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Hasil Pencarian

Ditemukan 136752 dokumen yang sesuai dengan query
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Kharisma Titania Pribadi
"Meningkatnya angka stasiun televisi berita di Indonesia membuat persaingan di industri ini semakin kompleks. Perkembangan teknologi serta kemungkinan pendapatan yang dijanjikan industri ini sangat menggiurkan pelaku usaha, namun disisi lain meningkatkan angka pesaing hanya akan membuat pangsa pemirsa stasiun televisi semakin berkurang terutama bagi stasiun televisi berita yang memang pang pemirsanya sudah terbatasi oleh kriteria tertentu. Namun, walau dengan kondisi ini iNews memilih untuk memulai mengudara menantang pesaing-pesainnya di tengah kepopularitasan Metro TV dan TV One yang sedang memuncak. Oleh karena itu, untuk dapat bersaing dengan kompetitornya, iNews perlu meningkatkan konten yang dimilikinya untuk meningkatkan pangsa pasar yang tentunya akan merangsang jumlah pemasangan iklan oleh advertiser. Penelitian ini menganalisis lingkungan internal dan eksternal dengan menggunakan analisis SWOT iNews untuk dapat membantu dalam peningkatan konten iNews sebagai televisi berita. Dari hasil penelitian, iNews memiliki kekuatan (competitive advantage) untuk sistem integrasinya dimana iNews dapat bertukar sumber daya dengan RCTI, GTV, dan MNC TV. Dengan sistem terpadu ini, iNews menjadi kaya akan materi berita yang juga diikuti dengan sumber daya manusia terpadu yang mumpuni untuk menciptakan konten-konten seperti tayangan forum diskusi yang merupakan jenis tayangan yang digemari pemirsa.

Growing number of news TV in Indonesia has led to complex competition among media industry in the country. Technology development as well as potential high revenue indeed triggers industry players to enter the field, however the more industry players start entering the field it would also lessen the number of the industry market share. Moreover, the fact that news TV has a segmented audience makes the share for specifically this business even lesser. The intense competition this business offers seems to not stopping iNews from airing as news TV. As we have known even before iNews start airing, the industry already has Metro TV and TV One who are considered to have a strong market and popularity as news TV in Indonesia. Thus, in order to be able to survive and win the competition, iNews should start improving their programs content with expectation it could increase the number of audience that would also trigger the increase of advertisings in iNews from advertisers. It was previously said by Nielsen that most of TV station revenue is contributed by advertising revenue. Through this thesis, writer was analyzing iNews internal and external environment using SWOT analysis to help finding out whether iNews has unique strength that cant be easily copied by its competitors to improve its programs content and win the market. The analysis found out that iNews has applied a system called integration system which allows iNews to exchange resource with RCTI, GTV, and MNC TV. By exploiting the application of this system, it would help iNews in creating innovative and attractive programs such as a program which adopts the concept of open discussion in which this type of program has attract quite a big number of audience."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T53027
UI - Tesis Membership  Universitas Indonesia Library
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Saragih, Ruth Putryani
"ABSTRAK
Fenomena situs jejaring sosial menciptakan User-Generated Content
(UGC), sebuah evolusi penggunaan aplikasi internet yang memungkinkan penggunanya
berkolaborasi, aktif dalam menciptakan konten, menghasilkan pengetahuan,
dan berbagi informasi secara online. Maraknya UGC membuat batasan
antara produser media dan khalayak menjadi samar. UGC dinilai sebuah pembuktian
nyata kekuasaan pemirsa. Konsep Rutinitas Media digunakan untuk menjelaskan
adanya pergeseran atau perubahan dalam ruang redaksi televisi melalui
pengadopsian penggunaan UGC. Metode yang digunakan dalam penelitian ini
adalah studi kasus instrumental terhadap rutinitas media di era UGC.
Hasil penelitian menunjukkan bahwa UGC mampu mengubah nilai-nilai
jurnalistik yang selama ini dipegang teguh oleh para jurnalis dan pelaku rutinitas
media. Di samping itu, UGC kini menjadi andalan bagi para produser dalam
mengedepankan kecepatan tayangan berita, sehingga berita yang tampil di layar
kaca tidak seluruhnya valid dan terverifikasi.

