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Jihad Muhammad Alif
"Indonesia saat ini mengalami paradoks dengan munculnya food waste dan food insecurity. Food bank merupakan lembaga altruis/nirlaba yang menjembatani antara gap surplus dan defisit bahan pangan di masyarakat. Tugas food bank adalah menerima, memproses, menyimpan, dan membagikan surplus makanan tersebut dari donatur yang tersedia. Food bank merupakan lembaga yang baru muncul di Indonesia dalam 5 tahun ini, yaitu Foodbank of Indonesia, sehingga belum mencapai efisiensi jika dibandingkan dengan negara yang telah lama mendirikan food bank. Studi ini bertujuan untuk melihat faktor-faktor yang berpengaruh dalam meningkatkan efektivitas kinerja food bank di Indonesia dan melihat kebijakan pemerintah yang menunjang keberlanjutan food bank di Indonesia. Data yang digunakan adalah data sekunder operasional Foodbank of Indonesia dengan cakupan data pusat di seluruh cabang selama tahun 2017-2019 dan wawancara langsung. Pendekatan analisis yang digunakan adalah analisis regresi metode OLS Dinamis. Temuan dalam penelitian ini adalah faktor keberlanjutan food bank yaitu input donasi makanan dipengaruhi secara positif oleh penerimaan donasi satu bulan lalu, cabang satu bulan sebelumnya, relawan bulan ini, dan jumlah partner kerja sama satu bulan lalu. Faktor yang berpengaruh secara negatif terhadap input donasi parsel makanan food bank adalah penambahan jumlah penerima dua bulan sebelumnya, dan relawan satu bulan sebelumnya. Faktor musim berpengaruh positif pada kuartal pertama dan negatif untuk kuartal dua hingga empat. Sehingga Food bank bisa dilihat sebagai salah satu solusi dari paradoks untuk masalah food waste dan juga food insecurit, dan dengan faktor tersebut dapat dilihat kebijakan terkait untuk meningkatkan efektivitas food bank di Indonesia.

Indonesia is currently experiencing a paradox with the emergence of food waste and food insecurity. Food bank is an altruist / non-profit organization that bridges the gap between the surplus and deficit in foodstuffs in society. Food banks job is to receive, process, store and distribute the surplus food from available donors. Food bank is an institution that has only emerged in Indonesia in the past 5 years, namely the Foodbank of Indonesia, so it has not achieved efficiency when compared to countries that have long established food banks. This study aims to look at the factors that influence the effectiveness of food bank performance in Indonesia and to see government policies that support the sustainability of food banks in Indonesia. The data used are secondary operational data of Foodbank of Indonesia in all branches during 2017-2019 and direct interviews. The analytical approach used is dynamic OLS regression analysis. The findings in this study are the food bank sustainability factor, namely the input of food donations is positively influenced by the receipt of donations one month ago, branches one month earlier, volunteers this month, and the number of partnerships one month ago. The factor that negatively affected the input of food bank food parcels was the addition of the number of recipients two months earlier, and volunteers one month earlier. The season factor has a positive effect in the first quarter and negative for the second to fourth quarters. So that Food bank can be seen as a solution to the paradox for the problem of food waste and also food insecurity, and with these factors, it can be seen that policies related to improve the effectiveness of food banks in Indonesia.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Salsabila Izzati Syalianda
"ABSTRAK
Food bank merupakan organisasi yang menerima makanan layak makan dari organisasi pendonor maupun individu, memproses makanan tersebut di fasilitas penyimpanan dan mendistribusikannya kepada pihak lain, baik secara langsung maupun tidak langsung. Organisasi nirlaba ini muncul di beberapa negara untuk mengatasi permasalahan sampah dari makanan berlebih serta kelaparan. Penelitian ini mengambil studi kasus FoodCycle Indonesia sebagai salah satu food bank yang bergerak sejak tahun 2017 di Jakarta dan sekitarnya. Tujuan dari penelitian ini adalah untuk menganalisis keberlanjutan FoodCycle Indonesia dengan menggunakan pendekatan system dynamics sehingga dapat mengidentifikasi faktor-faktor apa saja yang mempengaruhi keberlanjutan food bank dan mengetahui kondisi apa saja yang dapat menghambat terjadinya keberlanjutan dengan menerapkan beberapa skenario pada simulasi. Pada akhir penelitian diketahui bahwa dengan asumsi pertumbuhan persediaan makanan donasi yang konstan dan memiliki kemampuan finansial yang memadai, food bank akan tetap berkelanjutan.

