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"Penelitian ini bertujuan untuk menguji pengaruh customer experience terhadap revisit intention melalui mediasi customer satisfaction pada Spincity Bowling Alley. Customer experience diperoleh dari berbagai pelayanan dan aktivitas yang diupayakan penyedia usaha yang berkaitan tertentu dengan mengoptimalkan sense (indera), feel (emosional), think (kognitif), act (tindakan), dan relate (hubungan). Penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian eksplanatif, dengan menyebarkan kuesioner ke 100 responden dengan teknik pengambilan sampel non-probability sampling. Hasil penelitian memnunjukkan bahwa pengalaman berkunjung ke Spincity Bowling Alley berpengaruh dengan keingan pengunjung untuk datang kembali dengan melihat kepuasan pelanggan selama berkunjung.

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The purpose this research is to examine the effect of customer experience on revisit intentions through mediation of customer satisfaction at Spincity Bowling Alley. Customer experience is obtained from various services and activities that are pursued by business providers related to certain things by optimizing senses, feel, think, act, and relate. This study uses a quantitative approach, the type of explanatory research, by distributing questionnaires to 100 respondents with a non-probability sampling technique. The results of the study indicate that the experience of visiting Spincity Bowling Alley has an effect on the desire of visitors to come back by looking at customer satisfaction during their visit."

"Dalam online shopping, ketiadaan interaksi face-to-face antara konsumen dengan perusahaan membuat konsumen tidak dapat melakukan penilaian terhadap elemen fisik perusahaan. Konsumen hanya dapat melakukan penilaian terhadap kualitas pelayanan yang diberikan perusahaan secara online atau disebut juga dengan e- service quality. Penelitian ini dilakukan untuk menganalisis pengaruh e-service quality terhadap repurchase intention melalui customer satisfaction sebagai variabel perantara. Sampel penelitian ini adalah 120 responden yang pernah membeli album musik Kpop di online shop Gasoo Galore yang diambil menggunakan teknik penarikan sampel purposive sampling, sedangkan teknik analisis data yang digunakan adalah Path Analysis. Hasil penelitian menunjukkan bahwa e-service quality tidak memberikan pengaruh secara langsung yang signifikan terhadap repurchase intention, namun terdapat pengaruh yang positif dan signifikan apabila melalui customer satisfaction sebagai variabel perantara.

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Lack of face-to-face interaction between customer and online seller causes it`s hard for customer to evaluating the seller`s physical elements. Customer evaluating the seller based on the quality of their service or it known as e-service quality. This research was conducted to analyze the impact of e-service quality to customer repurchase intention through customer satisfaction as intervening variable. This research took 120 customers who ever bought Kpop music album from Gasoo Galore as the respondents. All respondents are collected using purposive sampling technique. The data were being analyzed using Path Analysis. The result of this research indicate that e-service quality didn`t directly affects repurchase intention, but it give significant and positive effect when it through customer satisfaction as intervening variable."

"Penelitian ini dimaksudkan untuk mengembangkan kerangka kerja dari sudutpandang kualitas (quality perspective) terhadap niat membeli kembali (repurchase intention) dalam konteks penyedia layanan digital by.U. Penelitian ini juga menganalisis peran mediasi dari tingkat harga (price level) dan kepuasan pelanggan (customer satisfaction). Penelitian ini menggunakan studi empiris dengan metode kuantitatif melalui survei kuesioner kepada 180 pengguna by.U. Metode Maximum Likelihood (ML) digunakan dengan jumlah sampel minimal lima kali jumlah parameter bebas dalam model. Structural Equation Modeling (SEM) diterapkanuntuk memverifikasi kerangka penelitian.Hasil Penelitian ini adalahPerceived Enjoyment dan Perceived Ease of Use berpengaruh terhadap Customer Satisfaction sedangkan Expectation tidak berpengaruh terhadap customer satisfaction, customer satisfaction dan customer trust berpengaruh terhadap Repurchase Intention sedangkan customer trust tidak memiliki pengaruh terhadap Repurchase Intention, Price Level memiliki pengaruh Terhadap Repurchase Intention, Customer Satisfaction, Customer trust, Customer Commitment memiliki pengaruh Positif Terhadap Price Level, Customer Satisfaction dan Customer Trust terhadap Repurchase Intention berhasil dimediasi oleh Price Level sedangkan Customer Commitment tidak, Perceived Ease 0f Use dan Perceived Enjoyment Terhadap Price Level berhasil dimediasi Customer Satisfaction sedangkan Expectation tidak, Perceived Enjoyment Terhadap Repurchase Intention berhasil dimediasi Customer Satisfaction sedangkan expectation dan Perceived Ease of Use tidak, Perceived Enjoyment Terhadap Repurchase Intention berhasdil dimediasi Customer Satisfaction Dan Price Levelsedangkan expectation dan Perceived ease of use tidak berhasil.

