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"Studi ini bertujuan untuk menganalisa faktor yang mempengaruhi intensi berinvestasi reksa dana melalui e-commerce atau online marketplace. Model penelitian mengacu pada teori transfer kepercayaan untuk menguji apakah persepsi kemiripan (perceived similarity) dengan produk digital lainnya – seperti produk mobile payment – berdampak pada kepercayaan investor dan kemudian mempengaruhi intensi investor untuk berinvestasi reksa dana yang ditawarkan melalui online marketplace disertai variabel literasi keuangan sebagai variabel moderator. Studi ini mengobservasi 180 responden dari Indonesia yang familiar dan sering melakukan transaksi online, yang diukur menggunakan skala likert dan regresi sebagai metodologi penelitian. Peneliti menemukan bahwa kesamaan antara produk digital lainnya dan kepercayaan investor terhadap sistem reksa dana konvensional mempengaruhi kepercayaan pada produk reksa dana di e-commerce dan berdampak pada intensi investor untuk berinvestasi reksa dana melalui online marketplace. Akan tetapi, peneliti juga menemukan bahwa literasi keuangan memperlemah hubungan tersebut.

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This study aims to analyze factors that influence the intention to invest in mutual funds through e-commerce or online marketplace. Researcher built the model based on the trust transfer theory to examine whether perceived similarity with other digital products- such as mobile payment product – effect in investor’s trust and then investor’s intention to invest in mutual fund offered through an online marketplace with financial literacy as moderating variable. This study observed 180 Indonesian respondents who are familiar and often purchase in online marketplace using likert scale and analyse the data using regression method. Researcher found that similarity with other digital product and the investors’ trust in conventional mutual fund system influence on trust in mutual fund products in e-commerce and effect to investor’s intention to invest in mutual fund through an online marketplace. However, researcher also found that financial literacy weaker that relationship."

"Penelitian ini bertujuan untuk menentukan faktor ? faktor yang mempengaruhi keputusan pembelian konsumen khususnya di Jakarta melalui situs c ? to ? c e ? commerce. Pengambilan keputusan pembelian dipengaruhi oleh beberapa faktor. Faktor-faktor tersebut adalah consumer trust, perceived risk, perceived benefit, dan intention of purchase. Lebih lanjut penelitian ini juga melihat faktor anteseden dari consumer trust dan perceived risk. Penelitian ini menggunakan Structural Equation Modelling (SEM), yang menemukan bahwa perceived benefit memiliki pengaruh yang kuat dalam pengambilan keputusan pembelian. Information quality, perceived privacy protection, perceived security protection, dan reputation berpengaruh terhadap kepercayaan konsumen. Sementara hanya perceived security protection yang ditemukan berpengaruh terhadap perceived risk.

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This study aimed to determine the factors that influence consumer purchase decisions, especially in Jakarta through the site c - to ? ce - commerce. Purchase decision is influenced by several factors. These factors are consumer trust, perceived risk, perceived benefits, and the intention of purchase. Furthermore, this study also look at factors antecedents of consumer trust and perceived risk. This study uses Structural Equation Modeling (SEM), which found that the perceived benefits has a strong influence in making purchasing decisions. Information quality, perceived privacy protection, perceived security protection, and reputation effect on consumer trust. While only perceived security protection found effect on perceived risk."

"ABSTRAKPenelitian ini bertujuan untuk menguji bagimanakah pengaruh perceived user interface quality, perceived information quality, perceived security, perceived privacy dan contact interactivity terhadap customer satisfaction dan customer trust, serta bagaimana pengaruh customer satisfaction dan customer trust terhadap customer loyalty pada konsumen e-commerce di Indonesia. Data yang digunakan dalam penelitian ini adalah data primer yang didapat dari kuesioner. Dari hasil analisis ditemukan bahwa variabel perceived user interface quality, perceived security dan perceived privacy secara signifikan mempengaruhi customer satisfaction dan customer trust. Sedangkan perceived information quality dan contact interactivity tidak signifikan mempengaruhi customer satisfaction dan customer trust. Selain itu ditemukan juga bahwa customer satisfaction dan customer trust mempengaruhi loyalty