ABSTRACT
Foodbank is an organization that obtains food from donor organizations and individuals, proceeds the donated food products at storage facilities and distributes them to the end users, either directly or indirectly via charitable institutions. Foodbanks have been developed in several countries to tackle food waste and hunger problems. This research uses the case of FoodCycle Indonesia as one of the food bank that has started to operate since 2017 in Jakarta. The purpose of this study is to analyze the sustainability of FoodCycle Indonesia using system dynamics simulation approach to identify the factors that influence the food bank sustainability and to know the condition that will detain the food bank sustainability. By the end of this research, the simulation shows that FoodCycle Indonesia will be sustained as long as the food supply growth is constant and have the financial ability to support redistribution."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Muhammad Anwar
"The rising food price has been signaling a crisis to food insecurity among the poor since the period of 2007/2008. The poor would be in a difficult situation to allocate the budget to meet the demand for food and nonfood in daily life as the real income changes. Food insecurity measured by Food Insecurity Experience Scale (FIES) is a most recent broadened concept of food insecurity considering the existence of anxiety to food access.
This research aims to evaluate the causal inference of food price exposure to the FIES both on simple sum namely raw score and Rasch scale, a corrected measure which assuming the same latent traits among the households. The estimation used is Pooled Ordinary Least Square through the multilevel observations and Panel Regression for regional-level data.
The main finding of this research is that the rising food price significantly affected the FIES, consistently on the raw score and Rasch scale, specifically to the vulnerable households defined by the bottom 40 percent in terms of their expenditure. The rising food price also increased the proportion of severely food insecure households at the regional level. As the heterogeneous effect through islands is also evaluated,
it's concluded that the highest effect of the rising food price to experiencing the anxiety of food insecurity belongs households located in Bali and the lowest effect belongs to households located in Java Island. Decomposing food price into rice and nonrice is solving the puzzle where and who belongs the worse effect should be. The rising rice price is affecting worse to the households in Sumatera and Papua, but on the contrary, the households in Java, Nusa Tenggara, and Sulawesi were taking benefit amid the rising rice price. The result is also serving as a baseline in evaluating the impact of such an outbreak namely Covid-19 through the channel of compensating variations regarding food insecurity.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Tesis Membership  Universitas Indonesia Library
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Sandra Harlim
"Limbah makanan merupakan salah satu kontributor terbesar yang menimbulkan adanya permasalahan lingkungan sehingga perlu diatasi oleh seluruh dunia, salah satunya Indonesia. Salah satu penyebab yang membuat Indonesia menjadi kontributor utama limbah makanan terbesar di Asia Tenggara adalah perilaku konsumtif yang dimiliki oleh masyarakat Indonesia. Oleh karena itu, perlu adanya perubahan sikap konsumsi untuk menciptakan lingkungan yang lebih baik dan sehat. Untuk mendukung perubahan sikap konsumsi masyarakat, salah satu perusahaan di Indonesia, yaitu PT Ekonomi Sirkular Indonesia, membuat aplikasi food rescue, Surplus Indonesia, untuk mendorong kontribusi individu dalam mengelola makanan berlebih. Namun, adopsi aplikasi food rescue di Indonesia masih sangat minim. Oleh karena itu, penelitian ini dilakukan untuk meneliti faktor-faktor yang memengaruhi niat individu dalam menggunakan aplikasi food rescue. Variabel dalam model penelitian ini diadopsi dari beberapa teori yang ada sebelumnya, yaitu Unified Theory of Acceptance and Use of Technology (UTAUT 2), Theory of Planned Behavior (TPB), Norm Activation Model (NAM), Self-Determination Theory (SDT), dan beberapa variabel tambahan dari penelitian sebelumnya, yaitu Environmental Concern dan Food Waste Awareness. Variabel yang dipilih bertujuan untuk mengisi celah penelitian sebelumnya dengan menggabungkan faktor dari beberapa aspek, yaitu aspek teknologi, ekonomi, sosial, psikologis, dan kepedulian lingkungan. Penelitian ini dilakukan menggunakan pendekatan kuantitatif dengan melibatkan survei sebagai metode mengumpulkan data. Data yang diperoleh dianalisis