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"Penelitian ini dilakukan demi menjaga dan meningkatkan revitalisasi hotel dengan memperbaiki kualitas pelayanan serta mempertimbangkan atribut kebersihan terkait dengan covid-19 pada hotel tanpa bungalow di kondisi pandemi covid-19 menggunakan pendekatan integrasi Servqual dan Six Sigma DMAIC. Tujuan dari penelitian ini ialah mencari dan menganalisa penyebab utama dari kecacatan yang terjadi pada proses pelayanan hotel yang kemudian dilakukan perbaikan untuk mengurangi kecacatan yang dapat terjadi guna memperbaiki dan meningkatkan kualitas pelayanan sehingga perusahaan tetap dapat bersaing di kondisi pandemi. Servqual digunakan untuk menghitung nilai gap kualitas pelayanan berdasarkan lima dimensi yaitu tangibles, responsiveness, assurance, empathy, dan reliability yang kemudian dilakukan analisa menggunakan Six Sigma DMAIC. Pada penelitian ini hanya dilakukan tahapan define, measure, analyze, dan improve. Analisa Six Sigma menunjukkan adanya 18 jenis kecacatan dibawah nilai sigma rata-rata Berdasarkan hasil analisa tersebut, dilakukan fase improvement yang menghasilkan empat perbaikan yaitu pembuatan SOP tepat guna, melakukan pelatihan secara berkala terhadap personil hotel, mengajukan sertifikasi pelayanan hotel pada kondisi pandemi, melakukan pengadaan peralatan dan perlengkapan penunjang pelayanan dan kebersihan.

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Using the Servqual and Six Sigma DMAIC integration methodologies, this study was undertaken to maintain and promote hotel revitalization by enhancing service quality and evaluating cleanliness qualities related to COVID-19 in hotels without bungalows during the COVID-19 pandemic. The goal of this research is to identify and analyze the primary causes of defects in the hotel service process, which will then be fixed to eliminate defects and improve service quality so that businesses may continue to compete in pandemic situations. The service quality gap value is calculated using Servqual based on five dimensions: tangibles, responsiveness, assurance, empathy, and reliability, which are then examined using Six Sigma DMAIC. Only the phases of define, measure, analyze, and improve were performed in this study. According to a Six Sigma analysis, there are 18 different categories of defects below the average sigma value. Based on the findings of the analysis, a phase of improvement was implemented, yielding four improvements: developing appropriate SOPs, conducting regular training for hotel personnel, applying for hotel service certification in pandemic situations, and procuring equipment and supplies to support services and cleaning."

"RSUD Weda mengalami masalah rendahnya pemanfaatan tempat tidur atau Bed Occupancy Ratio (BOR) yang berdampak rendahnya cost recovery rate sebesar 48,2%. Penelitian ini bertujuan untuk mengetahui faktor - faktor yang memengaruhi rendahnya BOR di RSUD Weda. Penelitian non eksperimental dengan data kualitatif. Penelitian dilakukan di RSUD Weda, Kabupaten Halmahera Tengah. Waktu pelaksanaan pengumpulan data yaitu pada bulan Juni 2022. Data dikumpulkan secara wawancara mendalam, telaah dokumen, serta observasi. Faktor yang berperan terhadap rendahnya tingkat hunian di RSUD Weda yaitu faktor mutu pelayanan meliputi masalah diskontinuitas dokter spesialis, ketersediaan obat yang tidak sesuai kebutuhan, dan kebersihan rumah sakit yang kurang; faktor eksternal meliputi faktor kendala geografis, moda transportasi, dan jarak menuju RSUD Weda yang mempengaruhi tingginya biaya operasional, faktor karakteristik masyarakat meliputi rendahnya tingkat pendidikan dan pekerjaan. Masih banyak ditemukan masyarakat di Kabupaten Halmahera Tengah yang memiliki tingkat pendidikan terakhir dibawah SMA, dan hal ini menunjukkan kualitas pengetahuan, dan pemahaman terhadap pentingnya kesehatan juga rendah. Pekerjaan berkaitan dengan pendapatan. Pendapatan berhubungan dengan cara pembayaran biaya operasional rujukan, dan cara membiayai hidup mereka di tempat rujukan. Dapat disimpulkan bahwa faktor rendahnya mutu pelayanan rumah sakit, karakteristik masyarakat, dan faktor eksternal dapat memengaruhi rendahnya tingkat hunian di RSUD Weda.

