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"Penelitian ini menguji pengaruh corporate identity dan corporate image dalam membentuk corporate reputation Badan Standardisasi Nasional dengan melakukan survei pada seratus orang yang merupakan stakeholders Badan Standardisasi Nasional. Hasil analisis jalur model intervening menunjukkan bahwa corporate identity BSN berpengaruh positif dan signifikan terhadap corporate reputation BSN. Corporate image BSN juga berpengaruh positif dan signifikan terhadap corporate reputation BSN. Lalu corporate identity berpengaruh positif dan signifikan terhadap corporate image. Sedangkan pengaruh corporate identity terhadap corporate reputation melalui corporate image menunjukkan bahwa fungsi variable intervening (corporate image) cukup berpengaruh, karena menambah besar pengaruh langsung. Di sini berarti posisi corporate identity maupun corporate image merupakan prakondisi atau prasyarat terjadinya corporate reputation

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This research tested the impact of corporate identity and corporate image in shaping corporate reputation of the National Standardization Agency of Indonesia (BSN) by surveying a sample of 100 stakeholders member of the National Standardization Agency of Indonesia. As the result of path analysis and simple regression showed that the Corporate Identity of BSN had positive and significant impact to the Corporate Reputation of BSN. Corporate Image BSN also had positive and significant impact to the Corporate Reputation BSN. Then the Corporate Identity also had positive and significant impact to the Corporate Image. Corporate Identity to Corporate Reputation toward Corporate Image showed that it had intervening function that positive and significant. It means that Corporate identity and corporate image is a pre condition of corporate reputation. "

"Identitas korporat adalah salah satu aset yang dimiliki oleh sebuah organisasi. Hal ini yang menunjukkan ciri khas sebuah organisasi di mata stakeholder. Identitas korporat yang kuat akan membentuk citra korporat dan reputasi korporat yang baik. Dalam penelitian ini, membahas tentang implementasi identitas korporat Mahkamah Konstitusi sebagai court excellence dalam membangun reputasi korporat Mahkamah Konstitusi. Hasil penelitian menunjukkan bahwa penerapan identitas sebagai court excellence di Mahkamah Konstitusi berjalan dengan baik. Upaya penguatan identitas korporat Mahkamah Konstitusi dilakukan melalui internalisasi dan publikasi. Penguatan identitas korporat Mahkamah Konstitusi yang pada akhirnya melalui pembentukan citra di mata stakeholdernya. Pembentukan dan penguatan Identitas korporat sebagai court excellence membawa pengaruh signifikan terhadap reputasi korporat Mahkamah Konstitusi. Sehingga Mahkamah Konstitusi harus secara kontinu melihat reputasi organisasi di masyarakat untuk melihat pengaruh dari pengembangan identitas korporatnya.

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Corporate identity is one of the assets which is belong to every organization or institution. This identity indicate the characteristics of the organization in front of the stakeholders. The strongest corporate identity of one organization, the more it will bring a good image and reputation for corporate. This study discussed about the implementation of the corporate identity as a Court Excellence to build corporate reputaion in the Constitutional Court. The results showed that the application of identity as a court excellence in Constitutional Court goes well. Efforts to strenghten the corporate identity in Constitutional Court is by internalization and publication, where at the end the corporate identity itself works through the image in the eyes of the stakeholders. The establishment and strenghtening of the Corporate identity as a court excellence gives significant influence to Corporate reputation of the Constitutional Court. However the Constitutional court have to sustain in evaluating the Corporate reputation in society to see the progress of the Corporate identity."

