyalty at RSKGM FKG UI with aspects of customer experience that are most related to loyalty are aspects of act and relate. Meanwhile, there is a weak correlation between complaint handling and patient loyalty at RSKGM FKG UI. Conclusion: Improved service quality, good communication, patient engagement, and efforts to understand patient needs through understanding customer experience and complaint handling can help build strong and sustainable relationships with patients, which will strengthen their loyalty to the hospital. Therefore, strategies are needed to improve customer experience and complaint handling in hospitals through Customer Experience Management (CEM) and Customer Relationship Management (CRM) in accordance with patient needs."

"Latar Belakang: Loyalitas pelanggan merupakan kunci sukses bagi rumah sakit di tengah industri rumah sakit swasta yang telah berkembang pesat. Kualitas pelayanan merupakan hal yang mendasar untuk mencapai keberhasilan dan kesinambungan dalam persaingan bisnis yang ketat. Customer relationship management (CRM) merupakan proses dinamis dalam mengelola hubungan antara pelanggan dan perusahaan dan mempertahankan komunikasi bahkan ketika pasien sudah keluar dari rumah sakit. Tujuan: Penelitian ini bertujuan untuk mengetahui hubungan antara kualitas pelayanan dan loyalitas pasien dengan CRM sebagai mediator. Metode: Data primer diambil dari pengisian kuesioner online oleh 107 pasien di Klinik Fertilitas dan focus group discussion pada karyawan rumah sakit. Kualitas pelayanan terdiri dari dimensi tangible, empathy, responsiveness, reliability, assurance. Hasil: Hasil analisis univariat menunjukan penilaian dengan kategori baik pada dimensi tangible sebesar 43,9%, empathy 40,2%, responsiveness 49,5%, reliability 41,1%, assurance 33,6%, CRM dinilai baik sebesar 41,1% oleh responden, serta kategori pasien loyal sebanyak 35,5%. Hasil analisis bivariat menunjukan hubungan bermakna antara seluruh dimensi kualitas pelayanan dan loyalitas pasien. Regresi logistik ganda menunjukan dimensi tangible memiliki hubungan paling erat dengan loyalitas pasien (OR=39,055) setelah dikontrol oleh dimensi kualitas pelayanan lainnya. Hasil regresi linier menunjukan CRM sebagai mediator hubungan antara kualitas pelayanan dan loyalitas pasien secara parsial. Kesimpulan: Upaya peningkatan kualitas pelayanan diperlukan untuk meningkatkan loyalitas pasien yang diikuti dengan implementasi CRM secara konsisten.

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Background: Customer loyalty is the key to success for hospitals in the midst of a rapidly growing private hospital industry. Service quality is fundamental to achieve success and continuity in intense business competition. Customer relationship management is a dynamic process in managing the relationship between customers and companies and maintaining communication even after patient leaves the hospital.

Objectives: This study aims to determine the relationship between service quality and patient loyalty with CRM as a mediator.

Methods: Primary data was taken from filling out online questionnaires by 107 patients at the Fertility Clinic and focus group discussions with hospital employees. Service quality consists of dimensions of tangible, empathy, responsiveness, reliability, assurance.

Results: Univariate analysis showed tangible dimension was considered good by 43.9%, empathy 40.2%, responsiveness 49.5%, reliability 41.1%, assurance 33.6%, CRM was considered good by 41.1%, and the category of loyal patients was 35.5%. Bivariate analysis show a significant relationship between all dimensions of service quality and patient loyalty. Multiple logistic regression shows that the tangible dimension has the closest relationship with patient loyalty (OR=39.055) after controlling other dimensions of service quality. The results of linear regression showed that CRM mediated the relationship between service quality and patient loyalty partially.

Conclusion: Efforts to improve service quality are needed to increase patient loyalty followed by consistent CRM implementation."

"Tesis ini membahas tentang faktor-faktor yang mempengaruhi loyalitas di Industri suplier alat berat, di tengah persaingan industri suplier alat berat yang semakin ketat. Penelitian ini adalah penilitian kuantitatif dengan pengolahan data primer menggunakan metode SEM. Penelitian ini menggunakan PT Traktor Nusantara sebagai studi kasus. Hasil penelitian ini menjelaskan bahwa customer experience dan transaction cost terbukti berpengaruh terhadap loyalitas perusahaan pelanggan, dimana hal ini bermanfaat untuk pemilihan strategi PT Traktor Nusantara.Hasil uji hipotesis penelitian menjelaskan variabel antecedent yang dapat mempengaruhi loyalitas adalah customer experience, transaction cost, dengan mediasi trust. Kedua variabel tersebut juga penting dalam menciptakan relationship satisfaction.

