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"This volume seeks to offer a critical, innovative and empirically driven interrogation of the international political economy of cultures of production and consumption in Western market societies, investigating the reproduction of Western popular and commercial culture (including its products and representations) alongside analysis of representations of and attitudes towards feminism in contemporary Western societies. Many scholars have examined the marginalisation of feminist concerns in contemporary Western societies, argued that we now live in a post-feminist age, or shown how feminist concerns have been appropriated and absorbed by institutions that contribute to the perpetuation of gender inequalities. Death of Feminism? furthers this debate by focusing on how these very arguments depend upon a cultural political economy that has gendered understandings of everyday life, gendered patterns of consumption, and gendered predominant forms of commercial capitalism that circulate at the global level. This book will provide significant insight into how cultural artefacts of the past decade in the UK, US, and Australia have made use of gendered representations for the purposes of promoting specific forms of consumption, how these artefacts can be (and have been) understood as gendered, and the political consequences of these representations and understandings. Written in an accessible fashion, analysing a broad range of commercial and popular culture artefacts (including advertising, radio, television, film and online media) and including primary data from interviews and focus groups, this work will of use to students and scholars of IR, IPE, gender, cultural and media studies"--"This book explores the intimate connections between representation, the politics of feminism and the cultural practices of modern, Western, consumer society. It explores feminism 'made sensible' through visual imagery and popular culture representations, examining feminism's popular and commercial value. It investigates how popular culture is produced, represented and consumed to reproduce the conditions in which feminism is valued or dismissed. It asks where and how the sexualisation of cultural products is maintained and to what effect. It asks, finally, whether sufficient evidence can be marshalled to argue that antifeminism exists in commodity form and is commercially viable."

"Stereotip gender dalam pembagian rubrik liputan merupakan salah satu diskriminasi terhadap jurnalis perempuan. Tulisan ini meninjau penelitian “Sustaining the ‘Pink Ghetto’? The identity negotiations of Chinese women journalists in the field of digital journalism”, “Perempuan, Media, dan Profesi Jurnalis”, serta “The Gender of ‘soft’ and ‘hard’ news: Female journalists' views on gendered story allocations” untuk melihat pengalaman jurnalis perempuan dalam ruang redaksi menggunakan model struktur gender sebagai praktik sosial dan konsep hegemoni maskulinitas. Terdapat struktur gender dalam bentuk relasi produksi, relasi kuasa, dan relasi emosional yang mendukung keberlanjutan hegemoni maskulinitas dalam perusahaan media. Pembagian rubrik liputan didasari stereotip peran gender, stereotip sifat maskulin-feminin, hingga dominasi laki-laki di media.

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Gender stereotypes in media desk allocations is a form of discrimination against women journalists. This research paper reviews the past studies “Sustaining the ‘Pink Ghetto’? The identity negotiations of Chinese women journalists in the field of digital journalism”, “Perempuan, Media, dan Profesi Jurnalis”, and “The Gender of ‘soft’ and ‘hard’ news: Female journalists' views on gendered story allocations” to look at the experiences of women journalists in the newsroom using the model of gender as a structure of social practices and the concept of hegemonic masculinity. Gender structure is present in the form of labor relations, power relations, and emotional relations which allow the persistence of hegemonic masculinity in media organizations. Desk allocations are based on gender role stereotypes, masculine-feminine traits stereotypes, to men’s domination in media.

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"Jurnal ini membahas bagaimana industri periklanan di Indonesia menggunakan perempuan dan unsur sensualitasnya sebagai elemen dalam iklan. Penulis berusaha menggali bagaimana para pengiklan menampilkan perempuan dan unsur erotismenya dalam beberapa iklan yang terdiri dari kategori produk yang berbeda. Penulis juga berusaha menggali maksud ataupun pesan yang berusaha disampaikan lewat penggunaan perempuan dalam iklan-iklan tersebut. Dalam jurnal ini, penulis meneliti beberapa iklan menggunakan metode analisis konten, dimana penulis melihat isi atau konten dalam beberapa iklan dari beberapa kategori produk yang berbeda, dan menganalisis nya sesuai konteks atau jenis dari produk yang di promosikan. Berdasarkan penelitian yang dilakukan, ditemukan bahwa penggunaan simbol-simbol perempuan dan erotisme kerap ditemukan dalam iklan, baik dari kategori produk yang berhubungan dengan gender, maupun untuk produk-produk yang tidak berhubungan dengan gender. Menurut analisis penulis, hal ini dikarenakan penampakan perempuan diperkirakan dapat menambah tingkat kemenarikan dari produk tersebut, dan berujung pada meningkatnya penjualan. Meskipun praktik seperti ini sudah dilarang dalam etika pariwara indonesia, namun tampaknya hal tersebut tidak mencegah para pengiklan untuk melakukan hal yang sama.

