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"ABSTRAKPerkembangan teknologi informasi saat ini membuat banyak perusahaan media cetak beralih ke media online. Untuk membuat media online bukanlah sesuatu yang sulit. Namun mempertahankan eksistensi agar tetap survive dalam industri media merupakan persoalan bisnis media online saat ini. Untuk itu, agar dapat bersaing Edunews.id harus memiliki strategi untuk memperoleh keunggulan bersaing dalam perspektif resource based view (RBV). Penelitian ini bertujuan untuk menganalisis sumber daya dan kapabilitas yang menjadi keunggulan bersaing. Penelitian ini merupakan penelitian kualitatif, data diperoleh dari data primer berupa observasi dan wawancara dan data sekunder. Dengan menggunakan analisis Valuable, rare, immitable and organization (VRIO) diperoleh hasil penelitian bahwa perusahaan memiliki dua sumber daya dan dua kapabiltas yang dapat dijadikan sebagai keunggulan bersaing.

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ABSTRACTThe development of information technology currently makes many print media companies turn to online media. To create online media is not difficult. But maintaining the existence to survive in the media industry is an issue of online media business currently. Therefore, to compete Edunews.id must have a strategy to gain competitive advantage in resource based view (RBV) perspective. This study aims to analyze the resources and capabilities that become competitive advantage. This research is a qualitative research, data obtained from primary data in the form of observation and interview and secondary data. By using Valuable, rare, immitable and organization (VRIO) analysis, it is found that the company has two resources and two capabilties that can be used as competitive advantage."

"[ABSTRAKKebutuhan berita dewasa ini sangat erat kaitannya dengan kehidupan sehari-hari dari masyarakat yang semakin haus akan informasi. Sejalan dengan perkembangan teknologi informasi yang selalu berkembang pesat, masyarakat kini beralih ke sistem digital untuk mendapatkan informasi yang mereka inginkan.Kebiasaan masyarakat yang selama ini mendapatkan berita melalui surat kabar sudah cenderung ditinggalkan.Telah banyak dijumpai situs berita yang dapat diakses secara onlineyang berbasiskan website melalui media perantara internet, hal ini dikenal dengan istilah portal media online. PT. XYZ merupakan salah satu dari sekian banyak portal media online yang ada di Indonesia. Tetapi dalam prosesnya PT. XYZ masih belum mampu unggul dalam bersaing dengan portal media online lainnya yang telah lebih dahulu dikenal masyarakat. Hal ini yang menarik untuk diangkat dalam penelitian ini. Permasalahan utama yang dihadapi PT. XYZ yaitu karena masih belum memiliki strategi e-bisnis dalam melakukan persaingan di insustri ini. Dengan menggunakan metodologi Chaffey, akan diidentifikasi karakteristik PT. XYZ, posisi bisnis dari PT. XYZ dalam persaingannya di industri media online, hingga nantinya disusun strategi e-bisnis yang dapat digunakan PT. XYZ dalam bersaing dengan portal media online yang lainnya. Penelitian ini akan menghasilkan strategi e-bisnis untuk PT. XYZ, memberikan gambaran dari posisi PT. XYZ di antara pesaingnya serta meningkatkan keunggulan bersaing dari PT. XYZ. Dengan demikian diharapkan PT. XYZ dapat mencapai target yang telah dirumuskan dalam rencana strategis tahunan yang dimiliki.