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ABSTRACT This study aims to examine how the effect of perceived user interface quality, perceived information quality, perceived security, perceived privacy and contact interactivity to customer satisfaction and customer trust. Also how the effect of customer satisfaction and customer trust to customer loyalty in Indonesia e-commerce industry. The data which has been used in this study is the primary data obtained from questionnaires. From the result of analysis which has been tested in the end we obtained finding perceived user interface quality, perceived security and perceived privacy have impact to customer satisfaction and customer loyalty. Meanwhile perceived information quality dan contact interactivity have no significant impact to customer satisfaction and customer trust. Also found that customer satisfaction and customer trust have positive influence to customer loyalty in Indonesia e-commerce industry. "

"ABSTRAKIndustri e-commerce adalah industri yang paling bergantung pada pemasaran media sosial .Tujuan dilakukannya penelitian ini adalah untuk menjadi acuan bagi perusahaan-perusahaan e-commerce dalam membuat strategi pemasaran di media sosial dengan menganalisa faktor-faktor apa saja yang berpengaruh pada peningkatan brand post popularity share, like, reactions dan komentar dan bagaimana pengaruhnya. Faktor-faktor yang akan dianalisa diadopsi dari beberapa studi sebelumnya yaitu tingkat vividness, tingkat interactivity, durasi di posisi teratas, dan panjang pesan. Data yang akan di observasi adalah 136.009 status dari 75 brand e-commerce yang memiliki akun di Facebook dan kemudian akan dianalisa menggunakan analisa regresi poisson.

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ABSTRACTE commerce industry is the industry most dependent on social media marketing. The aim of this study is to be a guide for brands to help them create a solid social media marketing strategy by analyzing factors influencing brand post popularity shares, likes, reactions, and comments and how these factors influence. The factors that will be analyzed are adopted from previous studies and they are levels of vividness, levels of interactivity, duration on top and message length. The data that will be used to be analyzed consists of 136.009 statuses from 75 e commerce brands that has a brand page on Facebook. Then, the data will be tested via poisson regression analysis."

"E-niaga atau E-commerce telah menjadi suatu hal yang esensial dan fenomena yang berkembang pesat saat ini. Kenyamanan dan kemudahan belanja online menjadikan hal ini tren yang juga berkembang di kalangan konsumen. Kebiasaan ini telah meningkatkan minat perusahaan-perusahaan e-commerce untuk fokus pada bidang ini. Oleh karena itu, penelitian ini bertujuan untuk menentukan hubungan antara perceived risk, attributes of online shopping, dan subjective norms dengan online shopping behavior dan dengan variabel mediator purchase intention. Subjek analisis adalah masyarakat Jabodetabek yang pernah bertransaksi di e commerce B2C di Indonesia. Data yang dikumpulkan kemudian dianalisis menggunakan aplikasi SPSS dan SmartPLS. Structural Equation Modelling digunakan untuk menguji kesesuaian model dan pengujian hipotesis. Hasil penelitian adalah bahwa perceived risk berpengaruh positif namun kecil, attributes of online shopping sangat berpengaruh, dan subjective norms hanya memiliki pengaruh kecil, serta purchase intention juga terbukti menjadi variabel mediator yang berfungsi dengan baik.

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E commerce has become an essential and rapidly growing phenomenon today. The convenience and ease of online shopping make this a trend that is also growing among consumers. This practice has increased the interest of e commerce companies to focus on this field. Therefore, this study aims to determine the relationship between perceived risk, attributes of online shopping, and subjective norms with online shopping behavior and with purchase intention as mediator variable. The subject of analysis is the Jabodetabek people who have transacted in B2C e commerce in Indonesia. The data collected is then analyzed using SPSS and SmartPLS applications. Stuctural Equation Modeling is used to test the suitability of models and hypothesis testing. The result of the research is that perceived risk has positive but small effect, attributes of online shopping is very influential, and subjective norms only have small influence, and purchase intention also proved to be a mediator variable that works well."

