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Aldwin
"Penelitian ini meneliti peran last mile delivery experience pada kepuasan pelanggan ecommerce. Desain riset yang digunakan adalah konklusif deskriptif dan menggunakan convenience sampling sebagai metode pengambilan sampel. Pengumpulan data dilakukan dengan cara melakukan survei pada 109 responden yang berdomisili di Jabodetabek, aktif menggunakan Tokopedia dalam setahun terakhir, dan pernah membeli barang di Tokopedia lalu mengirimnya menggunakan GrabExpress/GoSend dalam enam bulan terakhir. Hasil penelitian mengungkapkan bahwa last mile delivery experience memediasi pengaruh online experience terhadap customer satisfaction. Hal ini menunjukan bahwa last mile delivery experience juga penting untuk menciptakan kepuasan pembeli sehingga menjadi faktor yang jadi pertimbangan penyedia platform ecommerce.

This study researchs the role of last mile delivery experience on ecommerce customer satisfaction. This research apply conclusive descriptive design and uses convenience sampling as the sampling method. Data collection was done by doing survey to 109 respondents that live on Jabodetabek, actively using Tokopedia in the past year, and purchase in Tokopedia by using GrabExpress/GoSend to deliver the product in the past six months The result reveals that last mile delivery experience mediates the impact of online experience to customer satisfaction. This study shows that last mile delivery experience is also important to create customer satisfaction; therefore, last mile delivery must also be considered by ecommerce platform provider."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Trya Rahmawati
"Penelitian ini bertujuan untuk menguji pengaruh customer experience terhadap revisit intention melalui mediasi customer satisfaction pada Spincity Bowling Alley. Customer experience diperoleh dari berbagai pelayanan dan aktivitas yang diupayakan penyedia usaha yang berkaitan tertentu dengan mengoptimalkan sense (indera), feel (emosional), think (kognitif), act (tindakan), dan relate (hubungan). Penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian eksplanatif, dengan menyebarkan kuesioner ke 100 responden dengan teknik pengambilan sampel non-probability sampling. Hasil penelitian memnunjukkan bahwa pengalaman berkunjung ke Spincity Bowling Alley berpengaruh dengan keingan pengunjung untuk datang kembali dengan melihat kepuasan pelanggan selama berkunjung.

The purpose this research is to examine the effect of customer experience on revisit intentions through mediation of customer satisfaction at Spincity Bowling Alley. Customer experience is obtained from various services and activities that are pursued by business providers related to certain things by optimizing senses, feel, think, act, and relate. This study uses a quantitative approach, the type of explanatory research, by distributing questionnaires to 100 respondents with a non-probability sampling technique. The results of the study indicate that the experience of visiting Spincity Bowling Alley has an effect on the desire of visitors to come back by looking at customer satisfaction during their visit."
Depok: Fakultas Ilmu Adminstrasi Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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M Farid Nuranshory
"[ABSTRAK
Tingkat persaingan perbankan di Indonesia dalam meningkatkan service delivery
terlihat sangat ketat, setiap bank berupaya untuk menjadi nomor satu dalam
memberikan layanan prima (service excellence) kepada nasabahnya. Disisi lain
saat ini nasabah semakin canggih (sophisticated) dan sangat menuntut
(demanding), sehingga mereka tidak hanya mencari harga yang kompetitif dan
layanan yang baik saja, namun mereka menginginkan experience yang
mengesankan ketika berinteraksi dengan produk maupun layanan yang diberikan.
Hal ini menyebabkan bank harus berpikir ulang mengenai dirinya agar dapat
berkompetisi secara efektif dan mendiferensiasi dirinya di pasar dengan
mengetahui bagaimana nasabah mereka mengalami layanan yang mereka berikan.
Disamping itu bank harus dapat memahami faktor-faktor yang mempengaruhi
customer experience dalam ber-bank (bank customer experience), komitmen serta
loyalitas mereka terhadap bank yang digunakan. Penelitian ini merujuk pada
konseptual model customer experience dibangun oleh Vehoef et al (2009), model
ini terdiri dari beberapa elemen yang membentuk customer experience, yaitu
social environment, service interface, atmosphere, price, brand, electronic
channel dan past experience. Penelitian dilakukan terhadap nasabah empat bank
besar di Jabodetabek dimana dalam 1 bulan terakhir melakukan interaksi/transaksi
perbankan baik melalui walk-in channel atau e-channel, dari hasil penelitian ini
didapat bahwa faktor service quality menjadi faktor yang berkorelasi paling kuat,
baik terhadap customer experience satisfaction maupun customer emotion
satisfaction, namun demikian tidak hanya service quality saja yang berkorelasi
terhadap customer experience, terdapat faktor-faktor lain yang juga berkorelasi
yaitu brand, bank atmosphere, environment influence dan e-channel serta past
experience. Penelitian ini memberikan hasil bahwa customer experience memiliki
pengaruh kepada customer experience satisfaction demikian halnya dengan
customer emotion satisfaction. Dalam kaitannya dengan customer loyalty,
keduanya memiliki pengaruh yang tidak jauh berbeda, hal ini menunjukkan bahwa
customer emotion satisfaction juga menjadi hal yang penting untuk diperhatikan
dalam menciptakan customer loyalty.