ABSTRACT
The phenomenon of social networking sites create User-Generated Content
(UGC), an evolution of the use of internet application that allows users to collaborate,
active in creating the content, generate knowledge, and share information online. The
rise of UGC makes the boundaries between media producers and audiences become
vague. UGC assessed as a real evidence of the viewers?power. Media Routines
concept is used to describe a shift or change in the television newsroom through the
adoption of the use of UGC. The method used in this research is a case study
instrumental to the media routines in UGC era.
The research resulted that UGC is able to change the values of journalism that
had been firmly held by journalists and actors of media routines. In addition, the
UGC has become a mainstay for the producers in prioritizing the speed of the news
program, so the news that appeared on the screen is not entirely valid and verified."
2016
T46793
UI - Tesis Membership  Universitas Indonesia Library
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Dhesi Dwinar Rumsari
"The existence of 11 television station in indonesia, make competition more strict Television station who in second position from three other station television was exist, make RCTI show they ability to produced their interesting programs and also for advertisement user For that PT Rajawali Citra Televisi indonesia as a one of the big private television which one has exist in 1989, force to expanding power of compete, if PT Rajawali Citra Televisl indonesia doesn?t want to left behind from other private television.
The target of this thesis is to know sketch of PT Rajawali Citra Televisi Indonesia competition profile among national television in Indonesia, how to indicate power of compete from television industry in Indonesia, and what PT Rajawali Citra Televisi indonesia strategy to face competition of television industry in indonesia. The approaching method used is descriptive analysis method. Meaning that this method describing and interpret the pass and present condition with qualitative approach. The analysis technique used is extemal environment analysis (macro and Eve forcess Ported and intemal environment analyis value chain, and also analysis with BCG Matrix.
The result from BCG analysis indicate that PT Rajawali Citra Televisi indonesia be in Cash Cow position, that is company who has market segment pretty high with low market growth, then altemative strategy recommended is product development and concentric diversification. The analysis five forces in industry considering output from external environment analysis has result that generic strategy which can be implemented is strategy cost leadership.
In the end of this thesis, writer conclude that the power and weakness in internal of PT Rajawali Citra Televisi indonesia, and opportunity from environment and also alternative and generic strategy which can be implemented. Writer suggest to PT Rajawali Citra Televisi Indonesia for more selective to chose trade fields for diversification trade, need to prepare human resources, technology, investment and how important to make a good relationship with regulation television business maker."
Depok: Universitas Indonesia, 2006
T22123
UI - Tesis Membership  Universitas Indonesia Library
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Palupi, Intankesuma Ratna
"Televisi sebagai media penyebaran informasi sudah sehatusnya memiliki kegiatan pengorganisasian koleksi yang baik. Pengorganisasian koleksi bertujuan untuk memudahkan sistem temu kembali dalam memenuhi kebutuhan informasi. Penelitian ini membahas mengenai pengorganisasian koleksi video digital di Library News iNews TV. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan metode studi kasus. Pengumpulan data dilakukan dengan cara wawancara, observasi, dan studi literatur. Hasil dari penelitian ini adalah Library News iNews TV sudah melakukan kegiatan pengorganisasian koleksi, walaupun terdapat perbedaan dengan apa yang dilakukan di perpustakaan, hal ini disesuaikan dengan kebutuhan yang ada di lingkungan iNews TV.

As a medium for information dissemination, TV station shoul deb have a good video recording collection management. The organization of collection aims to facilitate retrieval system in fulfilling the needs of information. This qualitative research conducted using case study method, discusses the organization of digital video collection in Library News of iNews TV. Data was collected through interview, observation, and literature study. The result of this mini thesis is Library News of iNews TV already do collection organizing activities, although the tasks are differences from tasks in common library collection management, because it is adapted to the needs in iNews TV."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2015
S59344
UI - Skripsi Membership  Universitas Indonesia Library
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Muhammad Sadri
"Migrasi dari analog ke digital dan persaingan dengan media baru termasuk video on demand (VOD) telah menjadi tantangan tersendiri bagi industri media televisi terestrial, yang belum banyak dikaji dari perspektif industri media oleh para akademisi. Tesis ini bertujuan untuk memahami strategi yang diambil oleh SCTV sebagai media televisi terestrial dalam menghadapi Analog Switch Off (ASO) di Indonesia dan menghadapi persaingan dengan VOD.
Penelitian ini menggunakan paradigma post positivistik dengan meminjam teori Mediamorfosis, Konvergensi Media, dan Disruptive Innovation sebagai kerangka dalam menganalisis strategi yang diambil oleh manajemen media SCTV dan holding company-nya, SCM, dalam menghadapi ASO dan persaingan dengan VOD tersebut. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan pengumpulan data dilakukan melalui indepth interview, observasi dan studi literatur.
Hasil penelitian menunjukkan bahwa manajemen SCTV dan SCM sebagai holding company-nya, telah mengambil sejumlah strategi sesuai dengan ketiga teori yang dipinjam di atas, di dalam menghadapi migrasi televisi terestrial ke sistem digital atau ASO, dan menyikapi persaingan dengan VOD. Di antara strategi yang diambil yaitu: melakukan positioning dengan flagship sebagai televisi sinetron, menjunjung prinsip “konten adalah raja”, prinsip ekslusivitas, mengadopsi prinsip konvergensi media (multimedia, multichannel, dan multiplatform), membangun Vidio.com sebagai platform VOD dari grup, memberdayakan media sosial yang dimiliki, dan melakukan efisiensi serta rasionalisasi dalam biaya produksi.

