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"Peningkatan belanja iklan digital secara global, yang didorong oleh akselerasi cepatnya konsumen berpindah ke media online, dimanfaatkan oleh pemasar dengan menampilkan Online Behavioural Advertising (OBA). OBA dianggap sebagai salah satu taktik untuk terhubung dengan audiens karena dapat memberikan iklan yang lebih relevan kepada pengguna (personalisasi). Namun, pengumpulan dan penggunaan informasi sering kali disembunyikan, yang mengarah ke situasi di mana pelanggan menganggap pengumpulan dan penggunaan data pribadi sebagai gangguan, yang menghasilkan persepsi negatif. Tujuan dari penelitian ini adalah untuk fokus melihat bagaimana perceived benefit berupa faktor (relevance, credibility, dan perceived usefulness) mempengaruhi penerimaan OBA, niat klik, dan niat perilaku konsumen. Analisis varians dilakukan untuk menguji 2 (relevansi: high vs low) x 2 (kredibilitas: high (overt information cue) vs low (covert information cue) x 2 (perceived usefulness: more trusted seller vs less trusted seller) dan digunakan desain eksperimen antar subjek (n=198). Dari 8 stimulus yang diteliti, diperoleh hasil bahwa stimulus dengan high relevance, high credibility dan high perceived usefulness menghasilkan nilai rata-rata yang lebih tinggi terhadap penerimaan iklan. Penerimaan iklan ini yang selanjutnya berpengaruh positif terhadap click intention dan behavioral intention. Penelitian ini memberikan kontribusi akademik dan implikasi manajerial mengenai dalam merancang strategi pemasaran melalui penampilan OBA yang efektif untuk mendorong niat pembelian konsumen.

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Marketers are taking advantage of the global surge in digital advertising spending, which has been driven by the quick acceleration of consumers move to online media, by displaying Online Behavioural Advertising (OBA). OBA is considered as one of keyway to connect with the audience as it can deliver more relevant ads to users (personalization). However, the collection and use of information is frequently hidden away, leading to a situation for which customers perceive the collection and use of personal data as intrusive, resulting in negative perceptions. The purpose of this study is to see how perceived benefit (relevance, credibility and perceivedusefulness) affects OBA acceptability, click intention, and customer behavioural intention.

Analysis of variance was conducted to test 2 (relevance: high DCP vs low DCP) x 2 (credibility: overt vs covert) x 2 (perceived usefulness: more trusted vs less trusted seller), using a between-subject experimental design (n=198). Of the 8 stimuli studied, the results showed that stimuli with high relevance, high credibility and high perceived usefulness resultedin a higher average value for OBA acceptance. OBA acceptance then has a positive effect on click intention and behavioral intention. This study provides academic contributions and managerial implications regarding in form of marketing strategies through the appearance of an effective OBA to encourage consumer purchase intentions."

"Penelitian ini dilakukan dengan tujuan untuk mengetahui faktor-faktor yang mempengaruhi intensi berperilaku pengguna aplikasi online food delivery service melalui integrasi technology acceptance model (TAM) dan theory of planned behaviour (TPB) dalam konteks pandemi COVID-19. Penelitian ini merupakan penelitian kuantitatif dengan menganalis data yang terkumpul dari 449 responden melalui survey. Responden pada penelitian ini merupakan individu yang pernah menggunakan aplikasi online food delivery pada masa pandemi COVID-19 di Indonesia. Data pada penelitian ini dianalisis menggunakan metode Partial Least Squares Structrual Equation Modelling. Hasil pada penelitian ini menunjukkan terdapat adanya pengaruh dari perceived usefulness, attitude, compatibility, dan subjective norms pada behavioural intention, namun tidak ditemukan adanya pengaruh dari perceived behavioural control, perceived COVID-19 risk, dan trust terhadap behavioural intention. Selain itu, hasil penelitian ini menunjukkan bahwa attitude memiliki pengaruh yang paling kuat pada behavioural intention.

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This study was conducted with the aim of knowing the factors that influence the behavior of users of online food delivery service applications through the integration of technology acceptance model (TAM) and theory of planned behavior (TPB) in the context of the COVID-19 pandemic. This research is a quantitative research by analyzing the data collected from 449 respondents through a survey. The data in this study were analyzed using the Partial Least Squares Structural Equation Modeling method. The results of this study indicate that perceived usefulness, attitude, compatibility, and subjective norms have a significant influence on behavioural intention. Meanwhile, there was no direct effect on perceptions of behavioral control, risk perception of COVID-19, and trust on behavioural intention. In addition, the results of this study indicate that attitudes have the strongest influence on behavioural intention."