ABSTRACT
Banking competition in improving service delivery in Indonesia looks very tight,
each bank strives to be number one in providing excellent service (service
excellence) to its customers. On the other hand, currently customers become more
sophisticated and demanding, so they are not just looking for the competitive
price and good service, but they want a memorable experience when interacting
with the product or services provided. This led the bank to think again about
themselves in order to compete effectively and differentiate themselves in the
marketplace by knowing how their customers experience to the service that they
provide. In addition, the bank must be able to understand the factors that affect the
customer experience when interacting with the bank (the bank customer
experience), their commitment and loyalty to the bank.
This study refers to the conceptual model of customer experience from Vehoef et
al (2009), the model is composed of several elements of the customer experience,
the social environment, service interface, atmosphere, price, brand, electronic
channel and past experience. Research conducted on the four major bank
customers in Greater Jakarta, where in the last one month interaction / transaction
with the bank either through walk-in channels or e-channel, the results of this
study found that the factor of service quality is the most strongly correlated to
both the customer experience satisfaction and customer emotion satisfaction,
however, not only the service quality are correlated to the customer experience,
there are other factors that also correlate i.e. the brand, the bank atmosphere,
environment influence and e-channel as well as past experience. This study
provides results that the customer experience has impact on customer experience
satisfaction and customer emotion satisfaction. In terms of customer loyalty, both
customer experience satisfaction and customer emotion satisfaction have the
effect is not much different, it indicates that customer satisfaction emotion also be
important to consider in creating customer loyalty., Banking competition in improving service delivery in Indonesia looks very tight,
each bank strives to be number one in providing excellent service (service
excellence) to its customers. On the other hand, currently customers become more
sophisticated and demanding, so they are not just looking for the competitive
price and good service, but they want a memorable experience when interacting
with the product or services provided. This led the bank to think again about
themselves in order to compete effectively and differentiate themselves in the
marketplace by knowing how their customers experience to the service that they
provide. In addition, the bank must be able to understand the factors that affect the
customer experience when interacting with the bank (the bank customer
experience), their commitment and loyalty to the bank.
This study refers to the conceptual model of customer experience from Vehoef et
al (2009), the model is composed of several elements of the customer experience,
the social environment, service interface, atmosphere, price, brand, electronic
channel and past experience. Research conducted on the four major bank
customers in Greater Jakarta, where in the last one month interaction / transaction
with the bank either through walk-in channels or e-channel, the results of this
study found that the factor of service quality is the most strongly correlated to
both the customer experience satisfaction and customer emotion satisfaction,
however, not only the service quality are correlated to the customer experience,
there are other factors that also correlate i.e. the brand, the bank atmosphere,
environment influence and e-channel as well as past experience. This study
provides results that the customer experience has impact on customer experience
satisfaction and customer emotion satisfaction. In terms of customer loyalty, both
customer experience satisfaction and customer emotion satisfaction have the
effect is not much different, it indicates that customer satisfaction emotion also be
important to consider in creating customer loyalty.]"
2013
T43475
UI - Tesis Membership  Universitas Indonesia Library
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Simangunsong, Riris Kristina Angelia
"ABSTRAK
Tesis ini memaparkan mengenai dimensi yang membentuk customer experience pada pengguna internet banking dan pengaruh dari customer experience terhadap customer satisfaction, loyalitas dan word-of-mouth pada pengguna internet banking. Dimensi dan pengukuran dari customer experience quality ini menggunakan pengukuran customer experience quality yang dikembangkan oleh Maklan & Klaus (2013). Berdasarkan penelitian terhadap 249 responden pengguna internet banking di Jabodetabek, diperoleh hasil bahwa dimensi moments-of-truth menjadi dimensi yang paling besar dalam membentuk customer experience pada pengguna internet banking. Dari hasil pengujian SEM juga diperoleh hasil bahwa customer experience memiliki pengaruh yang signifikan terhadap customer satisfaction, loyalitas dan word-of-mouth.

