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"Semiotics is a science of signs and/or sign systems. Which is essentially a theoretical approach to communication and aims to establish widely applicable principles. The problem is that it is a too theoretical and speculative approach. The semioticians make no attempt to prove or disprove their theories in an objective, scientific way. Semiotic is an application of linguistic methods to objects other than languange. A semiotic approach is to understand an approach to the text of the context. Semiotics is created by the representatives of a narrow circle of scientific disciplines, first of all, of logic, architecture, arts, and linguistics."

"ABSTRAKThis paper aims to describe qualitative research that began to develop in the field of accounting. Qualitative descriptive method is used to collect data and describe qualitative research in accounting. The results of research can add to the understanding of qualitative research in accounting. Qualitative research provides freedom from the limit of the deductive hypothesis testing obsession that allows to investigate issues and questions that have been neglected by the dominant research paradigm. Assimilating accounting disciplines with other disciplines may open up opportunities for qualitative research."

"In general, the difference between qualitative and quantitative research canbe seen from the characteristics of data used (measured versus observed), datacollection methods (structured interview versus in-depth interview, participantobservation), and clearly, from the method of analysis. Example is quantitativeresearch with quantitative guidance (level of significance in hypothesis measuring,factor analysis in creating construct validity estimation of a variable measuring,and so on). Indeed, we need to analyze some of the questions related with thediffering between both, that include: do all qualitative research are researcheswhich emphasized in subjectivity and reflexivity? Do all qualitative researchemergent or exploratory in nature? Do all qualitative research ideographic innature? Isn?t there one research that nomothetic? How about the results foundusing proposition from the perspective of social construction of reality? Some of theanswers from the questions above will be discussed in this article."

"Buku ini bukan hanya sebuah pengantar, lebih dari itu buku ini berisikan ajakan untuk menggunakan metode penelitian kualitatif secara baik. Penekanan diberikan kepada cara-cara perolehan data kualitatif yang baik, analisis data kualitatif yang baik dan penulisan laporan penelitian kualitatif yang mampu membuat bahkan pembaca yang terbiasa dengan metode penelitian kuantitatif menghargai penelitian yang dilakukan dan laporan penelitian yang disajikan. Sebagai seorang sosiolog, penulis sangat mengerti keprluan penggunaan metode penelitian kuantitatif dalam kajian-kajian berbagai cabang ilmu-ilmu sosial, penulis pun paham pula keperluan penggunaan metode penelitian kualitatif."