Migration from analog to digital and competition with new media including video on demand (VOD) has posed unique challenges for the terrestrial television media industry, which has not been extensively studied by academics, from a media industry perspective. This thesis aims to understand the strategy adopted by SCTV, a terrestrial television media, in facing the Analog Switch Off (ASO) in Indonesia and competing with VOD.
This research utilizes post-positivistic paradigm, drawing upon theories of Mediamorphosis, Media Convergence, and Disruptive Innovation as frameworks for analyzing the strategy adopted by SCTV's management and its holding company, SCM, in addressing ASO and competition with VOD. This study employs a descriptive qualitative approach, with data collection conducted through in-depth interviews, observations, and literature studies.
The findings reveal that the management of SCTV, and SCM as its holding company, have implemented several strategies in line with the three aforementioned theories, in dealing with the terrestrial television migration to the digital system or ASO, and in responding to competition with VOD. Among the strategies adopted are: positioning with a flagship as a soap opera television, adhering to the principle of "content is the king", exclusivity principle, adopting the principle of media convergence (multimedia, multichannel, and multiplatform), developing Vidio.com as the group's VOD platform, leveraging owned social media, and implementing efficiency and rationalization in production costs.
"
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Febrina Tumalasari
"ABSTRAK
Persaingan industri pertelevisian di Indonesia sangat ketat. Stasiun televisi berlomba-lomba menyajikan program yang dapat meraih penonton dan pengiklan yang banyak. Dalam hal ini, rating share dan perolehan iklan sangat menentukan hidup dan matinya stasiun televisi. Dihadapkan pada fenomena demikian, NET justru hadir secara berbeda. Alih-alih membuat program yang mirip dengan stasiun televisi lain, NET menyajikan program yang sesuai dengan kebutuhan spesifik segmen tertentu yang tidak dilayani oleh stasiun televisi sebelumnya. Dengan kata lain, NET telah memiliki niche marketnya. Niche market NET adalah mereka yang jenuh dengan tayangan televisi pada umumnya dan membutuhkan tayangan yang baru. Meskipun jumlahnya sedikit, niche market NET diperkirakan mampu membuat stasiun televisi baru ini bertahan.

ABSTRACT
The competition of television industry in Indonesia is very firm. Television stations are competing to provide programs which tend to gain many audiences and television commercials. In this case, the rating share and the gaining of commercials revenue really determine the life of television stations themselves. Faced by such phenomena, NET, in fact, came differently. Instead of making similar programs to other television stations’, NET provides programs which are suitable to specific needs of certain audience segment that are not well served by other television stations. In other words, NET already has its niche market. The niche market of NET are those who got tired of television programs in general and need a new kind of fresh program. Although it might be just a few, it is predicted to be able to make this station survives. "
[, ], 2014
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Diaz Pradista Diandra
"ABSTRAK
Lahirnya internet memberikan dampak tumbuhnya berbagai macam sosial media untuk berhubungan dengan satu sama lain Sosial media tersebut hadir dalam berbagai bentuk mulai dari berbentuk percakapan halaman web hingga layanan media streaming Media streaming memiliki berbagai karakteristiknya sendiri Semua video dapat kita saksikan secara langsung namun hanya beberapa yang menawarkan siaran langsung secara real time Periscope hadir sebagai sosial media yang memiliki fitur menyiarkan siaran pengguna secara langsung dan real time dan juga memiliki fitur fitur yang dapat membantu pengguna berhubungan dengan penontonnya Televisi sebagai media konvensional mulai menggunakan ketimbang melawan media baru tersebut NET menjadi salah satu stasiun televisi yang memulai menggunakan Periscope secara tetap Berbagai konten siaran disiarkan melalui akun Periscopenya yang terlihat mulai menarik penonton untuk menyaksikan konten tambahan yang ditawarkan Banyak jenis konten siaran lain yang masih dapat dicoba oleh NET untuk menarik lebih banyak penonton dan makin mendekatkannya dengan penonton.