"Teknologi saat ini sangat berkembang pesat, khususnya di bidang teknologi informasi. Banyak perusahaan-perusahaan yang memanfaatkan teknologi internet untuk membantu meningkatkan bisnisnya. Dari hanya sebatas media untuk meningkatkan brand awareness sampai dengan menjual produknya melalui internet. Salah satunya adalah PT XYZ yang memiliki situs e-commerce xyz.com. Banyaknya pesaing menuntut para PT XYZ untuk meningkatkan kinerja mereka yang salah satunya diperoleh dengan cara meningkatkan jumlah transaksi yang dilakukan oleh pelanggan lama. Pada tulisan ini akan dibahas faktor-faktor yang mempengaruhi repurchase intention pelanggan XYZ.com. Model penelitian ini diadaptasi dari model DeLone & McLean Updated IS Success Model, Expectation-Confirmation Model, dan beberapa penelitian sejenis. Pengambilan data untuk penelitian ini menggunakan survei kepada para pelanggan XYZ.com melalui media online. Dari data isian kuesioner yang terkumpul didapatkan sebanyak 374 data valid. Setelah data survey terkumpul kemudian akan dianalisa menggunakan metode structural equation modeling (SEM) berbasis variance yaitu partial least square (PLS) dengan menggunakan perangkat lunak SmartPLS 3.0. Hasil penelitian ini menunjukan bahwa customer satisfaction dan customer trust berpengaruh secara signifikan terhadap repurchase intention.

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Technology has been expand so fast for now, specially for information technology. Many company use internet to improve their business. From simply use internet just for increasing brand awareness to selling their product through internet as their main channel. One of those company is PT XYZ with their e-commerce website XYZ.com. Because of business competition forced PT XYZ want to improve transaction from their existing customer to boost their performance. This research will explain factors that impacting repurchase intention customers on XYZ.com.

The resarch model was adapted from DeLone & McLean Updated IS Success Model, Expectation-Confirmation Model and other similar research. Data was collected using survey to XYZ.com customers through online survey. There is 374 valid data was collected from survey. Data was analysed using structural equation modeling (SEM) variance based that called partial least sqare (PLS) by using SmartPLS 3.0. This research resulting customer satisfaction and customer trust affect significantly to repurchase intention."

"Penelitian ini mencoba menganalisis faktor-faktor yang dapat mempengaruhi kepuasan pelanggan dalam berbelanja pada sebuah situs e-commerce B2C dan C2C. Faktor-faktor tersebut diwakili dengan kualitas informasi, desain situs, atribut barang, kapabilitas situs dalam melakukan transaksi, kecepatan respon situs e-commerce, keamanan dan privasi, sistem pembayaran, pengiriman barang, dan layanan pelanggan. Untuk lebih mempertajam penelitian maka peneliti menggunakan situs e-commerce MatahariMall yang mewakili situs e-commerce B2C dan situs e-commerce Tokopedia yang mewakili situs e-commerce C2C. Penelitian ini menggunakan teknik regresi berganda untuk melihat hubungan yang ada antara variabel independen dan dependen. Hasil penelitian menunjukkan bahwa terjadi hubungan yang positif antara desain situs e-commerce, atribut barang yang dijual, kecepatan respon, keamanan dan privasi, pengiriman baran dan layanan pelanggan pada kepuasan pelanggan di pada situs MatahariMall. Sedangkan pada Tokopedia terdapat pengaruh yang positif antara desain situs, atribut barang yang dijual, keamanan dan privasi, sistem pembayaran, pengiriman barang, dan layanan pelanggan.

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This research tries to analyze the factors that could affect customer satisfaction in online shopping at B2C and C2C E Commerce Website. These factors are represented by the quality of information, website design, merchandise attributes, transaction capabilites, the speed of the website, security and privacy, payment systems, delivery, and customer service. To further the study, MatahariMall was choosen to representing B2C E Commerce and Tokopeida to representing C2C E Commerce. This study used regression techniques to look at the relationship that exists between independent and dependent variables.

The results shows that there are a positive relationship between the website design, merchandise attributes, the speed of the website, security and privacy, delivery, and customer service to customer satisfaction on MatahariMall. While on Tokopedia there are positive relationship between the website design, merchandise attributes, security and privacy, payment systems, delivery, and customer service."

