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Kiyosaki, Robert T., 1947-
Jakarta: Gramedia Pustaka Utama, 2003
650.07 KIY b
Buku Teks SO  Universitas Indonesia Library
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Kiyosaki, Robert T., 1947-
Jakarta: Gramedia Pustaka Utama, 2005
658.16 KIY b
Buku Teks SO  Universitas Indonesia Library
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Ikhsan Sobirin
"Bisnis MLM merupakan salah satu cara atau metode dari penjualan langsung (direct selling) melalui jaringan pemasaran yang dikembangkan oleh tenaga penjual/member/distributor yang independent yang terstruktur dalam tingkatan- tingkatan yang berbeda. Tenaga penjual tersebut kemudian membangun jaringannya dcngan merekrut, memotivasi, mensuplai, melatih downline mereka untuk memperkenalkan barang atau jasa tertentu kepada sejumlah perorangan atau badan usaha lainnya secara berturut-turut dan bcluja berdasarkan komisi dan bonus yang dihasilkan dari penjualan produk dan bukan dari hasil perekrutan/referensi anggota Penjualan langsung ini dideflnisikan sebagai penjualan barang atau jasa yang dilakukan secara langsung ke individu-individu tertentu di rumah dan tempat kerja mereka, melalui transaksi yang dilakukan oleh si penjual (Clothier, 1992). Penjualan pribadi (penjualan personal) merupakan suatu bentuk interaksi langsung dengan satu calon pembeli atau lebih dengan melakukan presentasi, menjawab pertanyaan, dan menerima pesanan (Cravens,1994). Untuk itu dalam bisnis MLM, kinerja mitra usaha sangatlah penting untuk diperhatikan, dalam hal ini menarik bagi peneliti untuk meneliti topik analisis faktor-faktor pendukung terhadap kinerja mitra usaha CNI dalam pengembangan bisnis MLM-. Penelitian ini mengacu pada model yang dibuat oleh peneliti atas dasar survei wawancara terhadap 30 orang mitra usaha CNI dari berbagai posisif jenjang prestasi, dimana hasilnya dapat disimpulkan bahwa terdapat tujuh faktor utama yang mempengaruhi kinerja mereka yaitu kualitas produk, sistem komisi, jenjang prestasi, pelatihan, RPU, downline dan upline_ Dan jumlah responden dalam penelitian ini adalah 100 responden.
Untuk menguji kerangka konseptual, regresi dimana variabel indikator diolah adalah dengan menggunakan SPSS 12. Peneliti kemudian menganalisis variabel apa yang memberikan pengaruh signifikan dan tidak signifikan terhadap kinerja mitra usaha CNI. Hasil penelitian menunjukkan bahwa kualitas produk, RPU (Rencana Pengembangan Usaha), downline dan upline memberikan pengaruh yang signifikan terhadap peningkatan kinerja miua usaha CNI. Sedangkan sistem komisi, sistem jenjang prestasi dan pelatihan tidak memberikan pengaruh yang signifikan terhadap peningkatan kinerja mitra usaha CNI. Maka dengan perbedaan ini, peneliti mencoba merumuskan beberapa upaya/solusi yang dapat ditempuh oleh CNI. Selain itu, peneliti juga mengajukan beberapa saran untuk penelitian-penelitian selanjutnya agar lebih representatif.

MLM is a marketing method that makes use of direct selling through a network of independent salespersons structured in different levels. These independent salespersons (members/distributors) are encouraged to build and manage their own sales force by recruiting, motivating, supplying, and training others (downline) to sell products. They earn commissions from what they sell, as well as a certain portion of the commissions from the sales of their downlines, a reward for their effort in expanding the overall network of salespersons for the company. To a MLM company, these salespersons disregard of their levels are collectively called Business Partner (Mitra Usaha). This direct selling is defined as selling goods or services that are conducted directly to certain individuals in their house or their ofiice through transactions accomplished by the seller (Clothier, 1992). Personal selling is a form of direct interaction with a potential buyer or more by performing a presentation, answering question, and receiving order (Cravens, 1994). For a MLM company, the performance of business partner is a key factor of business success and there for it is an important parameter to monitor in the management of MLM network. In this case, it is interesting for the Researcher to research the topic for analyzing the supporting factors towards the performance of CNI business partner in developing MLM business. This research referred to a model that was developed by the Researcher based on an interview survey towards 30 CNI business partners from variable positions/achievement path where the results were concluded that there are seven main factors t.hat influence their cooperation which are product quality, commission system, achievement path, training, RPU, dovm-line and up-line. And total respondent in this research are 100 respondents.