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This journal is talking about how advertising industry in Indonesia use women and it’s sensuality as an element in advertisement. In this journal, we will find out how advertisers shows woman and it’s erotic side in some advertisement from different product category. This study use content analysis as a research method. In this study, we analyze the meaning or message that delivered in such advertisement. we take an example of several ad from different product, analyze the ad, and find the relation between the product, the woman or eroticism that they used, and the context that stick to the ad. The research show that there is still many advertisement that use women, it’s simbol, and it’s sensual side, in many ways. It come from both of product that not related to gender issue, and the product that relate. This fenomena happened because the presence of women is expected to make the ad more interesting and, in the end, boost the sales of the product. altough such practice are prohibited under Indonesian advertising ethics, but that can not stop any advertisers to do such a thing."

"Penelitian ini bertujuan untuk menginterpretasikan representasi perempuan dalam bidangolahraga yang masih banyak dimiliki oleh laki-laki yaitu sepak bola. Juga untuk mengetahuimakna denotasi, konotasi dan mitos dalam iklan “Iklan Piala Dunia Wanita Jerman: 'Kamibermain untuk negara yang bahkan tidak mengenal nama kami'”. Penelitian ini dilakukandengan menggunakan metode kualitatif dan analisis semiotika Roland Barthes beserta teoriperiklanan. Analisis semiotik Roland Barthes dalam hal ini diawali dengan makna denotasiyang merupakan makna sebenarnya, kemudian makna konotatif yang bermakna ganda danpada akhirnya akan menjadi mitos. Hasil yang diperoleh dari adegan-adegan terkaitrepresentasi perempuan dalam bidang olahraga mengandung beberapa konsep yaitu perempuansebagai pengurus rumah tangga, perempuan berpakaian feminim, perempuan bergantung padasuami, dan perempuan lemah dan lambat.

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This study aims to interpret the representation of women in the field of sports that are stillwidely owned by men, soccer. It is also to find out the meaning of denotation, connotation andmyth in the advertisement “Germany's Women's World Cup advert: 'We play for a nation thatdoesn't even know our names'”. This research is done by using qualitative methods andsemiotic analysis by Roland Barthes along with the theory of advertisement. Roland Barthes'semiotic analysis in this case begins with the denotation meaning, which is the real meaning,then the connotative meaning, which has a double meaning and will eventually become a myth.The results obtained from scenes related to the representation of women in the field of sportscontain several concepts, namely women as housekeepers, women dressed in feminineattributes, women dependent on their husbands, and women who are weak and slow."

"ABSTRAKMalaysias representation of women as parliamentarians remains one of the lowest in comparison to other Southeast Asian and global parliamentary democracies. However, when contextualized against Malaysias politics of divides and dissent starting from 1999 onward, there are some newer characteristics of womens involvement in formal politics. This paper explores the specificities of womens experience in formal politics under the one-party dominant rule of the National Front before it was defeated in the May 2018 general election. The paper questions various incidents of political transitioning from an old to a newer political regime. Processes such as the collaboration between womens civil society and formal state political actors, the cultivation of clientelist and patronage relations, and the maintenance of a cohesive multiparty coalition as a strategy for electoral advantage have all had fruitful bearings on the way the formalization of women in politics has developed. However, given the insufficiency of these developments for increasing womens representation, this paper proposes the more reliable gender quota or reserved seats mechanism as one of the considerations for gender electoral reform."

"Penelitian ini bertujuan menggambarkan karakter wanita di film-film orisinil Netflix. Ada beberapa gerakan perempuan yang telah muncul di industri film, namun masih banyak masalah mengenai peran perempuan di dalam industri ini. Oleh karena itu, penelitian ini menganalisis bagaimana karakter dan peran wanita sesuai jenis kelaminnya dan menggolongkannya ke dalam dua kategori, yaitu sifat maskulin dan feminin. Ppenelitian ini dilakukan menggunakan metode kuantitatif, yaitu analisis konten.

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This paper is about the portrayal of women in Netflix Original movies. There have been several movements of women empowerment in the film industry, however some are inapparent as there are still numerous issues rising on women`s roles in the industry. Therefore, this study sheds light on how female characters behave in accordance to their gender and be interpreted into two categories, masculine and feminine traits. Based on Muted-Group Theory, this study was carried out by using a quantitative method on content analysis."