"Penelitian ini bertujuan untuk menguji hubungan antara entrepreneurial self-efficacy dan proactive personality pada entrepreneurial intention dengan attitude toward entrepreneuship dan perceived behavioural control sebagai variabel mediasi. Penelitian ini mengadopsi pendekatan kuantitatif untuk menjawab tujuan penelitian. Partisipan dalam penelitian ini adalah mantan pekerja migran Indonesia di Provinsi Nusa Tenggara Barat dan Nusa Tenggara Timur (n=352). SPSS dan LISREL digunakan untuk menganalisis data kuantitatif meliputi statistik deskriptif, reliabilitas, validitas, dan SEM. Hasilnya, terdapat hubungan positif dan signifikan antara proactive personality terhadap attitude toward entrepreneurship dan perceived behavioural control. Selain itu, ada hubungan positif dan signifikan yang ditemukan antara attitude toward entrepreneurship dan entrepreneurial intention. Attitude toward entrepreneurship memiliki efek mediasi antara proactive personality dan entrepreneurial intention. Jumlah responden yang lebih banyak diharapkan dapat memberikan hasil analisis yang lebih baik dan akurat. Temuan penelitian ini harus divalidasi kembali melalui penelitian lebih lanjut dalam berbagai konteks, karena generalisasi hasil dalam penelitian ini hanya didasarkan pada sampel responden yang berada di Provinsi Nusa Tenggara Barat dan Nusa Tenggara Timur. Dengan menggunakan hasil penelitian ini, pemerintah dapat mendorong dengan menciptakan ekosistem dan membuat instrumen kebijakan yang tepat sasaran seperti memberikan pelatihan kewirausahaan dan literasi digital untuk mendukung kegiatan kewirausahaan. Mantan pekerja migran perlu memiliki inisiatif, selalu ingin belajar hal baru, menjaga perilaku kepeloporan dan mengenali peluang.

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The purpose of this paper is to examine the relationship between entrepreneurial self-efficacy and proactive personality on entrepreneurial intention with attitude toward entrepreneurship and perceived behavioural control as mediation variabel. This study adopts a quantitative approach to address the research objectives. The participants in this study were former Indonesian migrant workers in the province of West Nusa Tenggara and East Nusa Tenggara (n=352). SPSS and LISREL was used to analyze the quantitative data including descriptive statistics, reliability, validity, and SEM. In the results, there is a positive and significant relationship between proactive personality on attitude toward entrepreneurship and perceived behavioral control. In addition, there is a positive and significant relationship was found between attitude toward entrepreneurship and entrepreneurial intention. Attitude toward entrepreneurship has a mediating effect between proactive personality and entrepreneurial intention. A larger number of respondents is expected to provide better and more accurate analysis results. The findings of this study must be re-validated through further research in various contexts, because the generalization of the results in this study is based only on a sample of respondents who are in the provinces of West Nusa Tenggara and East Nusa Tenggara. Using the results of this study, the government can encourage by creating an ecosystem and making targeted policy instruments such as providing entrepreneurship training and digital literacy to support entrepreneurial activities. Former migrant workers need to have initiative, always want to learn new things, maintain pioneering behavior and recognize opportunities."

"Tujuan penelitian ini adalah untuk menganalisis faktor ? faktor yang memengaruhi online purchase intention dengan mengambil kasus terhadap salah satu UKM yang sedang berkembang di Indonesia yaitu Tikshirt. Variabel yang memengaruhi terdiri dari perceived value, perceived ease of use, perceived usefulness, firms reputation, privacy, trust, reliability, dan functionality. Metode pengumpulan sampel menggunakan purposive sampling. Pengujian kualitas data menggunakan uji reliabilitas dan validitas. Metode analisis data menggunakan model regresi untuk mengetahui signifikansi hubungan antara variabel dependen dan independen. Hasil dari penelitian ini menunjukkan bukti yang signifikan secara positif hanya terdapat pada variabel perceieved value dan firm reputation dalam delapan hipotesis yang diajukan.

