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"Video Games Genshin Impact merupakan permainan yang memiliki banyak penggemar setia. Upaya pembentukan penggemar setia ini dilakukan melalui strategi komunikasi pemasaran dan customer engagement yang terjadi antara permainan dengan konsumen. Dalam membentuk brand loyalty dibutuhkan dua aspek brand affect dan brand trust yang diciptakan melalui strategi komunikasi pemasaran dan customer engagement. Dalam analisis ini, penulis menggunakan strategi komunikasi pemasaran Kotler & Keller (2012) yakni periklanan, sales promotion, events, public relation, direct marketing, interactive marketing, word-of-mouth marketing, dan personal selling untuk menganalisis strategi komunikasi pemasaran yang dilakukan Genshin Impact. Untuk menentukan jenis interaksi dalam customer engagement, peneliti membagi ke dalam tiga tingkatan yakni konsumsi, kontribusi, dan kreasi. Ditemukan bahwa strategi komunikasi pemasaran dan customer engagement meningkatkan ikatan emosional pemain yang dapat membangun brand affect yang menjadi elemen terhadap tumbuhnya brand loyalty.

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The video game “Genshin Impact” is a game that has many loyal fans. The attempt to form this loyal fanbase is achieved through their marketing communication strategies and customer engagement between its consumers. In forming brand loyalty, there are two aspects that are needed such as brand affect and brand trust which are created through marketing communication strategies and customer engagement. In this analysis, the author uses Kotler & Keller (2012)’s Marketing Communication Strategy, which includes advertising, sales promotion, events, public relations, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling, to analyze the marketing communication strategies employed by Genshin Impact. To determine the types of interaction in customer engagement, the researcher categorizes them into three levels: consumption, contribution, and creation. It was found that marketing communication strategies and customer engagement enhance the emotional attachment of players, which can build brand affect as an element contributing to the growth of brand loyalty."

"This study explores how players in the Discord community perceive the representation of skin colors in Genshin Impact's Sumeru characters and its impact on the game's overall representation. Applying textual analysis, data collected from a survey distributed within the Discord community was analyzed through the lens of Consalvo's (2007) concept of orientalism in the context of video games. Findings reveal complex responses among players regarding skin color representation in Sumeru. While players, particularly those from the South West Asia and North Africa (SWANA) region, express frustration over the lack of diverse and accurate representation of skin colors in playable characters, some other players appreciate the diversity present in non-playable characters (NPCs) and certain aspects of cultural representations. This study highlights the importance of culturally sensitive representation in games and the need for improved diversity to better connect with the real-world cultures and people that games use as references. The findings contribute to a broader understanding of the complex relationship between representation and players’ experiences within a gaming environment. This study also suggests further research with larger sample sizes or across different online communities as it may lead to different findings.

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Tugas akhir ini mengkaji bagaimana pemain dalam komunitas Discord memandang representasi warna kulit pada karakter Sumeru di Genshin Impact dan dampaknya terhadap representasi keseluruhan dalam game tersebut. Dengan menerapkan analisis tekstual, data yang dikumpulkan dari survei yang disebarkan di komunitas Discord dianalisis melalui konsep orientalisme Consalvo (2007) dalam konteks video game. Temuan mengungkapkan respons yang kompleks di antara pemain mengenai representasi warna kulit di Sumeru. Sementara pemain, terutama yang berasal dari wilayah Asia Barat Daya dan Afrika Utara, mengungkapkan rasa frustasi atas kurangnya representasi warna kulit yang beragam dan akurat pada karakter yang dapat dimainkan, beberapa pemain lain menghargai keberagaman yang ada pada karakter yang tidak dapat dimainkan (NPC) dan aspek-aspek representasi budaya lainnya. Tugas akhir ini menjelaskan pentingnya representasi yang peka budaya dalam dunia game dan kebutuhan akan peningkatan keberagaman untuk lebih terhubung dengan budaya dan masyarakat dunia nyata yang dijadikan referensi oleh game tersebut. Hasil tugas akhir ini berkontribusi pada pemahaman yang lebih luas tentang hubungan kompleks antara representasi dan pengalaman pemain dalam lingkungan game. Tugas akhir ini juga menyarankan penelitian lebih lanjut dengan ukuran sampel yang lebih besar atau di berbagai komunitas online yang berbeda karena mungkin akan menghasilkan temuan yang berbeda."

