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"Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/​private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively.353."

"Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. "

"Pariwisata merupakan salah satu sektor penting dalam pertumbuhan ekonomi di Jepang. Berdasarkan target yang diinginkan pemerintah untuk mendatangkan wisatawan asing 25 juta di tahun 2020, industri pariwisata Jepang mulai memberikan perhatian terhadap wisatawan muslim. Penelitian ini membahas mengenai industri pariwisata Jepang yang meningkatkan upaya menarik wisatawan muslim. Penelitian ini menggunakan metode deskripsi analisis dengan tinjauan pustaka sebagai sumber. Hasil dari penelitian ini menunjukkan bahwa industri pariwisata Jepang mampu menyesuaikan antara penawaran dan permintaan wisatawan muslim sebagai upaya menarik wisatawan asing ke Jepang sebagai pasar potensial. Menyesuaikan penawaran dan permintaan tersebut dengan cara meningkatnya fasilitas dan kesadaran Jepang untuk menyesuaikan dengan peraturan Islam untuk kenyamanan wisatawan muslim selama berada di Jepang. Dengan terpenuhinya kenyamanan untuk wisatawan muslim, maka dapat membuka kesempatan yang lebih besar untuk mencapai target di tahun 2020.

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Tourism has been importance as one of sectors enhacing economic growth in Japan. According to the government’s goal of attracting 25 million tourist by 2020, Japanese tourism industry is beginning to pay attention to muslim tourists. This article is about Japanese tourism industry boosting efforts to attracts muslim tourists. This article using descriptive-analytical method and literature review as a sources.

The result shows that Japanese tourism industry was able to adjusts between supply and demand from muslim tourists as an efforts to attract muslim tourist to Japan as a big potential target. The balance between supply and demand accompanying with increasing facility and mindful that related Islam law to make muslim tourists more comfortable. And have a big chace to reach the target in 2020."