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"Laporan magang ini bertujuan untuk mengevaluasi penerapan teori Project Execution dan Managing Communications pada XYZ Improvement Project di Bank DIDI. Proyek ini bertujuan untuk meningkatkan pengetahuan dan kompetensi frontliners dalam mengoperasikan internet banking XYZ. Internet banking XYZ diciptakan untuk menggantikan internet banking sebelumnya yaitu ABC sehingga diperlukan sosialisasi dan pelatihan secara komprehensif kepada para frontliners guna meningkatkan pelayanan kepada nasabah. Pelaksanaan magang di Bank DIDI diselenggarakan pada Agustus 2022 hingga Desember 2022. Hasil evaluasi yang dilakukan oleh penulis menunjukkan bahwa XYZ Improvement Project telah melakukan sebagian besar aktivitas yang tercantum pada teori Project Execution maupun Managing Communications. Namun demikian, penulis masih menemukan beberapa aktivitas yang belum dilakukan pada proyek ini sehingga penulis memberikan beberapa evaluasi pada aktivitas proyek ini agar bisa dijalankan sesuai dengan teori yang ada. Selain itu, penulis juga memberikan enam rekomendasi untuk Bank DIDI agar bisa menjadi masukkan terhadap proyek yang sedang dijalankan.

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This internship report aims to evaluate the implementation of Project Execution and Managing Communications theory to the XYZ Improvement Project at Bank DIDI. This project aims to increase the knowledge and competence of frontliners in operating XYZ internet banking. XYZ internet banking was created to replace the previous internet banking, namely ABC, so that Bank DIDI need to do some comprehensive socialization and training for frontliners to improve customer satisfaction. The internship at DIDI Bank was held from August 2022 to December 2022. The results of the evaluation show that the XYZ Improvement Project has carried out most of the activities stated in the Project Execution and Managing Communications theories. However, the authors still find several activities that have not been carried out in this project so the authors provide several evaluations on the activities of this project so that they can be carried out in accordance with the existing theory. In addition, the author also provides six recommendations for Bank DIDI so that the author can provide recommendations for the project that is being carried ou"

"Laporan magang ini membahas mengenai implementasi komunikasi pemasaran terpadu yang dilakukan PT Bank XYZ dalam mempromosikan aplikasi mobile banking-nya, yaitu ABC Mobile. Laporan magang ini bertujuan mengevaluasi proses komunikasi yang dilakukan perusahaan, implementasi bauran promosi yang digunakan perusahaan, dan evaluasi program komunikasi pemasaran yang telah dilaksanakan.. Berdasarkan kegiatan magang yang telah dilakukan, ditemukan bahwa PT Bank XYZ PT telah menganalisis proses komunikasi. Perusahaan menganalisis dua pihak utama dalam komunikasi, yaitu sender dan receiver; dan dua alat komunikasi utama, yaitu message dan channel. Selanjutnya, PT Bank XYZ memanfaatkan seluruh elemen bauran promosi dalam mengembangkan dan mengintegrasikan program komunikasi pemasaran terpadunya. Kemudian, PT Bank XYZ memantau, mengevaluasi, dan mengontrol program komunikasi pemasaran terpadu ABC Mobile dengan KPI dan survei yang dilakukan untuk mengetahui voice of customer. Pada promosi digital, pengukuran keberhasilan dilakukan melalui impression, engagement rate, dan jumlah followers baru. Namun, perusahaan belum mengevaluasi efektivitas out-of-home advertising yang dilakukan. Laporan magang ini memberikan beberapa rekomendasi bagi perusahaan agar program komunikasi pemasaran terpadu ABC Mobile dapat berjalan lebih baik lagi.

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This internship report discusses the implementation of integrated marketing communications carried out by PT Bank XYZ in promoting its mobile banking application, namely ABC Mobile. This internship report aims to evaluate the communication process carried out by the company, the implementation of the promotional mix used by the company, and evaluate the marketing communication program that has been implemented. Based on the internship activities that have been carried out, it was found that PT Bank XYZ PT has analyzed the communication process. The company analyzes the two main parties in communication, namely the sender and receiver; and two main communication tools, namely messages and channels. Furthermore, PT Bank XYZ utilizes all promotional mix elements in developing and integrating its integrated marketing communications program. Then, PT Bank XYZ evaluated ABC Mobile's integrated marketing communications program using KPIs and surveys conducted by vendors to determine the voice of customers. In digital promotions, success is measured through impressions, engagement rate, and the number of new followers. However, the company has not evaluated the effectiveness of the out-of-home advertising carried out. This internship report provides several recommendations for companies so that ABC Mobile's integrated marketing communications program can be implemented better.

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"far from competing against one another , the national and international systems of labour regulation are interlocked. ILO standards have been used in recent ruling by the highest jurisdictions of some countries...."

"The past two decades have represented a time of unprecedented social, technological, and economic change that has required a transformation in human resource management (HRM). Shifts in demographics, continued increases of women in the workforce, and greater mobility across national borders have led to higher diversity in the workplace. Advances in technology, including social media, have enabled new ways of doing business through faster communications and vast amounts of data made available to all. Mobile technology with its ubiquitous connectivity has led to renewed concerns over work-life balance and extreme jobs. These and many other changes have seen evolving attitudes towards work and careers, leading to different expectations of the workplace and mean that existing ways of managing people may no longer be effective. This series examines in depth the changing context to identify its impact on the HRM and the workforce."