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"Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline's rich Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline's rich scholarship in group communication and discourse analysis."

"Kesuksesan perkembangan dompet digital di Indonesia tidak lepas dari keberhasilan strategi cashback/diskon yang ditawarkan penyedia layanan. Strategi tersebut terbukti berhasil membuat masyarakat tertarik untuk mengadopsi dompet digital. Namun, hal tersebut tidak dapat dilakukan selamanya. Penyedia layanan kini harus berfokus untuk mempertahankan pengguna agar tetap menggunakan layanannya sehingga effort yang telah dikeluarkan pada saat menarik pengguna tidak sia-sia. Penelitian ini bertujuan untuk meneliti faktor yang mempengaruhi niat pengguna untuk tetap menggunakan dompet digital menggunakan Theory of Planned Behavior (TPB). Pengaruh manfaat dan risiko yang dirasakan pengguna terhadap sikapnya kepada layanan dompet digital (attitude) juga diteliti pada penelitian ini. Selain itu, regulatory focus theory yang mengelompokan individu berdasarkan sensitivitasnya digunakan sebagai moderasi hubungan faktor pada penelitan ini. Penelitian dilakukan kepada 756 responden melalui survei online. Analisis dilakukan dengan metode PLS-SEM. Hasilnya menunjukan bahwa niat untuk tetap menggunakan dompet digital (continuance intention) dipengaruhi oleh attitude, perceived behavioral control, dan subjective norm. Attitude pengguna dipengaruhi oleh manfaat dan risiko yang dirasakan. Selain itu, terdapat pengaruh yang lebih besar antara hubungan risiko terhadap atittude dan percevied behavioral control terhadap continuance intention pada individu dengan tipe sensitivitas prevention focus. Hasil penelitian ini dapat membantu penyedia layanan memahami faktor yang mempengaruhi niat pengguna untuk tetap menggunakan layanannya.

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Successful development of digital wallets in Indonesia is driven by a successful discount/cashback strategy from their service providers. This strategy has been proven to make people interested in adopting a digital wallet. However, the strategy cannot be done indefinitely. Now, the service providers should focus to retain their users so all of efforts they have done before are not wasted. This study aims to examine the factors that influence user’s intention to keep using digital wallets by using the theory of planned behavior. The effect of benefit and risks perceived by users to their attitude will also examined. Furthermore, regulatory focus theory which classifies individuals based on their sensitivity is being used as a moderation between some factors. This study conduct 756 respondents through an online survey and using PLS-SEM for analysis. Results show that the continuance intention of using digital wallets is influenced by attitude, perceived behavioral control, and subjective norm. The user’s attitude is influenced by benefit and risks they perceived. There is a stronger influence effect between risk and attitude and also between perceived behavioral control and continuance intention in prevention focus individuals. The results help service providers to know what factors influence their users continuance intention.

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