Hasil Pencarian  ::  Simpan CSV :: Kembali

"Maskulinitas salaryman yang diterima sebagai hegemoni dalam masyarakat Jepang memarginalkan bentuk maskulinitas lainnya termasuk bapak rumah tangga atau sengyoushufu. Penelitian ini bertujuan untuk melihat representasi maskulinitas sengyoushufu melalui tokoh Tatsu dalam drama televisi Gokushufudou (The Way of Househusband) dan refleksi film tersebut terhadap fenomena bapak rumah tangga di Jepang. Metode yang akan digunakan dalam penelitian ini adalah teori deskriptif analisis melalui tangkapan layar adegan dan dialog dalam drama, lalu dianalisis dengan teori Hegemonic Masculinity dari R.W Connel (1987,1995) sebagai teori utama, dan didukung oleh teori maskulinitas New Man oleh John Beynon (2002). Dari hasil analisis ditemukan bahwa 1) Tokoh Tatsu merepresentasikan maskulinitas sengyoushufu yang tidak tunduk terhadap nilai-nilai maskulinitas salaryman sebagai Hegemonic Masculinity dalam masyarakat Jepang; 2) Identitas sengyoushufu direpresentasikan dengan positif dalam drama televisi inimelalui tokoh Tatsu yang secara sukarela menjadi bapak rumah tangga dengan lingkungan yang menerimanya dengan baik. Gokushufudou menjadi salah satu wacana baru yang mendekonstruksi hegemoni maskulinitas salaryman dalam masyarakat Jepang melalui representasi bapak rumah tangga.

---

Salaryman masculinity which is accepted as hegemony in Japanese society marginalizes other forms of masculinity including househusbands or sengyoushufu. This study aims to see the representation of sengyoushufu masculinity through the character Tatsu in the television drama Gokushufudou (The Way of Househusband) and the film's reflection on the phenomenon of househusbands in Japan. The method that will be used in this research is descriptive analysis method through screenshots of scenes and dialogues in the drama, then analyzed with the theory of Hegemonic Masculinity from R.W Connel (1987, 1995) as the basic theory, and supported by the theory of new man masculinity by John Beynon (2002). The results from this study show that 1) Tatsu's character represent sengyoushufu masculinity that is not subject to the values of salaryman masculinity as Hegemonic Masculinity in Japanese society; 2) The identity of sengyoushufu is represented positively in this television drama through the characterization of Tatsu who voluntarily becomes a househusband, and surrounding environment that accept his identity. Gokushufudou is one of the new discourses that deconstructs the hegemony of salaryman masculinity in Japanese society through the representation of househusband."

"ABSTRAKWonder Woman 2017 adalah film superhero yang diangkat dari karakter DC Comics yang menceritakan karakter Wonder Woman yang pergi ke dunia manusia bersama Kapten Steve Trevor, agen khusus Amerika, untuk menyelamatkan dunia dari Ares. Banyak penelitian yang telah menganalisa karakter Wonder Woman menggunakan studi feminis, namun tidak banyak yang berfokus pada karakter Steve Trevor. Dengan menggunakan teori dari Raewyn Connell tentang maskulinitas dan jender performativitas dari Judith Butler, artikel ini akan membahas karakter maskulinitas dari Steve Trevor dan tindakannya yang mematahkan dominasi hegemoni maskulinitas melalui analisis tekstual dan karakter. Artikel ini memperlihatkan bahwa walaupun karakter Steve Trevor menggambarkan beberapa karakter dari hegemoni maskulinitas, namun beberapa tindakannya justru bertolak belakang dominasi maskulinitas.

---

ABSTRACTWonder Woman 2017 is a superhero movie based on the character from DC Comics, which tells about the character Wonder Woman going to human world with Captain Steve Trevor, the US special agent, in order to save the world from Ares. Many studies have researched the character Wonder Woman using feminist studies, yet not many focused on the character Steve Trevor. By using Raewyn Connell rsquo s framework of masculinity and Judith Butler rsquo s gender performativity, this paper will discuss the character Steve Trevor 39 s masculine attributes and actions that break the domination of hegemonic masculinity through textual and character analysis. This article argues that although the character Steve Trevor showcases some of characteristics of hegemonic masculinity, some of his actions are shown to break the dominant masculinity."

"This book introduces the complex forces of global filmmaking using the popular concept of film genre. The cluster-based organization allows students to acquire a clear understanding of core issues that apply to all films around the world."World Cinema through Global Genres introduces the complex forces of global filmmaking using the popular concept of film genre. The cluster-based organization allows students to acquire a clear understanding of core issues that apply to all films around the world"--"

"ABSTRAKTesis ini membahas bagaimana pengaruh product placement smartphoneSamsung Galaxy SIII, pada serial drama Korea yang berjudul “To The BeautifulYou”. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif. Hasilpenelitian ini menunjukkan bahwa brand awareness dan attitude toward dramatidak berpengaruh signifikan terhadap attitude toward brand/product, sedangkanattitude toward actor dan attitude toward product placement berpengaruhsignifikan terhadap attitude toward brand/product. attitude toward actor danattitude toward brand/product berpengaruh terhadap purchase intention. Hasilpenelitian ini menyarankan marketer agar mampu memilih endorser yang tepatuntuk menggunakan produknya dalam product placement yang ditampilkan dalamsebuah serial drama, karena aktor memiliki pengaruh yang cukup tinggi baikterhadap attitude toward brand/product, maupun purchase intention.

---

ABSTRACTThis study focused on the effect of Samsung Galaxy SIII smartphone productplacement, in Korean drama series entitled "To The Beautiful You". This researchis descriptive quantitative research design. The results of this study showed thatbrand awareness and attitude toward drama have insignificant effect on attitudetoward the brand / product, while the attitude toward the actor and attitude towardproduct placement significantly influence the attitude toward the brand / product.Attitude toward actors and attitude toward brand/product significantly influencepurchase intention. The results of this study suggest that marketers have to choosethe right endorser to use the product in product placement featured in a dramaseries, because the actor has a high enough influence both on attitude toward thebrand / product, and purchase intention."

"Skripsi ini membahas pengaruh institutionalized heterosexuality terhadap karakter-karakter termarginalisasi di Glee, serta strategi-strategi yang digunakan oleh karakter-karakter tersebut untuk bertahan dan mensubversi nilai-nilai tersebut. Penelitian ini adalah penelitian kualitatif dengan analisis tekstual yang berfokus pada perkembangan karakter perempuan dan karakter non-heteroseksual. Hasil penelitian ini menunjukkan bahwa Glee menampilkan institutionalized heterosexuality sebagai nilai-nilai yang represif, kuat, dan kasar. Kemudian, Glee mempromosikan penerimaan dan penghargaan diri sebagai sebuah alternatif alih-alih mematuhi nilai-nilai institutionalized heterosexuality. Melalui dua poin tersebut, Glee mensubversi institutionalized heterosexuality.

---

This mini thesis discussed the influence of institutionalized heterosexuality to the marginalized characters in Glee and the strategies used by the characters to survive and subvert the norms. This is a qualitative textual analysis research which focused on the character development of the female and the non-heterosexuals.

This research found that Glee portrays institutionalized heterosexuality as repressive, powerful, and violent norms. Moreover, Glee promotes the self-acceptance and self-embracing as the alternative instead of conforming the institutionalized heterosexuality. Through these two points Glee subverts the institutionalized heterosexuality."