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The purpose of this study was to analyze factors - factors influencing online purchase intention to take the case against one of the emerging SMEs in Indonesia, namely Tikshirt. Variables that affect consists of perceived value, perceived ease of use, perceived usefulness, firms reputation, privacy, trust, reliability, and functionality. Methods of sample collection using purposive sampling. Tests of data quality using the test reliability and validity. Methods of data analysis using regression models to determine the significance of the relationship between the dependent and independent variables. Results of this study showed the positive significant evidence in only two variables which is perceived value and firm reputation amongs the eight hypothesis."

"Pada saat pandemi Covid-19, hampir seluruh layanan terutama layanan perbankan mulai beralih ke layanan secara digital seperti layanan QRIS. Penelitian ini bertujuan untuk menganalisis pengaruh behavioral intention yang terkait dengan penerimaan dan penggunaan teknologi terhadap behavioural intention dan use behaviour QRIS layanan mobile banking. Pada penelitian ini digunakan modifikasi dari Theory of Acceptance and Use of Technology (meta-UTAUT) dengan variabel utama berupa Hedonic Motivation, Performance Expectancy, Social Influence, Trust, Attitude, Facilitating Condition, Habit, dan Behavioral Intention. Metode sampling yang digunakan adalah convenience sampling dari pendekatan non-probability sampling dengan survei yang dilakukan melalui penyebaran kuesioner kepada nasabah bank generasi milenial. Pengolahan data menggunakan Structural Equation Modelling (SEM) dengan melakukan tahapan pengukuran dan pengujian hipotesis yang diajukan. Berdasarkan hasil analisis ditemukan bahwa performance expectancy, social influence dan attitude terbukti memiliki pengaruh positif yang signifikan terhadap niat berperilaku. Facilitating condition dan habit memiliki pengaruh positif yang signifikan terhadap perilaku penggunaan. Dari hasil penelitian dapat disimpulkan bahwa use behavior dan perilaku penggunaan terkait QRIS pada layanan mobile banking dapat dipengaruhi oleh faktor-faktor yang berkaitan dengan social influence, dan kebutuhan pengguna, serta sangat didukung oleh performance expectancy dan kondisi yang memfasilitasi QRIS dalam layanan mobile banking. Studi ini berkontribusi pada literatur dengan mengidentifikasi niat perilaku untuk berkontribusi dalam pengembangan QRIS di mobile banking di Indonesia.

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During the COVID-19 pandemic, banking services began to switch to digital services such as Quick Response Code Indonesia Standard (QRIS) services. This study analyzes the impact of behavioral intentions related to technology acceptance and use on QRIS mobile banking service usage behavior. This study employed a modified version of the Technology Acceptance and Use Theory (meta-UTAUT), where the main variables were hedonic motivation, achievement expectations, social influence, trust, attitudes, support status, habits, and behavioral intentions. This study applied convenience sampling from the non-probability sampling approach with data collected online from bank customers in Indonesia. Data processing uses Structural Equation Modelling (SEM) by carrying out the stages of measuring and testing the proposed hypotheses. Based on the analysis, it was found that performance expectancy, social influence, and attitude proved to have a significant positive influence on behavioral intention. Facilitating conditions have a significant positive effect on use behavior. From the results of the study, it can be concluded that behavioral intentions and usage behavior related to QRIS in mobile banking services can be influenced by factors related to social influence, and user needs, and are strongly supported by performance expectations and conditions that facilitate QRIS in mobile banking services. This study contributes to the literature by identifying the behavioral intention to contribute to the development of QRIS in mobile banking in Indonesia."

"Penelitian ini bertujuan melihat dampak yang ditimbulkan atribut religius dalam konten promosi di media sosial terhadap perilaku konsumen Muslim ketika termediasi consumer offensiveness (kekecewaan). Model diaplikasikan pada obyek studi kasus Hanamasa Indonesia, restoran yang sempat ramai disebut dalam e-WOM sebab isu kehalalannya. Penelitian bersifat kuantitatif dengan melibatkan 204 konsumen Hanamasa Indonesia yang datanya diolah dengan teknik SEM (structural equation modelling). Dari penelitian ini terungkap bahwa: 1) atribut visual memicu e-WOM negatif secara tidak langsung, 2) consumer offensiveness memediasi atribut visual pada konten promosi di media sosial terhadap disampaikannya e-WOM negatif, 3) sikap responsiveness konsumen memediasi atribut visual pada konten promosi di media sosial terhadap kekecewaannya, dan 4) perceived importance of Halal logo menghindari konsumen dari rasa kecewa.