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This thesis discusses the factors that influence supplier loyalty in the heavy equipment industry, amid heavy equipment supplier industry competition increasingly fierce. This research is a quantitative penilitian primary data processing using SEM. This study uses PT Traktor Nusantara as a case study. Results of this study explained that the customer experience and proven transaction costs affect the company's customer loyalty, where it is beneficial for the election strategy of PT Traktor Nusantara.

The result of the research hypothesis to explain the antecedent variables that can affect loyalty is customer experience, transaction costs, with the mediation of trust. Both of these variables are also important in creating a relationship satisfaction."

"Tingkat persaingan perbankan di Indonesia dalam meningkatkan service delivery terlihat sangat ketat, setiap bank berupaya untuk menjadi nomor satu dalam memberikan layanan prima (service excellence) kepada nasabahnya. Disisi lain saat ini nasabah semakin canggih (sophisticated) dan sangat menuntut (demanding), sehingga mereka tidak hanya mencari harga yang kompetitif dan layanan yang baik saja, namun mereka menginginkan experience yang mengesankan ketika berinteraksi dengan produk maupun layanan yang diberikan. Hal ini menyebabkan bank harus berpikir ulang mengenai dirinya agar dapat berkompetisi secara efektif dan mendiferensiasi dirinya di pasar dengan mengetahui bagaimana nasabah mereka mengalami layanan yang mereka berikan. Disamping itu bank harus dapat memahami faktor-faktor yang mempengaruhi customer experience dalam ber-bank (bank customer experience), komitmen serta loyalitas mereka terhadap bank yang digunakan. Penelitian ini merujuk pada konseptual model customer experience dibangun oleh Vehoef et al (2009), model ini terdiri dari beberapa elemen yang membentuk customer experience, yaitu social environment, service interface, atmosphere, price, brand, electronic channel dan past experience. Penelitian dilakukan terhadap nasabah empat bank besar di Jabodetabek dimana dalam 1 bulan terakhir melakukan interaksi/transaksi perbankan baik melalui walk-in channel atau e-channel, dari hasil penelitian ini didapat bahwa faktor service quality menjadi faktor yang berkorelasi paling kuat, baik terhadap customer experience satisfaction maupun customer emotion satisfaction, namun demikian tidak hanya service quality saja yang berkorelasi terhadap customer experience, terdapat faktor-faktor lain yang juga berkorelasi yaitu brand, bank atmosphere, environment influence dan e-channel serta past experience. Penelitian ini memberikan hasil bahwa customer experience memiliki pengaruh kepada customer experience satisfaction demikian halnya dengan customer emotion satisfaction. Dalam kaitannya dengan customer loyalty, keduanya memiliki pengaruh yang tidak jauh berbeda, hal ini menunjukkan bahwa customer emotion satisfaction juga menjadi hal yang penting untuk diperhatikan dalam menciptakan customer loyalty.

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Banking competition in improving service delivery in Indonesia looks very tight, each bank strives to be number one in providing excellent service (service excellence) to its customers. On the other hand, currently customers become more sophisticated and demanding, so they are not just looking for the competitive price and good service, but they want a memorable experience when interacting with the product or services provided. This led the bank to think again about themselves in order to compete effectively and differentiate themselves in the marketplace by knowing how their customers experience to the service that they provide. In addition, the bank must be able to understand the factors that affect the customer experience when interacting with the bank (the bank customer experience), their commitment and loyalty to the bank. This study refers to the conceptual model of customer experience from Vehoef et al (2009), the model is composed of several elements of the customer experience, the social environment, service interface, atmosphere, price, brand, electronic channel and past experience. Research conducted on the four major bank customers in Greater Jakarta, where in the last one month interaction / transaction with the bank either through walk-in channels or e-channel, the results of this study found that the factor of service quality is the most strongly correlated to both the customer experience satisfaction and customer emotion satisfaction, however, not only the service quality are correlated to the customer experience, there are other factors that also correlate i.e. the brand, the bank atmosphere, environment influence and e-channel as well as past experience. This study provides results that the customer experience has impact on customer experience satisfaction and customer emotion satisfaction. In terms of customer loyalty, both customer experience satisfaction and customer emotion satisfaction have the effect is not much different, it indicates that customer satisfaction emotion also be important to consider in creating customer loyalty."