ABSTRACT
The Development of Internet gives us a wide variety of social media to connect to others Those social media have different kind of use and also characteristic it comes in website format chatting and also media streaming format Social media based on media streaming also has its own characteristics All of them provided us with live video streaming but only a few of them gives us a real time live streaming Periscope offers us the real time live streaming in form of social media app In addition Periscope also provided user a real time commentary from audience and also audience can interact with user with likes Television as a conventional media starts to use Periscope instead of strive against that new kind of social media NET became one of Indonesian Televisions who started using Periscope regularly Variety of contents has already broadcasted through its own Periscope account which begin to look succeeded to gain some interest from its conventional audiences NET provides the audience with its value added content on its Periscope account There are lot of broadcast type need to be explored by NET to gain more audiences and make NET rsquo s Audiences feel more close to its television.
"
2016
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Zahra Silmi Kaffah
"Penerjemahan berita memegang peranan signifikan dalam penyebaran arus informasi secara global. Penelitian ini membahas strategi penerjemahan berita Indonesia-Arab yang berkaitan dengan isu Palestina. Objek penelitian berupa teks sumber (TSu) berbahasa Indonesia pada laman Antara News dan teks sasaran (TSa) berbahasa Arab pada laman Voice of Indonesia. Penelitian ini menggunakan metode kualitatif deskriptif. Analisis dilakukan dengan melihat perubahan kecil seperti pemilihan kata sampai kepada perubahan besar seperti perbedaan format penulisan paragraf dan struktur isi berita. Penelitian ini menemukan bahwa prosedur penerjemahan yang dominan diterapkan pada berita Indonesia-Arab berisu Palestina adalah modulasi. Dalam tataran wacana, penerjemah banyak menerapkan strategi perubahan urutan paragraf yang berdampak pada perbedaan penekanan pesan pada TSa. Selain itu, penerjemah berita Indonesia-Arab juga menerapkan metode penerjemahan bebas sehingga terjemahannya lebih berorientasi pada teks sasaran dan berideologi domestikasi.

News translation plays a significant role in the dissemination of information flows globally. This research discusses Indonesian-Arabic news translation strategies regarding the Palestinian issue. The research object is the Source Text (ST) in Indonesian on the Antara News page and the Target Text (TT) in Arabic on the Voice of Indonesia page. This research uses descriptive qualitative methods. Analysis is carried out by looking at small changes such as word choice to major changes such as differences in paragraph writing format and news content structure. This research finds that the dominant translation procedure applied to Indonesian-Arabic news about Palestine was modulation. At the discourse level, translators apply many strategies for changing the order of paragraphs which have an impact on differences in message emphasis in the TT. In additon, Indonesian-Arabic news translators also apply free translation methods so that the translation is more oriented towards the target text. "
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2024
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Amanda Nandya Muharani
"ABSTRAK
Persaingan di industri media massa dalam menarik perhatian dan minat khalayak semakin ketat dengan hadirnya media berbasis internet Perkembangan teknologi digital berbasis internet yang signifikan menjadi salah satu aspek semakin kompleksnya seseorang dalam menggunakan media Fenomena ini pun juga mempengaruhi media televisi Terdapat tren terbaru yang menggambarkan bahwa seseorang yang menonton televisi di saat yang bersamaan juga menggunakan gadget berbasis internet seperti smartphone atau tablet Pada awalnya praktik bermedia yang semakin kompleks ini memicu tantangan baru bagi produsen program televisi Namun ternyata penggunaan gadget berbasis internet yang digunakan seseorang ketika menonton televisi tidak selalu berdampak negatif dan mengganggu konsentrasi pemirsa Penggunaan gadget berbasis internet ini dapat dimanfaatkan kembali untuk membuat aplikasi yang berfungsi menunjang pemirsa ketika menonton televisi sehingga mampu meningkatkan keterikatan pemirsa dengan program televisi yang ditayangkan Pemanfaatan aplikasi berbasis internet ini telah diterapkan dalam program Rising Star Indonesia yang ditayangkan di RCTI untuk meningkatkan engagement dengan pemirsa.

ABSTRACT
The competition for viewer rsquo s attention in media industry is getting more complicated with the existence of internet With rapid development of mobile media technology it has made profound transformations in the way people consume media especially television Research reveals the latest trend of audience rsquo s multitasking habit They watch digital device such as TV smartphone or tablet simultaneously This means broadcasters are now struggling grabbing audience rsquo s attention Thus they put effort to increase audience rsquo s media engagement and give new viewing experience for audience This manuscript discuss how RCTI applies second screen technology in creating Rising Star Indonesia application as an effort to enhance media engagement among the viewers.
"
2016
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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