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This study investigates the effect of religious-related attributes in social media promotion materials towards Muslim consumers’ behavioural intention, with consumer’s offensiveness mediating. Theories are applied to a case where Hanamasa Indonesia’s promotion materials were treated with skeptical e-WOMs since a customer revealed her experience was contrast to what appears visually and audibly on the restaurant’s social media posts. This quantitative study utilized 204 samples in a SEM (structural equation modelling) analysis and resulted: 1) visual attributes cause negative e-WOM indirectly, 2) consumer’s offensiveness mediates visual attributes on social media promotion materials to cause negative e-WOM, 3) consumer’s responsiveness mediates visual attributes on social media promotion materials to their offensiveness and 4) how consumers perceive the importance of Halal logo prevents them from getting offended."

"ABSTRAKJumlah konsumen e-commerce dan jumlah transaksi e-commerce di Indonesia semakinmeningkat setiap tahunnya. 68 dari total transaksi e-commerce di Indonesia, dilakukanmelalui aplikasi mobile sehingga popularitas aplikasi mobile belanja online semakinterlihat. Namun masih banyak keluhan dan kendala yang dirasakan pelanggan untukmelakukan transaksi pada aplikasi sehigga pelanggan berpotensi pindah ke aplikasilainnya yang dinilai lebih baik. Penelitian ini bertujuan untuk menganalisis danmembandingkan faktor yang mempengaruhi minat beli pelanggan pada tiga aplikasimobile belanja online yang paling populer di Indonesia. Pendapat dari 7 ahli digunakanuntuk menentukan faktor dan indikator yang digunakan dalam penelitian. Surveikuesioner dilakukan untuk mengumpulkan data responden tiap aplikasi. Penelitian inimenggunakan kerangka kerja TAM Technology Acceptance Model dan metode SEM Structural Equation Modeling digunakan untuk menganalisis data 400 responden tiapaplikasi. Kegunaan yang dirasakan, sikap pelanggan, informasi yang dirasakan, dankeakraban ditemukan sebagai faktor yang berpengaruh signifikan pada minat belipelanggan pada aplikasi SH. Pada aplikasi LZ, faktor yang berpengaruh signifikan padaminat beli adalah kegunaan yang dirasakan, sikap pelanggan, informasi yang dirasakan,dan kepercayaan. Sedangkan pada aplikasi TK, hanya ada dua faktor yang berpengaruhsignifikan pada minat beli pelanggan yaitu kegunaan yang dirasakan dan informasi yangdirasakan

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ABSTRACT<>br>The number of e commerce consumers and its transactions in Indonesia is increasingevery year. 68 of total e commerce transactions in Indonesia is carried out throughonline shopping mobile applications so the popularity of online shopping mobileapplications are increasing now in Indonesia. But there are still many complaints andobstacles perceived by customer to make transactions on the application so that customershave the potential to move to other applications that are considered better. The aim of thisstudy is to analyze and to compare factors that influence consumer rsquo s purchase intentionon the three most popular mobile online shopping application in Indonesia. 7 Expertopinions are used to determine the variables and indicators of each variables.Questionnaire survey was conducted to collect data from respondents each application.This study use Technology Acceptance Model TAM framework and Structural EquationModelling SEM method to analyze the empirical data of 400 respondents eachapplication. Perceived usefulness, attitude, perceived information, and familiarity arefound to be significantly effect purchase intention on application SH. . Perceivedusefulness, attitude, perceived information, and trust are found to be significantly effectpurchase intention on application LZ. And there only two factors are found to besignificantly effect purchase intention on application TK, that is perceived usefulness andperceived information."

"Masyarakat kini sangat bergantung pada segala kemudahan karena kacanggihan teknologi yang ada. Salah satu bukti adalah semakin besarnya jumlah penduduk Indonesia yang terhubung oleh internet. Peningkatan jumlah pengguna internet tentunya mendukung perkembangan e-commerce. Oleh karena itu, perusahaan di bidang e-commerce melakukan berbagai bentuk penawaran dan promosi secara efektif dan efisien dengan maksud untuk mendapatkan konsumen dan menghasilkan keuntungan semaksimal mungkin. Penelitian ini menggunakan online behavioral advertising yang terbaru dan mengukur pengaruh iklan tersebut terhadap attitude toward the ads dan niat pembelian pada e-commerce kategori e-marketplace di Indonesia. Metode penelitian yang diguanakan adalah survei dalam bentuk pengisian kuisioner oleh responden yang pernah mengunjungi situs web e-marketplace. Responden diperlihatkan contoh online behavioral advertising yang telah diimplementasikan oleh e-marketplace di Indonesia dalam bentuk gambar maupun video terlebih dahulu sebelum pengisian kuisioner. Hasil penelitian menunjukkan bahwa online behavioral advertising berpengaruh positif pada perceived creepiness, threat, dan reactance sehingga menghasilkan attitude toward the ad dan niat pembelian yang negatif. Selain itu, hasil penelitian juga membuktikan bahwa perceived ad intrusiveness meningkatkan ancaman yang diarasakan oleh konsumen.