"[ABSTRAKIndustri pariwisata di Indonesia merupakan salah satu industri yang paling berkembang serta menjadi salah satu sektor penyumbang devisa negara terbesar. Pada skripsi ini membahas tentang bagaimana pelaku bisnis dapat meningkatkan loyalitas serta dapat me-recall kembali tempat wisata tersebut terutama jenis wisata adventure tourism. Hal ini diukur dari pengalaman pelanggan mengunakan 4 elemen experience economy yang terdiri dari education, entertainment, escapism serta esthetic. Penelitian ini menggunakan desain penelitian deskriptif. Hasil penelitian menunjukkan bahwa customer loyalty dapat dipengaruhi oleh education dan esthetic sedangkan untuk dapat me-recall kembali (mempengaruhi memori konsumen) dapat dipengaruhi oleh entertainment dan esthetic. Sehingga bagi pelaku bisnis wisata petualangan (Adventure tourism) harus lebih fokus dalam memberikan pengetahuan-pengetahuan serta hiburan selama kunjungan pelanggan serta menjaga kelestarian tempat wisata tersebut agar terus dapat dinikmati oleh pelanggannya.ABSTRACTThe tourism industry in Indonesia is one of the most thriving industries and sectors to be one of the largest contributors of foreign exchange. In this thesis discusses how businesses can increase loyalty and can recall back tourist destinations, especially kinds of adventure tourism tour. It is measured from the customer experience using 4 elements experience economy consisting of education, entertainment, escapism and esthetic. This research uses descriptive research design. The results showed that customer loyalty can be influenced by education and esthetic while to recall back (memory affect consumers) can be influenced by the entertainment and esthetic. So for adventure tourism businesses (Adventure tourism) should be more focused on delivering knowledge-knowledge as well as entertainment during customer visits and preserve the tourist attractions that continue to be enjoyed by customers., The tourism industry in Indonesia is one of the most thriving industries and sectors to be one of the largest contributors of foreign exchange. In this thesis discusses how businesses can increase loyalty and can recall back tourist destinations, especially kinds of adventure tourism tour. It is measured from the customer experience using 4 elements experience economy consisting of education, entertainment, escapism and esthetic. This research uses descriptive research design. The results showed that customer loyalty can be influenced by education and esthetic while to recall back (memory affect consumers) can be influenced by the entertainment and esthetic. So for adventure tourism businesses (Adventure tourism) should be more focused on delivering knowledge-knowledge as well as entertainment during customer visits and preserve the tourist attractions that continue to be enjoyed by customers.]"

"Salah satu produk yang paling banyak dibeli melalui e-commerce Indonesia adalah apparel, khususnya bagi Generasi Z dan Milenial. Dengan persaingan e-commerce Indonesia yang ketat dan biaya yang diperlukan untuk menarik pelanggan baru lebih besar dibanding mempertahankan pelanggan yang sudah ada, perusahaan-perusahaan e-commerce memerlukan cara untuk menjaga atau meningkatkan customer loyalty. Maka dari itu, penelitian ini menginvestigasi pengaruh online shopping experience produk apparel melalui dimensi website experience, product experience, service experience, brand experience, dan emotional experience terhadap customer loyalty Generasi Z dan Milenial pada e-commerce Indonesia. Penelitian dilaksanakan melalui survey terhadap 179 responden Generasi Z/Milenial pelanggan produk apparel di e-commerce Indonesia. Penelitian ini dilaksanakan dengan uji regresi linear berganda menggunakan IBM SPSS Statistics 24 dan menunjukkan hasil bahwa product experience dan emotional experience memiliki pengaruh positif yang signifikan terhadap customer loyalty. Sementara itu, website experience, service experience, dan brand experience tidak memiliki pengaruh positif yang signifikan terhadap customer loyalty. Berdasarkan hasil tersebut, penelitian ini dapat membantu manajer pemasaran perusahaan e-commerce Indonesia dalam mengalokasikan sumber daya agar dapat menjaga/meningkatkan customer loyalty pelanggan produk apparel dari Generasi Z dan Milenial.

