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"Perkembangan industri fashion di Indonesia mengalami peningkatan yang baik terutama dari segi inovasi yang menyebabkan adanya brand-brand baru bermunculan, dimana konsumen umumnya merupakan milenial. Hal ini menyebabkan peran milenial semakin mendominasi sektor tersebut, sehingga pada penilitian ini bertujuan untuk mengetahui hubungan konsumen milenial dengan Fashion Innovativeness dan brand image dimensions(Cognitive, sensory, dan affective) pada brand fashion favorit,kontribusi brand image dimensions kepada lovemarks (brand love dan brand respect) dan pengaruhnya pada brand loyalty. Penelitian ini mengembangkan model lanjutan dari brand equity(CBBE) dan brand image dimensions. Model yang dikembangkan kemudian divalidasi menggunakan Structural Equations Modeling (SEM) berdasarkan data yang diperoleh melalui survey kepada konsumen yang memiliki brand fashion favorit kisaran usia 19-39 tahun. Hasil penelitian ini mengonfirmasi bahwa fashion innovativeness secara positif berpengaruh terhadap penggunaan brand image associations yang kemudian akan memengaruhi brand love dan brand respect serta terhadap brand loyalty. Implikasi manajerial serta saran bagi penelitian selanjutnya juga dibahas pada penelitian ini. 

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The development of fashion industry in Indonesia experiences a positive surge fundamentally from the innovation factor, which causes new brands to emerge, in which the main consumers are millenials. This causes the role of millenial to be more dominant in the afformentioned sector, hence this research aims to understand the relationship between millenials consumers and Fashion Innovativenes and Brand Image Dimensions (Cognitive, Sensory, and Affective) on favorite fashion brands, the contribution of Brand Image Dimensions towards Lovemarks (Brand Love and Brand Respect), and the impact toward Brand Loyalty.

This research developed the model modified from Consumer-based Brand Equity (CBBE) and Brand Image dimensions. The developed model was then validated using Structural Equation Modeling (SEM) based on data retreived from surveys on consumers, within the age of 19-39 years old, with favorite fashion brands. The findings confirmed that Fashion Innovativeness positively influenced the use of Brand Image Assosication which then further influenced Brand Love and Brand Respect, as well as Brand Loyalty. The managerial implications and recommendation of this reseatch will be further elaborated in this research."

"Penelitian ini bertujuan untuk mengidentifikasi pengaruh dan hubungan antara brand image, satisfaction, trust, lovemarks (love dan respect) serta brand loyalty untuk kosmetik halal Wardah . Sebanyak 327 data terkumpul dan dianalisis melalui aplikasi statistik SPSS dan LISREL 8.8. Hasil analisis menunjukkan bahwa pelanggan yang mencintai dan menghargai merek, secara signifikan memoderasi hubungan antara satisfaction dan brand loyalty, hal tersebut berarti bahwa lovemarks berguna untuk mengeksplorasi pengembangan yang menghasilkan brand loyalty. Kemudian juga brand image ditemukan sebagai pemicu satisfaction dan brand trust, satisfaction mempengaruhi brand trust, dan brand loyalty. Penelitian ini berkontribusi pada literatur, yang secara empiris berteori tentang pembentukan loyalitas merek di industri kosmetik halal Wardah.

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This research aimed to identify structural associations among image, satisfaction, trust, lovemarks (love and respect for a particular brand) and brand loyalty for halal cosmetic Wardah . A total of 327 pieces of data were analyzed through the SPSS and LISREL 8.8. It was found that customers’ brand love and respect significantly moderated the relationship between satisfaction and brand loyalty, suggesting that the theory of lovemarks is useful to explore the development of generating brand loyalty. It was also shown that brand image was a helpful originator of satisfaction and trust. Moreover, satisfaction affected trust, and brand loyalty. The current research contributed to the literature, empirically theorizing brand loyalty formation in the halal cosmetic Wardah."

"Penelitian ini bertujuan untuk mengetahui pengaruh Brand authenticity terhadap Brand trust serta peran Brand trust sebagai mediator dalam membangun Brand Affect dan Brand loyalty pada konsumen brand HMNS di Jabodetabek. Penelitian ini didasarkan pada pemahaman bahwa brand authenticity memiliki peran penting dalam membangun hubungan yang kuat antara brand dengan konsumen. Metode penelitian yang digunakan adalah survei dengan menggunakan kuesioner yang diberikan kepada responden yang merupakan konsumen brand HMNS di Jabodetabek. Pengambilan sampel dilakukan secara purposive dengan mengedepankan kriteria usia minimal 18 tahun dan pengalaman konsumsi terhadap brand HMNS. Total sampel yang terkumpul adalah 149 responden. Hipotesis di uji dengan menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa Brand authenticity memiliki pengaruh yang signifikan terhadap Brand trust. Kemudian, Brand trust berpengaruh signifikan terhadap Brand Affect dan Brand loyalty.

