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Ditemukan 4458 dokumen yang sesuai dengan query
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Binh Nghiem-Phu
Predicting tourist loyalty to a small emerging destination - the importance of destination image
"ABSTRACT
In the Southeast Asia region, Vietnam is a developing country and also a developing tourism destination. The number of international tourists to Vietnam has been increasing in recent years. However, the post-trip issues (e.g., not returning, bad word-of-mouth) have become the focal points of many arguments. Based on the existing literature, this study developed and tested a theoretical model to predict international tourists' loyalty to Vietnam from a combination of destination image, tourist motivation, and overall trip satisfaction. The findings revealed that destination image significantly and positively predicted tourists' overall satisfaction with the trip and their loyalty to the country in the future. Tourist motivation had some weak but significant effects on both overall trip satisfaction and destination loyalty when tested separately; however, the effect on overall trip satisfaction could not be observed when controlled by destination image. Implications were discussed for Vietnam and other small emerging destinations."
Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:2 (2017)
Artikel Jurnal  Universitas Indonesia Library
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Dani Dagustani
Destination image of tourist: effect of travel motivation and memorable tourism experience
"ABSTRACT
The eco-tourism area of the southern coast of West Java is the focus of research since the area is less well known as a tourist destination. Also, there is a reluctance of tourists to visit again, and tourists find ordinary. The purpose of this study is to examine the influence model of travel motivation and impressive tourism experience towards the destination image. The method used is verification analysis by using Structural Equation Model (SEM). The survey conducted on 302 respondents, i.e., tourists who visited the eco-tourism area of the southern coast of West Java. The results showed the motivation of travel and tourism experience significantly influence the image of tourism destinations. Tourism area managers need to design strategies to improve the image of the region by providing tourist stimulation in the form of exciting information and offers eco-tourism products-themed for tourist with a memorable approach to traveling experiences."
Jakarta: Faculty of Economics and Business State Islamic University (UIN) Syarif Hidayatullah, 2018
330 JETIK 17:2 (2018)
Artikel Jurnal  Universitas Indonesia Library
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Natia Humairah
Pengaruh halal tourism attributes dan tourist experience terhadap destination image dan revisit intention wisatawan dalam negeri = The effect of halal tourism attributes and tourist experience on destination image and revisit intention of domestic tourist
"Studi ini meneliti hubungan antara halal tourism (pariwisata halal), tourist experience (pengalaman wisata), dan constraint (kendala) untuk mengidentifikasi peran khusus dari atribut-atribut dalam membentuk destination image (citra daerah tujuan) dan revisit intention (intensi mengunjungi kembali) ke Lombok. Populasi penelitian terdiri dari 330 tanggapan survei dari wisatawan domestik Lombok. Untuk mencapai tujuan ini, pemodelan persamaan struktural digunakan untuk menganalisis data menggunakan PLS untuk menguji dampak dimensi dan variabel yang mempengaruhi destination image dan revisit intention. Lima dimensi halal tourism attributes (lingkungan sosial, fasilitas, makanan dan minuman, layanan, dan staf), empat dimensi tourist experience (escapism, entertainment, esthetics, dan education), tiga dimensi constraint (avaibility, structural, dan interpersonal), tiga dimensi destination image (scenery, infrastructure, affective dan water sports), dan tiga atribut revisit intention diidentifikasi. Analisis regresi kuadrat terkecil parsial menunjukkan bahwa tourist experience menentukan peran terbesar dalam destination image. Hasil penelitian menentukan apakah keberadaan faktor pariwisata halal dapat mempengaruhi citra tujuan dan membuat wisatawan untuk mengunjungi kembali Lombok di masa depan, oleh karena itu pemasar dapat menciptakan nilai tambah untuk daerah tujuan wisata yang dikelola dengan mempertimbangkan faktor-faktor pariwisata halal.