"Meningkatnya aktivitas dalam jaringan sepanjang lima tahun terakhir serta mudahnya akses teknologi mengubah gaya masyarakat global dalam memproduksi maupun mengonsumsi konten, termasuk dalam bidang hiburan seperti bermain gim. Genshin Impact menjadi salah satu role-playing game (RPG) yang meledak di pasaran termasuk di Indonesia. Dengan menggunakan konsep transmedia branding dari Tenderich, peneliti ingin menggali bagaimana implementasi elemen tersebut dalam kampanye yang dilakukan Genshin Impact. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis isi. Hasil penggalian menunjukan bahwa penerapan transmedia branding oleh Genshin Impact didominasi oleh aspek partisipasi, dimana mereka memanfaatkan budaya populer, artis yang terlibat, serta penggemar untuk meningkatkan keterlibatan mereka dalam mempromosikan gim tersebut; sedangkan aspek lainnya yaitu naratif dan brand lebih tidak dominan meski tetap digunakan.

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The growth of online activities in the last five years and the accessibility of technology have changed the way the global community produces and consumes content, including gaming. Genshin Impact became one of the role-playing-games (RPG) that exploded in the market, including Indonesia. By using the concept of transmedia branding from Tenderich, this paper would like to explore how the implementation of these elements in the campaign carried out by Genshin Impact. This research uses a qualitative approach with a content analysis method. The results show that the implementation of transmedia branding by Genshin Impact is dominated by the participation element, where they utilize popular culture, involving actresses and fans to increase their engagement in promoting the game; while the other aspects, namely narrative and brand, are less dominant even though they are still used."

"Loyalitas terhadap suatu merek merupakan salah satu tujuan akhir yang ingin dicapai oleh suatu perusahaan terhadap para audiensnya. Strategi pemasaran digunakan untuk membantu tercapainya tujuan tersebut melalui bentuk-bentuk promosi yang ditujukan secara langsung kepada individu maupun kelompok tertentu. DotA 2 menjadi salah satu game online yang meraih pencapaian paling besar dalam kategori game MOBA melalui perhelatan turnamen terbesar mereka The International yang diadakan setiap tahunnya. Perhalatan The International digunakan oleh DotA 2 sebagai bagian dari strategi pemasarannya dengan menggunakan turnamen tersebut sebagai bagian dari event marketing untuk membangun interaksi langsung dengan para pemain dan penikmatnya dari seluruh dunia. The International juga hadir sebagai bagian dari community marketing yang digunakan untuk menyasara secara spesifik komunitas dari game DotA 2 itu sendiri untuk membangun kedekatan serta menjadikan mereka bagian dari promosi yang dilakukan untuk membangun suatu loyalitas pada game tersebut.

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Loyalty to a brand is one of the ultimate goals to be achieved by a company to its audience. Marketing strategies are used to help achieve these goals through promotional forms aimed directly at specific individuals or groups. DotA 2 is one of the online games that achieved the greatest achievement in the MOBA category through their biggest tournament event, The International, which is held annually. The International is used by DotA 2 as part of its marketing strategy by using the tournament as part of event marketing to build direct interaction with players and fans from around the world. The International is also part of community marketing which is used to specifically target the community of the DotA 2 game itself to build closeness and make them part of the promotion carried out to build loyalty to the game."

"Environmental impact assessment is widely recognized as an effective tool for supporting the sustainable development of the environment through policy, plan and program decision-making processes. Traditional approach of environmental impact assessment generally focuses on scientific analysis and neglects subjective utilities on the project development. this paper proposes a framework of environment"