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The purpose of this research is to cognize the influence of brand authenticity on Brand trust and the mediating role of Brand trust in building brand affect and brand loyalty among HMNS brand consumers in Jabodetabek. This study is based on the understanding that brand authenticity plays a crucial role in establishing a strong relationship between the brand and consumers. A survey method was employed, utilizing questionnaires distributed to HMNS brand consumers in Jabodetabek. The sampling was conducted purposively, with a minimum age requirement of 18 years and experience in consuming the HMNS brand. A total of 149 respondents participated in the study. The hypotheses were tested using Struktural Equation Modeling (SEM).The findings of the study indicate that brand authenticity has a significant influence on brand trust. Additionally, brand trust significantly affects both brand affect and brand loyalty. Furthermore, brand authenticity indirectly affects loyalty through brand trust. These results highlight the importance of brand authenticity in building a strong relationship with consumers. The findings have practical implications for brand communication and marketing strategies, emphasizing the need for brands to emphasize authenticity."

"Penelitian ini mengkajipengaruhbrand experience terhadap brand satisfaction, brand trust dan brand loyaltydi Blitzmegaplex Grand Indonesia. Enam hipotesis dikemukakan dan secara empiris untuk mengujinya satu set data sampel yang terdiri dari 150 responden dikumpulkan di Blitzmegaplex Grand Indonesia. Hasil penelitian menunjukkan brand experience berpengaruh positif terhadap brand satisfaction dan brand loyalty secara signifikan. Berdasarkan temuan penelitian, implikasi managerial dibuat dan keterbatasan serta saran untuk penelitian selanjutnya. Penelitian ini memberikan kontribusi pengetahuan baru untuk literatur brand management yang sudah ada di Indonesia.

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This study examines the influence of consumer brand experience on brand satisfaction, brand trust and brand loyalty in Blitzmegaplex Grand Indonesia. Six hyphotheses are posited and in order empirically test them, a sample data set of 150 was collected from Blitzmegaplex Grand Indonesia.

The result indicate that brand experience positively influence brand satisfaction and brand loyalty in a significant way. Drawing from the study's findings, managerial implications are discussed and limitations and future research are suggested. By and large, this study immensely contributes new knowledge to the existing body of brand management literatur in Indonesia."

"Loyalitas konsumsi kopi dapat dilihat dari tingkat estimasi konsumsi di Indonesia yang terus meningkat setiap tahunnya. Akan tetapi, tingkat produktivitas dari merek-merek Kopi Nasional mengalami penurunan, salah satunya yaitu merek Kopi Arabika Toraja, yang akan mempengaruhi atas nilai autentisitas dan citra merek tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh customers authenticity perception terhadap brand loyalty melalui brand image pada Kopi Arabika Toraja. Sampel dalam penelitian ini berjumlah 100 responden yang diambil dengan menggunakan purposive sampling. Hasil penelitian ini menunjukkan bahwa customers authenticity perception memiliki pengaruh positif dan signfikan terhadap brand loyalty melalui mediator yaitu brand image. Selain itu, penelitian ini juga menunjukkan bahwa terdapat pengaruh customers authenticity perception terhadap brand loyalty walaupun tidak sebesar jika diperantai oleh brand image.

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The loyalty of coffee consumption can be seen from the enhancing of estimate consumption in Indonesia every year. However, the productivity from the national coffees brand got declined, including Kopi Arabika Toraja that will affect the customers authenticity perception and the brand image. This research is intended to determine the effect of customers authenticity perception towards brand loyalty through brand image of Kopi Arabika Toraja. With 100 samples collected by purposive sampling methods, this research shows that the result is, there is a positive and significant relation between customers authenticity perception towards brand loyalty through brand image. It also shows that customers authenticity perception has a direct effect to brand loyalty, but it is not as significance as when brand image is being the mediator of this relation."

"Penelitian ini bertujuan untuk mengetahui peran self expression dalam bentuk personal identity dan social identity serta need-for-uniqueness dalam menjelaskan hubungan design dominance dan brand uniqueness terhadap brand loyalty dalam konteks pembelian produk fashion lokal. Sampel yang digunakan dalam penelitian ini yaitu penduduk Indonesia yang berdomisili di Jabodetabek (Jakarta, Bogor, Depok Tangerang, dan Bekasi), merupakan generasi Z atau dalam rentang usia 18-25 tahun, dan membeli local fashion products dalam satu tahun terakhir. Data yang berhasil dikumpulkan adalah sebanyak 204 responden yang kemudian diolah menggunakan metode structural equation modeling (SEM). Hasil penelitian ini menunjukkan bahwa pada local fashion products, variabel self expression yang terdiri dari personal identity dan social identity memiliki pengaruh positif terhadap need-for-uniqueness, kemudian need-for-uniqueness berpengaruh positif terhadap design dominance, dan design dominance berpengaruh positif terhadap brand loyalty. Penelitian ini juga membuktikan adanya pengaruh positif brand uniqueness terhadap brand loyalty. Keterbatasan penelitian, implikasi manajerial, dan saran penelitian selanjutnya dijelaskan dalam penelitian ini.