This study examines the relationship between halal tourism, travel experience, and constraint to identify the particular role of the attributes in forming destination image and revisit intention to Lombok. The study population comprises of 330 survey responses from domestic tourists of Lombok. In order to achieve this objective, structural equation modelling was used to analyze the data using PLS to examine the impact of dimensions and variable that influence destination image and revisit intention. Five dimensions of halal tourism (social environment, facilities, food and beverages, service, and staff), four dimensions of travel experience (escapism, entertainment, esthetics, and education), three dimensions of constraints (avaibility, structural, and interpersonal), three dimension of destination image (scenery, infrastructure, affective, and water sports), and three attributes of revisit intention were identified. Partial least squares regression analysis shows that tourism experience defining biggest roles in the destination image. The results determine whether the existence of halal tourism factors can affect the destination image and make a tourist to revisit Lombok in the future, therefore marketers can create added value for managed tourist destination areas by taking into the factors of halal tourism."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Indira Yasmine Ramadhani
Peran Attribute Destination dan Flow Experience terhadap tourist satisfaction, destination loyalty dan intensi penulisan E-wom pada wisatawan domestik Bali = The Role of Destination Attributes and Flow Experience on tourist satisfaction, destination loyalty and E-WOM writing intentions among Bali domestic tourists
"Pariwisata di Indonesia sudah mengalami perbaikan pasca Covid-19. Pemerintah lewat Kemenparekraf sudah melakukan upaya untuk membantu destinasi wisata agar dapat mengembalikan jumlah wisatawan. Bali merupakan destinasi wisata yang didukung untuk pemulihan karena jumlah wisatwan yang kembali mengunjugi Bali belum kembali seperti sebelumnya. Wisatawan domestik merupakan potensi besar untuk wilayah Bali karena angka kunjungan yang tinggi untuk wisatawan domestik. Penelitian ini bertujuan untuk menganalisis peran dan hubungan Destination Attribute Perception, Flow Experience, Satisfaction, Destination Loyalty, dan eWOM generation intention. Metode yang digunakan pada penelitian ini adalah kuantitatif melalui survei menggunakan kuesioner pada 209 responden secara langsung kemudian dianalisis menggunakan SPSS dan PLS-SEM. Hasil penelitian menunjukkan dimensi loss of self-consciousness dan goal clarity berpengaruh secara positif terhadap kepuasan turis. Sedangkan dimensi focus attention dan time distortion tidak mempengaruhi kepuasan turis di Bali. Penlitian berkontribusi pada teori flow experience pada lingkup pariwisata di suatu destinasi wisata terutama dalam penggunaan atribut destinasi wisata dan dimensi lain dari flow experience.
Tourism in Indonesia has experienced improvements after Covid-19. The government, through the Ministry of Tourism and Creative Economy, has made efforts to help tourist destinations to restore the number of tourists. Bali is a tourist destination that is supported for recovery because the number of tourists returning to visit Bali has not returned to what it was before. Domestic tourists have great potential for the Bali region because of the high number of visits for domestic tourists. This research aims to analyze the role and relationship of Destination Attribute Perception, Flow Experience, Satisfaction, Destination Loyalty, and eWOM generation intention. The method used in this research is quantitative through a survey using a questionnaire on 209 respondents directly and then analyzed using SPSS and PLS-SEM. The research results show that the dimensions of loss of self-consciousness and goal clarity have a positive effect on tourist satisfaction. Meanwhile, the dimensions of focus attention and time distortion do not affect tourist satisfaction in Bali. The research contributes to flow experience theory in the tourism sphere in a tourist destination, especially in the use of tourist destination attributes and other dimensions of flow experience."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Fatimah Abdillah
Pemulihan Citra Destinasi Wisata Terdampak Bencana Melalui Penggunaan Destination Story dan Penciptaan Narrative Engagement = Image Restoration of Disaster Affected Tourist Destination through Destination stories and Creation of Narrative Engagement
"Storytelling merupakan bagian dari teknik branding yang dapat diterapkan untuk mengembangkan destinasi. Namun, penelitian tentang pengaruh destination story terhadap perubahan dinamis dari citra destinasi (kognitif dan afektif) selama krisis Covid-19 masih kurang. Penelitian ini bertujuan untuk mengetahui peran narrative engagement dalam membangun citra positif destinasi dan behavioral intentions selama krisis Covid-19. Penelitian ini menggunakan data primer yang dikumpulkan dari 769 responden dengan kriteria tertentu melalui scenario-based survey. Ada beberapa tahapan analisis pada awal penelitian untuk mengembangkan cerita destinasi. Penelitian menggunakan structural equation modelling untuk menganalisis hipotesis. Hasil penelitian menunjukkan bahwa authenticity, conciseness, dan reversal cerita destinasi mempengaruhi pembentukan narrative engagement. Citra destinasi memediasi hubungan antara narrative engagement dan behavioral intention. Studi ini memberikan kontribusi teoritis dan praktis untuk pemasaran pariwisata