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This study is intended to develop a framework from the quality perspective on repurchase intention in the context of the digital service provider by.U. Additionally, this research examines the mediating roles of price level and customer satisfaction. The research employs an empirical study with quantitative methods through a questionnaire survey of 180 by.U users. The Maximum Likelihood (ML) method is utilized with a sample size of at least five times the number of free parameters in the model. Structural Equation Modeling (SEM) is applied to verify the research framework.

The results of this study are Perceived Enjoyment and Perceived Ease of Use have an effect on Customer Satisfaction while Expectation has no effect on customer satisfaction, customer satisfaction and customer trust have an effect on Repurchase Intention while customer trust has no effect on Repurchase Intention, Price Level has an influence on Repurchase Intention, Customer Satisfaction, Customer trust, Customer Commitment has a positive influence on Price Level, Customer Satisfaction and Customer Trust on Repurchase Intention are successfully mediated by Price Level while Customer Commitment is not, Perceived Ease 0f Use and Perceived Enjoyment on Price Level are successfully mediated by Customer Satisfaction while Expectation is not, Perceived Enjoyment on Repurchase Intention is successfully mediated by Customer Satisfaction while Expectation and Perceived Ease of Use are not, Perceived Enjoyment on Repurchase Intention is successfully mediated by Customer Satisfaction and Price Level while Expectation and Perceived ease of use are not successful."

"Tujuan dari penelitian ini adalah untuk menganalisis pengaruh customer experience terhadap customer loyalty melalui customer satisfaction pada pelanggan Genki Sushi di outlet Plaza Senayan. Sampel penelitian ini berjumlah 144 responden yang diambil dengan menggunakan purposive sampling. Analisis data digunakan dengan menggunakan smartPLS 3.0. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang kuat dan positif antara customer experience terhadap customer loyalty, terdapat pengaruh yang kuat dan positif antara customer experience terhadap customer loyalty,dan terdapat pengaruh yang kuat dan positif antara customer satisfaction terhadap customer loyalty.

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The purpose of this study is to analyze the affect of customer experience on customer loyalty through customer satisfaction at Genki Sushi customers at Plaza Senayan outlets. This research sample amounted to 144 respondents taken using purposive sampling. Data analysis is used using smartPLS 3.0.

The results of the study show that there is a strong and positive effect between customer experience on customer loyalty, there is a strong and positive effect between customer experience on customer loyalty, and there is a strong and positive effect on customer satisfaction on customer loyalty."

"Penelitian ini meneliti peran last mile delivery experience pada kepuasan pelanggan ecommerce. Desain riset yang digunakan adalah konklusif deskriptif dan menggunakan convenience sampling sebagai metode pengambilan sampel. Pengumpulan data dilakukan dengan cara melakukan survei pada 109 responden yang berdomisili di Jabodetabek, aktif menggunakan Tokopedia dalam setahun terakhir, dan pernah membeli barang di Tokopedia lalu mengirimnya menggunakan GrabExpress/GoSend dalam enam bulan terakhir. Hasil penelitian mengungkapkan bahwa last mile delivery experience memediasi pengaruh online experience terhadap customer satisfaction. Hal ini menunjukan bahwa last mile delivery experience juga penting untuk menciptakan kepuasan pembeli sehingga menjadi faktor yang jadi pertimbangan penyedia platform ecommerce.