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This paper aims to determine the role of self expression in the form of personal identity and social identity as well as need- for- uniqueness in explaining the relationship between design dominance and brand uniqueness towards brand loyalty in the context of local fashion products consumption. The sample used in this study is Indonesian residents who live in Greater Jakarta Area (Jakarta, Bogor, Depok Tangerang, and Bekasi), generation Z or in the age range of 18-25 years, and have purchased local fashion products in the past year. The data was from 204 respondents which were then processed using the structural equation modeling (SEM) method. The results of this study indicate that within local fashion products consumption, the variables of self expression that is comprised personal identity and social identity have a positive influence towards the need for uniqueness, further on need for uniqueness positively influences design dominance, and design dominance has a positive influence towards brand loyalty. This study also proves the positive influence of brand uniqueness towards brand loyalty. Research limitations, managerial implications, and suggestions for further research are further described within this study."

"Dalam beberapa tahun terakhir, industri perbankan telah mengalami pertumbuhan yang terlihat dari jumlah bank yang bermunculan, sehingga menimbulkan persaingan. Meningkatnya persaingan, membuat bank berusaha semaksimal mungkin untuk menarik dan meningkatkan jumlah pelanggan dan mempertahankan loyalitas pelanggan. Tujuan dari penelitian ini adalah menganalisis pengaruh brand communication terhadap brand loyalty melalui brand image dan brand trust pada nasabah nasabah eksternal Bank Artha Graha Internasional sehingga peneliti dapat mengetahui efek kepada nasabah bukan karena kebutuhan atau paksaan. Penelitian menggunakan pendekatan kuantitatif melalui metode survei berdasarkan purposive dan snowball sampling terhadap populasi. Jumlah responden dalam penelitian ini adalah 132 orang yang didapatkan melalui online questionnaire. Data yang didapatkan diolah menggunakan SPSS dan SmartPLS melalui analisis statistik deskriptif dan SEM. Hasil dari penelitian ini menunjukkan bahwa hubungan yang dimiliki dalam model penelitian signifikan dan saling memiliki pengaruh, serta efek mediasi yang dihasilkan adalah complementary.

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In recent years, the banking industry has experienced a growth that is seen from the number of banks that have sprung up, giving rise to competition. Increased competition, making banks try as much as possible to attract and increase the number of customers and maintain customer loyalty ever. The purpose of this study is to analyze the effect of brand communication on brand loyalty through brand image and brand trust on external customers of Bank Artha Graha International so that researchers can find out the effects on customers not because of necessity or coercion. The study uses a quantitative approach through survey methods based on purposive and snowball sampling of the population. The number of respondents in this study were 132 people obtained through an online questionnaire. The data obtained were processed using SPSS and SmartPLS through descriptive statistical analysis and SEM. The results of this study indicate that the relationships held in the research model are significant and mutually influential, and the resulting mediating effect is complementary."