In order to evaluate the conceptual tiamework, the variable indicator processed by using regression in SPSS 12. Then, the Researcher analyzed which variables that gave the significant influence and which not significant towards the CNI business partner performance. The result of the research showed that the product quality, RPU (Rencana Pengembangan Usaha / Business Development Plan), down-line and up-line give significant influence towards the improvement of CNI business partner performance. Meanwhile the commission system, achievement path and training are not giving significant influence towards the improvement of CNI business partner performance. Therefore, with these differences, the Researcher attempts to fonnulate several efforts/solutions that could be attained by CNI. Instead of that, the Researcher also provides several recommendations for subsequently researches that could be more representative.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
T15818
UI - Tesis Membership  Universitas Indonesia Library
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Tjutju Fatimah
"The research aims to get the valid empirical data (Sahih, valid and trust worthy) about how to describe:
1. Entrepreneurship characteristics of distributor in Direct selling Multi Level Marketing at PT Amindoway Jaya Jakarta
2. Behavior of distributor Chain in Direct Selling Multi Level Marketing at PT Amindoway Jaya Jakarta
3. Motivation of Distributor in direct selling Multi Level Marketing ay PT Amindoway Jaya Jakarta
4. Business success of distributor in direct selling Multi Level Marketing PT Amindoway Jakarta
The population of research PT Amindoway Jaya distributors. The research use a survey method with descriptive analysis approach.The time for research on Januari 2006 to Juni 2006. The research is carried out on 30 distributors as sample for respondent and took with simple random sampling method in form of questionnaire to know the percentage, the data analysis is directed to solve problem formulation as a relative distribution frequency, which means data csllifed into a number of groups and stated and measured in percentage analisis beetwen variables and their indicators.
The research shows that:
1. Entreprenuership Characteristics variable and its indicators: 14.6 percent of respondents says Strongly Agree, 6.2 percent Agree, 0.1 percent Doubtful, 4.4 percent Less Agree, and 4.7 percent Strongly Disagree.
2. Distributor Behavior variable and its indicators: 13.4 percent of respondents says Strongly Agree, 14.1 percent Agree, 0.6 percent Doubtful, 1.7 percent Less Agree, and 0.2 percent Strongly Disagree.
3. Distributor Motivation variable and its indicators: 18.4 percent of respondents says Strongly Agree, 9.4 percent Agree, 1.3 percent Doubtful, 0.6 percent Less Agree, and 0.3 percent Strongly Disagree.
4. Business Success variable and its indicators: 13.2 percent of respondents says Strongly Agree, 14.0 percent Agree, 0.1 percent Doubtful, 2.3 percent Less Agree, and 0.4 percent Strongly Disagree."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
T17391
UI - Tesis Membership  Universitas Indonesia Library
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Daulay, Borkat
"ABSTRAK
Faktor lokasi merupakan salah satu faktor yang dapat mempengaruhi kesuksesan suatu usaha. Adanya perbedaan sukses suatu usaha sering dipengaruhi ole faktor lokasi. Pertimbangan dalam penentuan lokasi usaha antara lain adalah pertimbangan aksesibilitas, visibilitas, dan jenis kegiatan masyarakat sekitarnya. Penelitian ini bertujuan untuk menguji pengaruh faktor lokasi terhadap kesuksesan usaha pada usaha fotokopi di sekitar kampus UI Depok. Untuk mencapai tujuan penelitian, analisis yang digunakan adalah analisis deskriptif dan analisis spasial berdasarkan hasil observasi lapang, wawancara, dan dengan memberikan kuesioner kepada 52 orang pemilik usaha jasa fotokopi yang ada di sekitar kampus UI Depok. Hasil analisis memberikan kesimpulan sebagai berikut: 1) Aksesibilitas memberikan pengaruh yang signifikan terhadap kesuksesan usaha. 2) Visibilitas memberikan pengaruh yang signifikan terhadap kesuksesan usaha. 3) Jenis kegiatan masyarakat sekitar memberikan pengaruh yang signifikan terhadap kesuksesan usaha fotokopi di sekitar kampus UI Depok.

ABSTRACT
Factors location is one of the factors that may influence the success of a business. The big difference in a successful business is often influenced by factors location. Considerations in determining the location of the business include consideration of accessibility, visibility and type of events surrounding communities. This study aims to examine the influence of location factor for the success of the business in the copier business around the UI campus in Depok. To achieve the purpose of research, analysis used is descriptive analysis and spatial analysis based on the results of field observation, interviews, and by giving questionnaires to 52 people photocopy service business owners who are around the UI campus in Depok. The results of the analysis provide the following conclusions: 1) Accessibility significant impact on business success. 2) Visibility a significant influence on the success of the business. 3) Type of activities surrounding communities have a significant influence on the success of the business copier around the UI campus in Depok."