ABSTRACT
This thesis describes the dimensions that formed customer experience in internet banking users and the impact of customer experience to customer satisfaction, loyalty and word-of-mouth of Internet banking users. Dimensions and measurement of this customer experience quality uses customer experience quality measurement developed by Maklan & Klaus (2013). Based on a study of 249 respondents of internet banking users in Greater Jakarta, showed that moments-oftruth becomes the greatest dimension in shaping customer experience in internet banking users. SEM test results also showed that the customer experience has a significant impact on customer satisfaction, loyalty and word-of-mouth.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Kennard Sohan
"Tesis ini menganalisa retail mix yang memiliki 6 dimensi yaitu lokasi, manajemen produk, harga, bauran komunikasi, desain dan tampilan toko serta pelayanan pelanggan dan brand image yang memiliki 3 dimensi yaitu brand strength, brand favorability, dan brand uniqueness terhadap customer satisfaction dengan melalui customer satisfaction sebagai variabel mediasi di Lotte Mart Kelapa Gading.
Lotte Mart merupakan salah satu hipermarket terbesar di Jakarta yang memiliki tema atau gaya Korea. Metode riset dari penelitian ini adalah deskriptif riset dengan teknik sampel non-probability. Berdasarkan data dari 220 pelanggan Lotte Mart, didapat bahwa retail mix dan brand image berpengaruh terhadap customer loyalty melalui customer satisfaction.

This thesis analyze retail mix that have 6 dimensions consists location, merchandise management, price, communication mix, store design and also display and customer service and brand image that have 3 dimensions consists brand strength, brand favorability, and brand uniqueness toward customer loyalty with customer satisfaction as mediating variable at Lotte Mart Kelapa Gading.
Lotte Mart is one of the largest hypermarket or retailer in Jakarta, that have Korean style or theme. The research method for this research is descriptive research with non-probability sampling technique. Based on 220 Lotte Mart customers, the retail mix and brand image have influences on customer loyalty through customer satisfaction.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Fitri Amalia
"Tujuan dari penelitian ini adalah untuk menganalisis pengaruh customer experience terhadap customer loyalty melalui customer satisfaction pada pelanggan Genki Sushi di outlet Plaza Senayan. Sampel penelitian ini berjumlah 144 responden yang diambil dengan menggunakan purposive sampling. Analisis data digunakan dengan menggunakan smartPLS 3.0.
Hasil penelitian menunjukkan bahwa terdapat pengaruh yang kuat dan positif antara customer experience terhadap customer loyalty, terdapat pengaruh yang kuat dan positif antara customer experience terhadap customer loyalty,dan terdapat pengaruh yang kuat dan positif antara customer satisfaction terhadap customer loyalty.

The purpose of this study is to analyze the affect of customer experience on customer loyalty through customer satisfaction at Genki Sushi customers at Plaza Senayan outlets. This research sample amounted to 144 respondents taken using purposive sampling. Data analysis is used using smartPLS 3.0.
The results of the study show that there is a strong and positive effect between customer experience on customer loyalty, there is a strong and positive effect between customer experience on customer loyalty, and there is a strong and positive effect on customer satisfaction on customer loyalty.
"
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Arief Anggito Abimanyu
"Penelitian ini bertujuan untuk membahas pengaruh yang diberikan dari Dimensi E-Service Quality terhadap Customer Satisfaction pada pengguna Blu by BCA Digital Digital di Jakarta. Penelitian ini mengunakan pendekatan kuantitatif, melalui teknik purposive-sampling yang dilakukan pada sebanyak 105 responden melalui penyebaran kuesioner secara online menggunakan sosial media dengan platform pengisian kuesioner dengan Google Form. Data yang terkumpul kemudian diolah dengan menggunakan IBM SPSS Statistic 20 melalui analisis statistik deskriptif dan analisis regresi sederhana. Hasil analisis data menunjukan bahwa terdapat pengaruh yang diberikan dari Dimensi E-Service Quality terhadap Customer Satisfaction pada pengguna Blu by BCA Digital Digital di Jakarta.