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ABSTRACTThe needs of today's news very closely related to the daily life of a communities increasingly hungry for information. In line with the development of information technology always evolves rapidly, communities now turn to digital system to get the information they wanted. Habits of the people who have been getting news through newspapers has tended to be abandoned. Has been mostly can be found a website can be accessed online that is based website through the medium of an intermediary the internet it is known as online media portal . PT. XYZ is one of the many online media portals that exist in Indonesia. But in the process of PT. XYZ is still not able to excel in competing with other online media portal that had previously known to the public. It is an interesting to be appointed in this research. The main problems PT. XYZis because still has not had the strategy e- business in conducting competition in this industry. By using Chaffey’s methodology, will be identified characteristic PT XYZ , business position of PT. XYZ competition in the online media industry , until later arranged e-business strategy that can be used of PT. XYZ in compete with online media portal the others. This research will produce a e-business strategy to PT. XYZ, Provide an illustration from a position PT. XYZ among competitors and improve competitive advantage of PT. XYZ. Therefore, PT. XYZ can achieve the target was formulated in the strategic plan annual owned.;The needs of today's news very closely related to the daily life of a communities increasingly hungry for information. In line with the development of information technology always evolves rapidly, communities now turn to digital system to get the information they wanted. Habits of the people who have been getting news through newspapers has tended to be abandoned. Has been mostly can be found a website can be accessed online that is based website through the medium of an intermediary the internet it is known as online media portal . PT. XYZ is one of the many online media portals that exist in Indonesia. But in the process of PT. XYZ is still not able to excel in competing with other online media portal that had previously known to the public. It is an interesting to be appointed in this research. The main problems PT. XYZis because still has not had the strategy e- business in conducting competition in this industry. By using Chaffey’s methodology, will be identified characteristic PT XYZ , business position of PT. XYZ competition in the online media industry , until later arranged e-business strategy that can be used of PT. XYZ in compete with online media portal the others. This research will produce a e-business strategy to PT. XYZ, Provide an illustration from a position PT. XYZ among competitors and improve competitive advantage of PT. XYZ. Therefore, PT. XYZ can achieve the target was formulated in the strategic plan annual owned., The needs of today's news very closely related to the daily life of a communities increasingly hungry for information. In line with the development of information technology always evolves rapidly, communities now turn to digital system to get the information they wanted. Habits of the people who have been getting news through newspapers has tended to be abandoned. Has been mostly can be found a website can be accessed online that is based website through the medium of an intermediary the internet it is known as online media portal . PT. XYZ is one of the many online media portals that exist in Indonesia. But in the process of PT. XYZ is still not able to excel in competing with other online media portal that had previously known to the public. It is an interesting to be appointed in this research. The main problems PT. XYZis because still has not had the strategy e- business in conducting competition in this industry. By using Chaffey’s methodology, will be identified characteristic PT XYZ , business position of PT. XYZ competition in the online media industry , until later arranged e-business strategy that can be used of PT. XYZ in compete with online media portal the others. This research will produce a e-business strategy to PT. XYZ, Provide an illustration from a position PT. XYZ among competitors and improve competitive advantage of PT. XYZ. Therefore, PT. XYZ can achieve the target was formulated in the strategic plan annual owned.]"

"ABSTRAKStrategi marketing dalam dunia digital saat ini semakin berkembang. Hal ini dapat kita lihat dari banyaknya pelaksanaan strategi komunikasi menggunakan saluran digital. Salah satu perusahaan yang menggunakan saluran digital sebagai tempat melakukan strategi marketing adalah indonesiashow.biz. Salah satu bentuk digital marketing yang dilakukan indonesiashow.biz adalah pemanfaatan media sosial untuk menarik pengunjung datang ke website indonesiashow.biz. Selain media sosial, indonesiashow.biz juga mengoptimalkan penggunaan SEO di artikel dan pelaksanaan special event. Jurnal ini akan menganalisa efektivitas dari strategi yang dilakukan oleh indonesiashow.biz dengan melakukan komparasi dengan cinemags.id dan djarumcoklat.com

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ABSTRACTNowadays in digital era, marketing strategy is increasingly evolve. We can see it from a lot of communication strategy implementation using digital channel. Indonesia Showbiz is one of many enterprise that use digital channel for their marketing strategy purpose. One of their digital marketing form is utilize social media to attract visitors to visit their website. Indonesia Showbiz also optimizing used of SEO for their article and special event execution. To analyze the effectivity of Indonesia Showbiz marketing strategy, I will compare their strategy with cinemags.id and djarumcoklat.com. "