2016
S63412
UI - Skripsi Membership  Universitas Indonesia Library
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Riska Indriani
"[ABSTRAK
Dalam perkembangan perdagangan dunia, yang terarah pada perdagangan bebas,
maka Indonesia sebagai negara berkembang terus berusaha mengimbanginya, dengan
membuka peluang bisnis bagi masyarakat. Peluang ini ditanggapi secara positif,
dibuktikan dengan munculnya berbagai sistem perdagangan dan salah satu yang
sedang berkembang pesat adalah bisnis Multi-Level Marketing (MLM), dimana daya
tarik dari sistem ini adalah penghasilan dari dua sumber, yakni: selisih harga produk
yang dipasarkan dan rabat yang akan didapat dari perusahaan sesuai dengan
tingkatan yang diperolehnya. Oleh karenanya potensi penghasilan dari bisnis ini
sangatlah besar dan yang perlu kita ingat penghasilan adalah salah satu obyek pajak
yang berpengaruh besar dalam pendapatan perpajakan. Permasalahan yang dibahas
dalam penulisan ini adalah: (1) Penerapan Withholding Tax oleh perusahaan MLM,
yang memiliki sistem berbeda (lebih rumit) dengan perusahaan bisnis lainnya (yang
saat ini diterapkan); (2) Penerapan self assessment system dalam kaitannya dengan
penghasilan distributor MLM yang didapat dari keuntungan perdagangan. Peraturan
perpajakan mengenai bisnis MLM sudah ada, namun belum lengkap dan belum
sesuai dengan UUD RI Tahun 1945. Dimana pengaturan yang dibuat hanya
mengarah pada penghasilan rabat dari distributor perseorangan dan pengaturan
tersebut dalam bentuk surat edaran yang bukan merupakan peraturan perundangundangan.
Hal tersebut mengakibatkan hukum mengenai perpajakan tidak dapat
dijalankan dan diterapkan kepada seluruh masyarakat dan hal ini tidak sesuai dengan
teori keadilan sebagaimana diungkap oleh Aristoteles yang pada intinya dalam
perlakuan yang sama untuk setiap orang di mata hukum. Sehingga dibutuhkan
peraturan khusus yang mengatur mengenai pengenaan pajak penghasilan atas
penghasilan yang diterima oleh distributor MLM, dari tarif sampai dengan prosedur
pemungutan, serta diperlukan sosialisasi yang lebih tepat sasaran, sehingga seluruh
kalangan masyarakat dapat memahami dan mengetahui tentang peraturan perundangundangan
tersebut.

ABSTRACT
In the development of world trade, which focused on free trade, then Indonesia as
developing countries will remains to open up business opportunities for the
community. This opportunity is responded positively, evidenced by the emergence of
various trading systems which one growing rapidly is the business of Multi-Level
Marketing (MLM), where the appeal of this system is the income from two sources,
namely: the difference in prices of products that are marketed and rebates that will be
obtained from the company in accordance with the level obtained. Therefore, the
potential income from this business is very large and we need to remember is one
object of income tax profound effect on tax revenues. The problems raised in this
research are: (1) Implementation of Withholding Tax by the MLM company, which
has a different system (more complicated) with other business enterprises (which are
currently applied); (2) The application of the self-assessment system in relation to
income derived by MLM distributor of trading profits. Tax regulations regarding
MLM business is already there, but not complete and not in accordance with the
Constitution of Republic of Indonesia Year 1945. Where regulations are made only
lead to the rebate income from individual distributor and those regulations which was
made in circular letter is not the legislation. This resulted in laws regarding taxation
can not be executed and applied to the entire community and this is not in accordance
with the theory of justice as revealed by Aristotle that essentially in equal treatment
for everyone in the presence of the law. So it takes a special regulation governing the
imposition of income tax on income earned by MLM distributors, from tariffs to
collection procedures, and its required more targeted socialization, so that the entire
community can understand to the legislation., In the development of world trade, which focused on free trade, then Indonesia as
developing countries will remains to open up business opportunities for the
community. This opportunity is responded positively, evidenced by the emergence of
various trading systems which one growing rapidly is the business of Multi-Level
Marketing (MLM), where the appeal of this system is the income from two sources,
namely: the difference in prices of products that are marketed and rebates that will be
obtained from the company in accordance with the level obtained. Therefore, the
potential income from this business is very large and we need to remember is one
object of income tax profound effect on tax revenues. The problems raised in this
research are: (1) Implementation of Withholding Tax by the MLM company, which
has a different system (more complicated) with other business enterprises (which are
currently applied); (2) The application of the self-assessment system in relation to
income derived by MLM distributor of trading profits. Tax regulations regarding
MLM business is already there, but not complete and not in accordance with the
Constitution of Republic of Indonesia Year 1945. Where regulations are made only
lead to the rebate income from individual distributor and those regulations which was
made in circular letter is not the legislation. This resulted in laws regarding taxation
can not be executed and applied to the entire community and this is not in accordance
with the theory of justice as revealed by Aristotle that essentially in equal treatment
for everyone in the presence of the law. So it takes a special regulation governing the
imposition of income tax on income earned by MLM distributors, from tariffs to
collection procedures, and its required more targeted socialization, so that the entire
community can understand to the legislation.]"