secara kuantitatif menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM). Penelitian ini berhasil mengumpulkan data sebanyak 654 dan hanya 565 data yang valid untuk digunakan. Hasil penelitian ini menunjukkan bahwa faktor-faktor yang memengaruhi niat individu dalam menggunakan aplikasi food rescue adalah price value, social influence, attitude, green altruism, dan environmental concern. Dengan mengetahui hasil penelitian ini, pengembang aplikasi food rescue dapat meningkatkan jumlah adopsi aplikasi melalui faktor-faktor yang diketahui memengaruhi niat penggunaan. Selain itu, pengembang aplikasi food rescue juga dapat mengetahui masalah-masalah yang pernah dialami oleh pengguna sehingga dapat memperbaikinya. Tidak hanya pengembang, pemerintah juga dapat meningkatkan jumlah adopsi aplikasi food rescue dengan meningkatkan kesadaran masyarakat terhadap aplikasi tersebut dalam mengatasi isu lingkungan, terutama isu limbah makanan. Penelitian ini berhasil mengisi celah dari penelitian sebelumnya dengan mengeksplorasi dampak gabungan faktor penerimaan teknologi, sosial, psikologis, dan kepedulian lingkungan terhadap niat penggunaan individu terhadap aplikasi food rescue.

Food waste is one of the largest contributors to environmental problems and needs to be addressed globally, including in Indonesia. One of the reasons Indonesia is the largest contributor to food waste in Southeast Asia is the consumerist behavior of its people. Therefore, there needs to be a change in the consumption attitudes of Indonesians to create a better and healthier environment. To support this change in consumption attitudes, one of the companies in Indonesia, PT Ekonomi Sirkular Indonesia, developed a food rescue app called Surplus Indonesia to encourage individual contributions to managing surplus food. However, the adoption of food rescue apps in Indonesia remains very low. Hence, this study aims to examine the factors influencing individuals' intentions to use or adopt food rescue apps. The variables in this research model were adopted from several existing theories, including the Unified Theory of Acceptance and Use of Technology (UTAUT 2), Theory of Planned Behavior (TPB), Norm Activation Model (NAM), Self-Determination Theory (SDT), and some additional variables from previous studies, namely Environmental Concern and Food Waste Awareness. The chosen variables aim to fill gaps in previous research by combining factors from various aspects, including technology, economy, social, psychology, and environmental concern. This study uses a quantitative approach involving surveys as the data collection method. The obtained data were quantitatively analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). This study successfully collected 654 data points, of which only 565 were valid for analysis. The results indicate that the factors influencing individuals' intentions to use or adopt food rescue apps are price value, social influence, attitude, green altruism, and environmental concern. Understanding these results allows food rescue app developers to increase the adoption rate by focusing on the identified influencing factors. Moreover, developers can identify and address issues experienced by users. Additionally, the government can boost the adoption of food rescue apps by raising public awareness of these apps in addressing environmental issues, especially food waste, motivating people to take action. This study fills gaps in previous research by exploring the combined impact of technological acceptance, social, psychological, and environmental concern factors on individuals' intentions to use food rescue apps."
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Ihwanul Fairuz Lazuardi
"Keterkaitan antara hubungan inovasi keberlanjutan dengan kinerja perusahaan yang dimediasi oleh daya saing perusahaan dalam industri makanan Indonesia ditemukan dalam penelitian ini. Makanan dianggap sebagai kebutuhan fisiologis dalam kebutuhan hierarkis Maslow; Pertumbuhannya yang lebih lambat dibandingkan pertumbuhan PDB/kapita menunjukkan kesejahteraan Indonesia yang semakin meningkat meskipun di tengah pandemi Covid-19. Peran pemerintah juga merupakan bagian dari penelitian untuk melihat peran dan dampak pemerintah dalam mendorong keberlanjutan.

Penelitian ini mengumpulkan 115 responden valid melalui kuesioner online dengan mayoritas responden adalah pemilik usaha yang nantinya digunakan untuk menganalisis data. Penelitian ini menggunakan analisis PLS-SEM (Partial Least Square Structural Equation Model) untuk menganalisis hubungan antara variabel laten yaitu inovasi keberlanjutan, daya saing perusahaan, dan kinerja perusahaan (Operasional, Lingkungan, Keuangan).

