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"This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on."

"Discoveries in astronomy challenge our fundamental ideas about the universe. Where the astronomers of antiquity once spoke of fixed stars, we now speak of whirling galaxies and giant supernovae. Where we once thought Earth was the center of the universe, we now see it as a small planet among millions of other planetary systems, any number of which could also hold life. These dramatic shifts in our perspective hinge on thousands of individual discoveries: moments when it became clear to someone that some part of the universe, whether a planet or a supermassive black hole, was not as it once seemed. This book invites us to participate in these moments of revelation and wonder as scientists first experienced them. The author, an astronomer, here provides an ambitious and exciting overview of astronomy, conveying for newcomers and aficionados alike the most important discoveries of this science and introducing the many people who made them. Illustrated with more than 400 color images, the book outlines in seventy episodes what humankind has learned about the cosmos, and what scientists around the world are poised to learn in the coming decades. Arranged by types of discovery, it also provides an overarching narrative throughout that explains how the earliest ideas of the cosmos evolved into the cutting edge astronomy we know today. Along the way, he never forgets that science is a human endeavor, and that every discovery was the result of inspiration, hard work, or luck, usually all three. The first section explores discoveries made before the advent of the telescope, from stars and constellations to the position of our own sun. The second considers discoveries made within our own solar system, from the phases of Venus and the moons of Jupiter to the comets and asteroids at its distant frontier. The next section delves into discoveries of the dynamic universe, like gravitation, relativity, pulsars, and black holes. A fourth examines discoveries made within our own galaxy, from interstellar nebulae and supernovae to Cepheid variable stars and extrasolar planets. Next the author turns to discoveries made within the deepest recesses of the universe, like quasars, supermassive black holes, and gamma ray bursters. In the end, he unveils where astronomy still teeters on the edge of discovery, considering dark matter and alien life."