"[ABSTRAKKegiatan produksi tahu menimbulkan panas dan bau dari asap dan dari air limbahyang dihasilkan selama proses produksi. Kayu bakar yang digunakan dalamproses produksi di industri tahu dapat mempengaruhi luas penebangan hutanuntuk permintaan kayu bakar, dengan mengasumsikan semua kayu yangdigunakan untuk keperluan produksi industri tahu di lokasi penelitian berasal darihutan. Kegiatan produksi di industri tahu menimbulkan dampak lingkungan dandampak sosial, padahal pengelola industri tahu berkewajiban menjaga lingkungan,misalnya dengan menginternalisasi biaya eksternal dari kegiatan produksinya.Tujuan penelitian adalah menganalisis dampak industri tahu pada ekonomi, sosial,dan lingkungan di Jakarta. Analisis data berupa narasi deskriptif. Penelitiandilakukan di wilayah Karang Tengah, dan di PIK Semanan. Hasil penelitian; 1)Pembuangan limbah cair tahu tanpa pengolahan dapat mengganggu kehidupanbiota perairan; 2) Kegiatan di pabrik tahu menimbulkan biaya sosial yangdikeluarkan warga yang tinggal di sekitarnya; 3) Keberadaan industri tahumembantu penyerapan tenaga kerja pada masyarakat yang tinggal di sekitarnya;4) Internalisasi biaya eksternal berupa biaya lingkungan mengakibatkanpenurunan pendapatan industri tahu.

