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"Akhir-akhir ini, media sosial seperti Facebook menjadi salah satu metode untuk melakukan pemasaran produk dan layanan online. Social Media Optimization (SMO) adalah sebuah metode pemasaran yang kini banyak dikembangkan oleh banyak perusahaan di bidang internet marketing. Tujuan dari penelitian ini adalah implementasi menggunakan SMO pada website rumahdanproperti.com. Rumahdanproperti.com adalah website yang menjadi portal iklan properti terbesar di Indonesia yang berfokus pada bisnis online. Penelitian ini akan menerapkan metode SMO menggunakan Facebook sebagai sarana pengenalan produk dan menganalisis penggunaan fitur Facebook yang ada dalam menanggapi iklan rumahdanproperti.com. Metode penelitian menggunakan analisis kuantitatif dan analisis perangkat lunak untuk mengukur respons iklan untuk fitur yang digunakan pada facebook rumahdanproperti.com. Dalam melakukan analisis kuantitatif, peneliti menggunakan kuesioner untuk mendapatkan data dari responden yang menjadi anggota facebook rumahdanproperti.com ini. Hasil dari pelaksanaan SMO diharapkan untuk mendukung perusahaan dalam memperkenalkan merek mereka kepada publik. Kesimpulan dari penelitian ini fitur, pakan dan diskusi di Facebook memiliki pengaruh pada respon iklan rumahdanproperti.com.

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Lately, social media like Facebook become one of the methods to do marketing of products and online services. Social Media Optimization (SMO) is a marketing method that is now being developed by many companies in the field of internet marketing. The purpose of this study is the implementation using social media optimization (SMO) on the rumahdanproperti.com website. Rumahdanproperti.com is the website which is the largest property advertising portal in Indonesia which focuses on online business. The research will implement the SMO method using Facebook as a means of product introductions and analyze the use of existing Facebook features in response to rumahdanproperti.com ads. The research method used quantitative analysis and software analysis to measure advertising response to the features used on rumahdanproperti.com facebook. In conducting the quantitative analysis, researcher used questionnaires to obtain data from respondents who are members of this rumahdanproperti.com Facebook. The result of this implementation of the SMO is expected to support companies in introducing their brands to the public. The conclusion of this research, feed and discussion feature on Facebook have an influence on response of rumahdanproperti.com ads."

"The aim of this book is to stimulate research on the topic of the Social Internet of Things, and explore how Internet of Things architectures, tools, and services can be conceptualized and developed so as to reveal, amplify and inspire the capacities of people, including the socialization or collaborations that happen through or around smart objects and smart environments.From new ways of negotiating privacy, to the consequences of increased automation, the Internet of Things poses new challenges and opens up new questions that often go beyond the technology itself, and rather focus on how the technology will become embedded in our future communities, families, practices, and environment, and how these will change in turn."

"ABSTRAKPenelitian ini membahas bagaimana social media membentuk loyalitasfans/komunitas terhadap suatu produk musik. Penelitian ini bertujuan untukmengetahui proses pembentukan perilaku, pengambilan keputusan, pola penebaraninformasi, dan hal-hal yang mempengaruhi seseorang menjadi fans yang loyalterhadap suatu produk musik, serta menjabarkan ketepatan formulasi social mediatools dan pengaruhnya terhadap loyalitas fans/komunitas. Hasil dari penelitian inikonsumen remaja ini memilih aktifitas idoling, mendukung produk/artis musik,sebagai sarana untuk melepaskan stres. Menurut mereka, lewat aktivitas idoling,kebutuhan lain seperti sarana ekspresi diri dan kebutuhan sosialisasi dengan temantemandi komunitas secara sekaligus dapat terpenuhi. Dapat disimpulkan pula socialmedia dan komunitas sebagai medium komunikasi antara konsumen dan brandmempunyai peran yang sangat besar dalam membentuk loyalitas kepada brandproduk musik terutama produk musik yang bertarget audiens anak muda.

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ABSTRACTThis research discussed about the process of social media in creating thefans/community loyalty into a music product. This research aims to determine thebehavior of the formation process, decision-making, pattern stocking information,and the things that affect a person into a loyal fan of a music product, as well asdescribe the accuracy of the formulation of social media tools and their effects on theloyalty of the fans/community. This research found that teen consumers chooseidoling activity, supporting music product/artist, as a means of relieving stress.According to them, through idoling activity, other needs such as the need for selfexpressionand socialization with friends in the community can be metsimultaneously. It also concluded that social media and community as a medium ofcommunication between the consumer and the brand has a very large role in shapingthe brand loyalty especially music products targeted audience of young people."

"This handbook aims to reflect the relevance and value of studying digital games.As an overview of the current state of research into digital gaming, the 42 papers included in this handbook focus on the social and cultural relevance of gaming. The contributions, which range from theoretical approaches to empirical studies, cover various topics including analyses of games themselves, the player-game interaction, and the social context of gaming. In addition, the educational aspects of games and gaming are treated in a discrete section. With material on non-commercial gaming trends such as ‘modding’, and a multinational group of authors from eleven nations, the handbook is a vital publication demonstrating that new media cultures are far more complex and diverse than commonly assumed in a debate dominated by concerns over violent content."