Temuan penelitian ini menunjukkan bahwa ada pengaruh positif dan signifikan oleh inovasi keberlanjutan dengan daya saing perusahaan. Daya saing perusahaan juga memiliki hubungan positif dan signifikan terhadap kinerja perusahaan. Semua pengaruh tidak langsung menunjukkan hubungan positif dan signifikan terhadap kinerja perusahaan. Melalui sertifikasi di industri pangan, Pemerintah juga terbukti memiliki peran penting dan signifikan dalam mendorong keberlanjutan perusahaan. Penelitian ini memberikan wawasan yang bermanfaat bagi pemilik bisnis untuk menyusun strategi, jika mereka berinovasi, mereka akan lebih berkelanjutan tidak hanya untuk mereka, tetapi juga untuk lingkungan sekitar.


The links between sustainability innovation relationship with firm performances mediated by the firm competitiveness in Indonesian food industry were discovered in this research. Food is considered the physiological need in Maslow hierarchical need; its slower growth compared to the GDP/capita's growth shows Indonesia's increasing welfare albeit Covid 19 pandemic. Government role also part of the research to see the role and impact of government in promoting sustainability.  This research gathered 115 valid respondents through online questionnaire with majority of the respondents are the owner of the business that later used for the data analysis. This research carried out PLS-SEM (Partial Least Square Structural Equation Model) analysis to analyse the relationship between the latent variables which are sustainability innovation, firm competitiveness, and firm performances (Operational, Environmental, Financial).

This research findings shows that there is a positive and significant impact of sustainability innovation with firm competitiveness. Firm competitiveness also has positive and significant relationship towards firm performances. All indirect effect shows positive and significant relationship to firm performances. Through certification in food industry, Government also proven to have important and significant role in promoting firm's sustainability. This research gives beneficial insights for business owner to strategize, if they innovate, they will be more sustainable not only for them, but also for their surroundings."

Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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Fatmah
"The urban population of Indonesia has doubled in the last three decades, and it is estimated that by the year of 2010 almost 40-45% of the population will be living in urban areas. Jakarta as the capital city is the most rapid growing city among others in Indonesia. This, for the most part, was influenced by rapid growing of industrial factories, enlargement of the administration areas of the city, as well as high population growth rate. As the consequence, many aspects of human life including housing, food stock and food production, health and environmental condition, educational situation, economical improvement, social and cultural life, political stability, and national resistance have been changed. However, the changes could be positive or negative.
Urbanization was associated with important changes in food consumption pattern. The urban diet may be more varied and may include higher levels of animal proteins and fats while being lower in calories (Pagaspas 1994, Santoso 1995). Fresh foods such as vegetables, meat, poultry, milk and other dairy products were consumed more by urban than by rural people. Another change that had occurred in urban food habit was an increase in the amount of food eaten outside the household (FAO 1984). These foods tend to be eaten by the consumer at the roadside and were relatively cheap. Ease of preparation, time saving and money, taste, identification with an urban lifestyle, and inaccessibility to cooking facilities in crowded urban slums were among the reasons for the shifts in food consumption patterns. The value of women's time was an important factor affecting household expenditure on food. A greater variety of foods were also available in urban areas, leading to more diversified diets. Information from a slum in Brazil, indicated the lower income class tended to meet a smaller amount of its energy and nutrient requirements than did the higher income class (Von Braun et al 1993).
Study carried out by SEAMEO - UI participants from 1985-1989 in five slum areas in Jakarta showed that the prevalence of nutritional deficiency in terms of moderate and severe PEM was still very high (31.9%) in East Jakarta (Von Braun et al 1993). Besides, study carried out by Susilowati (1997) revealed that mothers suffered from undenutrition (27%) and ovenutrition (30%). Mothers had higher calorie and protein intake as compared to underfive children (Pagaspas 1994, Santoso 1995). Compared to Jakarta's prevalence of PEM among underfive children (25.8%), the figures of East Jakarta was higher. Nationally, prevalence of PEM among underfive children was 28.6% (Indonesian Health Profile 1997).