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Society is becoming very dependent on all the convenience of sophistication of existing technology. One of proof is greater the number of people in Indonesia have been connected with internet. The increase of internet user certainly support the growth of e-commerce. So the companies perform various forms of offerings and promotions effectively and efficiently with the intent to get consumers and generate profits as much as possible.

This study uses newer online behavioral advertising techniques and measures the effect of online behavioral advertising (OBA) implementation on attitude towards ads and purchase intention in e-commerce categorized as e-marketplace in Indonesia.

The research method used is survey context in the form of questionnaire to respondent which ever visited e-marketplace website. Respondent were showed by author the example of OBA using picture and video before answer the quitionnaire.

The finding shows online behavioral advertising led to increased perceived creepiness, which led to increased threat, increased reactane so overall have a negative effect on attitude toward the ad and purchase intention. In addition, the results also prove that perceived ad intrusiveness increase perceived threat on consumers."

"Masyarakat kini sangat bergantung pada segala kemudahan karena kacanggihan teknologi yang ada. Salah satu bukti adalah semakin besarnya jumlah penduduk Indonesia yang terhubung oleh internet. Peningkatan jumlah pengguna internet tentunya mendukung perkembangan e-commerce. Oleh karena itu, perusahaan di bidang e-commerce melakukan berbagai bentuk penawaran dan promosi secara efektif dan efisien dengan maksud untuk mendapatkan konsumen dan menghasilkan keuntungan semaksimal mungkin. Penelitian ini menggunakan online behavioral advertising yang terbaru dan mengukur pengaruh iklan tersebut terhadap attitude toward the ads dan niat pembelian pada e-commerce kategori e-marketplace di Indonesia. Metode penelitian yang diguanakan adalah survei dalam bentuk pengisian kuisioner oleh responden yang pernah mengunjungi situs web e-marketplace. Responden diperlihatkan contoh online behavioral advertising yang telah diimplementasikan oleh e-marketplace di Indonesia dalam bentuk gambar maupun video terlebih dahulu sebelum pengisian kuisioner. Hasil penelitian menunjukkan bahwa online behavioral advertising berpengaruh positif pada perceived creepiness, threat, dan reactance sehingga menghasilkan attitude toward the ad dan niat pembelian yang negatif. Selain itu, hasil penelitian juga membuktikan bahwa perceived ad intrusiveness meningkatkan ancaman yang diarasakan oleh konsumen.

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Society is becoming very dependent on all the convenience of sophistication of existing technology. One of proof is greater the number of people in Indonesia have been connected with internet. The increase of internet user certainly support the growth of e commerce. So the companies perform various forms of offerings and promotions effectively and efficiently with the intent to get consumers and generate profits as much as possible.

This study uses newer online behavioral advertising techniques and measures the effect of online behavioral advertising OBA implementation on attitude towards ads and purchase intention in e commerce categorized as e marketplace in Indonesia.

The research method used is survey context in the form of questionnaire to respondent which ever visited e marketplace website. Respondent were showed by author the example of OBA using picture and video before answer the quitionnaire.

The finding shows online behavioral advertising led to increased perceived creepiness, which led to increased threat, increased reactane so overall have a negative effect on attitude toward the ad and purchase intention. In addition, the results also prove that perceived ad intrusiveness increase perceived threat on consumers."

"This study aims to scrutinise the transport performance and authenticity as one of the elementsin tourism attributes in relation with behavioural intention. Utilising quantitative approach; datacollected from survey of 384 overseas tourists were used to clarify the research proposition. The studysuggests that transport performance may emerge as one of organic image elements for destinationbrand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’sbehavioural intention. In addition, future spectrum of the transport development in relation withauthenticity indicates its importance for not damaging the destination’s overall profile."