2015
T44061
UI - Tesis Membership  Universitas Indonesia Library
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Ratna Dewi
"Sistem Multi Level Marketing (MLM) masih menjadi permasalahan yang kontroversial hingga saat ini, terutama bagi ummat Islam terhadap kebolehan penggunaan sistem ini; karena berbagai kasus sering terjadi yang menyangkut dengan sistem MLM. Meskipun kemudian telah muncul MLM Syariah, namun kekhawatiran terhadap penggunaan sistem ini tetap ada. Skripsi ini dibuat untuk dapat mengetahui secara jelas bagaimana kedudukan sistem ini bila di tinjau dari Hukum Perikatan Islam, serta bagaimana pelaksanaan dan penerapan sistem MLM yang ada pada PT. Ahad-Net Internasional sebagai MLM syariah ."
Depok: Fakultas Hukum Universitas Indonesia, 2001
S20967
UI - Skripsi Membership  Universitas Indonesia Library
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Elita
"Skema piramida yang berkedok Multi-Level Marketing (MLM) telah menjadi isu yang signifikan seiring dengan berkembangnya teknologi dan inovasi bentuk usaha dalam industri penjualan langsung dan pemasaran jaringan. Dalam hal mengatur terkait direct selling, pemerintah Indonesia dengan kedaulatannya memiliki limitasi dalam mengeluarkan regulasi. Batasan-batasan tersebut salah satunya bersumber dari perjanjian multilateral ataupun bilateral yang mengikat Indonesia. Skripsi ini bertujuan untuk mengeksplorasi titik temu antara pengaturan direct selling di Indonesia dan perjanjian perdagangan internasional yang mengikatnya mengenai praktik pemasaran berjenjang (MLM) dan skema piramida. Fokusnya adalah pada bagaimana Indonesia mengatur MLM, dan sejauh mana peraturan tersebut sejalan atau berpotensi bertentangan dengan perjanjian perdagangan Free Trade Agreement (FTA) dan WTO. Penelitian ini menggali kerangka hukum dan regulasi yang ada yang melindungi konsumen dari potensi penipuan dalam skema piramida dan prevalensi skema piramida di MLM, serta menganalisis bagaimana perjanjian-perjanjian perdagangan internasional mempengaruhi dan berdampak pada kebijakan MLM di Indonesia. Skripsi ini juga membandingkan pendekatan Indonesia dengan negara-negara seperti Tiongkok, yang telah mengadopsi kebijakan berbeda terkait penjualan langsung dan MLM di bawah kerangka WTO. Penelitian ini memberikan pemahaman lebih dalam tentang upaya perlindungan konsumen dalam menghadapi skema piramida berkedok MLM dan menyoroti perlunya peningkatan kerja sama antara pihak berwenang, perusahaan MLM, dan konsumen dalam memitigasi risiko yang terkait dengan skema piramida.

Pyramid schemes under the guise of Multi-Level Marketing (MLM) have become a significant issue along with the development of technology and innovation in business forms in the direct sales and network marketing industries. In terms of regulating direct selling, the Indonesian government with its sovereignty has limitations in issuing regulations. One of these limitations comes from multilateral or bilateral agreements that bind Indonesia. This thesis aims to explore the intersection between direct selling regulations in Indonesia and the international trade agreements that bind them regarding multi-level marketing (MLM) practices and pyramid schemes. The focus is on how Indonesia regulates MLM, and the extent to which these regulations are in line with or potentially conflict with the Free Trade Agreement (FTA) and WTO trade agreements. This research explores the existing legal and regulatory framework that protects consumers from potential fraud in pyramid schemes and the prevalence of pyramid schemes in MLM, as well as analyzing how international trade agreements influence and impact MLM policy in Indonesia. This thesis also compares Indonesia's approach with countries such as China, which have adopted different policies regarding direct sales and MLM under the WTO framework. This research provides a deeper understanding of consumer protection efforts in dealing with pyramid schemes under the guise of MLM and highlights the need for increased cooperation between authorities, MLM companies and consumers in mitigating the risks associated with pyramid schemes."
Depok: Fakultas Hukum Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Rhenald Kasali
Jakarta: Primamedia Pustaka, 2006
658.409 REN r (1)
Buku Teks SO  Universitas Indonesia Library
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