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"Studi ini dilakukan dengan tujuan untuk melihat faktor internal dan eksternal yang mempengangaruhi perilaku konsumen produk fashion. Peneliti mengukur pengaruh Social Influence dan vanity terhadap passionate desire seseorang terhadap fashion. Selain itu, penelitian ini juga ingin melihat peran kecenderungan eksibisionisme sebagai variabel mediator dan social comparison sebagai moderator dari passionate desire seseorang terhadap self expression word of mouth. Penelitian ini dilakukan dengan metode kuantitatif dengan metode online survey. Partisipan penelitian merupakan wanita berusia 18-35 tahun. Hasil dari penelitian menemukan bahwa terdapat pengaruh antara social influence dan vanity, terhadap passionate desire. Passionate desire juga ditemukan memiliki hubunganterhadap self expression word of mouth yang di mediasi oleh exhibitionism tendency. Sementara social comparison tidak memiliki peran sebagai moderator antara passionate desire terhadap self expression word of mouth.

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This study aims to examined internal and external factors that influence consumer behavior in fashion products. The researcher measured the impact of Social Influence and vanity to passionate desire for Fashion and the mediating role of Exhibitionist tendency and Social Comparison as a moderator to Self Expression word of mouth. The study was conducted with quantitative approach and used online survey methodology to collect data. Participants were 200 women aged 18-35.This research found that there is a significant impact from social influence and vanity to passionate desire. There's a significant role of exhibitionism as a mediator of passionate desire and self expression word of mouth. There's no significant role of social comparison as a moderator of passionate desire and self expression word of mouth."

"Agar sebuah perusahaan dapat bertahan untuk terus digunakan atau dibeli produknya oleh para konsumen dalam jangka panjang, dibutuhkan adanya usage intention dari para konsumen. Untuk itu, penting untuk mengetahui faktor apa saja yang dapat memengaruhi usage intention seperti social influence, perceived benefits, perceived risks, dan trust. Desain penelitian yang digunakan dalam penelitian ini adalah cross-sectional dengan metode purposive sampling. Penelitian ini menganalisis 213 responden dengan usia di atas 17 tahun dan merupakan Warga Negara Indonesia (WNI). Selain itu, responden juga merupakan pengguna dompet digital sejak masa pandemic COVID-19 yaitu Maret 2020. Metode pengumpulan data yang digunakan adalah survei online dan kemudian data diolah menggunakan Teknik Partial Least Squares - Structural Equation Modelling (PLS-SEM). Hasil dari olahan data menunjukkan bahwa social influence, perceived benefits, dan trust memiliki pengaruh signifikan secara positif terhadap usage intention. Selain itu, perceived risk memberikan pengaruh signifikan secara negatif terhadap trust dan usage intention.

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In order for a company to continue to be used by consumers in the long term, it requires usage intention from consumers. For this reason, it is important to know what factors can influence usage intentions such as social influence, perceived benefits, perceived risk, and trust. The research design used in this study is cross sectional with purposive sampling method. This study has 213 respondents aged over 17 years and were Indonesian citizens (WNI). In addition, respondents are also digital wallet users since the COVID-19 pandemic (i.e., since March 2020). The data collection method used is an online survey and then the data is processed using the Partial Least Squares - Structural Equation Modelling (PLS-SEM) technique. The results of the processed data show that social influence, perceived benefits, and trust have a positive significant effect on usage intention. In addition, perceived risk has a significant negative effect on trust and usage intention."

"Penelitian ini bertujuan untuk membuktikan pengaruh social influence terhadap consumer ethnocentrism. Penelitian ini menggunakan pendekatan kuantitatif, dengan menggunakan metode quota sampling dimana peneliti menyebarkan kuesioner kepada sejumlah 345 masyarakat Indonesia. Hasil penelitian menunjukkan bahwa variabel Social Influence terbukti memiliki pengaruh sebesar 4.7% terhadap variabel Consumer Ethnocentrism. Penelitian ini berguna bagi para pelaku pasar Indonesia untuk menyusun stategi pemasaran yang dapat menjangkau seluruh target konsumen secara efektif, dengan memberikan gambaran mengenai kecenderungan etnosentrisme konsumen di Indonesia. Penelitian ini juga turut memperkaya studi mengenai hubungan social influence dengan consumer ethnocentrism masih sangat terbatas, terlebih pada budaya Timur yang kolektivis, dimana kelompok sosial lebih diutamakan.