"Iklan TV komersial merupakan salah satu media yang efektif dalam menyampaikan pesan pemasaran karena jangkauannya yang luas. Pesan pemasaran disampaikan dengan pendekatan persuasif untuk menimbulkan recall yang tinggi dan menciptakan keinginan untuk membeli. Peran wanita dalam iklan sering kali digunakan dan dinilai efektif dalam mempersuasi khalayak konsumen. Kali ini, kita akan melihat penggambaran citra perempuan yang sering dan efektif digunakan dalam iklan televisi untuk mempersuasi khalayak konsumen khususnya produk kategori produk laki-laki dan bagaimana penggambaran tersebut berpengaruh terhadap tindakan pembelian atau efektif menyentuh emosi dari khalayak konsumen untuk tindakan membeli. Permasalahan akan dibahas dengan melihat citra perempuan menurut dalam contoh iklan TV komersial kategori produk laki-laki di Indonesia. Setiap citra perempuan yang digambarkan akan memperlihatkan bagaimana peran perempuan yang dikondisikan oleh pengiklan dalam mempengaruhi khalayak kepada tindakan pembelian. Pembahasan menggunakan 5 contoh iklan dari kategori produk laki-laki, yaitu Iklan L-Men, KukuBima Energy Drink, Axe for Men, KIT Motor Shampoo, dan Gellette Mach 3 untuk melihat citra perempuan yang terkandung di dalamnya. Dari ke 5 contoh iklan tersebut, semuanya menggambarkan perempuan sebagai sosok pemikat dimana memiliki keindahan tubuh sering digunakan untuk memperkuat pesan pemasaran di benak khalayak. Penggunaan visualisasi perempuan dalam iklan tentunya dapat menambah daya pikat iklan tersebut dalam mengambil perhatian khalayak, namun tentunya penggambaran tersebut harus sesuai dengan kebudayaan dan norma yang berlaku.

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Commercial TV advertising is one of the effective medium in conveying a marketing message because of extensive coverage . Marketing message is delivered with a persuasive approach to induce high recall and create a desire to buy . The role of women in advertising is often used and considered effective in persuading the consumer audience . This time , we will see the depiction of the image of women that is frequently and effectively used in television advertising to persuade audiences consumer product category of the product , especially men and how these depictions affect the purchase or effective action to touch the emotions of the consumer audience to purchase action. The problem will be addressed by looking at the image of women in the sample according to the product categories of commercial TV advertising men in Indonesia . Every image that illustrated women will show how the role of women who are conditioned by advertisers to influence audiences to purchase action . The discussion uses 5 examples of advertising product categories men , namely Ad L -Men , KukuBima Energy Drink , Axe for Men , KIT Motor Shampoo , and Gellette Mach 3 to look at the image women contained therein . 5 examples of all the ads , all described as being a decoy woman has a beautiful body which is often used to reinforce the marketing message in the minds of audiences . The use of visualization women in advertising can certainly add to the allure of these ads in taking the audience 's attention , but of course, the depiction must conform to the culture and norms ."

"Disertasi ini membahas keterkaitan antara kehidupan Suparto Brata dengan hasil karya tulisnya serta membahas pandangan Suparto Brata berkaitan dengan peranan dan kedudukan perempuan Jawa sebagaimana terepresentasikan dalam novel Donyane Wong Culika dan Bekasi Remeng-Remeng. Penelitian ini menggunakan pendekatan sosiologi sastra yang mengaitkan unsur intrinsik (berupa fakta kemanusiaan fiksionalitas) dengan unsur ekstrinsik (fakta kemanusiaan realitas). Temuan atas penelitian ini adalah bahwa latar belakang kehidupan Suparto Brata berupa hadirnya tiga perempuan (ibu, ibu mertua, istri) serta nilai-nilai budaya Jawa yang terkandung dalam ungkapan-ungkapan bahasa Jawa sangat mempengaruhi isi karya sastranya. Pandangan dan sikap perempuan Jawa berkaitan dengan permasalahan gender dilandasi oleh empat jenis motivasi yaitu motif biogenetis, motif sosiogenetis, motif teogenetis, serta motif psikogenetis. Berdasarkan keempat motivasi tersebut, sosok perempuan Jawa dapat dikatakan sebagai sosok perempuan yang humanis dan religius. Kesimpulan penelitian ini adalah bahwa peranan perempuan Jawa sangat dominan. Perempuan Jawa dapat melakukan hal-hal yang berkaitan dengan masalah domestik sekaligus publik. Dikarenakan peranannya yang sangat besar tersebut, kedudukan perempuan Jawa menjadi sangat tinggi dan sangat terhormat.

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This dissertation discusses the interrelationship between life of Suparto Brata with the results of his writings and discuss Suparto Brata`s view about the role of and position of Javanese women as represented in the novel Donyane Wong Culika and Bekasi Remeng-Remeng. This study uses sociology of literature approach that linked the intrinsic elements (in the form of humanitarian fact of fiction) with extrinsic elements (humanitarian facts of reality). The findings of this research is that the background of life of Suparto Brata form of the presence of three women (mother, mother-in-law, wife) and Javanese cultural values contained within the Java language expressions greatly influence the content of his literary work. The views and attitudes of Javanese women related to gender issues based on the four types of motivation that biogenetic motive, sosiogenetic motive, theogenetic motive, and the psikogenetic motive. Based on the fourth motivations, Javanese women can be regarded as the humanist and religious figure of women. The conclusion of this study is that the role of Javanese women is very dominant. Javanese women can do things that are related to domestic issues and public at once. Due to the very huge role, the position of Javanese women become very high and very respectable."