"Socially Responsible Marketing adalah suatu aktivitas bisnis / usaha yang dalam pelaksanaannya juga memikirkan kepentingan di luar perusahaan terkait untuk memelihara dan memperbaiki kesejahteraan / kesehatan dari konsumen maupun lingkungan sekitar. Sedangkan CSR adalah komitmen perusahaan untuk memperbaiki komunitas sekitar untuk lebih baik dengan kebebasan cara melalui praktik bisnis dan kontribusi perusahaan. Penelitian ini membahas tentang pengaruh aktivitas Socially Responsible Marketing dan CSR terkait kampanye sosial dari Pepsodent yaitu ?Senyum Sehat Senyum Pepsodent terhadap Brand Image dan Corporate Reputation dari Pepsodent dan PT. Unilever. Hasil penelitian menunjukkan bahwa kegiatan Socially Responsible Marketing mempunyai pengaruh secara positif terhadap Brand Image, namun tidak mempunyai pengaruh positif secara langsung terhadap Corporate Reputation. Sedangkan kegiatan CSR secara positif terbukti dapat mempengaruhi Brand Image suatu produk dan Corporate Reputation. Dan terakhir, Brand Image secara positif mempengaruhi Corporate Reputation. Dengan demikian terlihat bahwa aktivitas Socially Responsible Marketing tidak dapat secara langsung mempengaruhi Corporate Reputation, namun harus melalui mediasi Brand Image dari produk yang diciptakan perusahaan tersebut. Berdasarkan hasil penelitian ini, maka sebaiknya pasta gigi merek Pepsodent dan PT. Unilever itu sendiri terus melaksanakan dan meningkatkan program Socially Responsible Marketing dan CSR secara lebih terencana dan berkelanjutan sebagai wujud kepedulian dari Pepsodent dan PT. Unilever dalam meningkatkan kualitas hidup masyarakat khususnya terkait kesehatan mulut dan gigi yang lebih baik.

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Socially Responsible Marketing is a business activity which in the marketing process implementation are also thinking outside the related enterprises to maintain and improve the welfare / health to consumer and the environment around the consumer. While CSR is a corporate commitment to improving the community around for a better way through business practices and corporate contributions. This study discusses the influence of the activity of Socially Responsible Marketing and CSR on Brand Image and Corporate Reputation.

The results show that the activities of Socially Responsible Marketing has a positive effect on Brand Image, but do not have a direct positive influence on Corporate Reputation. CSR activities are proven to positively affect the Brand Image of a product and Corporate Reputation. And lastly, Brand Image positively affects the Corporate Reputation. Thus can be seen that the activity of Socially Responsible Marketing cannot be affect directly to Corporate Reputation, but through the mediation of Brand Image of the company products.

Based on these results, the company should continue to implement Socially Responsible Marketing and CSR with better planned and sustainable as a form of awareness of Pepsodent dan PT. Unilever in improving the quality of life, especially which related to oral and dental health."

"[Saat ini konsumen dihadapkan dengan banyaknya pilihan merek. Rata-ratakonsumen terpapar lebih dari 600 pesan iklan setiap harinya, sehingga mereksemakin sulit diingat oleh konsumen. Logo diyakini dapat menjadi bentuk stimuliyang dapat membuat konsumen mengenali dan mengingat identitas sebuah merekdan perusahaan. Penelitian ini bertujuan untuk mengetahui variabel yangberpengaruh signifikan di dalam model Favourability on Corporate logo terhadapCorporate Image dan Corporate Reputation.Penelitian ini menggunakan desain penelitian eksploratif dan deskriptifyang dilakukan satu kali dalam satu periode (cross sectional design). Penelitimenggunakan sampel 130 orang yang pernah membeli produk Lea Jeans denganmetode nonprobability sampling dan teknik convenience sampling. Metodeanalisis data yang digunakan adalah distribusi frekuensi, uji reliabilitas, validitas(analisis faktor), dan analisis menggunakan Structural Equation Modeling (SEM)dengan pendekatan Partial Least Square (PLS).digunakan sebagai alat bantupenelitian.Hasil penelitian ini menunjukkan bahwa adanya pengaruh positif dansignifikan dari typeface, design dan color terhadap Corporate Logo, sedangkanvariabel Corporate Name menunjukkan hasil yang tidak signifikan. KemudianCorporate Logo memiliki pengaruh positif dan signifikan terhadap CorporateImage. Saran dari penelitian ini adalah agar para manajer ikut dalam prosespembuatan logo dan secara teknis menonjolkan unsur visual untuk logo yangdisukai., Currently consumers are faced with more choices and brands. The averagenumber of consumers were exposed to advertising messages is more than 600each day, making the brand more difficult to be remembered by the consumer.Logo is believed to be a form of stimuli that can make consumers recognize andremember the identity of a brand and company. This study aims to determinewhich variables have a significant effect in the model favourability on Corporatelogo on Corporate Image and Corporate Reputation.This study design using exploratory and descriptive research carried outone time in one period (cross sectional design). Researcher used samples of 130people who have bought the product Lea Jeans with nonprobability methods ofsampling and convenience sampling technique. Data analysis method used isfrequency distribution, test reliability, validity (factor analysis), and analysis usingStructural Equation Modeling (SEM) approach Partial Least Square (PLS).digunakan as a tool for research.These results indicate that the presence of positive and significant impactof typeface, design and color of the Corporate Logo, while the Corporate Namevariables showed unsignificant results. Then Corporate Logo has positive andsignificant impact on the Corporate Image. Suggestions from this study is thatmanagers should involved in creating prosess of logoo and visual elements toaccentuate the preferred logo.]"