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RSUD Weda is experiencing the problem of low bed utilization or Bed Occupancy Ratio (BOR) which has an impact on the low cost recovery rate of 48.2%. This study aims to determine the factors that influence the low BOR in RSUD Weda. Non-experimental research with qualitative data. The research was conducted at Weda Hospital, Central Halmahera Regency. The implementation time of data collection is in June 2022. Data were collected through in-depth interviews, document review, and observation. Factors that contribute to the low occupancy ratio in Weda Hospital are service quality factors including discontinuity of specialist doctors, availability of drugs that are not as needed, and poor hospital hygiene; external factors include geographical constraints, modes of transportation, and distance to RSUD Weda which affect the high operational costs, community characteristics include low levels of education and employment. There are still many people in Central Halmahera Regency who have the latest education level below high school, and this shows that the quality of knowledge and understanding of the importance of health is also low. Work is related to income. Income relates to how the referral's operational costs are paid, and how to make a living at the referral site. It can be concluded that the factors of low quality of hospital services, community characteristics, and external factors can affect the low occupancy ratio in RSUD Weda.

"

"ABSTRACTBed Occupancy Rate BOR merupakan salah satu outputkoordinasi perawatan untuk mencapai outcome efisiensi dalam rumah sakit.Bed Occupancy Rate BOR di Instalasi Rawat Inap Kelas 3 RS Kanker Dharmais mengalami penurunan setelah terjadi penambahan tempat tidur di kelas 1 pada tahun 2016. Namn penurunan tersebut tidak diikuti dengan penurunan jumlah pasien rawat inap dan jumlah hari perawatan. Tujuan dari penelitian ini adalah diketahuinya variabel- variabel input kerangka kinerja rumah sakit yang menyebabkan Bed Occupancy Rate BOR di Instalasi Rawat Inap Kelas 3 RS Kanker Dharmais dibawah standar 60-85 . Penelitian ini dilakukan selama bulan Mei ndash; Juli 2017, menggunakan penelitian kualitatif dengan metode analisis depkriptif yang melibatkan wawancara mendalam terhadap 6 informan. Hasil penelitian menunjukkan bahwa variabel- variabel input kinerja rumah sakit yang berpengaruh signifikan dalam pencapaian Bed Occupancy Rate BOR adalah varaibel kepemimpinan dan sumber daya. Variabel kepemimpinan yang menyebabkan penurunan Bed Occupancy Rate BOR karenaketidakefektifan pembagian struktur organisasi Instalasi Rawat Inap menjadi 2 bagian, kualifikasi kepala Instalasi tidak sesuai dengan Pedoman Pelayanan Instalasi Rawat Inap, dan Pemimpin kurang melakukan komunikasi efektif, Variabel input kinerja rumah sakit lainnya tidak berpengaruh signifikan terhadap penurunan Bed Occupancy Rate BOR di Instalasi Rawat Inap Kelas 3 RS Kanker Dharmais. Diharapkan dengan diketahuinya faktor- faktor tersebut, bisa menjadi evaluasi untuk mencapai efisiensi dalam rumah sakit.