As one main determinant of malnutrition, food consumption was greatly influenced by purchasing power. On average, calories correlates with income in urban area. Marginal intake of calories decreases with increasing income levels. As prices or incomes change, there was a greater tendency among urban consumers to diversify their diet and substitute more readily (Von Braun et at 1993). Study about undernutrition in low income households in West Jakarta found that at least more than 30% of food expenditure was spent on street foods.
Undernutrition among underfive children mainly due to eating snacks and street food. It was caused by social pressure from neighbor, clever promotion strategy of street vendor, especially on its convenience (located at strategic places, going house to house), tasty, snacking (child refused to eat main meals but will eat snacks) had made eating out a general habit and difficult to be modified. In another word, dietary inadequacy was not primarily due to low purchasing power but rather to habit of buying snacks outside home (Pujilestari et al 1995).
Moreover, the habitual diet of family consists of rice, soybean products (tofu, tempe), fresh fish and dark green leafy vegetables. Noodles often replaced a rice meal. Their food composition was quite simple and less varied. A rough estimate of energy intake for consumption unit (CU) was made from the amount of calories major sources bought, i.e. rice, noodles, cooking oil. The average daily energy intake from these sources covered 63% of RDA (Pujilestari et al 1995).
The study about food habits among mothers and their children 2-5 aged in urban areas in Indonesia is rare. The study was usually implemented in rural area at provincial level. It was related to the application of nutritional anthropology with agriculture science, for example study on "Social and Cultural Influences on Food Habits and Food Consumption Patterns of Staple Food in the Family with Preschool Children". The study was undertaken by Ministry of Health in collaboration with The National Development Planning Board in 1986. The study revealed that the family in areas with other staple food than rice, eating rice is not considered as to provide strength for working in the field or in the forest."
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T1843
UI - Tesis Membership  Universitas Indonesia Library
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Burk, Marguerite C.
Rome, Italy: Food and Agriculture Organization of the United Nations, 1980
641.1 BUR a
Buku Teks SO  Universitas Indonesia Library
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Evida Karismawati
"Ketahanan pangan merupakan bagian dari ketahanan ekonomi yang mendukung ketahanan nasional. Ketidakmampuan untuk mencapai ketahanan pangan disebut sebagai kerawanan pangan. Angka Rawan Pangan (ARP) tertinggi berada pada kawasan Maluku Papua. Tujuan penelitian ini adalah untuk mengukur tingkat kerawanan pangan rumah tangga berdasarkan Angka Kecukupan Gizi (AKG) dan Food Insecurity Experience Scale (FIES) di kawasan Maluku Papua, menganalisis model risiko atas kerawanan pangan rumah tangga tersebut, dan menyusun strategi pengendalian risiko atas kerawanan pangan rumah tangga tersebut. Data yang digunakan merupakan Data Survei Sosial Ekonomi Nasional (Susenas) Maret 2018 yang diselenggarakan oleh BPS. Tingkat kerawanan rumah tangga di kawasan Maluku Papua menurut AKG pada kategori sangat rawan pangan sebesar 26,2 persen dan pada kategori rawan pangan sebesar 28,2 persen, sedangkan menurut FIES pada kategori rawan pangan berat sebesar 2,1 persen dan pada kategori rawan pangan sedang sebesar 10,7 persen. Risiko kerawanan rumah tangga berdasarkan AKG secara signifikan meningkat pada usia KRT yang lebih muda, jenis kelamin KRT laki-laki, jenis pekerjaan KRT pada selain sektor formal, KRT berstatus tidak bekerja, pendidikan KRT yang lebih rendah, tingkat pengeluaran rumah tangga yang lebih rendah, jumlah anggota rumah tangga yang lebih banyak, rumah tangga yang tidak memperoleh bantuan pangan, rumah tangga miskin, tinggal pada daerah perkotaan, dan tinggal pada daerah rawan pangan. Risiko kerawanan rumah tangga berdasarkan FIES di kawasan Maluku Papua secara signifikan meningkat pada usia KRT yang lebih muda, jenis kelamin KRT perempuan, jenis pekerjaan KRT pada selain sektor formal, KRT tidak bekerja, pendidikan KRT yang lebih rendah, tingkat pengeluaran rumah tangga yang lebih tinggi, rumah tangga yang memperoleh bantuan pangan, tinggal di daerah perkotaan, dan tinggal pada daerah rawan pangan. Upaya pengendalian risiko kerawanan pangan rumah tangga di kawasan Maluku Papua dapat dioptimalkan dengan pemberdayaan rumah tangga.