"[ABSTRAKReputasi perusahan merupakan aset penting yang dibutuhkan perusahaan dalam mencapai tujuannya. Bagi pegawai, reputasi perusahaan merupakan suatu bentuk penilaian mereka terhadap perusahaan sekaligus sesuatu yang mereka bentuk melalui interaksi dengan para pemegang kepentingan. Penelitian ini mengusulkan bahwa employee's awareness of their impact on corporate reputation (AICR) dipengaruhi secara positif oleh persepsi reputasi perusahaan, perasaan bangga, komitmen afektif, dan kepuasan kerja. Hipotesis diuji menggunakan data yang diperoleh dari 161 pegawai pada salah satu BUMN di Indonesia. Hasil yang didapatkan dengan metode Structural Equation Modeling (SEM) menunjukkan bahwa AICR dipengaruhi secara positif oleh persepsi reputasi perusahaan dan komitmen afektif pegawai sedangkan rasa bangga dan kepuasaan kerja tidak memiliki pengaruh positif terhadap AICR.

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ABSTRACT

, "Corporate reputation is critical for a company to achieve its goals. For its"

"employees, corporate reputation is something they perceived but in the other side it is something that they shaped through the interaction with stakeholders. This study suggest that employee’s awareness of their impact on corporate reputation (AICR) is positively affected by perceived corporate reputation, pride, affective organizational commitment, and job satisfaction. Hypotesis are tested using 161 data from employees of a stated-owned company in Indonesia. The result obtained using Structural Equation Modeling (SEM) suggested that employee’s awareness of their impact on corporate reputation (AICR) is positively affected by perceived corporate reputation and affective commitment but it does not affected both by pride and job satisfaction."]"

"Penelitian ini bertujuan untuk mengetahui hubungan antara image perusahaan, CSR disclosure dan interaksi antara image perusahaan dan CSR disclosure dengan profitabilitas perusahaan. Selain itu penelitian ini juga bertujuan untuk mengetahui hubungan antara CSR disclosure dengan image perusahaan. Teknik analisis yang digunakan dalam penelitian ini yaitu regresi berganda.Hasil penelitian ini menunjukkan bahwa image perusahaan tidak berpengaruh terhadap nilai profitabilitas perusahaan, CSR disclosure memberikan pengaruh yang negatif terhadap profitabilitas perusahaan, interaksi antara image perusahaan dan CSR disclosure dengan profitabilitas perusahaan memberikan pengaruh positif, serta CSR disclosure tidak berpengaruh terhadap image perusahaan.

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This research aims to know the relationship between corporate image, CSR disclosure and the interaction between corporate image and CSR disclosure towards corporate profitability. Besides, this research also aims to know the relationship between CSR disclosure and corporate image. Therefore, to answer the purpose of this research, multiple regession analysis is used.

The results indicate that corporate image is not influencing corporate profitability, CSR disclosure has negative effect towards corporate profitability, the interaction between corporate image and CSR disclosure give positive effect to corporate profitability, then CSR disclosure is not influencing corporate image."

