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"A must-have resource for anyone who lives or works with young kids, with an introduction by Adele Faber, coauthor of How to Talk So Kids Will Listen &​ Listen So Kids Will Talk, the international mega-bestseller The Boston Globe dubbed "The Parenting Bible." For over thirty-five years, parents have turned to How to Talk So Kids Will Listen &​ Listen So Kids Will Talk for its respectful and effective solutions to the unending challenges of raising children. Now, in response to growing demand, Adele's daughter, Joanna Faber, along with Julie King, tailor How to Talk's powerful communication skills to children ages two to seven. Faber and King, each a parenting expert in her own right, share their wisdom accumulated over years of conducting How To Talk workshops with parents and a broad variety of professionals. With a lively combination of storytelling, cartoons, and fly-on-the-wall discussions from their workshops, they provide concrete tools and tips that will transform your relationship with the young kids in your life. What do you do with a little kid who'won't brush her teeth'screams in his car seat'pinches the baby ... refuses to eat vegetables'throws books in the library ... runs rampant in the supermarket' Organized according to common challenges and conflicts, this book is an essential emergency first-aid manual of communication strategies, including a chapter that addresses the special needs of children with sensory processing and autism spectrum disorders. This user-friendly guide will empower parents and caregivers of young children to forge rewarding, joyful relationships with terrible two-year-olds, truculent three-year-olds, ferocious four-year-olds, foolhardy five-year-olds, self-centered six-year-olds, and the occasional semi-civilized seven-year-old. And, it will help little kids grow into self-reliant big kids who are cooperative and connected to their parents, teachers, siblings, and peers."

"Tipco sejatinya adalah sebuah market leader brand minuman sari buah dalam kemasan premium di Thailand. Sejak tahun 2010, Tipco mulai masuk ke industri minuman sari buah dalam kemasan di Indonesia dengan menggandeng Kalbe Farma. Tipco mengusung tema 100 % pure. Selain itu, riset yang dilakukan oleh pihak Kalbe Farma menunjukkan bahwa dari segi taste, Tipco disukai oleh masyarakat Indonesia. Akan tetapi, sampai tahun 2012, market share Tipco belum bisa menyaingi kompetitor utamanya, yaitu Buavita yang menempati market leader. Bahkan Tipco pun tidak masuk ke daftar lima besar market share industri minuman sari buah dalam kemasan. Solusi dari permasalahan yang dihadapai oleh Tipco adalah lewat kampanye yang menyasar kelompok anak muda mahasiswa karena penetrasi minuman sari buah dalam kemasan relatif tinggi di kelompok ini. Akan tetapi, hasil riset menunjukkan bahwa Tipco hanya baru mencapai tahap awareness pada kelompok anak muda mahasiswa. Mereka tidak mengetahui tagline kampanye dan sedikit dari mereka yang pernah mencobanya. Oleh karena itu, Tugas Karya Akhir ini membahas tentang program perencanaan pemasaran yang bertujuan menciptakan liking dan preference target khalayak anak muda mahasiswa terhadap brand Tipco sehingga sales dan market share Tipco akan meningkat.

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Tipco Actually is market leader brand of premium Ready To Drink (RTD) fruit juice in Thailand. Since 2010, Tipco began to enter RTD Fruit juice Industry in Indonesia by cooperating with Kalbe Farma. Tipco's theme is 100 % pure. In addition, a research conducted by Kalbe Farma shows that in term of taste, Tipco liked by Indonesian People. However, until 2012, the market share of Tipco can not compete with its main competitor, Buavita which is occupying the market leader. Even Tipco did not include in the list of top five market share in RTD fruit juice.

The solution of the problems faced by Tipco is through campaign that targeting college youngster because the penetration of RTD Fruit juice is relatively high in this group. However, research show that Tipco is only just reached the stage of awareness in college younster. They dont know the tagline of the campaign and only few of them have ever tried Tipco. Therefore, this final project is discusses marketing planning program that aims to create liking and preference of youngster college to Tipco brand so Tipco sales and market share will increase. This campaign program at a cost of Rp 1.802.827.400,00 for one year campaign. "