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ABSTRACTBed Occupancy Rate BOR is one of the outputs of coordination of care to achieve the outcome of hospital efficiency. Bed Occupancy Rate BOR at the Inpatient Installation Class 3 Dharmais Cancer Hospital decreased after the addition of a first class bed in 2016. Decrease of Bed Occupancy Rate BOR number was not equally means the drop of patients number and inpatient day. So the purpose of this research is to know the variable of input of hospital performance framework causing Bed Occupancy Rate BOR at Inpatient Installation Class 3 Dharmais Cancer Hospital under 60 85 standard. This research was conducted in May to July 2017, using qualitative method with depth interview of 6 informants. The results showed that the variable of hospital performance input which have significant effect on the achievement of Bed Occupancy Rate BOR is the leadership and resource variables Leadership variable causing the decrease of Bed Occupancy Rate BOR due to the ineffective division of organizational structure Inpatient Installation into 2 parts , The qualification of the head of the Installation is not in accordance with the Inpatient Installation Service Guideline, and the Leader lacks effective communication. Other hospital performance input variables have no significant effect on the decrease of Bed Occupancy Rate BOR in the Inpatient Installation Class 3 Dharmais Cancer Hospital. Expected by knowing these factors, it could be an evaluation to achieve hospital efficiency. "

"Ruang ambigu merupakan ruang dengan berbagai fungsi dan karakter akibat boundary interioritas yang berekstensi dari interior. Boundary tersebut menyebabkan fleksibilitas dalam penggunaan ruang ambigu. Hal ini memberi potensi besar pada ruang ambigu untuk dapat diokupansi. Okupansi di dalam ruang ambigu melibatkan interaksi antara manusia dengan objek atau elemen ruang dengan beraktivitas di dalamnya dan menggunakan objek di sekitar sebagai properti yang mengikat tubuh dengan ruang.Tulisan ini bertujuan untuk mendefinisikan ruang ambigu dan melihat bagaimana okupansi terjadi didalamnya melalui interaksi antara tubuh dan objek ruang yang diatur dalam setting ruang berupa thresholds, paths, nodes, dan edges. Hasil dari studi literatur kemudian digunakan dalam studi kasus untuk mengetahui potensi okupansi pada ruang ambigu di Lobi Stasiun Jakarta Kota.

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The ambiguous space is a space with various functions and characters due to it lsquo s boundary of interiority that extends from the interior. The boundary causes flexibility in the use of ambiguous space. This flexibility gives great potential for ambiguous space to be occupied. Occupancy within the ambiguous space involves interaction between humans and objects or elements of space through activities inside it and the use of the surrounding objects as properties that bind the body with the space.

This paper aims to define ambiguous space and see how occupancy occurs inside through the interaction between body and objects arranged in the spatial settings in the form of thresholds, paths, nodes, and edges. The results of the literature study were then utilized in a case study to read the potential of occupancy in ambiguous space on Lobby of Jakarta Kota Station."

"Penyakit diare merupakan gejala infeksi gastrointestinal yang dapat disebabkan oleh berbagai mikroorganisme dan termasuk penyakit menular dari kebersihan yang buruk. Pada umumnya penyakit ini didasari dengan dehidrasi parah dan kehilangan cairan, namun adanya infeksi bakteri septik saat ini menjadi kemungkinan penyebab kematian terkait diare, terlebih di negara berkembang. Jakarta Timur masih memiliki lima persen dari total penduduk nya yang masih BAB sembarangan atau tidak memiliki jamban sehat. Hal tersebut dapat menimbulkan adanya penderita diare. Metode penelitian ini menggunakan analisis spasial. Penelitian ini menganalisis penderita diare secara spasial menggunakan analisis overlay dan deksriptif dengan melihat keterhubungan antara karakteristik lokasi (kepadatan hunian dan air bersih) terhadap kemunculan penderita diare. Dihasilkan bahwa karakteristik lokasi air bersih di Kecamatan Cipayung cenderung tidak memenuhi syarat dikarenakan adanya pengaruh dari air sungai Sunter yang sudah tercemar. Kepadatan hunian di Kecamatan Cipayung belum termasuk ke dalam hunian yang padat atau kumuh tiap RW nya. Penderita Diare tersebar secara tidak merata di Kecamtan Cipayung tetapi penderita diare di Kecamatan Cipayung banyak terkonsentrasi di bagian utara dan selatan. Penderita diare cenderung berpola mengikuti keberadaan air bersih tidak layak yang berada pada wilayah yang berdekatan dengan sungai Sunter. Faktor kepadatan hunian tidak berpengaruh langsung terhadap penderita diare dikarenakan pola spasial penderita diare berdasarkan kepadatan hunian tiap RW nya sangat beragam dan tersebar pada RW yang memiliki air berisih tidak memenuhi syarat. Maka dapat disimpulkan, pola spasial penderita diare di Kecamatan Cipayung ini terjadi pada wilayah yang memiliki air bersih tidak memenuhi syarat dan kepadatan hunian kurang dari 41 bangunan perhektarnya.