Storytelling is part of a branding technique that can be applied to develop destinations. However, there is a lack of investigation of the destination story's effect on the dynamic change of destination image (cognitive and affective) during the Covid-19 crisis. This study aims to determine the role of narrative engagement in building a positive image of destinations and behavioral intentions during the Covid-19 crisis. This study used primary data collected from 769 respondents with specific criteria via a scenario-based survey. There are several stages of analysis at the beginning of the study to develop the destination stories. This research conducted structural equation modeling to analyze the hypotheses. The results indicate that authenticity, conciseness, and reversal of the story influence the narrative engagement formation. The destination image mediates the relationship between narrative engagement and behavioral intention. This study provides theoretical and practical contributions to tourism marketing"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
D-pdf
UI - Disertasi Membership  Universitas Indonesia Library
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Faatih Natasha Putri
Analisa model destination branding image terhadap tourist future behavior studi kasus: Kota Solo sebagai destinasi Pariwisata Indonesia = Analysis of destination branding image model toward tourist future future behavior case: study Solo as Indonesia Tourism destination
"Penelitian ini bertujuan untuk mengetahui variabel yang berpengaruh signifikan di dalam model Destination Branding Image yang terdiri dari tiga dimensi destination image yakni cognitive image, unique image, dan affective image terhadap intention to revisit dan intention to recommend wisatawan nasional yang pernah berwisata ke Kota Solo.
Hasil penelitian ini menunjukkan bahwa cognitive image, unique image, dan affective image secara bersama-sama berpengaruh signifikan terhadap intention to revisit dan tidak signifikan terhadap intention to recommend. Variabel yang satusatunya berpengaruh signifikan dalam model ini adalah unique image. Unique image dapat dijadikan sebagai strategi jika suatu destinasi wisata ingin berbeda dengan destinasi wisata lainnya.
This research is aimed to find out significant variables in destination branding image model. The model contains of three destination image dimensions: cognitive image, unique image, and affective image toward intention to revisit and intention to recommend domestic tourists who have ever travelled to Solo.
The result shows that cognitive image, unique image, and affective image significantly influence intention to revisit altogether. However, it does not significantly influence intention to recommend. The only one significant variable in this model is unique image. Unique image can be a strategy for a region to be different from other tourists destination."
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S45801
UI - Skripsi Membership  Universitas Indonesia Library
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Adhinta Najza
Pengaruh Tourist Motivation dan Destination Image terhadap Willingness to Revisit dengan Tourist Satisfaction sebagai Mediasi (Studi Kasus Pada Wisatawan Labuan Bajo) = The Influence of Tourist Motivation and Destination Image on Willingness to Revisit Through Tourist Satisfaction as a Mediating Variable (A Study on Labuan Bajo Tourists)
"Pariwisata memiliki peran penting dalam pembangunan sosio-ekonomi negara-negara di seluruh dunia dimana sektor ini secara langsung menyumbang sekitar 7,6% PDB dunia. Namun terdapat beberapa faktor menyebabkan sektor pariwisata mengalami penurunan, seperti adanya faktor eksternal, Pandemi Covid-19, persaingan yang semakin ketat, dan sebagainya, sehingga bagaimana menarik wisatawan untuk berkunjung atau berkunjung kembali menjadi landasan bagi negara untuk meningkatkan sektor pariwisatanya. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh tourist motivation dan destination image terhadap willingness to revisit dengan tourist satisfaction sebagai mediasi (studi kasus pada wisatawan Labuan Bajo). Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data menggunakan kuesioner yang disebar secara daring. Sampel dalam penelitian ini sebanyak 165 wisatawan Labuan Bajo dengan teknik non-probability jenis purposive sampling. Data diolah menggunakan software SmartPLS 4. Hasil penelitian menunjukkan bahwa tourist motivation dan destination image berpengaruh langsung dan positif terhadap willingness to revisit. Lebih lanjut, terdapat pengaruh positif signifikan pada hubungan tourist motivation dan destination image terhadap willingness to revisit melalui tourist satisfaction sebagai mediasi.