Food security is a part of economic security which supports national security. Food security is the inability to achieve food security. The food insecurity rate in Maluku and Papua is the highest. The purposes of this study are to measure the level of household food insecurity based on Recommended Daily Allowance (RDA) and Food Insecurity Experience Scale (FIES) in Maluku and Papua, analyze the risk model of household food insecurity, and also develop a strategy for controlling risk of household food insecurity. This study uses Sosio-Economic National Survey (Susenas) Data by Statistics Indonesia on March 2018. According to RDA, the level of household most food insecurity is 26.2 percent and the level of household food insecurity is 28.2 percent. According to FIES, the level of household severe food insecurity is 2.1 percent and the level of household moderate food insecurity is 10.7 percent. The risk of household food insecurity based on RDA in Maluku and Papua significantly increases among the younger household head, male household head, household head who is not working in the formal sector, unemployment household head, lower level of household expenditure, bigger household size, household that do not receive food assistance, poor household, live in urban area, and live in food insecure areas. The risk of household food insecurity based on FIES in Maluku and Papua significantly increases among the younger household head, male household head, household head who is not working in the formal sector, unemployment household head, lower level of household expenditure, bigger household size, household that do not receive food assistance, poor household, live in urban area, and live in food insecure areas. The efforts to control the risk of household food insecurity in Maluku Papua can be optimized by household empowerment."
Depok: Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2020
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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New York: Cambridge University Press, 2014
338.1 SUC
Buku Teks SO  Universitas Indonesia Library
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Denisha Vanda Ersa Firsty
"UMKM (Usaha Mikro, Kecil, dan Menengah) memainkan peran penting dalam perekonomian Indonesia. E-commerce memiliki banyak keuntungan bagi UMKM yang meliputi keunggulan kompetitif, pangsa pasar yang lebih besar dan layanan pelanggan yang lebih baik, antara lain. Pengguna Indonesia sudah mahir dengan e-commerce namun sayangnya baru 19% UMKM Indonesia yang mengadopsi e-commerce. Penelitian ini mengkaji variabel-variabel yang mempengaruhi adopsi teknologi e-commerce pada UMKM Indonesia dengan menggunakan Technology Acceptance Model, Technology Organization Environment (TOE) framework dan Diffusion of Innovation (DOI) Theory. Kuesioner survei dilakukan untuk mengumpulkan data dari 260 pemilik UMKM di industri makanan dan minuman yang telah atau belum mengadopsi teknologi e-commerce untuk bisnisnya. Hasilnya dihitung menggunakan regresi logistik dan Relative Importance Index (RII) untuk mendapatkan variabel mana yang relevan dalam adopsi e-commerce di UMKM Indonesia. Dari penelitian terungkap bahwa keuntungan relatif, manfaat yang dirasakan, keamanan, pengetahuan TI karyawan dan dukungan pemerintah memiliki pengaruh penting dalam adopsi e-commerce bagi pemilik UMKM. Strategi adopsi e-commerce direkomendasikan berdasarkan hasil penelitian.

MSMEs (Micro, Small, and Medium Enterprises) play a significant role in Indonesia's economy. E-commerce has many advantages for MSMEs which includes competitive advantage, greater market share and better customer service, among others. Indonesian users are already proficient with e-commerce but unfortunately only 19% of Indonesian MSMEs have adopted e-commerce. This research investigates the variables that influence e-commerce technology adoption in Indonesian MSMEs using Technology Acceptance Model, Technology Organization Environment (TOE) framework and Diffusion of Innovation (DOI) Theory. A survey questionnaire was conducted to collect data from 260 MSME owners in the food and beverage industry who have or have not adopted e-commerce technology for their business. The result was calculated using logistic regression and Relative Importance Index (RII) to get which variables are relevant in e-commerce adoption in Indonesia MSMEs. From the research, it is revealed that relative advantage, perceived usefulness, security, employee’s IT knowledge and government’s support have a crucial influence in e-commerce adoption for MSME owners. An e-commerce adoption strategy was recommended based on the study’s results."
Depok: Fakultas Teknik Universitas Indonesia, 2021
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UI - Skripsi Membership  Universitas Indonesia Library
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