This study discussed the influence of the E-Service Quality Dimension on Customer Satisfaction for Blu by BCA Digital Digital users in Jakarta. This research uses a quantitative approach, through a purposive-sampling technique which is carried out on as many as 105 respondents through online questionnaires using social media with a questionnaire filling platform with Google Form. The collected data is then processed using IBM SPSS Statistic 20 through descriptive statistical analysis and simple regression analysis. The results of the data analysis show that there is an influence exerted by the E-Service Quality Dimension on Customer Satisfaction for Blu by BCA Digital Digital users in Jakarta."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Sita Karlina
"Perusahaan yang baik adalah perusahaan yang mampu mewujudkan kepuasan konsumen. Kepuasan konsumen diwujudkan dengan mengoptimalkan sistem layanan. Dimensi kualiatas layanan menjadi tolak ukur kepuasan konsumen. Penelitian ini menggunakan pendekatan kuantitatif dan jenis penelitian adalah deskriptif yang merupakan penelitian survey dengan menggunakan kuesioner. Penentuan sampel menggunakan non-probability purposive sampling. Hasil Penelitian menunjukan bahwa kinerja dan kepentingan setiap atribut kepuasan konsumen berada di 4 kuadran berbeda, dimana tiap kuadran membutuhkan penanganan masing-masing untuk mewujudkan kepuasan konsumen.

A good company is a company that is able to realize customer satisfaction. Customer satisfaction is realized by optimizing service system. Dimensions of service quality as a benchmark of customer satisfaction. This study uses a quantitative approach and the type of research is descriptive which is survey reseach using questionnaires. This research using nonprobability purposive sampling. Result showed that performance and the importance of each of the attributes of customer satisfaction is in 4 different quadrants, with each quadrant requires handling of each to achieve customer satisfaction.
"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
TA-Pdf
UI - Tugas Akhir  Universitas Indonesia Library
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M Farid Nuranshory
"ABSTRAK
Tingkat persaingan perbankan di Indonesia dalam meningkatkan service delivery
terlihat sangat ketat, setiap bank berupaya untuk menjadi nomor satu dalam
memberikan layanan prima (service excellence) kepada nasabahnya. Disisi lain
saat ini nasabah semakin canggih (sophisticated) dan sangat menuntut
(demanding), sehingga mereka tidak hanya mencari harga yang kompetitif dan
layanan yang baik saja, namun mereka menginginkan experience yang
mengesankan ketika berinteraksi dengan produk maupun layanan yang diberikan.
Hal ini menyebabkan bank harus berpikir ulang mengenai dirinya agar dapat
berkompetisi secara efektif dan mendiferensiasi dirinya di pasar dengan
mengetahui bagaimana nasabah mereka mengalami layanan yang mereka berikan.
Disamping itu bank harus dapat memahami faktor-faktor yang mempengaruhi
customer experience dalam ber-bank (bank customer experience), komitmen serta
loyalitas mereka terhadap bank yang digunakan. Penelitian ini merujuk pada
konseptual model customer experience dibangun oleh Vehoef et al (2009), model
ini terdiri dari beberapa elemen yang membentuk customer experience, yaitu
social environment, service interface, atmosphere, price, brand, electronic
channel dan past experience. Penelitian dilakukan terhadap nasabah empat bank
besar di Jabodetabek dimana dalam 1 bulan terakhir melakukan interaksi/transaksi
perbankan baik melalui walk-in channel atau e-channel, dari hasil penelitian ini
didapat bahwa faktor service quality menjadi faktor yang berkorelasi paling kuat,
baik terhadap customer experience satisfaction maupun customer emotion
satisfaction, namun demikian tidak hanya service quality saja yang berkorelasi
terhadap customer experience, terdapat faktor-faktor lain yang juga berkorelasi
yaitu brand, bank atmosphere, environment influence dan e-channel serta past
experience. Penelitian ini memberikan hasil bahwa customer experience memiliki
pengaruh kepada customer experience satisfaction demikian halnya dengan
customer emotion satisfaction. Dalam kaitannya dengan customer loyalty,
keduanya memiliki pengaruh yang tidak jauh berbeda, hal ini menunjukkan bahwa
customer emotion satisfaction juga menjadi hal yang penting untuk diperhatikan
dalam menciptakan customer loyalty.

