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"Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence."

"Buku yang berjudul "Kitchen pharmacy : how to make your own remedies" ini ditulis oleh Rose Elliot dan Carlo De Paoli. Buku ini membahas tentang cara-cara pembuatan obat tradisional dari tumbuhan herbal, yang dapat menyembuhkan penyakit tertentu."

"Contents :- Why branding is important - The customer experience - Brand power - Brand promises - Brand personalities - Brand influence - Brand factors - The next steps - References & resources - Job aid "

"rom McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company."

"We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. "The Power of Reputation" offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Readers will discover how to: identify and reinforce the values behind their reputation; earn respect by respecting others; engage people through constructive, open communication; and build strong connections by personalizing their approach to everything they do. Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity."

"It's hardly a secret that the corporate ladder is no longer the path to success it once was. Wayne Rogers star of the classic TV series M*A*S*H* has had even more success as a businessman and entrepreneur than as an actor. Applying his own unique viewpoint to a wide range of businesses (a restaurant, a vineyard, a chain of convenience stores, the world of banking, real estate, a film distribution company, and even a famous bridal boutique), the iconoclastic star has steadfastly refused to accept limitations, and boldly forged a path for himself beyond the stifling constraints of the corporate system. Filled with insights and engaging stories, Make Your Own Rules paints a fascinating portrait of how Rogers excelled precisely because he didn't have prior experience in each of these businesses! or any preconceived notions of how they should be run. Rogers reveals the keys to his success over the past four decades lessons that are even more important today. After all, in the current economic climate, learning to be creative, challenge convention, and seize unexpected oppor tunities is not only liberating it can make all the difference to success. Anyone who yearns to succeed without the burdens of corporate culture can thrive outside the establishment. Whether you are an entrepreneur, a small business owner, changing careers, or just entering the workforce, Make Your Own Rules delivers the inspiration and guidance you need to climb the ladder of your choice."