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This study aims to prove the impact of social influence on consumer ethnocentrism. This study uses a quantitative approach, using the quota sampling method, where researcher distributes questionnaires to 345 citizens of Indonesia. The result shows that social influence proved to have an influence of 4.7% on consumer ethnocentrism. This researchis useful for Indonesian marketers as a ground to develop marketing strategies that can reach all target consumers effectively, providing an overview of the trends in consumer ethnocentrism in Indonesia. This study also enriches the study of social influence and its relationship with consumer ethnocentrism which is still very limited, especially in collectivist Eastern cultures, where social groups are preferred."

"Tesis ini membahas pengaruh kredibilitas dari social media influencers sebagai endorser dan model Unified Theory of Acceptance and Use of Technology (UTAUT) terhadap perilaku konsumen milenial dalam mengadopsi layanan penyewaan pakaian online. Pendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif dengan responden milenial yang berdomisili di Jabodetabek. Metode analisis data dilakukan dengan menggunakan analisis deskriptif dan analisis jalur untuk membuktikan hipotesis pada penelitian ini. Hasil penelitian menunjukkan bahwa konstruk pada kredibilitas endorser yang mencakup attractiveness dan expertise secara positif memengaruhi behavioural intentions yang pada akhirnya akan memengaruhi actual behaviour. Sebaliknya, trustworthiness tidak memengaruhi behavioural intention. Model UTAUT yang mencakup performace expectancy, effort expectancy, dan social influence secara positif memengaruhi behavioural intentions, sedangkan facilitating conditions memengaruhi actual behaviour pada konsumen dalam mengadopsi layanan penyewaann pakaian online.

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This thesis examines the effect of social media influencers’ credibility as endorsers and the Unified Theory of Acceptance and Use of Technology (UTAUT) model on millennial consumer behavior in adopting online clothing rental services. The approach used in this study is a quantitative approach with millennial respondents who live in Greater Jakarta. The method of data analysis was carried out using descriptive analysis and path analysis to prove the hypothesis in this study. The results of the study show that constructs on endorser credibility which include attractiveness and expertise positively influence behavioral intentions which will ultimately affect actual behavior. Conversely, trustworthiness does not affect behavioral intention. The UTAUT model which includes performance expectancy, effort expectancy, and social influence positively influences behavioral intentions, while facilitating conditions affect the actual behavior of consumers in adopting online clothing rental services."

"Proses pembelian konsumen sangat bergantung pada nilai psikologis individu. Oleh karena itu, kemampuan untuk memahami keadaan internal konsumen akan membantu menentukan persepsi dan sikap konsumen terhadap produk yang disesuaikan. Penelitian ini bertujuan Menganalisis pengaruh customization terhadap Gen Z di Jakarta pada pembelian barang customized fashion, Menganalisis pengaruh social identity dan self-identity terhadap Gen Z dalam pembelian barang customized fashion serta Menganalisis peran psikologis dalam customization terhadap Gen Z di pembelian barang customized fashion. Metode yang digunakan pada penelitian ini adalah metode kuantitatif dengan penggunaan SEM, serta metode kuantitatif untuk membantu penulis mengerti pasar lebh dalam Hasil analisis data menunjukkan bahwa beberapa faktor internal oriented structure dan external oriented structure dalam ketertarikan pada dunia customized fashion sangat tergantung dengan bagaimana persepsi lingkungan sosial tentang perilaku orang tersebut.