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ABSTRACTTofu production activity producing heat and stink from the smoke and tofuwastewater that arouse during the process. Firewood used during tofu productionprocess effects the amount of deforestation, assuming the woods used are entirelytaken from the woods. Production activity in tofu industry causing environmentaleffect and social effect, whereas the managers should be protecting theenvironment, for example, by internalizing the external cost caused by theproduction activities. The aim of this research is to analyse the effect of tofuindustry to economy, social, and environment in Jakarta. Data analysis usingdescriptive narrative method. Research locations are Karang Tengah, and PIKSemanan. Research results: 1) Tofu wastewater disposal without propermanagement will disturbing water organism; 2) The activity in tofu industry willprocure social costs which will spend by the residents near tofu factory; 3) Tofuindustry helps in giving employment to residents near them; 4) Internalization ofexternal cost from environmental cost will decrease profit for tofu industry.;Tofu production activity producing heat and stink from the smoke and tofuwastewater that arouse during the process. Firewood used during tofu productionprocess effects the amount of deforestation, assuming the woods used are entirelytaken from the woods. Production activity in tofu industry causing environmentaleffect and social effect, whereas the managers should be protecting theenvironment, for example, by internalizing the external cost caused by theproduction activities. The aim of this research is to analyse the effect of tofuindustry to economy, social, and environment in Jakarta. Data analysis usingdescriptive narrative method. Research locations are Karang Tengah, and PIKSemanan. Research results: 1) Tofu wastewater disposal without propermanagement will disturbing water organism; 2) The activity in tofu industry willprocure social costs which will spend by the residents near tofu factory; 3) Tofuindustry helps in giving employment to residents near them; 4) Internalization ofexternal cost from environmental cost will decrease profit for tofu industry.;Tofu production activity producing heat and stink from the smoke and tofuwastewater that arouse during the process. Firewood used during tofu productionprocess effects the amount of deforestation, assuming the woods used are entirelytaken from the woods. Production activity in tofu industry causing environmentaleffect and social effect, whereas the managers should be protecting theenvironment, for example, by internalizing the external cost caused by theproduction activities. The aim of this research is to analyse the effect of tofuindustry to economy, social, and environment in Jakarta. Data analysis usingdescriptive narrative method. Research locations are Karang Tengah, and PIKSemanan. Research results: 1) Tofu wastewater disposal without propermanagement will disturbing water organism; 2) The activity in tofu industry willprocure social costs which will spend by the residents near tofu factory; 3) Tofuindustry helps in giving employment to residents near them; 4) Internalization ofexternal cost from environmental cost will decrease profit for tofu industry.;Tofu production activity producing heat and stink from the smoke and tofuwastewater that arouse during the process. Firewood used during tofu productionprocess effects the amount of deforestation, assuming the woods used are entirelytaken from the woods. Production activity in tofu industry causing environmentaleffect and social effect, whereas the managers should be protecting theenvironment, for example, by internalizing the external cost caused by theproduction activities. The aim of this research is to analyse the effect of tofuindustry to economy, social, and environment in Jakarta. Data analysis usingdescriptive narrative method. Research locations are Karang Tengah, and PIKSemanan. Research results: 1) Tofu wastewater disposal without propermanagement will disturbing water organism; 2) The activity in tofu industry willprocure social costs which will spend by the residents near tofu factory; 3) Tofuindustry helps in giving employment to residents near them; 4) Internalization ofexternal cost from environmental cost will decrease profit for tofu industry.;Tofu production activity producing heat and stink from the smoke and tofuwastewater that arouse during the process. Firewood used during tofu productionprocess effects the amount of deforestation, assuming the woods used are entirelytaken from the woods. Production activity in tofu industry causing environmentaleffect and social effect, whereas the managers should be protecting theenvironment, for example, by internalizing the external cost caused by theproduction activities. The aim of this research is to analyse the effect of tofuindustry to economy, social, and environment in Jakarta. Data analysis usingdescriptive narrative method. Research locations are Karang Tengah, and PIKSemanan. Research results: 1) Tofu wastewater disposal without propermanagement will disturbing water organism; 2) The activity in tofu industry willprocure social costs which will spend by the residents near tofu factory; 3) Tofuindustry helps in giving employment to residents near them; 4) Internalization ofexternal cost from environmental cost will decrease profit for tofu industry.;Tofu production activity producing heat and stink from the smoke and tofuwastewater that arouse during the process. Firewood used during tofu productionprocess effects the amount of deforestation, assuming the woods used are entirelytaken from the woods. Production activity in tofu industry causing environmentaleffect and social effect, whereas the managers should be protecting theenvironment, for example, by internalizing the external cost caused by theproduction activities. The aim of this research is to analyse the effect of tofuindustry to economy, social, and environment in Jakarta. Data analysis usingdescriptive narrative method. Research locations are Karang Tengah, and PIKSemanan. Research results: 1) Tofu wastewater disposal without propermanagement will disturbing water organism; 2) The activity in tofu industry willprocure social costs which will spend by the residents near tofu factory; 3) Tofuindustry helps in giving employment to residents near them; 4) Internalization ofexternal cost from environmental cost will decrease profit for tofu industry.;Tofu production activity producing heat and stink from the smoke and tofuwastewater that arouse during the process. Firewood used during tofu productionprocess effects the amount of deforestation, assuming the woods used are entirelytaken from the woods. Production activity in tofu industry causing environmentaleffect and social effect, whereas the managers should be protecting theenvironment, for example, by internalizing the external cost caused by theproduction activities. The aim of this research is to analyse the effect of tofuindustry to economy, social, and environment in Jakarta. Data analysis usingdescriptive narrative method. Research locations are Karang Tengah, and PIKSemanan. Research results: 1) Tofu wastewater disposal without propermanagement will disturbing water organism; 2) The activity in tofu industry willprocure social costs which will spend by the residents near tofu factory; 3) Tofuindustry helps in giving employment to residents near them; 4) Internalization ofexternal cost from environmental cost will decrease profit for tofu industry., Tofu production activity producing heat and stink from the smoke and tofuwastewater that arouse during the process. Firewood used during tofu productionprocess effects the amount of deforestation, assuming the woods used are entirelytaken from the woods. Production activity in tofu industry causing environmentaleffect and social effect, whereas the managers should be protecting theenvironment, for example, by internalizing the external cost caused by theproduction activities. The aim of this research is to analyse the effect of tofuindustry to economy, social, and environment in Jakarta. Data analysis usingdescriptive narrative method. Research locations are Karang Tengah, and PIKSemanan. Research results: 1) Tofu wastewater disposal without propermanagement will disturbing water organism; 2) The activity in tofu industry willprocure social costs which will spend by the residents near tofu factory; 3) Tofuindustry helps in giving employment to residents near them; 4) Internalization ofexternal cost from environmental cost will decrease profit for tofu industry.]"

