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"Penelitian ini bertujuan untuk mencari tahu faktor apa saja yang berperan dalam mempengaruhi pelanggan Carrefour untuk membeli produk private label Carrefour. Dalam penelitian ini, minat beli konsumen dijelaskan dengan mengamati beberapa variabel: brand image, store image, perceived risk dan price image. Untuk menganalisa hubungan antar variabel tersebut, penelitian ini menggunakan metode structural equation modeling SEM dan berhasil menemukan bahwa variabel perceived risk dan price image merupakan variabel utama yang memiliki peran secara langsung dalam mempengaruhi pelanggan untuk membeli produk private label. Kemudian ditemukan juga bahwa store image juga memiliki peran yang penting namun secara tidak langsung dalam mempengaruhi minat beli pelanggan.

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This study aims to find out what factors are involved in influencing Carrefour's customers to purchase Carrefour private label products. In this study, brand image, store image, risk perception and price image are analyzed to explain the customer's purchase intention. To analyze the relationship between these variables, this research uses structural equation modeling SEM method and found out that perceived risk and price image are the main variables influencing customer's purchase intention. Then it was also found that store image has an indirect influence on affecting the customer's purchase intention."

"Persaingan yang semakin ketat dalam pasar ritel modern mendorong sejumlah peritel melakukan differensiasi melalui kepemilikan produk private label. Tujuan karya tulis ini adalah untuk mengetahui pengaruh karakteristik produk (product involvement, type of product, dan switching cost) terhadap intensi pembelian produk private label Carrefour dan pengaruh store image sebagai variabel covariate dalam hubungan antara karakteristik produk dengan intensi pembeli produk private label Carrefour. Penelitian ini melibatkan 180 responden yang dipilih dengan metode random sampling dan pengujian hipotesis dilakukan dengan analisis kovariat.Hasil penelitian menyimpulkan bahwa karakteristik produk berpengaruh terhadap intensi pembelian produk private label Carrefour dan store image tidak memiliki pengaruh sebagai variabel covariate dalam hubungan antara karakteristik produk dengan intense pembelian produk private label Carrefour.

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The tight competition in the modern retail market encourages retailers to do differentiation through the ownership of private label products. The purpose of this paper is to investigate the influence of products characteristics (product involvement, type of product, and switching costs) on purchase intention of Carrefour's private label products and the influence of store image as a covariate variable in the relationship between characteristics of the product and the purchase intention of Carrefour's private label products. The study was a quantitative research and used analysis of covariate as the analysis method.

The research concluded that the product characteristics influence the purchase intention of Carrefour's private label products and store image as a covariate variable had no influence on the relationship between characteristics of product and the purchase intention of Carrefour?s private label products."

"Skripsi ini membahas tentang peranan dari persepsi konsumen atas merek jasa dalam proses pembentukan nilai pelanggan. Tiga faktor yang mewakili persepsi konsumen terhadap merek jasa dipilih sebagai variable bebas, yaitu: imej merek, imej perusahaan dan kepercayaan terhadap pegawai. Dua variable bebas lainnya adalah biaya dan kualitas jasa. Melalui analisis regesi berganda, penelitian cross section ini menunjukkan bahwa faktor yang mempengaruhi proses pembentukan nilai pelanggan adalah biaya dan imej perusahaan. Hasil ini menyarankan perusahaan untuk memperbaiki komponen-komponen biaya dan imej perusahaan untuk meningkatkan nilai pelanggannya.

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The focus of this research is the role of customer?s perception of service brand on the customer value creation process. Three factors which represent the customer?s perception of service brand are chosen as the independent variables, they are: brand image, company image and employee trust. The other two independent variables are: cost and service quality. Through multiple regression analysis, the research shows that the influential factors to create customer value are cost and company image. The result suggest company to improve its costs components and its company image in order to increase their customer?s customer value."

"Skripsi ini meneliti positioning merek notebook Toshiba, HP/Compaq, Apple, Sony, Acer, Fujitsu, Dell, dan IBM/Lenovo berdasarkan atribut harga beli, bentuk dan desain, biaya operasional dan perawatan, layanan purna jual, kecepatan kinerja, citra merek, daya tahan batere, dan kualitas fitur tambahan dengan melibatkan pengguna notebook mahasiswa Universitas Indonesia (UI) sebagai responden.Hasil penelitian dengan metode Attribute Rating menyatakan bahwa Apple adalah merek notebook yang dipersepsikan merek termahal dan memiliki kualitas kinerja terbaik, Acer sebagai merek termurah, dan Dell sebagai merek yang memiliki kualitas terburuk. Sedangkan berdasarkan analisis metode Correspondence Analysis, menyatakan bahwa merek yang dipersepsikan mirip adalah Apple dengan Sony, Fujitsu dengan Toshiba, dan Dell dengan IBM/Lenovo, dan merek yang memiliki posisi tersendiri adalah Acer dan HP/Compaq.

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This research study about notebook?s brand positioning of Toshiba, HP/Compaq, Apple, Sony, Acer, Fujitsu, Dell, and IBM/Lenovo based on purchase price, form and design, operational and maintanance cost, after sales secrvices, perfomance speed, brand image, battery endurance, and additional features. This research has involved students of University of Indonesia as respondent.

The results of Attribute Rating method indicates that Apple has been positioning as the most expensive with best quality brand, Acer as the cheapest brand, and Dell as the worst quality brand. Meanwhile, the result Correspondence Analysis method shows that Apple has equal brand image with Sony, meanwhile Fujitsu brand image is in proportion to Toshiba, Dell at the same level to IBM/Lenovo, and two others brands which have special categorization are Acer and HP/Compaq."

"The escalating competitive forces in the teenage magazine industry demands creative marketing strategies from its players. Gadis, the first girl teenage magazine of the nation, has created a number of creative marketing programs to maintain its dominance in the market. These programs often involve the active participation of its readers. This research aims to discover the role of reader participation in the brand-building process of the magazine. To do so, the researcher has conducted a series of ANOVA and Mann-Whitney U tests to detect significant difference in brand equity measures between active and passive readers. Frequency calculations are conducted further to observe how the differences are generated. Research findings show that among all the brand equity dimensions, mainly brand awareness, brand loyalty, perceived quality, and brand association, significant difference is detected between active and passive readers. Compared to that of passive readers, brand equity scores are relatively higher among active readers. This indicates that reader participation can be used to help generate better levels of brand equity for the magazine. Therefore, Gadis must maintain and manage its forms of reader participation. All points of contact connecting the reader with the brand must be detected to ensure a satisfying experience that reflects the Gadis identity."

"Tesis ini membahas tentang pengaruh store image dan anchor brand terhadap private label brand di Matahari Department Store. Dimensi store image yang mempengaruhi private label brand quality dan affective (liking) adalah service, convenience, product quality, dan variety. Sedangkan kehadiran anchor brand tidak mempengaruhi private label brand di Matahari Department Store secara signifikan. Konsumen membedakan private label brand dengan anchor brand di Matahari Department Store. Private label brand dinilai sebagai produk tersendiri yang diproduksi dengan harga terjangkau namun dengan model dan kualitas yang menyerupai anchor brand.

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The focus of this study is to investigate the influences of store image and anchor brand to private label brand at Matahari Department Store. Several dimensions of store image significantly influenced private label brand quality and affective (liking), included service, convenience, product quality, and variety. Whereas the presence of anchor brand at Matahari Department store does not significantly influence private label brand. The consumer distinguished the private label brand and anchor brand at Matahari Department Store. Private label brand is assumed as a separated product with affordable price but the model and quality has a similarity with anchor brand."