Tourism has an important role in the socio-economic development of countries around the world where this sector directly contributes around 7.6% of world GDP. However, there are several factors that cause the tourism sector to experience a decline, such as external factors, the Covid-19 pandemic, increasingly fierce competition, and so on, so that attracting tourists to visit or revisit is the basis for the country to improve its tourism sector. Therefore, this research aims to analyze the influence of tourist motivation and destination image on willingness to revisit with tourist satisfaction as mediation (case study of Labuan Bajo tourists). This research uses a quantitative approach with data collection techniques using questionnaires distributed online. The sample in this study was 165 Labuan Bajo tourists using a non-probability purposive sampling technique. The data was processed using SmartPLS 4 software. The research results showed that tourist motivation and destination image had a direct and positive effect on willingness to revisit. Furthermore, there is a significant positive influence on the relationship between tourist motivation and destination image on willingness to revisit through tourist satisfaction as mediation."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Neng Sindi Dewi Rosmiati
Analisis pengaruh destination image terhadap word of mouth wisatawan nusantara di Kota Batu, Jawa Timur = Analysis of the effectiveness of destination image on domestic tourist word of mouth in Kota Batu, Jawa Timur
"ABSTRAK
Pada sektor pariwisata, ilmu pemasaran memiliki peran penting. Hal tersebut terjadi karena konsumen pada industri pariwisata jarang melihat, merasa atau mencoba produk yang akan dibelinya. Kondisi yang sedemikian rupa menjadikan rekomendasi dari orang lain (word of mouth) khususnya keluarga dan teman menjadi penting bagi calon wisatawan untuk menentukan tujuan destinasi wisata. Word of mouth dalam industri pariwisata sangat efektif dan persuasif dibandingkan jenis pemasaran lainnya untuk menarik wisatawan. Word of mouth dipengaruhi dari citra yang melekat pada destinasi wisata. Apabila citra destinasi (destination image) baik maka akan mendorong terjadinya word of mouth. Penelitian ini dilakukan dengan tujuan untuk menjelaskan pengaruh destination image terhadap word of mouth pada wisatawan nusantara di Kota Batu, Jawa Timur. Penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian eksplanatif, dengan menyebar kuesioner ke 100 responden. Hasil penelitian ini menunjukan bahwa terdapat pengaruh antara destination image terhadap word of mouth. Penelitian ini menunjukan bahwa destination image Kota Batu yang positif mendorong wisatawan untuk melakukan word of mouth.
ABSTRACT
Marketing science has an important role in the tourism sector. This happens because consumers in the tourism industry rarely see, feel or try the product they are going to buy. Hence, recommendation from other people (word of mouth)--especially family and friends--is important in order for tourists to decide their destination. Word of mouth in the tourism industry is very effective and persuasive compared to other types of marketing to attract tourists. Word of mouth is effected by the destination image. When a tourist has a good destination image, word of mouth more likely to happen.The purpose of this research is to analysis of the effectiveness of destination image on domestic tourist word of mouth in Kota Batu, Jawa Timur. Quantitative approach with explanative research was implemented in conducting this research. A survey using questionnaire distributed to 100 respodents. Results of this research shows there are correlation between destination image on word of mouth. This research also show that positive destination image of Kota Batu encourages tourists to do word of mouth."
2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Devia Tiwi Puspitasari
Analisis hubungan tourist relationship perceptions, relationship quality, dan destination loyalty wisatawan nusantara terhadap kawasan Taman Nasional Komodo = Analysis of the relationship between tourist relationship perceptions, relationship quality, and destination loyalty Indonesian tourists toward Komodo National Park area
"Dalam konsep pemasaran relasional, menjaga hubungan yang baik dan kuat dengan wisatawan dianggap sebagai determinan utama dalam membangun loyalitas wisatawan terhadap suatu destinasi wisata. Tourist relationship perceptions yang terdiri dari service fairness, destination image, dan service quality merupakan faktor-faktor yang dianggap dapat memengaruhi relationship quality wisatawan dengan destinasi wisata dan selanjutnya memengaruhi loyalitas wisatawan terhadap destinasi wisata.
Penelitian kuantitatif ini bertujuan untuk menganalisis hubungan antara tourist relationship perceptions, relationship quality, dan destination loyalty. Sebanyak 140 responden yang pernah berkunjung ke Kawasan Taman Nasional Komodo dalam kurun waktu satu tahun terakhir berhasil dikumpulkan dan data kemudian diolah menggunakan metode Structural Equation Modelling SEM.