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Diarrhea is a symptom of gastrointestinal infection that can be caused by various microorganisms and includes infectious diseases from poor hygiene. In general, this disease is based on severe dehydration and fluid loss, but the presence of septic bacterial infection is now a possible cause of diarrhea-related deaths, especially in developing countries. East Jakarta still has five percent of its total population who still open defecation or do not have healthy latrines. This can lead to diarrhea. This research method uses spatial analysis. This study analyzes diarrhea sufferers spatially using overlay and descriptive analysis by looking at the relationship between location characteristics (occupancy density and clean water) to the occurrence of diarrhea sufferers. The result is that the characteristics of the location of clean water in Cipayung District tend to not meet the requirements due to the influence of polluted Sunter river water. The density of housing in Cipayung District is not included in the dense or slum dwellings of each RW. Diarrhea sufferers are spread unequally in Cipayung District, but diarrhea sufferers in Cipayung District are mostly concentrated in the north and south. Diarrhea sufferers tend to follow the pattern of the presence of unsafe clean water in the area adjacent to the Sunter river. The occupancy density factor does not directly affect diarrhea sufferers because the spatial pattern of diarrhea sufferers based on the occupancy density of each RW is very diverse and scattered in RWs that have clean water that does not meet the requirements. So it can be concluded, the spatial pattern of diarrhea sufferers in Cipayung District occurs in areas that have clean water that does not meet the requirements and the occupancy density is less than 41 buildings per hectare.

"

"Posyandu merupakan sebuah upaya kesehatan bersumberdaya masyarakat (UKBM) yang didirikan sebagai bagian dari strategi pelayanan kesehatan primer yang bertujuan untuk memajukan kesehatan ibu dan anak di Indonesia. Tujuan penelitian ini adalah untuk meneliti faktor-faktor yang berhubungan dengan keaktifan Posyandu aktif di Jakarta Barat tahun 2022, yaitu faktor kader (pendidikan dan insentif), faktor Puskesmas (pendampingan tenaga kesehatan dan pembinaan), faktor masyarakat (pekerjaan ibu dan partisipasi masyarakat) dan faktor pemangku kepentingan (aparat kelurahan dan kelompok sosial). Penelitian ini merupakan penelitian non eksperimental dengan purposive case study di Kecamatan terpilih dan menggunakan data kualitatif yang diperoleh dari focus group discussion (FGD) dan wawancara mendalam serta telaah dokumen. Hasil penelitian menunjukkan bahwa tidak ada hubungan antara faktor kader, faktor pekerjaan ibu, pembinaan aparat kelurahan dengan keaktifan Posyandu dan terdapat hubungan antara faktor Puskesmas, faktor partisipasi masyarakat, dukungan kelompok sosial dengan keaktifan Posyandu. Keaktifan Posyandu berdasarkan data Komdat Kemenkes belum  menggambarkan kondisi riil di lapangan, terutama terkait jumlah kader. Pelaksanaan Posyandu di Jakarta Barat mendapat dukungan dari Bidan Praktek Mandiri dan kerjasama dengan kader kesehatan lain seperti kader Dasawisma dan kader Jumantik.

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Posyandu (integrated health post) is one of community based primary health care with its goal to improve maternal dan child health in Indonesia. The purpose of this reasearch is to examine factors related to Posyandu’s activity in Jakarta Barat in 2022 including cadre (education dan incentive), Puskesmas (health workers assistance and coaching), community (targeted mother’s employment and community participation), and stakeholder (local government and group’s support). This research is a non experimental research with purposive case study design using qualitative data collected by focus group discussion, in-depth interview and document review. This study showed that cadre’s factor, mother’s employment and local goverments are not related to Posyandu’s  activity, whereas Puskesmas, community participation and group’s support are related to Posyandu’s activity in Jakarta Barat in 2022. Posyandu’s activity data based on Komdat Ministry of Health is not representing the actual condition of Posyandu’s activity mainly in cadre’s criteria. Posyandu in Jakarta Barat has been supported by independent midwives and other health cadres."