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One of the most purchased products through Indonesian e-commerce is apparel, especially for Generation Z and Millennials. With Indonesia's e-commerce fierce competition and the costs required to attract new customers being greater than retaining existing customers, e-commerce companies need ways to maintain /increase customer loyalty. Therefore, this research investigates the influence of the online shopping experience for clothing products through the dimensions of website experience, product experience, service experience, brand experience and emotional experience towards the loyalty of Generation Z and Millennial customers in Indonesian e-commerce. The research was conducted through a survey of 179 Generation Z/Millennial respondents, customers of apparel products in Indonesian e-commerce. This research was carried out using multiple linear regression tests using IBM SPSS Statistics 24 and showed the results that product experience and emotional experience have a significant positive influence on customer loyalty. Meanwhile, website experience, service experience, and brand experience do not have a significant positive influence on customer loyalty. Based on these results, this research can help marketing managers of Indonesian e-commerce companies in allocating resources to maintain/increase customer loyalty for apparel product customers from Generation Z and Millennials."

"Sebagai negara dengan penduduk muslim terbesar di dunia, perbankan syariah di Indonesia juga memberikan kontribusi dalam industri perbankan secara umum, walaupun dalam market share yang masih terbatas. Hal ini mengharuskan perbankan syariah untuk lebih dalam memahami kebutuhan nasabahnya. Salah satu transformasi proses bisnis yang harus dilakukan perbankan saat ini adalah mengubah layanan operasional secara tradisional menjadi layanan operasional berbasis digital. Mandiri Syariah hadir sebagai bank syariah yang pertama yang mengusung konsep Digital Branch. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh customer experience dengan sikap terhadap perbankan syariah dan konsep pemasaran kontemporer seperti kepuasan pelanggan dan loyalitas. Penelitian ini menggunakan metode mall intercept pada nasabah yang melakukan bertransaksi pada Digital Branch. Dengan 25 itempertanyaan penelitian ini berhasil mengumpulkan 252 responden pengguna layanan pada 3 outlet Digital Branch. Data dianalisis menggunakan metode PLS-SEM, hasilnya adalah customer experience berpengaruh positif dan signifikan pada sikap terhadap perbankan syariah dan kepuasan serta loyalitas pelanggan. Penelitian ini mengimplikasikan bagaimana faktor frontline personel paling mempengaruhi customer experience dan customer experience memiliki pengaruh dominan terhadap sikap terhadap perbankan syariah dibandingkan dengan kepuasan dan loyalitas kepada Digital Branch Bank Syariah di Indonesia. Sebagian besar dari mereka memiliki harapan memiliki customer experience yang sesuai dengan nilai syariah yang diharapkan lebih baik dari perbankan konvensional.

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As a country with the largest Muslim population in the world, Islamic banking in Indonesia also contributes to the national banking industry, although its market share is still limited. This requires Islamic banking to better understand the needs of its customers. One of the business process transformations carried out by banking today is changing traditional operational services to digital-based operational services. The first Islamic bank that carries the concept of Digital Branch is Mandiri Syariah. The purpose of this study was to determine the effect of customer experience on attitudes towards Islamic banking and contemporary marketing concepts such as customer satisfaction and loyalty. This study uses the online questionnaire for customers who make transactions at the Digital Branch. With 25 research question items, this study managed to collect 252 service user respondents at three Digital Branch outlets. Data analysis using the PLS-SEM method, and the result is customer experience has a positive and significant effect on attitudes towards Islamic banking as well as customer satisfaction and loyalty. The study implies how frontline personnel factors most influence customer experience and customer experience has the greatest influence on attitude toward Islamic banking compared to satisfaction and loyalty to Islamic Bank Digital Branch in Indonesia. Most of them have the expectation of having a customer experience in accordance with sharia values which is expected to be better than conventional banking"

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Penelitian ini bertujun untuk menganalisis hubungan antara brand image Rumah Sehat Untuk Jakarta terhadap loyalitas pasien melalui kepuasan pasien rawat jalan di RSUD Kembangan. Penelitian ini adalah penelitian kuantitatif dengan desain studi cross-sectional. Responden berjumlah 100 orang yang merupakan pasien yang berobat di Poli Spesialis Instalasi Rawat Jalan RSUD Kembangan yang diperoleh dengan metode simple random sampling. Pengumpulan data dengan menggunakan kuesioner yang dilakukan selama bulan Mei 2023. Data yang terkumpul selanjutnya dibuat tabel distribusi frekuensinya dan kemudian dianalisis dengan uji korelasi dan analisis jalur (Path Analysis). Hasil penelitian menunjukkan bahwa brand image berpengaruh signifikan terhadap kepuasan, brand image juga berpengaruh signifikan terhadap loyalitas, dan kepuasan berpengaruh signifikan terhadap loyalitas. Brand Image berpengaruh signifikan dan positif terhadap loyalitas pasien melalui kepuasan pasien. Hasil analisis jalur didapatkan bahwa pengaruh tidak langsung brand image terhadap loyalitas melalui kepuasan pasien lebih besar nilainya dibandingkan pengaruh langsung brang image terhadap loyalitas pasien.