"Kementerian Lingkungan Hidup dan Kehutanan (KLHK) dan Kementerian Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi (Kemendikbud Ristek) Republik Indonesia mengembangkan Program Adiwiyata untuk mendorong Perubahan dan Dampak Sosial yang mendukung pembangunan berkelanjutan. Dalam pelaksanaannya, program Adiwiyata masih terkendala dengan perbedaan pandangan terkait definisi masalah. Perbedaan pandangan ini membuat tiap sekolah memiliki implementasi yang berbeda-beda dan dapat membuat program kurang berjalan efektif dalam mencapai tujuannya. Studi evaluasi ini bertujuan untuk mencari tahu keberhasilan program Adiwiyata dalam membuat transformasi sosial khususnya dalam lingkungan sekolah. Evaluasi ini akan menggunakan Main Analytical Categories, terutama relevansi dalam membuat kerangka model evaluasi untuk mendapatkan gambaran yang komprehensif tentang perencanaan dan pelaksanaan program apakah sudah berjalan sesuai dengan tujuannya sebagai kerangka kerja yang akan dilakukan dan diterapkan dalam metode Soft Systems Methodology. Evaluasi ini dilakukan di SDN Sukasari 6, Babakan, Kec. Tangerang, Kota Tangerang, Banten menggunakan wawancara mendalam, analisis dokumen, dan observasi.

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The Ministry of Environment and Forestry (KLHK) and the Ministry of Education, Culture, Research and Technology (Kemendikbud Ristek) of the Republic of Indonesia developed the Adiwiyata Program to encourage Societal Change and Impact for sustainable development. In its implementation, the Adiwiyata program is still constrained by different views on the definition of the problem. This difference in views makes each school have different implementations and could make the program less effective in achieving its goal. This evaluation aims to find out the success of the Adiwiyata program in making a social impact, especially in the school environment. This evaluation will use the Main Analytical Categories, especially impact in making the evaluation model framework to get a comprehensive picture of the planning and implementation of the program. This evaluation also evaluates whether the Adiwiyata program has been running according to its objectives as a framework to be carried out and applied using Soft Systems Methodology. This evaluation was conducted in SDN Sukasari 6 Babakan, Subdistrict Tangerang, Tangerang City, Banten using in-depth interviews, document analysis, and observation."

"Penelitian mengenai Pengaruh Customer Advocacy terhadap Customer Loyalty ini memiliki hasil yang berbeda dalam hal apakah konsumen harus loyal terlebih dahulu baru dapat bertindak sebagai sebagai advocacy bagi sebuah Brand, atau konsumen harus bertindak sebagai advocacy dulu, baru bisa menjadi customer yang loyal. Hal ini tentunya akan menguntungkan bagi sebuah Brand, mengingat partisipasi konsumen dalam berperan sebagai advokat bagi perusahaan akan mendatangkan banyak manfaat seperti penghematan biaya marketing, dan bisa digunakan sebagai basis data untuk melakukan value generating bagi perusahaan. Penelitian ini bertujuan untuk mengetahui bagaimana customer advocacy yang diperkuat oleh customer brand engagement, bisa mempengaruhi customer loyalty. Penelitian menggunakan metode pengukuran dengan menggunakan SEM-PLS dengan metode purposive sampling serta menggunakan self adminstrtive questionnaire. Dari 300 kuesioner, kuesioner yang berhasil Kembali ke peneliti adalah sebanyak 203 responden customer perbankan. Hasil dari penelitian menunjukkan bahwa 5 dari 7 hipotesis berhasil diterima yang dapat diajukan sebagai usulan bagi alternatif strategi perusahaan perbankan

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Research on the Effect of Advocacy on Customer Loyalty has different results in terms of whether consumers must be loyal first and then can act as advocacy for a brand, or consumers must act as advocacy first, then they can become loyal customers. This will certainly be beneficial for a brand, considering that consumer participation in acting as an advocate for companies will bring many benefits such as saving on marketing costs, and can be used as a database for value generating for companies. This study aims to find out how customer advocacy, which is strengthened by customer brand engagement, can affect customer loyalty. The study used purposive sampling method and using SEM-PLS to analyze the data. The questionnaire back in the researcher from 300 questionnaire, the quistioner back in the researcher was 203 banking customer respondents. The results of the study show that 5 out of 7 hypotheses have been successfully accepted which can be proposed as alternative strategies for banking companies"