"Kemajuan teknologi disamping memberikan kemudahan bertransaksi, juga menimbulkan beberapa kasus seperti perdagangan barang ilegal dan penipuan secara online. Keadaan pandemi Covid-19 menyebabkan kebutuhan masyarakat akan perangkat seluler meningkat, kemudian hal ini diikuti oleh peningkatan pernyelundupan perangkat seluler. Tujuan dari penulisan penelitian ini adalah untuk menganalisa pelaksanaan pengawasan Direktorat Jenderal Bea Cukai terhadap pencegahan penyelundupan perangkat selular impor melalui e-commerce di Indonesia dan juga untuk melakukan studi komparasi kebijakan International Mobile Equipment Identity (IMEI) Indonesia dengan Kolombia. Penelitian ini dilakukan dengan pendekatan kualitatif, dan untuk pengumpulan data penulis melakukan studi literatur dan wawancara mendalam. Hasil penelitian ini membahas pelaksanaan pengawasan pencegahan penyelundupan perangkat seluler impor melalui e-commerce. pertama, DJBC melalui Direktorat Penindakan dan Penyidikan melakukan cyber patrol. Kedua, DJBC Indonesia melakukan kerjasama dengan Instansi lain. Ketiga, Bea Cukai melakukan pengecekan fisik dan dokumen dengan melakukan x-ray. Keempat, DJBC terbuka atas pengaduan mengenai permasalahan kepabeanan. Dampak yang ditimbulkan dari praktik penyelundupan perangkat seluler yaitu, pemerintah kehilangan potensi penerimaanya, ketidakdilan persaingan insudtri, dan terjaminnya keamanan dan keselamatan barang konsumen, selain itu IMEI yang tidak terdaftar akan menyebabkan penggunanya tidak dapat mengakses layanan seluler. Pemerintah Indonesia telah mengantisipasi peredaran perangkat seluler ilegal dengan IMEI, walaupun IMEI di Indonesia belum dapat selengkap di Kolombia.

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Technological advances in addition to providing convenience in transactions, have also led to several cases such as trade in illegal goods and online fraud. The state of the Covid-19 pandemic has caused the public's need for mobile devices to increase, then this was followed by an increase in the smuggling of mobile devices. The purpose of this research is to analyze the implementation of the supervision of the Directorate General of Customs and Excise on the prevention of smuggling of imported mobile devices through e-commerce in Indonesia and also to conduct a comparative study of Indonesia's International Mobile Equipment Identity (IMEI) policy with Colombia policy. This research was conducted with a qualitative approach, and for data collection the authors conducted a literature study and in-depth interviews. The results of this study discuss the implementation of monitoring the prevention of smuggling of imported mobile devices through e-commerce. first, DGCE through the Directorate of Enforcement and Investigation conducted cyber patrols. Second, DJBC Indonesia cooperates with other agencies. Third, Customs and Excise conducts physical and document checks by conducting x-rays. Fourth, DJBC is open to complaints regarding customs issues. The impact of cellular device smuggling practices is that the government loses its revenue potential, unfair industry competition, and guarantees the security and safety of consumer goods, besides that an unregistered IMEI will cause users to be unable to access cellular services. The Indonesian government has anticipated the circulation of illegal cellular devices with IMEI, although IMEI in Indonesia is not as complete as in Colombia."

"Penelitian ini bertujuan untuk meneliti apakah faktor-faktor e-commerce system success model, antara lain information quality, system quality, service quality, savings, entertainment, parasocial interaction, perceived value dan user satisfaction memiliki pengaruh terhadap intention to reuse. Penelitian ini menggunakan analisis deskriptif dengan menggunakan metode pengumpulan data dengan Google Form yang dilakukan pada 145 responden yang memenuhi kriteria yang telah ditentukan. Pengolahan data kemudian dilakukan menggunakan software Smart PLS 3.0. Hasil penelitian ini menunjukkan bahwa information quality, system quality dan service quality tidak memiliki pengaruh yang signifikan terhadap intention to reuse melalui perceived value dan user satisfaction. Savings memiliki pengaruh yang signifikan terhadap perceived value, namun tidak terhadap user satisfaction. Entertainment memiliki pengaruh yang signifikan terhadap perceived value dan user satisfaction. Parasocial interaction tidak memiliki pengaruh yang signifikan terhadap perceived value, namun berpengaruh terhadap user satisfaction. Perceived value memiliki pengaruh yang signifikan terhadap user satisfaction. Dan user satisfaction memiliki pengaruh yang signifikan terhadap intention to reuse.

