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"Seni pertunjukan merupakan aktivitas yang melibatkan sekelompok penampil dan penonton, biasanya melibatkan desain set panggung. Salah satu bentuk pertunjukan adalah fashion show. Fashion show umumnya menggunakan scenery untuk membantu menyampaikan konsep yang diangkat oleh koleksi fesyen. Penonton menggunakan kemampuan visualnya untuk memahami koleksi dan lingkungannya, sehingga terbentuk persepsi visual. Dari sekian banyak stimulus visual yang hadir, perancang desain set perlu dapat mengarahkan fokus penonton. Oleh karena itu, skripsi ini akan membahas peran dari ruang pertunjukan dan scenery dalam mengarahkan persepsi visual terhadap koleksi fesyen pada fashion show.Metode yang digunakan adalah metode kualitatif, dengan melakukan studi literatur dan analisis studi kasus. Hal ini dilakukan untuk menelusuri peran dari stimulus visual berupa ruang pertunjukan dan scenery dalam mengarahkan persepsi visual penonton untuk memahami konsep koleksi fesyen pada fashion show. Studi literatur dilakukan untuk menelusuri bagaimana pesepsi visual memengaruhi hubungan antara scenery, koleksi fesyen, dan manusia. Studi kasus dilakukan dengan mengaji scenery yang hadir pada fashion show yang menampilkan koleksi haute couture.Berdasarkan analisis yang dilakukan, koleksi pakaian merupakan attended stimulus sedangkan scenery dan ruang pertunjukan merupakan unattended stimulus. Meski begitu, scenery dapat menjadi attended stimulus ketika karakteristik dari komposisi dan elemen penyusunnya dapat menarik perhatian penonton. Scenery dan ruang pertunjukan turut menyampaikan makna dan dapat mengarahkan perhatian penonton menuju bagian yang ingin ditekankan sehingga penonton dapat dengan lebih baik memahami konsep yang diangkat.

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Performance art is an activity that involves a group of performers and spectators, commonly involves the usage of set design. An example of performance art is fashion show. Fashion shows generally use scenery to help convey the concepts of the presented collection. The audience uses their visual ability to understand the collection and its environment, hence visual perception is formed. Of the many visual stimuli that are present, set designers need to be able to direct audiences focus. Therefore, this thesis will discuss the role of theatrical space and scenery in directing audiences visual perception towards a fashion collection in fashion shows.

The method used was qualitative method, by conducting literature studies and analysis of case studies. This was done to explore the role of visual stimulus in the form of theatrical space and scenery in directing the audiences visual perception to understand the concept of fashion in a fashion show. Literature studies were conducted to explore how visual perception affects the relationship between scenery, fashion collection, and humans in fashion shows. The case study was conducted by analyzing the scenery of a fashion show that presented a haute couture collection.

Based on the analysis conducted, the presented collection is the attended stimulus while scenery and theatrical space are unattended stimulus. Even so, scenery can also act as attended stimulus when the characteristics of the composition and its elements have the ability to attract audiences attention. Scenery and theatrical space also convey meaning and can direct audiences attention towards a specific part that needs to be emphasized so that the audience can understand the concept of the collection better."

"ABSTRACT

A Fashion set is very vital in order to support the concept of a private fashion show. However, to gain more attention, the set is getting closer to the public by its presence in public open space. As the set is intended to be built for temporary use, it has several impacts on the placemaking. This thesis, discusses about how ephemeral architecture can redefine certain places in order to support placemaking. This thesis aims to find the relation between Ephemeral Architecture and placemaking in the Fashion Set and how the principle of ephemeral architecture works to create a new experience and leads to placemaking. Two case studies are chosen because of two different contexts, which are Dior Spring Summer 2016 Fashion Set in Paris and JNBY COTTON USA 2016 Fashion Set in Shanghai.

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ABSTRACT

Set fesyen sangat penting untuk mendukung sebuah konsep dalam Fashion show yang bersifat privat. Namun, untuk lebih mencuri perhatian, set fesyen mulai ditempatkan dekat dengan masyarakat umum dengan cara menghadirkan set pada ruang terbuka umum. Dengan fungsi fesyen set yang diharapkan untuk memenuhi fungsi temporer, Set mempunyai kelebihan dan pengaruh terhadap placemaking. Dalam skripsi ini, dijelaskan mengenai bagaimana cara ephemeral architecture bisa mengartikan kembali tempat dimana set fesyen diletakkan, dan juga elemen-elemen dari ephemeral architecture dalam set fesyen yang bisa kita temukan untuk mendukung placemaking. Skripsi ini bertujuan untuk mencari keterhubungan antara ephemeral architecture dan placemaking dalam set fesyen dan bagaimana prinsip dari ephemeral architecture bekerja untuk menghadirkan experience baru yang bisa menuntun ke cara dalam placemaking. Studi kasus dipilih berdasarkan perbedaan pada dua konteks tempat yang berbeda, yakni Set Fesyen untuk Dior musim semi panas tahun 2016 di Paris, dan JNBY Cotton USA tahun 2016 di Shanghai."