ABSTRACT
Banking competition in improving service delivery in Indonesia looks very tight,
each bank strives to be number one in providing excellent service (service
excellence) to its customers. On the other hand, currently customers become more
sophisticated and demanding, so they are not just looking for the competitive
price and good service, but they want a memorable experience when interacting
with the product or services provided. This led the bank to think again about
themselves in order to compete effectively and differentiate themselves in the
marketplace by knowing how their customers experience to the service that they
provide. In addition, the bank must be able to understand the factors that affect the
customer experience when interacting with the bank (the bank customer
experience), their commitment and loyalty to the bank.
This study refers to the conceptual model of customer experience from Vehoef et
al (2009), the model is composed of several elements of the customer experience,
the social environment, service interface, atmosphere, price, brand, electronic
channel and past experience. Research conducted on the four major bank
customers in Greater Jakarta, where in the last one month interaction / transaction
with the bank either through walk-in channels or e-channel, the results of this
study found that the factor of service quality is the most strongly correlated to
both the customer experience satisfaction and customer emotion satisfaction,
however, not only the service quality are correlated to the customer experience,
there are other factors that also correlate i.e. the brand, the bank atmosphere,
environment influence and e-channel as well as past experience. This study
provides results that the customer experience has impact on customer experience
satisfaction and customer emotion satisfaction. In terms of customer loyalty, both
customer experience satisfaction and customer emotion satisfaction have the
effect is not much different, it indicates that customer satisfaction emotion also be
important to consider in creating customer loyalty"
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Fitri Raihani
"LinkAja sebagai salah satu dompet digital di Indonesia memiliki target dalam meningkatkan transaksi pengguna aktif yang sehat dan loyal. Penelitian ini bertujuan untuk menganalisis pengaruh mobile wallet service dimensions yaitu perceived service quality, perceived ease of use, perceived usefulness, perceived cost, dan perceived security terhadap customer loyalty melalui customer satisfaction pada pengguna LinkAja di Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dan teknik purposive sampling dengan menyebarkan kuesioner melalui Google Form kepada 165 responden yang merupakan pengguna LinkAja di Jabodetabek, berusia minimal 17 tahun/sudah memiliki KTP, dan telah melakukan transaksi pada aplikasi LinkAja minimal dua kali dalam enam bulan terakhir. Analisis deskriptif dan uji regresi menggunakan SPSS digunakan dalam menganalisis data. Temuan menunjukkan bahwa mobile wallet service dimensions berpengaruh secara signifikan terhadap customer satisfaction dan customer loyalty, customer satisfaction berpengaruh secara signifikan terhadap customer loyalty, serta mobile wallet service dimensions juga berpengaruh secara signifikan terhadap customer loyalty melalui customer satisfaction pada pengguna aplikasi dompet digital LinkAja di Jabodetabek. Lebih lanjut, dimensi dari mobile wallet service yaitu perceived service quality, perceived usefulness, dan perceived security ditemukan memiliki pengaruh terhadap customer satisfaction, sedangkan customer loyalty dipengaruhi oleh dimensi perceived service quality, perceived cost, dan perceived security.

LinkAja, as one of the digital wallets in Indonesia, aims to increase healthy and loyal active user transactions. This study analyzes the impact of mobile wallet service dimensions, namely perceived service quality, perceived ease of use, perceived usefulness, perceived cost, and perceived security, on customer loyalty through customer satisfaction among LinkAja users in Jabodetabek. The research utilizes a quantitative approach and purposive sampling technique, distributing questionnaires via Google Form to 165 respondents who are LinkAja users in Jabodetabek, aged at least 17 years old/already have an ID card, and have conducted transactions on the LinkAja application at least twice in the last six months. Descriptive analysis and regression tests using SPSS were used to analyze the data. The findings indicate that mobile wallet service dimensions significantly affect customer satisfaction and customer loyalty. Additionally, customer satisfaction significantly influences customer loyalty, and mobile wallet service dimensions also significantly affect customer loyalty through customer satisfaction of the LinkAja users in Jabodetabek. Furthermore, the dimensions of mobile wallet service, namely perceived service quality, perceived usefulness, and perceived security, are found to influence customer satisfaction, while customer loyalty is influenced by perceived service quality, perceived cost, and perceived security."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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