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This study aims to analyze the relationship between the brand image of Rumah Sehat Untuk Jakarta and patient loyalty through patient satisfaction in RSUD Kembangan. This research is a quantitative study with a cross-sectional design. The respondents consisted of 100 patients who received treatment at the Outpatient Specialist Clinic of RSUD Kembangan, selected using simple random sampling method. Data collection was conducted using a questionnaire during May 2023. The collected data were then tabulated in frequency distribution tables and analyzed using correlation tests and path analysis. The results showed that brand image has a significant effect on satisfaction, brand image also has a significant effect on loyalty, and satisfaction has a significant effect on loyalty. Brand Image has a significant and positive effect on patient loyalty through patient satisfaction. The results of path analysis found that the indirect effect of brand image on loyalty through patient satisfaction is greater than the direct effect of brand image on patient loyalty.

 

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"Penelitian ini bertujuan untuk mengkaji dampak dari customer experience yang dibagi menjadi 4 elemen, yaitu cognitive experience, affectice experience, relational experience, dan sensorial experience, terhadap customer loyalty. Selain itu, penelitian ini juga mengkaji peran mediasi customer satisfaction dalam memperkuat pengaruh customer experience (cognitive experience, affective experience, relational experience, dan sensorial experience) terhadap customer loyalty dalam konteks penggunaan aplikasi "Alfagift" di Indonesia. Lalu, ada juga efek moderasi dari variable gender, usia, dan jenis device, yang nantinya dilihat apakah ada pengaruh yang signifikan dari perbedaan kelompok tersebut. Penelitian ini dilakukan dengan menyebarkan survei daring kepada 220 responden berusia 18-35 tahun yang pernah menggunakan aplikasi "Alfagift" selama 2 tahun ke belakang. Data yang diperoleh kemudian dianalisis menggunakan metode structural equation modeling (SEM). Hasil penelitian menunjukkan bahwa interaksi antara relational experience, sensorial experience, dan customer satisfaction berdampak positif terhadap customer loyalty. Namun, ada pengaruh yang tidak signifikan pada variable cognitive experience dan affective experience terhadap customer loyalty. Selain itu, ditemukan bahwa customer satisfaction memediasi pengaruh relational experience dan sensorial experience, namun tidak memediasi pengaruh cognitive experience dan affective experience. Untuk implikasinya, penelitian ini menyimpulkan bahwa akan lebih baik meningkatkan experience yang melibatkan relational dan sensorial konsumennya karena kedua variable tersebut terbukti signifikan dibanding 2 variable lainnya.

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This research aims to examine the impact of customer experience which is divided into 4 elements, namely cognitive experience, affective experience, relational experience, and sensorial experience, on customer loyalty. Apart from that, this research also examines the mediating role of customer satisfaction in strengthening the influence of customer experience (cognitive experience, affective experience, relational experience, and sensorial experience) on customer loyalty in the context of using the "Alfagift" application in Indonesia. Then, there is also the moderating effect of the variables gender, age, and type of device, which will later be seen to see whether there is a significant influence from these group differences. This research was conducted by distributing an online survey to 220 respondents aged 18-35 years who had used the "Alfagift" application for the past 2 years. The data obtained was then analyzed using the structural equation modeling (SEM) method. The research results show that the interaction between relational experience, sensorial experience, and customer satisfaction has a positive impact on customer loyalty. However, there is an insignificant influence on the cognitive experience and affective experience variables on customer loyalty. In addition, it was found that consumer satisfaction mediates the influence of relational experience and sensorial experience, but does not mediate the influence of cognitive experience and affective experience. As for the implications, this research concludes that it would be better to improve the experience that involves relational and sensorial consumers because these two variables have proven to be significant compared to the other two variables."