"This book is the ultimate guide to who's who in the world of fashion design. Fully illustrated, it presents 125 of the key design practitioners from the beginning of the 20th century to the present day, the people and companies who have shaped the world of fashion and those who define the modern perception of style. It features established designers such as Valentino, charts the evolution of long-standing couture houses such as Chanel, and signals the success of rising stars including Christopher Kane and Rodarte."

"ABSTRAKLike no other visual medium, all aspects of fashion now command unprecedented coverage throughout all forms of the media. Before the rise of the fashion designer, clothes were created by unknown seamstresses and dressmakers; now the creators of new clothing styles and trends often hold celebrity status in todays consumer society."

"Industri busana mode adalah permintaan pasar yang penting untuk kebutuhan manusia yang telah berbudaya menuju kemajuan baru. Kemajuan di industri ini sebagai salah satu bagian pokok dalam industri kreatif Indonesia telah berkembang ke kemajuan yang lebih tinggi, namun hukum Indonesia terhadap industri ini dalam UU No. 31 Tahun 2000 tentang Desain Industri sebagai landasan hukum dalam Ketentuan Pemeriksaan Substantif atas Asas Kebaruan masih menimbulkan permasalahan dalam implementasinya. Tujuan utama dari penelitian ini, selain permasalahan ini belum diangkat secara detil oleh penelitian-penelitian sebelumnya, topic ini akan mempertegas pentingnya proses Pemeriksaan Substantif atas Asas Kebaruan dalam hukum Desain Industri terhadap jenis Industri ini.

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The fashion garment industry is an essential market demand for human necessity as it has cultured towards new advancements into the minds of the modern human as a form of personal self-expression, asserting itself as a requirement as well as means to selfactualization towards its buyers and customers. The progression of this industry as one of the staples in the Indonesian creative industry has cultivated to higher advancements, however the Indonesian supporting law towards this industry in Law No. 31 year 2000 Regarding Industrial Design as a legal foundation attracts criticism in its implementations. The provisions of Substantive Examination of the Novelty Principle is not a necessary administrative process unless there is opposition – due to this, industrial design rights registration towards fashion garments has exposed legal issues where garment manufacturers holding Industrial Design Rights are being alleged by the public for using designs from other designers which are arguably not inline with the Novelty Principle and/or considered as “Public Domain”. The main purpose of this research is that prior authors have not highlighted the importance of the Novelty Principle in Industrial Design law towards this type of Industry as a solution towards this issue."

"ABSTRAKBerkembangnya budaya konsumsi serta persaingan brand fesyen dalammenarik konsumen menjadikan adanya kebutuhan akan ruang yang representatifuntuk memperkenalkan produknya. Tak jarang saat ini seorang perancang busanabekerjasama dengan seorang arsitek khususnya dalam merancang sebuah eventspace, yaitu ruang yang dirancang atau direncanakan sesuai tujuan yang ingindicapai dengan menghadirkan pengalaman-pengalaman diluar kebiasaan/rutinitasyang biasa terjadi sehari-hari sehingga dianggap menjadi hal yang spesial atauistimewa. Dalam penulisan skripsi ini saya ingin menelaah lebih lanjut bagaimanasebuah event space yang dirancang oleh arsitek dapat menjadi mediapenyampaian ide karya fesyen serta menghubungkan antara perancang busanadengan konsumennya. Dengan kajian teori terkait fesyen dan arsitektur serta studikasus dua pagelaran busana kerjasama perancang busana dan arsitek, dapatdisimpulkan bahwa event space dapat menjadi media penyampaian ide karyafesyen dengan menghadirkan pengalaman ruang terkait konsep karya fesyenmelalui indra, narasi, serta persepsi yang dapat disampaikan secaraeksplisit/harafiah maupun hanya sebagai trigger awal desain event space.