"Tesis ini membahas kolaborasi citizen journalist dan jurnalis professional di media online, khususnya di media online Hipwee. Penelitian ini adalah penelitian kualitatif dengan metode studi kasus dan strategi penelitian single case study. Hasil penelitian menunjukkan bahwa kolaborasi citizen journalist dan media online Hipwee dilakukan melalui platform Hipwee Community. Bentuk kolaborasi yang dilakukan oleh citizen journalist (kontributor) dan Hipwee adalah pembuatan konten tulisan dan video, pengembangan kanal Hipwee, pembelajaran menulis di kegiatan online dan offline dan penyebaran informasi kepada masyarakat terkait berbagai kegiatan Hipwee. Namun kolaborasi ini tidak berjalan dengan baik. Penelitian mengungkapkan bahwa karakteristik media online, peran jurnalis professional, jurnalis amatir, peran editor dan syarat inti kolaborasi Pro-Am journalism ‘Bruns’ mempengaruhi kolaborai citizen journalist dan jurnalis professional di media online.

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This thesis discusses the collaboration of citizen journalists and professional journalists in online media, especially in Hipwee online media. This research is a qualitative research with a case study method with a single case study research strategy. The results showed that the collaboration of citizen journalist and online media Hipwee was carried out through the Hipwee Community platform. Forms of collaboration undertaken by citizen journalists (contributors) and Hipwee are the creation of written and video content, the development of Hipwee channels, learning to write in online and offline activities and the dissemination of information to the public regarding various Hipwee activities. But this collaboration did not go well. The study revealed that the characteristics of online media, the role of professional journalists, amateur journalists, the role of editors and the core conditions of Pro-Am journalism 'Bruns' collaboration influence the collaboration of citizen journalists and professional journalists in online media."

"Konvergensi media menjadi salah satu strategi media bertahan dalam persaingan industri yang cukup kuat di era digital seperti saat ini. Kompas yang telah hadir lebih dari setengah abad sebagai media yang dipercaya masyarakat sebagai salah satu sumber berita yang kredibel pun ikut beradaptasi dengan mempraktikkan konvergensi media, sehingga lahir entitas baru salah satunya online. Sebagai entitas baru, Kompas.com melakukan rebranding untuk mempertegas positioning-nya. Tesis ini menguraikan bagaimana strategi dalam proses rebranding Kompas.com. Penelitian ini dilakukan agar media baru yang semakin kompetitif dapat mempelajari strategi untuk penguatan branding dari salah satu media terbesar di Indonesia. Penelitian ini menggunakan pendekatan kualitatif. Hasil penelitian ini menunjukkan strategi yang digunakan adalah Umbrella Branding Strategy yang menggunakan merek tunggal sebagai payung yakni, Kompas. Kemudian hasil dari strategi rebranding ini berimplikasi pada model bisnis Kompas.com untuk pertumbuhan pasar yang positif.

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Media convergence became one of the media strategies to survive in digital era as it is today. Kompas has been present for more than half a century as a printed media which has trusted by the public as one of the credible news sources also participate in adapting to practice media convergence, so that the birth of new entities one of them online. As a new entity, Kompas.com rebranding to reinforce its positioning.

This thesis describes how the strategy in the process of rebranding Kompas.com. This research is conducted in order for an increasingly competitive new media to learn strategies for strengthening branding from one of the largest media in Indonesia. This research uses qualitative approach.

The results of this study shows that the strategy used is Umbrella Branding Strategy that uses a single brand as an umbrella namely, Kompas. Then the results of this rebranding strategy have implications on the market growth."