"The economic growth and political development which have begun to improve since mid 2001 bring about good effects on property sector. The good effects are indicated by the continuously increasing growth of apartments, so that the supply of the apartments became greater than the demand for them. One of the causes of such situation is the government policy in the banking sector, which encourages the growth of the property sector.

The rapid development of apartments in Jakarta and other big cities in Indonesia does not match the expected occupancy rate. This condition causes the competition for seeking customers to become very fierce among the apartments.

Apartemen lstana Sahid can not be escape from the condition of the fierce competition. The occupancy rate was decreased to the lowest point at the beginning of 2004. The condition of the fierce competition among the premium class apartments causes ?price? by giving customers a large amount of discount.

Taking the fact of the decrease in the occupancy rate as a point of analysis, a number of questions arises which is used for the research on marketing strategy which is adopted by apartemen lstana Sahid. This analysis tried to answered the question whether the marketing strategy corresponds with the desired results, and how a competitive marketing strategy should be formulated.

The data collecting through documentation and interview. The documentation was used to obtain secondary data, whereas the interview was used to obtain primary data. The interview were held with selected respondents, namely the decision makers in the management circles of Apartemen lstana Sahid, and the employees in the marketing function of Apartemen lstana Sahid. The collected data were further analyzed descriptively. The subject matter in which this research focused was the marketing strategy of Apartemen lstana Sahid over a period of time from 2001 to 2004."

"Selama pandemi Covid-19, banyak bisnis dan organisasi di seluruh dunia merasakan dampak terhadap hasil penjualan karena orang tidak berani berbelanja secara langsung akibat pembatasan sosial. Dalam kesulitan ini, banyak bisnis kecil yang mengandalkan media sosial un- tuk membantu mereka untuk mempromosikan dan menjual produk juga untuk memanfaatkan fitur bermanfaat lainnya secara gratis. Dyedaddies merupakan bisnis kecil yang menjual clothing online. Penelitian ini menyelidiki lebih lanjut bagaimana Instagram membantu bisnis kecil sela- ma pandemi dan mengapa mereka memilih Instagram sebagai platform pilihan utama. Penelitian ini dilakukan dengan metode kualitatif yaitu dengan cara melakukan wawancara dengan para pendiri yang berstatus mahasiswa. Meski setelah restriksi sosial dilonggarkan, Dyedaddies ditut- up karena para pendiri harus kembali kepada rutinitas luring di universitas masing-masing. Temuan penelitian ini menunjukkan bahwa Instagram adalah platform media sosial utama yang dipakai Dyedaddies saat pandemi karena kemudahan akses dan efektif secara biaya. Kemudian, fitur seperti Instagram story dan Instagram Live sangat membantu mereka dalam promosi dan penjualan produk. Para informan sebagai pelaku bisnis kecil mengaku bahwa Instagram sangat membantu mereka karena fitur-fitur yang disediakan di aplikasi Instagram mudah dipakai dan tidak perlu biaya tambahan untuk menggunakannya. 

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During the Covid-19 pandemic, businesses and organizations worldwide have taken a toll on sales because not many people want to shop physically due to social restrictions. In this diffi- culty, many small businesses rely on social media to help them to promote and sell products as well as to use other useful features freely. Dyedaddies is a small business that sells clothing on- line. This research will further investigate how Instagram helps small businesses during this time and why businesses choose Instagram as their primary platform. This research was conducted qualitatively via interviews with the founders who were students. Although after the social re- striction is loosened, Dyedaddies was closed because the founders had to return to offline rou- tines at their universities. The findings show that Instagram was their main social media platform during the pandemic due to its accessibility and cost-effectiveness; and features such as Insta- gram Story and Instagram Live were very helpful for them when conducting product promotion and sales. Informants as small business owners claim that Instagram can be utilized to help earn financial and social gains while expanding reach in market and creativity due to the features pro- vided by Instagram is accessible and cost efficient. "