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This study researchs the role of last mile delivery experience on ecommerce customer satisfaction. This research apply conclusive descriptive design and uses convenience sampling as the sampling method. Data collection was done by doing survey to 109 respondents that live on Jabodetabek, actively using Tokopedia in the past year, and purchase in Tokopedia by using GrabExpress/GoSend to deliver the product in the past six months The result reveals that last mile delivery experience mediates the impact of online experience to customer satisfaction. This study shows that last mile delivery experience is also important to create customer satisfaction; therefore, last mile delivery must also be considered by ecommerce platform provider."

"Perkembangan teknologi memberikan dampak bagi industri fashion untuk melakukan kegiatan pemasaran dalam memenuhi kebutuhan konsumen. Penggunaan teknologi digital dalam kegiatan pemasaran menciptakan peluang bagi merek untuk dapat berinteraksi dengan konsumen tanpa adanya interaksi secara langsung yang disebut contactless marketing. Penelitian ini bertujuan untuk mengetahui pengaruh contactless marketing yang diterapkan brand fashion H&M terhadap customer satisfaction dan revisit intention. Terdapat empat tools yang digunakan H&M dalam contactless marketing-nya yaitu AI chatbot, augmented reality (AR), virtual reality (VR), dan live streaming. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 151 responden yang merupakan pelanggan dari brand fashion H&M yang pernah menggunakan tools contactless marketing yang disediakan H&M. Penelitian ini menggunakan teknik pengolahan data statistik deskriptif, PLS-SEM, dan ANOVA dengan bantuan software SPSS dan SMART PLS-3. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara contactless marketing yang diterapkan H&M terhadap customer satisfaction dan revisit intention.

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Technological developments have an impact on the fashion industry to carry out marketing activities to meet consumer needs. The use of digital technology in marketing activities creates opportunities for brands to interact with consumers without interaction in person called contactless marketing. This study aims to determine the impact of contactless marketing of H&M on customer satisfaction and revisit intention. This study also looks at differences in consumer motivation, namely motivation to seek information and motivation to seek enjoyment in using contactless marketing tools from H&M which leads to customer satisfaction and revisit intention. There are four tools used by H&M in its contactless marketing, such as AI chatbot, augmented reality (AR), virtual reality (VR), and live streaming. This research uses a quantitative approach with a survey method of 151 respondents who are customers of the H&M brand who have used contactless marketing tools provided by H&M. This study uses descriptive statistical data processing techniques, PLS-SEM, and ANOVA using SPSS and SMART PLS-3 software. The results showed that there is a positive influence between contactless marketing implemented by H&M on customer satisfaction and revisit intention."

"Perkembangan zaman yang terjadi saat ini memengaruhi bidang usaha tata boga. Restaurant Namaaz Dining merupakan salah satu Restaurant Gastronomy Molecular di Indonesia. Restaurant Namaaz Dining menggunakan experiential marketing. Penelitian ini dilakukan untuk menganalisis pengaruh experiential marketing terhadap loyalitas pelanggan pada Restaurant Namaaz Dining dengan kepuasa pelanggan sebagai variabel mediasinya. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 pelanggan menggunakan teknik non-probability sampling. Teknik analisa data yang digunakan yakni analisis regresi dan sobel test untuk mengetahui pengaruh antar variabel, baik secara langsung maupun tidak langsung. Hasil penelitian ini menunjukan bahwa experiential marketing memiliki pengaruh langsung dan tidak langsung terhadap loyalitas pelanggan melalui kepuasan pelanggan. Pengaruh experiential marketing terhadap loyalitas pelanggan melalui kepuasan pelanggan memiliki pengaruh lebih besar dibandingkan dengan nilai pengaruh experiential marketing terhadap loyalitas pelanggan secara langsung.

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The development of the times that is happening now is affecting the business sector of food and beverages. Namaaz Dining Restaurant is one of the Molecular Gastronomy Restaurant in Indonesia. Restaurant Namaaz Dining uses experiential marketing. This study was conducted to analyze the effect of experiential marketing on customer loyalty in Restaurant Namaaz Dining with customer satisfaction as a mediating variable. This research uses a quantitative approach by distributing questionnaires to 100 customers using non-probability sampling techniques. The data analysis techniques used are regression analysis and sobel tests to determine the effect between variables, both directly and indirectly. The results of this study indicate that  experiential marketing have a direct and indirect effect on customer loyalty through customer satisfaction. The effect of experiential marketing on customer loyalty through customer satisfaction has a greater effect than the direct effect of experiential marketing on customer loyalty."

