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"Whether your business is just a gleam in your eye, a newly launched operation, or a full-fledged firm that's humming right along, you'll never experience real growth without a substantial infusion of cash. Long gone are the days when venture capital groups seemed to pour millions into every "next big thing." Now it's clear that there is real competition for investors, and that only the most viable businesses -- and carefully executed fundraising -- will reap the capital necessary to drive continuous growth. Raising Capital is the definitive guide for entrepreneurs and growing companies that need to raise capital."

"Gone are the days when venture capital groups poured millions into every "next big thing." Competition is fierce, and only the most viable businesses-and expert fundraising-will reap the capital necessary to drive continuous growth. Packed with tools for building business plans, preparing loan proposals, drafting offering materials, and more, "Raising Capital" covers every phase of the growth cycle and helps readers navigate the murky waters of capital formation. Containing checklists, charts, and sample forms, the third edition provides insights on the latest trends in the domestic and global capital markets, an overview of recent developments in federal and state securities laws, and strategies for borrowing money from commercial banks in today's credit-tightened markets. Whether one's business is a fledgling start-up, a rapid growth company, or a more established organization, this insider's guide offers readers the strategies they need to take their business to the next level."

"This valuable book not only identifies the universal success traits that have driven sales for countless products, it also reveals, for the first time, the plans themselves. Featuring the actual marketing plans of well-known organizations, "Powerhouse Marketing Plans" dissects these efforts into their component parts. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource."