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"Combining time-tested marketing tools with the global trends, this book guides you through every step of the strategy process. It includes advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis"

"Summary: Overview: Now in its 6th Edition, ASSISTING IN LONG-TERM CARE is the complete learning solution for Certified Nursing Assistants! The user-friendly book delivers all required content to prepare you for the certification exam while developing career skills for long-term care and sub-acute hospital settings. Topics include professional communication, daily CNA responsibilities, residents' rights, nutrition and hydration, restorative care, resident mobility, and maintaining a safe environment - all according to federal OBRA standards for nursing home care. ASSISTING IN LONG-TERM CARE, 6th Edition also walks you through more than one hundred clinical procedures, detailing your role as a CNA in each. Available in hard copy and e-book formats, ASSISTING IN LONG-TERM CARE, 6th Edition's helpful study features include review questions and self-tests, icons that point out key material, and a robust package of interactive, supplemental learning tools."

"In this volume, leading field workers report on the history and infrastructure of their projects in Madagascar, Africa, Asia and South America. More importantly, they provide summaries of their long-term research efforts on primate behaviour, ecology and life history, highlighting insights that were only possible because of the long-term nature of the study. The chapters of this volume collectively outline the many scientific reasons for studying primate behaviour, ecology and demography over multiple generations. "