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This study aims to examine whether e-commerce system success model factors, which are information quality, system quality, service quality, savings, entertainment, parasocial interaction, perceived value and user satisfaction have a role in the influence of intention to reuse. This study uses descriptive analysis using data collection methods with Google Form which was conducted on 145 respondents who met the predetermined criteria. Data processing is then carried out using SmartPLS 3.0. The results of this study indicate information quality, system quality and service quality doesn’t have significant effect on intention to reuse through perceived value and user satisfaction. Savings has significant influence on perceived value, but doesn’t have significant influence on user satisfaction. Entertainment has significant influence on perceived value and user satisfaction. Parasocial interaction doesn’t have significant influence on perceived value, but influence user satisfaction. Perceived value has significant influence on user satisfaction. And user satisfaction has significant influence on intention to reuse."

"Online travel agent (OTA) merupakan kanal reintermediasi antara hotel dan konsumen. Pada reservasi online, konsumen bisa memilih antara kanal OTA atau langsung melalui situs e-commerce yang dimiliki oleh hotel. OTA bersaing dengan situs web hotel melalui berbagai penawaran untuk menarik konsumen. Di sisi lain, manajemen hotel ternyata merasa perlu meningkatkan kinerja web hotelnya untuk mengimbangi dominasi OTA dalam menangani reservasi online. Penulis melakukan penelitian secara kuantitatif menggunakan sebuah model kerangka kerja teoritis generik untuk menganalisis purchase intention pada web hotel dan OTA. Pendekatan yang digunakan adalah untuk membuktikan perceived value mempengaruhi purchase intention. Hasil analisis web hotel dan OTA dibandingkan untuk mengetahui faktor yang menyebabkan konsumen memilih OTA daripada web hotel. Pengumpulan data penelitian dilakukan menggunakan kuesioner survei yang disebarkan dalam bentuk elektronik online dan cetak. Data valid yang terkumpul sebanyak 351 sampel untuk web hotel dan 369 sampel untuk OTA dianalisis menggunakan metode PLS-SEM.Penulis menemukan bahwa perceived value mempengaruhi purchase intention pada web hotel dan OTA. Hasil penelitian menunjukkan faktor keamanan, kemudahan pembayaran, dan harga mempengaruhi perceived value pada kedua kanal namun OTA masih lebih unggul. Sedangkan faktor-faktor yang berkaitan dengan risiko tidak mempengaruhi perceived value pada web hotel dan OTA. Namun justru web hotel unggul pada ketiga faktor ini.

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Online travel agent OTA is reintermediating channel between consumers and hotels. In the online hotel reservations, consumers can choose between OTA channels or directly through e commerce sites owned by the hotel. OTA competes with the hotel 39 s web site through various deals to attract consumers. On the other hand, the hotel management felt the need of improving their own web performance to counterbalance the dominance of OTA in handling online reservation.

The researcher performed quantitative research through a generic model of theoretical framework for analyzing purchase intention of the hotel website and OTA with an approach to prove that perceived value affects purchase intention. Both the hotel website and OTA analytic results are compared to determine the factors that influence consumers making reservation via OTA than the hotel website.

The research data collection was performed using a questionnaire survey distributed in both electronic online and hardcopy form. The total of valid samples collected for the hotel website is 351 samples and 369 samples for OTA were analyzed using PLS SEM.The researcher found that perceived value affects purchase intention on the hotel website and OTA.

The results showed the security, ease of payment and price factors affect the perceived value on both channels but OTA is superior. The factors associated with risks such as product risk, cancelation policy risk, and booking problem risk do not negatively affect the perceived value of the hotel website and OTA. Whereas the hotel website is only competitive on these three factors."