"[ABSTRAKPenelitian ini membahas mengenai kesesuaian diri konsumen anak dengan brand(self-congruity) yang memengaruhi loyalitas brand (brand loyalty). Pengaruhantara self-congruity dan brand loyalty tersebut dimediasi oleh kualitas hubungandengan brand (brand relationship quality). Sebanyak 104 responden, yangmerupakan konsumen brand MILO berusia 11-14 tahun, berpartisipasi dalampenelitian ini. Analisis data dilakukan dengan Structural Equation Modelling(SEM) yang diolah menggunakan program SPSS 22 dan AMOS 21. Hasilpenelitian menunjukkan bahwa self-congruity tidak memengaruhi brand loyaltysecara signifikan. Sementara itu, self-congruity berpengaruh signifikan terhadapbrand relationship quality dan brand relationship quality berpengaruh signifikanterhadap brand loyalty. Maka penelitian ini menunjukkan bahwa self-congruitydapat berpengaruh signifikan terhadap brand loyalty apabila dimediasi oleh brandrelationship quality.ABSTRACTThis research examines the impact of self-congruity on brand loyalty. The impactof self-congruity to brand loyalty is mediated by brand relationship quality. 104children, which are consumers of MILO chocolate drink aged between 11-14years old, participated in this study. Researcher uses Structural EquationModelling (SEM) to analyze the data with SPSS 22 and AMOS 21 programs. Thisresearch finds that self-congruity does not have significant impact toward brandloyalty. However, self-congruity impacts brand relationship quality significantlyand brand relationship quality also impacts brand loyalty significantly. Hence, thisresearch indicates that self-congruity can impact brand loyalty significantly if it ismediated by brand relationship quality.;This research examines the impact of self-congruity on brand loyalty. The impactof self-congruity to brand loyalty is mediated by brand relationship quality. 104children, which are consumers of MILO chocolate drink aged between 11-14years old, participated in this study. Researcher uses Structural EquationModelling (SEM) to analyze the data with SPSS 22 and AMOS 21 programs. Thisresearch finds that self-congruity does not have significant impact toward brandloyalty. However, self-congruity impacts brand relationship quality significantlyand brand relationship quality also impacts brand loyalty significantly. Hence, thisresearch indicates that self-congruity can impact brand loyalty significantly if it ismediated by brand relationship quality., This research examines the impact of self-congruity on brand loyalty. The impactof self-congruity to brand loyalty is mediated by brand relationship quality. 104children, which are consumers of MILO chocolate drink aged between 11-14years old, participated in this study. Researcher uses Structural EquationModelling (SEM) to analyze the data with SPSS 22 and AMOS 21 programs. Thisresearch finds that self-congruity does not have significant impact toward brandloyalty. However, self-congruity impacts brand relationship quality significantlyand brand relationship quality also impacts brand loyalty significantly. Hence, thisresearch indicates that self-congruity can impact brand loyalty significantly if it ismediated by brand relationship quality.]"

"Loyalitas merupakan alat penting yang diperlukan oleh pemasar untuk mempertahankan mereknya ditengah persaingan bisnis yang semakin ketat. Menciptakan konsumen yang loyal merupakan salah satu strategi dari pemasaran. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengalaman merek terhadap loyalitas merek baik secara langsung maupun tidak langsung melalui kepuasan merek pada konsumen merek merek pakaian H M di Jabodetabek. Jenis penelitian adalah penelitian eksplanatif yang menggunakan pendekatan kuantitatif. Metode pengambilan sampel adalah non-probability sampling dengan teknik convenience sampling. Pengolahan data menggunakan analisis regresi, analisis jalur dan uji sobel. Hasil penelitian menunjukan bahwa pengalaman merek memiliki pengaruh yang signifikan terhadap kepuasan merek. Pengalaman merek memiliki pengaruh yang signifikan terhadap loyalitas merek. Kepuasan merek memiliki pengaruh yang signifikan terhadap loyalitas merek. Pengalaman merek memiliki pengaruh baik secara langsung terhadap loyalitas merek maupun secara tidak langsung melalui kepuasan merek.

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Loyalty is an important tool that marketers need to maintain their brands in the midst of fierce business competition. Creating brand loyal costumers is one of the marketing strategies. The purpose of this study is to determine the effect of brand experience on brand loyalty either directly or indirectly through brand satisfaction on H M clothing brands consumer in Jabodetabek. The type of research is explanatory research using. Sampling method is non probability sampling with convenience sampling technique. Data processing used regression analysis, path analysis, and sobel test. The result of this study indicate that brand experience has a significant influence on brand satisfaction. Brand experience has a significant influence on brand loyalty. Brand satisfaction has a significant influence on brand loyalty. Brand experience has a direct effect on brand loyalty and indirect effect through brand satisfaction."

"Skripsi ini bertujuan untuk melihat apakah ada pengaruh dari brand evaluation, satisfaction dan trust terhadap brand loyalty serta brand relationship sebagai variabel mediasi pada penjualan smartphone di Jabodetabek. Menggunakan data survei terhadap 150 responden yang tersebar di Jabodetabek. Peneliti menemukan bahwa brand relationship yang menjadi variabel mediasi memiliki pengaruh yang signifikan terhadap brand loyalty sebagai variabel dependen. Selain itu dari penelitian ini juga didapat hasil bahwa brand evaluation dan brand satisfaction berpengaruh terhadap brand relationship. Dari penelitian ini didapati kesimpulan bahwa brand evaluation dan satisfaction berpengaruh terhadap brand relationship, kemudian didapati juga hasil bahwa brand relationship berpengaruh terhadap brand loyalty.

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This thesis aims to see whether there is an effect of brand evaluation, satisfaction and trust on brand loyalty and brand relationship as a mediating variable in smartphone sales in Jabodetabek. Using survey data of 150 respondents spread across Jabodetabek. Researchers found that brand relationship as a mediating variable has a significant effect on brand loyalty as the dependent variable. Apart from that, this research also shows that brand evaluation and brand satisfaction have an effect on brand relationships. From this study it was found that brand evaluation and satisfaction have an effect on brand relationship, then it was also found that brand relationship has an effect on brand loyalty."