"Kehadiran Internet dan media digital telah mengubah cara berita disajikan dan menimbulkan fenomena clickbait. Clickbait sebagai daya tarik dalam tajuk berita yang digunakan media berita online seringkali ditemui di media sosial seperti Twitter. Penelitian ini menganalisis hubungan antara clickbait dan persepsikredibilitas outlet berita online di media sosial. Penelitian kuantitatif ini menggunakan kuesioner online yang diambil menggunakan teknik convenience sampling pada dewasa muda berumur 18-35 tahun yang tinggal di area Jabodetabek dan secara aktif mengakses berita online di Twitter. Pengujian dilakukan dengan uji ANOVA dan analisis regresi linier sederhana yang menemukan hasil bahwa terdapat pengaruh yang signifikan antara clickbait dan persepsi kredibilitas outlet berita online. Ditemukan pula tiga hal utama yangmenjadi pertimbangan dewasa muda di Indonesia untuk mengklik berita online di Twitter yaitu topik berita, tajuk utama, dan media atau sumber berita yang mempublikasikan.

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The presence of the Internet and digital media has changed the way news is presented and creates a clickbait phenomenon. Clickbait as the lure in online news headlines is often found on social media such as Twitter. This study analyses the relationship between clickbait and perceived credibility of online news outlet on social media. This quantitative study uses online questionnaires that was taken using convenience sampling techniques among young adults aged 18-35 years old who live in Jabodetabek area and actively access online news on Twitter. The tests were measured using ANOVA tests and simple linear regression analysis which found that there is a significant effect between clickbait and perceived credibility of online news outlet on social media. It is also found that there are three main considerations of young adults to click on the online news on Twitter which are the news topic, headlines, and the news source."

"ABSTRAKSkripsi ini membahas program REDD+ sebagai skema yang dibentuk PBB dalam upaya mengatasi dampak perubahan iklim, ditinjau dari gambaran yang dipublikasikan Media Indonesia online. Media Indonesia online dipilih karena selain menjadi salah satu media massa nasional beroplah tinggi, juga setiap saat dapat diakses secara cepat, mudah dan praktis. Konten berita dianalisis secara deskriptif menggunakan metode penelitian kuantitatif. Hasil penelitian menunjukkan bahwa berita mengenai program REDD+ di Media Indonesia online secara implisit mengutamakan ideologi pemilik modal dan mendukung kapitalisme pemerintah dalam mengelola keuntungan yang didapat dari program REDD+.

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ABSTRACTThis thesis is discussing about REDD+ program as scheme made by the UN in their effort to overcome the impact of climate change that was reviewed in online version of Media Indonesia. Media Indonesia online was chosen as it is one of the biggest circulation national media, easily accessed, simple and practical. The news content is about REDD+ program which analyzed descriptively using quantitative research method. The result of the research indicated that news about REDD+ in Media Indonesia online prioritizes implicitly the ideology of its hareholders and frames the government's capitalism in managing profit from REDD+ program."

"Internet merupakan media baru yang banyak digunakan oleh berbagai kalangan, baik umum, maupun perusahaan, salah satunya yaitu forum online. Penelitian ini mencoba untuk melihat forum online sebagai bagian dari perkembangan teknologi dikaitkan dengan sebuah fungsi komunikasi terutama komunikasi antara pihak perusahaan dengan publiknya guna mencapai citra positif mengenai perusahaan. Dengan latar belakang tersebut, penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara kualitas media online terhadap citra perusahaan di benak anggota forum online TPI.Penelitian ini dilakukan dengan menggunakan pendekatan kuantitatif, yang bersifat eksplanatif. Populasinya adalah semua anggota forum online TPI. Sampel didapatkan dengan teknik penarikan sampel non-probabilita. Teknik penarikan sampel seperti ini dengan bahasa lain dapat juga dikategorikan sebagai teknik penarikan sampel recruited sample (sampel yang dipilih) dengan jumlah sampel 71 responden. Metode pengumpulan data menggunakan kuesioner yang dikirimkan melalui email kepada 250 responden melalui email. Teknik analisa data menggunakan regresi linear sederhana dan berganda untuk melihat pengaruh antar variabel, yaitu antara variabel kualitas media online dan citra perusahaan.Hasil penelitian mengungkapkan bahwa hubungan regresi berganda antara kualitas media online dan citra perusahaan positif dan searah. Namun, dari 8 dimensi variabel independen, dimensi feature merupakan faktor yang paling kuat mempengaruhi pembentukan citra perusahaan. Jadi, dapat disimpulkan bahwa komponen-komponen efektivitas website seperti feature memiliki peranan yang cukup penting dalam membentuk kualitas media online.