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ABSTRACTThe consumerism and fashion brand competition in attracting consumerscall up the need of representative space to introduce their products. Notinfrequently, fashion designers work with architects, especially in designing anevent space, a temporal space that is designed or planned according objectives tobe achieved by presenting experiences that are different with common experiencesin everyday life, so considered to be a special case. By writing this essay I want toexamine how an event space designed by architect serves as a medium indelivering fashion ideas, connecting fashion designer with their consumers. Withstudies related to fashion and architectural theory and case studies of two fashionrunway designed by fashion designers and architects, it can be concluded thatevent space can be a medium for delivering of fashion ideas by presenting spatialexperience related to the concept of fashion through the senses, narration, andperceptions that can be delivered explicitly/literal or simply as initial trigger ofevent space design."

"Learning a new discipline is similar to learning a new language; in order to master the foundation of fashion design, you must first master the basic building blocks of its language, the definitions, function, and usage. The Language of Fashion Design provides students and fashion designers with the basic elements of fashion design, divided into twenty-six easy-to-comprehend chapters. This visual reference includes an introductory, historical view of the elements, as well as an overview of how these elements can and have been used across multiple design disciplines."

"Seiring dengan semakin pesatnya perkembangan teknologi, persaingan antar perusahaan di berbagai industri menjadi semakin ketat, khususnya di industri fesyen. Dengan pertumbuhan teknologi yang pesat, industri fesyen dituntut untuk mengikuti pertumbuhannya, termasuk dalam menggunakan digital influencer sebagai salah satu strategi marketing public relations (MPR). Seorang digital influencer dapat membantu sebuah merek fesyen dalam memperoleh berbagai manfaat untuk menunjang kesuksesan merek, termasuk dalam memperoleh customer engagement. Penggunaan digital influencer sebagai strategi MPR telah digunakan oleh berbagai merek fesyen, mulai dari high-end fashion hingga fast fashion. Dalam makalah non-seminar ini, akan dibahas mengenai peran digital influencer industri fesyen dalam membangun customer engagement pada merek fesyen, khususnya pada merek fesyen Louis Vuitton dan Marhen J.

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Along with the development of technology, competition between companies in various industries has become increasingly stringent, especially in the fashion industry. With the rapid development of technology, the fashion industry is required to follow its development, including in using digital influencers as one of the marketing strategies of public relations (MPR). A digital influencer can help a fashion brand in obtaining various benefits to support brand success, including in getting customer engagement. The use of digital influencers as MPR strategies has been used by various fashion brands, ranging from high-end fashion to fast fashion. In this non-seminar paper, we will discuss the role of digital influencers in the fashion industry in building customer engagement on fashion brand, especially on Louis Vuitton and Marhen J. fashion brands."

"ABSTRAKPesatnya perkembangan teknologi telah mempengaruhi banyak perubahan di berbagai sektor, termasuk sektor ritel dan industri fashion. Layanan multichannel mulai bergeser ke omnichannel. Untuk lebih memahami fenomena yang muncul, penelitian ini bertujuan untuk menganalisis faktor potensial dari penggunaan layanan omnichannel di industri fashion. Penelitian ini mengembangkan model berdasarkan keyakinan berbasis objek dan keyakinan perilaku untuk menguji hubungannya dengan tingkat penggunaan layanan omnichannel. Dengan menggunakan survei online terhadap 248 pengguna omnichannel, studi ini menemukan bahwa kualitas integrasi saluran secara signifikan memengaruhi kelancaran yang dirasakan di berbagai saluran, pada akhirnya akan meningkatkan penggunaan layanan omnichannel. Peran Gender juga terbukti memiliki peran moderasi, pengaruh perceived fluency terhadap penggunaan layanan omnichannel pada perempuan lebih tinggi dibandingkan dengan laki-laki.

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ABSTRACTThe rapid development of technology has influenced many changes in various sectors, including the retail sector and the fashion industry. Multichannel service is starting to shift to omnichannel. To better understand the phenomena that arise, this study aims to analyze the potential factors of using omnichannel services in the fashion industry. This research develops a model based on object-based beliefs and behavioral beliefs to test its relationship with the level of omnichannel service usage. In addition gender are hypothesized as moderating the effect of behavioral beliefs on omnichannel service usage behavior Using an online survey of 248 omnichannel users, this study found that the quality of channel integration significantly influences the perceived fluency across different channel, in the end will improve omnichannel services usage. The role of gender is also shown to have a moderating role, the effect of perceived fluency on the use of omnichannel services in women is higher than that of men."