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"Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the world, PR has changed in the digital age. "The AMA Handbook of Public Relations" is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and the results they create."

"The AMA Handbook of Due Diligence is the most complete guide available on how to properly perform a due diligence investigation ? and radically improve the success rate of a pending corporate merger or acquisition. The new edition of this long-trusted resource includes a CD-ROM packed with almost 400 customizable forms and templates for recording and analyzing every possible operational or financial activity at any organization."

"Contains the critical concepts and theories project managers must master. This book includes definitive models, advice and solutions to specific project management dilemmas and illustrates key ideas with case studies."

"A comprehensive reference presenting the critical concepts and theories all project managers must master, "The AMA Handbook of Project Management" compiles essays and advice from the field's top professionals. Compatible with the most recent edition of the Project Management Body of Knowledge[registered] and featuring new data on the Project Management Office, the completely revised third edition shows readers how to: establish project goals; implement planning on both the strategic and operational levels; manage the project life cycle and meet objectives; budget the project; handle the transition from project idea to project reality; and manage political and resource issues. Packed with research-based information and advice from experienced practitioners as well as new information on agile project management, Six Sigma projects, the use of social media, and the alignment of strategy and projects, this guide is a vital resource for everyone involved in project tasks."

"This is a brand new, revised and expanded edition of the rich sourcebook that gives professionals everything they need to create effective business correspondence. Including an easy-to-use CD-ROM, this authoritative book contains hundreds of customizable, fully executed model letters and memos, plus style and grammar guidelines, new sections on business e-mail, and more."

"Buku yang berjudul "The AMA handbook of business letters" ini ditulis oleh Jeffrey L. Seglin. Buku ini merupakan sebuah buku panduan mengenai surat-surat yang berhubungan dengan bisnis."