"Corporate Social Responsibility merupakan kegiatan sosial yang dilakukan oleh perusahaan sebagai bentuk tanggung jawab atas kegiatan bisnisnya kepada masyarakat dalam rangka menjaga kelangsungan hidup. Penelitian ini membahas tentang pengaruh Corporate Social Responsibility yang dilakukan Telkomsel. Corporate Reputation dan Brand Equity terhadap Brand Performance Telkomsel. Penelitian ini adalah penelitian kuantitatif dengan sampel sebanyak 150 orang, teknik pengumpulan data yang digunakan adalah menyebarkan kuesioner. Penelitian ini diolah aplikasi statistik SEM (Structural Equation Modeling). Hasil penelitian menunjukkan bahwa aktivitas atau program Corporate Social Responsibility yang dilakukan Telkomsel memiliki pengaruh yang positif terhadap Corporate Reputation. Sebaliknya untuk hasil variabel lainnya yaitu Corporate Reputation dan Brand Equity terhadap Brand Performance tidak memiliki pengaruh.

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Corporate Social Responsibility is a social activity carried out by the company as a form of responsibility for its business activities to the community in order to maintain survival. This study discusses the influence of Corporate Social Responsibility carried out by Telkomsel. Corporate Reputation and Brand Equity towards Telkomsel Brand Performance.

This research is a quantitative study with a sample of 150 people, the data collection technique used was distributing questionnaires. This research is processed by statistical application of SEM (Structural Equation Modeling).

The results of the study indicate that the activities or Corporate Social Responsibility programs carried out by Telkomsel have a positive influence on Corporate Reputation. On the other hand, for the results of other variables, namely Corporate Reputation and Brand Equity on Brand Performance, it has no influence."

"[ABSTRAKPenelitian ini dilatarbelakangi kegiatan corporate dalam membentuk image positif dengan menggunakan event dan publisitas Penelitian ini meneliti event sponsorship dalam olahraga lari yaitu pada eventRunforiver UI Half Marathon 2015 Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode survei Penelitian ini menggunakan angket sebagai teknik pengumpulan data yang dibagikan kepada 255 responden penelitian Penelitian ini menggunakan analisis regresi berganda sebagai teknik analisis data untuk pengujian hipotesis penelitian Hasil penelitian ini menemukan adanya pengaruh yang ditimbulkan oleh kegiatan event sponsorship dan publisitas terhadap pembentukan corporate imageUniversitas Indonesia Hasil penelitian menunjukan bahwa semakin tinggi nilai event sponsorship dan publisitas yang dimiliki oleh suatu corporate akan berdampak pada semakin tinggi pula citra dari corporate tersebut.

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ABSTRACTThe research showed the positive image the corporate activity had by using event and publicity as it rsquo s background The research used the Runforiver UI University of Indonesia Half Marathon 2015 a track and field sponsorship event as the sample case This research used a quantitative approach with a survey method The data were collected using questioners which were distributed to 255 respondents It used a double regression analysis as the data analyzing technique to test the researcher rsquo s hypothesis The result showed that there was an influence from the event sponsorship activity and publicity towards building UI rsquo s corporate image The result showed that the better the corporate rsquo s event sponsorship and publicity is then the better the corporate image will be ;The research showed the positive image the corporate activity had by using event and publicity as it rsquo s background The research used the Runforiver UI University of Indonesia Half Marathon 2015 a track and field sponsorship event as the sample case This research used a quantitative approach with a survey method The data were collected using questioners which were distributed to 255 respondents It used a double regression analysis as the data analyzing technique to test the researcher rsquo s hypothesis The result showed that there was an influence from the event sponsorship activity and publicity towards building UI rsquo s corporate image The result showed that the better the corporate rsquo s event sponsorship and publicity is then the better the corporate image will be , The research showed the positive image the corporate activity had by using event and publicity as it rsquo s background The research used the Runforiver UI University of Indonesia Half Marathon 2015 a track and field sponsorship event as the sample case This research used a quantitative approach with a survey method The data were collected using questioners which were distributed to 255 respondents It used a double regression analysis as the data analyzing technique to test the researcher rsquo s hypothesis The result showed that there was an influence from the event sponsorship activity and publicity towards building UI rsquo s corporate image The result showed that the better the corporate rsquo s event sponsorship and publicity is then the better the corporate image will be ]"