"Tesis ini membahas strategi pemasaran ritel Shiseido yang terkena dampak penurunan eksistensi dan pemasaran ritel selama masa pandemi Covid-19. Tujuan dari penelitian ini ialah untuk menganalisis pengaplikasian konsep Kaizen manajemen dalam melakukan perbaikan secara berkala terhadap sistem, inovasi dan brand awareness (kesadaran merek) guna mempertahankan eksistensi dan meningkatkan penjualan produk selama masa pandemi berlangsung. Tesis ini juga menjelaskan mengenai sudut pandangan para konsumen terhadap inovasi dan brand awareness yang telah dilakukan oleh ritel Shiseido selama masa pandemi Covid-19. Hasil dari penelitian menunjukan bentuk adaptasi terhadap strategi pemasaran yang sesuai dengan perkembangan zaman seperti penyebaran brand awareness melalui para idol di sosial media mengenai inovasi teknologi dan produk ritel dapat menciptakan suatu tren yang dapat menjaga eksistensi dan penjualan selama masa pandemi hingga menghasilkan keuntungan atas pola konsumsi yang dibentuk oleh tren tersebut.

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This thesis discusses Shiseido's retail marketing strategy which was affected by the decline in retail existence and marketing during the Covid-19 pandemic. The purpose of this study is to analyze the application of the Kaizen management concept in making periodic improvements to the system, innovation and brand awareness in order to maintain existence and increase product sales during the pandemic. This thesis also explains the consumer's point of view on innovation and brand awareness that has been carried out by Shiseido retailers during the Covid-19 pandemic. The results of the study show that adaptation to marketing strategies that are in accordance with the times, such as the spread of brand awareness through idols on social media regarding technological innovations and retail products can create a trend that can maintain existence and sales during the pandemic to generate profits on consumption patterns. shaped by the trend."

"Brand image menjadi aspek penting bagi brand untuk dapat memenangkan persaingan pasar. Salah satu upaya yang dapat dilakukan untuk membangun brand image yang positif adalah dengan strategi marketing public relations. Adanya pandemi Covid-19 sejak tahun 2020 di Indonesia menjadi tantangan baru bagi para pelaku usaha, termasuk dalam menjalankan strategi marketing public relations. Tulisan ini menganalisis strategi marketing public relations oleh brand Sunsilk melalui kampanye “Tak Terhentikan Tuk Berkilau” yang dilakukan saat pandemi untuk mempertahankan brand image yang dimiliki. Hasil analisis dari tulisan ini menyatakan Sunsilk melakukan strategi marketing public relations yang terdiri dari strategi push, pull, dan pass melalui berbagai cara seperti iklan, publikasi, events, speech, partnership, news, dan public services activity. Dapat disimpulkan bahwa Sunsilk mampu beradaptasi di masa pandemi untuk menjalankan strategi marketing public relations melalui kampanye “Tak Terhentikan Tuk Berkilau” dengan mengoptimalkan platform digital seperti media sosial dan website untuk mempertahankan brand image yang positif di kalangan perempuan muda Indonesia.

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Brand image is an important aspect for brands to win the market competition. One way to build a positive brand

image is by using a marketing public relations strategy. The Covid-19 pandemic that happened in Indonesia since

2020 has become a new challenge for business actors, including in carrying out marketing public relations

strategies. This paper analyzes the marketing public relations strategy by Sunsilk through the “Tak Terhentikan

Tuk Berkilau" campaign, which was carried out during the pandemic to maintain its brand's image. The results of

the analysis stated that Sunsilk implements a marketing public relations strategy consisting of push, pull, and pass

strategies through various means such as advertisements, publications, events, speeches, partnerships, news, and

public services activities. In conclusion, Sunsilk managed to adapt during the pandemic to implement a marketing

public relations strategy through “Tak Terhentikan Tuk Berkilau” campaign by optimizing digital platforms such

as social media and websites to maintain a positive brand image among young Indonesian women."