Hasil penelitian menunjukkan bahwa destination image dan service quality merupakan faktor-faktor penting yang memengaruhi destination satisfaction dan trust toward destination service providers. Selanjutnya, destination satisfaction memainkan peran yang sangat vital dalam menentukan dan memengaruhi loyalitas wisatawan.
In the relationship marketing concept, maintaining a good and strong relationship with tourists is considered as a key determinant to build tourists destination loyalty. Tourist relationship perceptions, which consisting of service fairness, destination image, and service quality are considered as factors that can affect tourists rsquo relationship quality with a destination and further affect tourists rsquo destination loyalty.
This quantitative research aims to analyze the relationship between tourist relationship perceptions, relationship quality, and destination loyalty. A total of 140 respondents who have visited the Komodo National Park Area within the last one year were collected and the data then processed using Structural Equation Modelling SEM method.
The result shows that destination image and service quality are important factors affecting destination satisfaction and trust toward destination service providers. Furthermore, destination satisfaction plays a vital role in determining and affecting tourists destination loyalty. "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
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UI - Skripsi Membership  Universitas Indonesia Library
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Wulan Octavianto Fatihah
Pengaruh travel motivation terhadap destination loyalty melalui tourist engagement sebagai variabel mediasi pada wellness tourism di Daerah Istimewa Yogyakarta = The effect of travel motivation on destination loyalty through tourist engagement as a mediation variable on wellness tourism in special region of Yogyakarta
"Wisata kebugaran merupakan jenis wisata minat khusus yang bertujuan untuk menjaga kebugaran tubuh wisatawan. Wisata kebugaran berkaitan dengan fasilitas atau aktivitas yang melibatkan diri para wisatawan, seperti yoga, spa, dan pergelaran seni. Salah satu destinasi wisata kebugaran di Indonesia yang saat ini sedang masuk tahap pengembangan adalah Daerah Istimewa Yogyakarta. Destinasi tersebut memiliki berbagai macam kearifan lokal yang menarik untuk menjadi daya tarik dalam kaitan aktivitas wisata kebugaran. Penelitian ini dilakukan untuk menganalisis pengaruh travel motivation (motivasi wisatawan) terhadap destination loyalty (loyalitas terhadap destinasi) melalui tourist engagement (keterlibatan wisatawan) pada wisata kebugaran (wellness tourism) di Daerah Istimewa Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian eksplanatif, dengan menyebarkan kuesioner kepada 120 wisatawan domestik yang mengunjungi destinasi wisata kebugaran di Daerah Istimewa Yogyakarta menggunakan teknik non-probability sampling dengan jenis penarikan sampel purposive sampling. Teknik analisis data yang digunakan adalah dengan analisis regresi dan Sobel Test yang digunakan untuk melihat pengaruh antar variabel baik secara langsung maupun tidak langsung. Hasil dari penelitian ini menyatakan bahwa terdapat pengaruh antara travel motivation terhadap destination loyalty melalui tourist engagement pada wisata kebugaran (wellness tourism) di Daerah Istimewa Yogyakarta. Selain itu, variabel tourist engagement memiliki peran mediasi untuk variabel travel motivation dengan destination loyalty.
Wellness tourism is a type of special interest tourism that aims to maintain the body's wellness of tourists. Wellness tourism is related to facilities or activities that tourists engage in, such as yoga, spas, and art performances. Special Region of Yogyakarta have a variety of interesting local wisdom to be an attraction in terms of wellness tourism activities. This study was conducted to analyze the effect of travel motivation on destination loyalty through tourist engagement on wellness tourism in the Special Region of Yogyakarta. This study uses a quantitative approach, the type of explanatory research, by distributing questionnaires to 120 domestic tourists who visit wellness tourism destinations in the Special Region of Yogyakarta using a non-probability sampling technique with purposive sampling. The data analysis technique used is regression analysis and Sobel Test which is used to see the influence between variables, either directly or indirectly. The results of this study state that there is an influence between travel motivation on destination loyalty through tourist engagement on wellness tourism in the Special Region of Yogyakarta. In addition, the tourist engagement variable has a mediating role for the travel motivation variable with destination loyalty."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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