"Tesis ini membahas tentang Pembangunan Jalan Ir. H. Juanda di Kota Depok yang dibangun sekitar tahun 2002 sampai dengan 2003 merupakan program dari pemerintah Daerah Kota Depok dimaksudkan agar dapat mengurangi kemacetan disekitar Jalan Margonda dan Jalan Tole Iskandar yang sangat padat terutama pada sekitar jam masuk kerja dan pulang kerja. Disamping itu keberadaan Jalan Baru Ir. H. Juanda menimbulkan dampak positif dengan tumbuhnya usaha ? usaha baru disepanjang jalan itu, seperti perdagangan, usaha bisnis dan usaha properti, dan juga menimbulkan dampak negatif dikarenakan terjadinya penggusuran rumah warga yang terkena imbas dari pembangunan jalan Ir. H. Juanda tersebut Dengan memperhatikan uraian latar belakang tersebut di atas maka dapat dirumuskan bahwa yang menjadi dasar dan faktor utama yang menjadi pertanyaan dalam studi ini adalah : ? Seberapa jauh dampak pembangunan Jalan Baru Ir. H. Juanda Depok terhadap pertumbuhan ekonomi masyarakat disekitar jalan tersebut?. Penelitian ini menggunakan tipe penelitian deskriptif yaitu suatu penelitian yang berupaya menggambarkan, mencatat, menganalisa dan menginterprestasikan perubahan yang telah terjadi. Penelitian ini mengambil sampel kelompok pedagang, pengusaha properti, pelaku bisnis dan pengguna jalan di lingkungan Jalan Baru Ir. H. Juanda tersebut yang terdapat di kelurahan baktijaya, kecamatan Sukmajaya yang menggunakan teknik pengumpulan data dengan cara kuesioner. Berdasarkan hasil penelitian maka dapat ditarik kesimpulan bahwa ke beradaan Jalan Baru Ir. H. Juanda Depok telah turut memicu tumbuhnya berbagai aktivitas baru disepanjang jalan baru antara lain, banyaknya para pedagang, pengusaha yang tumbuh di lokasi tersebut, sehingga berpengaruh terhadap pendapatan perkapita penduduk sekitar Jalan Baru tersebut. Dan juga berpengaruh terhadap pengguna jalan yaitu dengan adanya jalan itu, dapat memperpendek jarak tempuh, dapat mengurangi biaya operasional perjalanan, mengurangi transport atau ongkos dalam menuju aktivitas sehari-harinya, dapat mengurangi kemacetan yang selama ini terjadi di kota Depok. Dan juga dengan dibangunnya jalan Baru Ir. H. Juanda berpengaruh terhadap Nilai Jual Obyek Pajak Bumi dan Bangunan (NJOP) sehingga harga tanah maupun rumah lebih mahal karena sebelum adanya jalan tersebut harga tanah relatif terlalu murah disebabkan letaknya yang ada dibelakang.

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This thesis discusses the development of Ir. H. Juanda Street in Depok city that was built around 2002 to 2003 to reduce congestion around Margonda Street and Tole Iskandar Street. Ir. H. Juanda New Road Construction is a program of the Regional Government of Depok City, with the aim to reduce the congestion that has been happening in the city of Depok especially before and after working hours. But the existence of the New Road has an impact on the environmental quality degradation, due to the occurrence of home evictions affected by road construction, the presence of air pollution and lack of clean air. By considering the description of the background mentioned above, can be formulated that is the basis and the main factor that become a question in this study is: "How far the impact of Ir. H. Juanda Depok New Road construction towards an economic growth around the road". This study used a descriptive type of research that attempts to describe, record, analyze and interpret the changes that have occurred. This study took a sample group of traders, property entrepreneur and road users within the Ir. H. Juanda New Road that contained in baktijaya village, subdistrict Sukmajaya which uses techniques of data collection by questionnaire. Based on this results it can be concluded that the existence of Ir. H. Juanda New Road Depok has helped trigger the growth of new activities along the new roads, among others, the number of traders, businessmen who grew in that location, so it effect on the per capita income of residents around the New Road. And also affect the road users because it can shorten the travel distance, reduce the operational costs of travel, reduce the cost of transport or fee in the way to daily activities, and can reduce the congestion that has been happening in the city of Depok. With the construction of the new road affect the Tax Object Sale Value of Land and Buildings (NJOP) so that land and house prices are more expensive because before it builds, the price is too cheap due to its location that is behind and almost unreachable."