Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKPenelitian ini membahas tentang makna-makna yang terkandung dalam iklan produk makanan vegetarian LikeMeat di Jerman melalui gambar dan teks dalam iklan. Tujuan penelitian ini adalah untuk mengetahui cara penyampaian pesan produsen kepada konsumen melalui aspek semantis, semiotis dan pragmatis. Penelitian ini merupakan penelitian pustaka dengan metode deskriptif analitis. Hasil penelitian menunjukan bahwa makna semantis yang terkandung dalam kalimat-kalimat iklan LikeMeat adalah makna referensial, makna asosiatif dan makna afektif positif. Dari aspek semiotis tanda yang sering muncul dalam iklan adalah ikon dan simbol. Melalui ikon produsen meyakinkan konsumen bahwa gambar dalam iklan menyerupai bentuk aslinya sedangkan melalui simbol produsen memberikan informasi tentang produknya. Jika ditinjau melalui aspek pragmatis, kalimat-kalimat dalam iklan LikeMeat mengandung tindak tutur ilokusi yang sebagian besar adalah tindakan asertif. Melalui tindakan asertif produsen meyakinkan konsumen atas produknya.

---

ABSTRACTThis study discusses the meanings of vegetarian food products advertisement LikeMeat in Germany through images and writings. The purpose of this study is to discover how the producers transfer the messages to consumers through semantic, semiotic and pragmatic aspects. This study is a library research with descriptive analytics method. The results has shown that there are semantic meanings in LikeMeat advertisement which are referential meaning, associative meaning and positive affective meaning. In the semiotics aspects the signs in the advertisement that repeatedly appears are icon and symbol. The producers convince the consumers through icon to make similarity of the original formand provides information of the product through symbol. If this advertisement is viewed through pragmatics aspects, the sentences in LikeMeat advertisement are consisting of illocution speech act, which its majority are assertive actions and producers are able to persuade their consumers to buy their product through assertive actions."

"Dalam jurnal ini penulis menganalisis makna yang terkandung dalam kelima iklan kampanye kereta InterCity Express di Jerman dengan slogannya yaitu `Diese Zeit gehört Dir`. Penelitian ini juga membahas hubungan antara teks, gambar dan slogan. Tujuan penelitian ini adalah untuk mengetahui cara penyampaian pesan produsen kepada konsumen melalui teks dan gambar yang dianalisis berdasarkan aspek semantis. Hasil dari penelitian ini menunjukkan bahwa kereta InterCity Express merupakan kereta cepat dan nyaman yang dibentuk melalui pilihan kata, penggunaan kata yang bermakna afektif positif dan asosiatif, penggambaran ekspresi tokoh dalam iklan dan peran warna pada iklan tersebut yang menunjukan perasaan tenang, nyaman, bahagia, puas dan dapat meredakan stres.In this journal the author analyzes the meaning that contained in five campaign advertisements of InterCity Express in Germany with its slogan `Diese Zeit gehort Dir`. This study also discusses the relations between text, image and slogan. The purpose of this study is to find out how the producers transfer the messages to consumers through text and image that are analyzed based on semantic aspects. The results of this study has shown that InterCity Express is a fast and convenient train that bulit through words choice, words usage that have positive affective and associative meaning, the description of character in the advertisements`s expression and the role of colors that shows calmness, comfortable, happiness, sastisfied, and can relieve stress."

"[ ABSTRAK Kemajuan teknologi yang ada dewasa ini turut memicu timbulnya perilaku konsumtif masyarakat. Hal ini dapat dibuktikan melalui iklan yang dipublikasikan dengan bantuan media. Iklan sebagai salah satu bentuk teks persuasif yang berfungsi untuk menarik minat publik seringkali menggunakan pilihan kata dan gambar tertentu untuk membuatnya menarik dan mudah diingat. Pilihan kata dalam bahasa yang digunakan dalam iklan inilah yang dinamakan dengan unsur retorika. Melalui penelitian kepustakaan dan metode analisis-deskriptif, jurnal ini bertujuan untuk mengetahui unsur retorika apa saja yang muncul dalam tujuh iklan mobil BMW. Berdasarkan hasil penelitian, diperoleh kesimpulan bahwa dalam sepuluh iklan mobil BMW yang diteliti terdapat unsur retorika yang muncul dalam bentuk yang berbeda-beda.

---

ABSTRACT The progress of technology, which we can found today results in consumptive behavior of the society. This can be proved by the publication of product advertisements. As one of the persuasive texts, advertisements often use certain words, sentences, and pictures to draw people?s attention and to make them more attractive. This special use of certain words and sentences is known as rhetorical figures. Through literature research and analytical-descriptive method, this journal aims to know which rhetorical figures are found in seven car advertisements of BMW Germany. Based on the research result, it can be concluded that there is at least one kind of rhetorical figures in each advertisements that emerge in various forms., The progress of technology, which we can found today results in consumptive behavior of the society. This can be proved by the publication of product advertisements. As one of the persuasive texts, advertisements often use certain words, sentences, and pictures to draw people’s attention and to make them more attractive. This special use of certain words and sentences is known as rhetorical figures. Through literature research and analytical-descriptive method, this journal aims to know which rhetorical figures are found in seven car advertisements of BMW Germany. Based on the research result, it can be concluded that there is at least one kind of rhetorical figures in each advertisements that emerge in various forms.]"