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"Penelitian ini bertujuan untuk menjelaskan adanya unsur feminisme gelombang ketiga yang memberdayakan perempuan Jepang pasca Perang Dunia II dalam bentuk subkultur mode Harajuku Ama-Loli, dan menjelaskan pandangan pemakai mode Ama-Loli terhadap street fashion Lolita dan Ama-Loli itu sendiri. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Teknik pengambilan data dilakukan dengan cara mengumpulkan data dari buku atau jurnal artikel yang membahas mengenai feminisme, pemberdayaan perempuan, dan mode Lolita secara umum maupun yang dilakukan oleh Jepang, majalah-majalah lawas Jepang yang secara khusus menampilkan mode Lolita yang sudah diarsipkan secara digital, serta data informan yang diperoleh melalui wawancara personal dengan beberapa model Ama-Loli Jepang melalui sosial media. Perlu diperhatikan bahwa informasi dan umpan balik yang diperoleh melalui beberapa informan tidak dapat mewakili seluruh komunitas subkultur mode Ama-Loli di Harajuku. Penelitian ini membuktikan adanya unsur feminisme gelombang ketiga yang mendefinisikan ulang femininitas melalui pandangan perempuan dan menekankan pilihan perempuan untuk diberdayakan dalam subkultur mode Harajuku Ama-Loli.

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This study aims to explain the existence of third wave feminism that empowers Japanese women post World War II in the form of the Harajuku fashion subculture Ama-Loli, and to explain Lolita street fashion and Ama-Loli through the eyes of Japanese Ama-Lolis themselves. The method used in this research is a qualitative method. The data collection technique is done by collecting data from several books or journal articles that discuss feminism, women’s empowerment, and Lolita fashion in general as well as those carried out by Japan, Japanese old magazines that specifically feature Lolita fashion that has been digitally archived, as well as informant data obtained through personal interviews with Japanese Ama-Loli models through social media. It should be noted that the feedback and input obtained through a couple informants cannot represent the entire Ama-Loli fashion subculture community in Harajuku. This study proves that there is an element of third wave feminism, which redefines femininity through the women’s point of view and how it emphasizes the women’s choice to feel empowered in the Harajuku fashion subculture, Ama-Loli."

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