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"Masculinities and Culture explores how 'masculinities', or ways of 'being a man', are anchored in time and place; the products of socio-historical and cultural circumstances. It examines the emergence of a masculinity fit for Empire in the mid to late nineteenth century and, by way of contrast, the more recent media-driven, commercial New Man and New Lad masculinity. The author considers some of the media discourses shaping masculinities today, and the formation of specific masculinities in specific settings (such as prisons, hospitals and schools) which both define, and in turn are defined by, strongly held conceptions of acceptable masculine behaviour. He concludes by reviewing a range of ways in which masculinities might by researched, from fieldwork and auto/​biographical and life history approaches through to semiotics and the use of both film and literary texts.This lively text provides a comprehensive introduction to contemporary debates concerning masculinities as gendered construction, along with the means of researching and theorizing them."

"[Christine Grimm presents a first-hand account of a social researcher who entered the software laboratory of one of the biggest ERP providers. Presenting an in-depth ethnography on how people act within such labs. she reveals the highly unexpected social character of programming and shows how the vendor reorganizes himself to find new ways to respond to the expectations of the market. Furthermore, the author highlights the informal practices when an ERP system, as a defective or incomplete product, re-enters the supplier’s labs. The book provides a window into what happens if bugs are dug up and emotions on both the supplier and customer sides are running high., Christine Grimm presents a first-hand account of a social researcher who entered the software laboratory of one of the biggest ERP providers. Presenting an in-depth ethnography on how people act within such labs. she reveals the highly unexpected social character of programming and shows how the vendor reorganizes himself to find new ways to respond to the expectations of the market. Furthermore, the author highlights the informal practices when an ERP system, as a defective or incomplete product, re-enters the supplier’s labs. The book provides a window into what happens if bugs are dug up and emotions on both the supplier and customer sides are running high.]"

"Skripsi ini bertujuan untuk memaparkan sisi maskulinitas yang ada dalam iklan cetak minuman vodka berbahasa Rusia. Minuman vodka telah menjadi minuman tradisi khas Rusia, yang erat kaitannya dengan sifat maskulin. Dalam menganalisis iklan minuman vodka ini, teori Pierce, Barthes dan konsep maskulinitas. Dari penggabungan ketiga teori tersebut, dapat dilihat sisi maskulinitas yang dimunculkan dalam iklan cetak minuman vodka berbahasa Rusia.Metode deskriptif-analisis digunakan dalam menganalisis iklan cetak ini dengan cara mendeskripsikan fakta-fakta secara kontekstual. Dari 12 iklan cetak minuman vodka berbahasa Rusia, dapat disimpulkan sisi atau bentuk maskulinitas yang dipromosikan adalah tampilan fisik yang kuat, pekerja keras, memiliki teman dekat, emosional dengan wanita, kebebasan, kesuksesan, gaya hidup mewah dan status sosial.

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The undergraduate thesis is aimed to describe the masculinities side found in Russian Vodka printed advertisement. Vodka is a traditional Russian beverage which is closely related to masculinity. The theories used in analyzing these Russian Vodka printed advertisements are Pierce?s, Barthes? and masculinity concept. From the interrelated analysis of these three theories, the researcher finds that masculinity can be represented in Russian vodka printed advertisements.Descriptive-analytical methods used in analyzing this print ad by describing the facts contextually. Of the 12 print advertisments Russian vodka, it can be concluded that the side or promoted forms of masculinity is the physical appearance of a strong, hard worker, have close friends, emotionally with women, freedom, success, luxurious life style and social status."