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"Tesis ini membahas mengenai value share yang dijalankan oleh konsumen. Tujuan penelitian ini untuk menganalisis konsumen UMKM bahan pangan organik BUMI Ganesa dalam melakukan value share dengan menggunakan elemen S (share) pada konsep AISAS (Attention, Intereset, Search, Action, Share) dan menganalisis promosi pemasaran internet yang efektif dalam meningkatkan share konsumen. Pendekatan penelitian yang digunakan adalah kualitatif dengan jenis penelitian deskriptif. Berdasarkan hasil penelitian bahwa konsumen melakukan share untuk berbagi informasi mengenai manfaat kesehatan yang terdapat pada produk bahan pangan organik tersebut serta promosi pemasaran internet yang efektif dengan media sosial yang kreatif dan memasukkan hal-hal yang dilakukan dalam share.

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The thesis discusses the shared values that are run by consumers. The objective of this study are to analyze consumer of organic foods SMEs BUMI Ganesa in performing share value by using the elements of S (share) on the concept AISAS (Attention, Interest, Search, Action, Share), and to analyze internet marketing campaigns which are effective in increasing the share of consumers. The research approach that have been used is a qualitative descriptive study types. The results of this research shows that consumers do share to deliver information about the health benefits from organic foods products as well as the promotion of effective internet marketing with social media creative and incorporate things that are done in the share."

""Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!"-- Provided by publisher."

"Akhir-akhir ini, media sosial seperti Facebook menjadi salah satu metode untuk melakukan pemasaran produk dan layanan online. Social Media Optimization (SMO) adalah sebuah metode pemasaran yang kini banyak dikembangkan oleh banyak perusahaan di bidang internet marketing. Tujuan dari penelitian ini adalah implementasi menggunakan SMO pada website rumahdanproperti.com. Rumahdanproperti.com adalah website yang menjadi portal iklan properti terbesar di Indonesia yang berfokus pada bisnis online. Penelitian ini akan menerapkan metode SMO menggunakan Facebook sebagai sarana pengenalan produk dan menganalisis penggunaan fitur Facebook yang ada dalam menanggapi iklan rumahdanproperti.com. Metode penelitian menggunakan analisis kuantitatif dan analisis perangkat lunak untuk mengukur respons iklan untuk fitur yang digunakan pada facebook rumahdanproperti.com. Dalam melakukan analisis kuantitatif, peneliti menggunakan kuesioner untuk mendapatkan data dari responden yang menjadi anggota facebook rumahdanproperti.com ini. Hasil dari pelaksanaan SMO diharapkan untuk mendukung perusahaan dalam memperkenalkan merek mereka kepada publik. Kesimpulan dari penelitian ini fitur, pakan dan diskusi di Facebook memiliki pengaruh pada respon iklan rumahdanproperti.com.

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Lately, social media like Facebook become one of the methods to do marketing of products and online services. Social Media Optimization (SMO) is a marketing method that is now being developed by many companies in the field of internet marketing. The purpose of this study is the implementation using social media optimization (SMO) on the rumahdanproperti.com website. Rumahdanproperti.com is the website which is the largest property advertising portal in Indonesia which focuses on online business. The research will implement the SMO method using Facebook as a means of product introductions and analyze the use of existing Facebook features in response to rumahdanproperti.com ads. The research method used quantitative analysis and software analysis to measure advertising response to the features used on rumahdanproperti.com facebook. In conducting the quantitative analysis, researcher used questionnaires to obtain data from respondents who are members of this rumahdanproperti.com Facebook. The result of this implementation of the SMO is expected to support companies in introducing their brands to the public. The conclusion of this research, feed and discussion feature on Facebook have an influence on response of rumahdanproperti.com ads."

"ABSTRAKTesis ini membahas mengenai pengembangan promosi pemasaran melalui internet dan media sosial, serta perancangan sistem bagi hasil di Karamel Education, suatu UMKM yang bergerak di bidang pendidikan. Pemetaan kondisi UKM memperlihatkan bahwa terdapat banyak gap yang terjadi antara kondisi aktual dengan yang ideal. Oleh karena itu, tujuan dari business coahcing adalah untuk mengembangkan promosi pemasaran melalui internet dan media sosial serta merancang sistem bagi hasil yang mengarah kepada remunerasi berdasarkan kontribusi ke Karamel Education.Usulan yang diajukan adalah dengan memanfaatkan internet marketing sebagai sarana pemasarannya dan melakukan pelatihan mengenai teknologi informasi serta dilakukan perubahan cara bagi hasil untuk meningkatkan kinerja bagian manajemen. Metode yang digunakan dalam penelitian ini adalah metode analisis data kualitatif dan total quality management.Kesimpulan dari penelitian ini adalah usulan yang diajukan sudah dilakukan sebagian, akan tetapi belum dapat dilihat hasil dari penerapan strateginya.

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ABSTRACT

This thesis is about development of marketing promotion using internet and social media and design profit sharing system at Karamel Education, a small medium enterprise which is in educational sector. Condition mapping shows several gap between actual conditions with ideal conditions. Therefore, the objectives of business coaching are develop marketing promotion using internet and social media and also design profit sharing system that based on contribution.

The recommendations for Karamel Education are with utilization of internet marketing as channel for marketing, do training about information technology, and change the profit sharing system to increase the management team performance. Methods that being used in this thesis are qualitative data analysis and total quality management.

The conclusion is Karamel Education has done half of the recommendations, but the result cannot be seen yet."

"Tesis ini membahas mengenai bentuk apiikasi strategis dari kegiatan pemasaran yang diiakukan oleh usaha mikro, kecil dan menengah (UMKM) batik, khususnya pada UMKM batik yang menjadi narasumber dalam penelitian ini. Sebagaimana diketahui, UMKM merupakan bentuk usaha yang tahan terhadap krisis ekonomi dunia, menyerap banyak sumber daya manusia (padat karya) dan memberikan dampak keuntungan sosial. Namun demikian, UMKM memiliki kendala untuk berkembang, diantaranya adalah kendala pemasaran. UMKM batik merupakan salah satu UMKM yang mengalami kesulitan dalam melakukan pemasaran, sekalipun peluang pasar dalam negeri dan luar negeri sangat besar, khususnya sejak dideklarasikannya batik sebagai warisan bangsa Indonesia oleh UNESCO.

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Focus of this study is about analyzing strategic marketing implementation from batik Small medium enterprises (SME), especially SME that become source of current research. As we all know, SME is a form of enterprises that resistant to world economic crisis, absorp large ammount of human resources and create many social benefit. Unfortunately, SME in general unable to growth because of limitation in doing marketing activities. Batik SME is one of SME that has the problem, although it has domestic and broad market, especially since UNESCO declare it as and Indonesian heritage."

"INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text."

"This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/​Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much ?E? and not enough marketing or are too narrowly or technically focused on e-commerce." - product description. "