"skripsi ini menggambarkan dari sebuah hubungan antara 4 variabel yaitu perceived quality, price fairness, perceived value, dan juga satisfaction kepada 2 variabel dependen yaitu revisit intention dan juga word of mouth intention. Objek yang dituju adalah coffee shop atau kedai kopi yang ada di Indonesia.

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This research is made to know about the variables that is going to affect the revisit intention and also the WOM intention towards Indonesian coffee shop as geographically.The variables are perceived quality, perceived value, price fairness, and also satisfaction. This research used the quantitative method by using survey with samples of data collection method with qualification of ever visited Indonesian coffee shop within the last 1 year"

"Penelitian ini membahas mengenai faktor-faktor yang mempengaruhi switching intention pengguna telepon genggam, khususnya konsumen yang belum menggunakan telepon genggam berbasis Android. Penelitian ini menggunakan Sturctural Equation Model untuk menginvestigasi hubungan antara image, customer expectation, perceived quality, dan perceived value terhadap customer satisfaction, dan dilanjutkan dengan hubungan antara customer satisfaction switching cost, dan attractiveness of alternatives terhadap perilaku konsumen untuk berpindah (switching intention). Penelitian ini menunjukan bahwa image, dan perceived quality memiliki hubungan positif terhadap customer satisfaction. Customer expectation memiliki hubungan negatif terhadap customer satisfaction, sedangkan perceived value tidak memiliki hubungan yang signifikan terhadap customer satisfaction. Sementara itu, customer satisfaction dan switching cost tidak memiliki hubungan yang signifikan terhadap switching intention, sedangkan attractiveness of alternatives memiliki hubungan positif terhadap switching intention.

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This research investigates determinants of switching intention on mobile phone user, especially from customer that is not using Android mobile pohone. This research implements Structural Equation Model to investigates relationships between image, customer expectation, perceived quality, dan perceived value with customer satisfaction. Furthermore, another relationships are investigated between customer satisfaction, switching cost, dan attractiveness of alternativess towards switching intention. The result suggests that image and perceived quality have positive correlation with customer satisfaction, while customer expectation has negatif correlation with customer satisfaction, and perceived value has no significant correlation with customer satisfaction. Meanwhile, customer satisfaction and switching cost has no significant correlation with switching intention, and in the other hand attractiveness of alternativess have positive correlation with switching cost."

"Penelitian ini menguji pengaruh kualitas layanan elektronik terhadap minat beli kembali konsumen melalui kepuasan konsumen pada e-commerce Zalora Indonesia. Variabel yang akan diuji pada penelitian ini adalah variabel e-service quality, variabel repurchase intention dan variabel customer satisfaction. Penelitian ini menggunakan pendekatan kuantitatif dimana data penelitian ini dikumpulkan melalui survei dengan menyebarkan kuesioner kepada 100 orang responden yang merupakan Pria ataupun Wanita berusia 18 tahun keatas yang berdomisili di Jabodetabek dan minimal pernah membeli produk melalui Zalora Indonesia sebanyak satu kali. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear, regresi berganda, uji analisis jalur dan uji sobel. Hasil dari penelitian ini menunjukan bahwa customer satisfaction berhasil memediasi e-service quality untuk meningkatkan customer repurchase intention pada Zalora Indonesia.

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This study examines the effect of e-service quality toward customer repurchase intention through customer satisfaction on e-commerce Zalora Indonesia. The variable that used in this research is e-service quality, repurchase intention and customer satisfaction. This research uses quantitative approach and the data collected through survey by distributing questionnaires to 100 respondents who are man or woman age above 18 years old, lived in Jabodetabek area and have bought a product from Zalora Indonesia at least once. The analysis technique used in this research is linear regression, multiple regression, path analysis, and sobel test. The result shows that customer satisfaction did mediated e-service quality to increase customer repurchase intention."