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Consumer buying process is very dependent on the value of individual psychology. Therfore, the ability to understand the internal state of consumers will help consumers perceptions and attitudes towards customized products. This study aims to analyze the effect of customization on gen Z in Jakarta on the purchase of customized fashion goods, analyze the effect of social identity and self-identity on gen Z in purchasing customized fashion goods and analyze the psychology role in customization of gen Z in purchasing customized fashion goods. The method used in this study is quantitative with the SEM technique and qualitative method as the basis of market research. The results of the data analysis show that several internal oriented structure factors in the interest in the world of customized fashion are very dependent on hom the social environment perrceives the person’s behavior."

"[ABSTRAKPenelitian ini menguji faktor-faktor eksternal yang memengaruhi purchase intention konsumen terhadap sepatu running di Kota Jakarta. Penelitian ini dilakukan di kota Jakarta dengan sampel pengguna sepatu running yang berdomisili di kota Jakarta. Melalui in depth interview diperoleh bahwa faktor- faktor eksternal yang diprediksi berpengaruh terhadap minat beli konsumen pada sepatu running adalah design, price, product quality, dan brand image. Pengujian yang dilakukan pada penelitian ini adalah analisis regresi berganda dengan jumlah sampel sebanyak 168 orang. Berdasarkan pengujian tersebut, dapat disimpulkan bahwa design, price, product quality, dan brand image berpengaruh secara positif dan signifikan terhadap purchase intention konsumen pada sepatu running.;

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ABSTRACTThis study examined the external factors that influence consumer purchase intention toward running shoes in Jakarta. This research was conducted in the city of Jakarta with running shoes users residing in the city for the sample. Through in-depth interviews, the external factors that predicted to affect the consumer purchase intention in running shoes are design, price, product quality and brand image. This study were conducted using multiple regression analysis, with total samples of 168. Based on these tests, it can be concluded that the design, price, product quality and brand image in a positive and significant impact on consumer purchase intention in running shoes., This study examined the external factors that influence consumer purchase intention toward running shoes in Jakarta. This research was conducted in the city of Jakarta with running shoes users residing in the city for the sample. Through in-depth interviews, the external factors that predicted to affect the consumer purchase intention in running shoes are design, price, product quality and brand image. This study were conducted using multiple regression analysis, with total samples of 168. Based on these tests, it can be concluded that the design, price, product quality and brand image in a positive and significant impact on consumer purchase intention in running shoes.]"

"Adanya pandemi memaksa masyarakat untuk beradaptasi dengan banyak hal, salah satunya jual beli online. Produk fashion menjadi salah satu produk yang paling banyak dibeli secara online di Indonesia selama masa COVID-19. Namun, membeli produk secara online membutuhkan banyak pertimbangan karena konsumen tidak bisa menilai secara langsung produk yang akan dibeli. Penelitian ini bertujuan untuk menguji pengaruh information adoption, perceived e-WOM credibility, gender, online brand experience, website design and layout, dan online brand familiarity terhadap online purchase behavior konsumen merek pakaian fashion lokal di Indonesia. Selain itu, penelitian ini juga ingin mengetahui pengaruh central route dan peripheral route terhadap information adoption. Sebanyak 283 responden yang pernah membeli produk pakaian fashion merek lokal melalui website selama masa COVID-19 berhasil dikumpulkan dan kemudian dianalisis menggunakan Smart Partial Least Square (SmartPLS). Hasil penelitian ini memvalidasi Elaboration Likelihood Model yang menunjukkan bahwa central route dan peripheral route memiliki hubungan positif dengan information adoption. Selain itu, information adoption mempengaruhi perilaku pembelian online dan dapat dimediasi oleh perceived e-WOM credibility. Selanjutnya, online brand experience memiliki pengaruh yang signifikan terhadap online purchase behavior dan dapat dimediasi oleh online brand familiarity. Terakhir, gender dan website design and layout tidak memiliki pengaruh yang signifikan sebagai variabel moderasi antara perceived e-WOM credibility dan online purchase behavior, dan antara online brand experience dan online purchase behavior.

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The existence of a pandemic forces people to adapt to many things, one of which is buying and selling online. Fashion products are one of the most purchased products online in Indonesia during the COVID-19 period. However, buying products online requires a lot of consideration since consumers cannot directly judge the products to be purchased. This study aims to examine the influence of information adoption, perceived e-WOM credibility, gender, online brand experience, website design and layout, and online brand familiarity on consumer online purchase behavior of local fashion clothing brands in Indonesia. In addition, this study also intends to determine the influence of central route and peripheral route on information adoption. A total of 283 respondents who have experienced of purchasing local fashion clothing brand products through websites during COVID-19 period were successfully collected and then analyzed using the Smart Partial Least Square (SmartPLS). The results of this study validate Elaboration Likelihood Model, which show that central route and peripheral route have positive relationship with information adoption. In addition, information adoption influences online purchase behavior and can be mediated by perceived e-WOM credibility. Furthermore, online brand experience has a significant influence on online purchase behavior and can be mediated by online brand familiarity. Lastly, gender and website design and layout do not have any significant influence as moderating variables between perceived e-WOM credibility and online purchase behavior, and between online brand experience and online purchase behavior."

"Penelitian ini memiliki tujuan untuk meneliti faktor-faktor yang mempengaruhi perilaku pembelian konsumen milenial pria pada halal personal care dengan studi kasus pada brand Kahf. Menggunakan pendekatan kuantitatif yang mengumpulkan 258 responden dengan menggunakan desain penelitian deskriptif. Pria beragama islam dari kelompok generasi milenial yang pernah membeli produk personal care merek Kahf selama 6 bulan terakhir sebagai subjek dari penelitian ini. Penelitian ini menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) dan diolah dengan menggunakan aplikasi SmartPLS 3.0. Hasil yang diperoleh dari penelitian adalah intention to purchase dalam membeli produk personal care yang halal ditentukan oleh trust dan attitude toward product. Selain itu, trust dipengaruhi oleh perceived value dan brand image. Attitude toward product dipengaruhi oleh brand image, religious belief dan trust. Halal awareness dipengaruhi oleh halal certification. Namun di penelitian ini juga menemukan bahwa tidak adanya pengaruh dari variabel religious belief terhadap halal awareness, halal awareness terhadap attitude, dan halal awarenes terhadap intention to purchase.

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This study aims to examine the factors that influence the purchasing behavior of male millennial consumers when it comes to halal personal care products with a case study on the Kahf brand. Using a quantitative approach that collected 258 respondents using a descriptive design, The subjects of this study are Muslim men from the millennial generation group who have purchased personal care products under the Kahf brand for the past 6 months. This study uses Partial Least Square-Structural Equation Modeling (PLS-SEM) and is processed using software SmartPLS 3.0. The results obtained from the study show that the intention to purchase halal personal care products is determined by trust and attitude toward the product. In addition, trust is influenced by perceived value and brand image. Attitude toward products is influenced by brand image, religious belief, and trust. Halal awareness is influenced by halal certification. However, this study also found that there was no influence from the religious belief variable on halal awareness, halal awareness on attitude, and halal awareness on intention to purchase. "

"Penggunaan internet yang semakin luas dengan munculnya e-commerce telah mengakibatkan perubahan pada pola belanja konsumen. Perubahan pola belanja konsumen saat ini yang banyak menggunakan e-commerce ternyata telah membuka peluang bagi para konsumen untuk melakukan pembelian impulsif secara online. Beberapa peneliti melaporkan  bahwa banyak konsumen online melakukan pembelian impulsif. Namun pembahasan tentang pembelian impulsif online dan berbagai aspeknya yang masih perlu untuk digali, peneliti bermaksud untuk meneliti secara empiris hubungan langsung dan tidak langsung faktor/rangsangan eksternal yaitu rangsangan website, rangsangan pemasaran, dan rangsangan situasional serta hubungan langsung dan efek moderasi religiusitas intrinsik dan ekstrinsik terhadap perilaku pembelian impulsif online muslim di Indonesia saat menggunakan e-commerce Shopee. Penelitian ini didesain menggunakan pendekatan kuantitatif dengan basis data survei. Metode analisis kuantitatif yang digunakan adalah partial least squares structural equation modeling (PLS-SEM). Penggunaan metode PLS-SEM ditujukan untuk menganalisis faktor stimulus eksternal dan religiusitas terhadap kecenderungan pembelian impulsif ketika menggunakan aplikasi belanja online “Shopee” pada muslim Indonesia dengan pendekatan Stimulus-Organism-Response (SOR). Penelitian ini menemukan bahwa  rangsangan pemasaran yaitu atribut harga, religiusitas intrinsik dan religiusitas ekstrinsik mempengaruhi pembelian impulsif online. Pembelian impulsif online muslim di Indonesia saat menggunakan e-commerce Shopee juga dipengaruhi oleh rangsangan website yaitu kualitas dari website dan rangsangan situasional yaitu variasi pilihan barang secara tidak langsung yang dimediasi oleh penjelajahan hedonis. Selain itu juga terdapat efek moderasi dari religiusitas intrinsik yang dapat melemahkan dan religiusitas ekstrinsik yang dapat memperkuat hubungan  penjelajahan hedonis terhadap pembelian impulsif online muslim di Indonesia saat menggunakan e-commerce Shopee.

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The widespread use of the internet with the emergence of e-commerce has resulted in changes in consumer shopping patterns. Changes in consumer shopping patterns today, which use a lot of e-commerce, have opened up opportunities for consumers to make online impulsive buying. Several researchers report that many online consumers make impulse buying. However the discussion about online impulsive buying and its various aspects still need to be explored, the researcher intends to empirically examine the direct and indirect relationships of external factors/stimuli, such as website stimuli, marketing stimuli, and situational stimuli as well as direct relationships and moderating effects of intrinsic and extrinsic religiosity on online impulse buying behavior of Muslims in Indonesia when using Shopee e-commerce. This study was designed using a quantitative approach with a survey database. The quantitative analysis method used is partial least squares structural equation modeling (PLS-SEM). The use of the PLS-SEM method is intended to analyze external stimulus factors and religiosity towards impulse buying tendencies when using the online shopping application "Shopee" for Indonesian Muslims using the Stimulus-Organism-Response (SOR) approach. This study found that marketing stimuli (price attributes), intrinsic religiosity and extrinsic religiosity has a direct effect on online impulsive buying. Muslim online impulsive buying in Indonesia when using Shopee e-commerce are also influenced by website stimuli (quality of the website) and situational stimuli (variety of selection)  indirectly mediated by hedonic browsing. In addition, there is also a moderating effect of intrinsic religiosity which can weaken and extrinsic religiosity which can strengthen the relationship of hedonic browsing of online impulse buying of Muslims in Indonesia when using Shopee e-commerce."

"ABSTRAKCiputra Hospital adalah sebuah rumah sakit swasta yang baru berdiri. Berdasarkanlaporan kunjungan pasien tahun 2016, jumlah kunjungan pasien belum sesuai targetyang ditetapkan. Hal ini dipengaruhi oleh perilaku konsumen dalam memilih rumahsakit. Penelitian ini bertujuan untuk mengetahui hubungan antara faktor stimulieksternal, yaitu faktor bauran pemasaran dan faktor sosial budaya terhadapkeputusan konsumen dalam memilih Ciputra Hospital. Hasil penelitianmenujukkan faktor bauran produk, harga, tempat, proses, orang, dan bukti fisikberhubungan dengan keputusan memilih Ciputra Hospital. Sedangkan faktor yangpaling dominan terhadap keputusan memilih Ciputra Hospital adalah faktor produk.

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ABSTRACTCiputra Hospital is a new private hospital. Hospital report on 2016 shows thatnumber of patients is below target. This is related to consumer behavior in selectinghospital. This study aimed to determine external stimuli factors associated withconsumer decision in choosing Ciputra Hospital. The external stimuli factors aremarketing mix and sociocultural factor. This study shows that product, price, place,process, people and physical evidence are related to the decision to choose CiputraHospital. While the most dominant factor on the decision to choose CiputraHospital is the product factor."