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Internet is a new media which are used by many, both public and companies, for example, online forum. This study attempts to see the online forum as part of the development of the technology associated with a function of communication, especially communication between the parties with a public company in order to achieve a positive image of the company. With this background, the research aims to find out whether there is influence between the quality of the online media company with the companies image in members online forums TPI mind.

Research was conducted using a quantitative approach, which is eksplanatif goals. The population are online forum TPI member. Sampling techniques are non-sampling probabilita. This Sampling techniques with other languages can also be categorized as a sampling technique recruited sample (a selected sample) with sample number of 71 respondents. Method of collecting data using questionnaires sent by email to the 250 respondents via email. Technical analysis of data using simple and double linear regression to see the influence between variables, namely the variable quality of the online media company and its image.

Research results reveal that the relationship between the quality of double regression between online media company a positive image and direction. However, the 8-dimensional independent variables, dimensions feature is the most powerful factors influence the formation of the company's image. Can be concluded that website component effectivity such as feature have quite important roles in shaping quality of online media."

"Penyebaran virus Covid-19 di Indonesia pada tahun 2020 berdampak pada bidang edukasi dimana diberlakukan kebijakan pembelajaran jarak jauh, baik untuk sekolah maupun kegiatan edukasi non-formal. Dikarenakan kondisi tersebut, portal pembelajaran daring di Indonesia semakin gencar mempromosikan layanannya pada media sosial yang dimiliki untuk mendapatkan pelanggan. Analisis deskriptif ini menganalisis unggahan media sosial oleh empat portal pembelajaran daring di Indonesia yang paling dikenal dan aktif dalam menggunakan media sosial, yang merupakan Ruangguru, Quipper School, Rumah Belajar, dan Kelas Pintar. Kerangka analisis yang digunakan untuk menganalisis unggahan media sosial portal pembelajaran daring dari tanggal 16 Maret hingga 16 April 2020 ini adalah tabel strategi konten pemasaran media sosial. Hasil dari analisis ini adalah unggahan media sosial oleh empat portal pembelajaran daring sesuai dengan strategi konten kreatif media sosial tersebut, dan Ruangguru merupakan portal pembelajaran daring di Indonesia yang paling aktif dalam menggunakan media sosial. 

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The spread of Covid-19 in Indonesia in 2020 impacted the education system in the country where school from home regulations applies to formal and informal education activities. Due to these regulations, online learning platforms in Indonesia promoted more of their services through social media platforms they own. This descriptive analysis analyzes social media posts made by four online learning platforms in Indonesia that are most known and active on social media usage, which includes Ruangguru, Quipper School, Rumah Belajar, and Kelas Pintar. The analytical frame that is used to analyze the social media posts from March 16 through April 16, 2020 is the table of content strategies on social media marketing. The results of this analysis includes social media posts made by four online learning platforms are in line with the content strategies on social media marketing table, and the most active online learning platform on social media usage in Indonesia is Ruangguru."

"Pertumbuhan pengguna internet yang begitu cepat, membuat portal berita online sebagai salah satu media baru di Indonesia. Karakteristik portal berita online yang unik, membuat portal berita menjadi salah satu media yang penting dalam mencari informasi. Penelitian ini menguji apakah terdapat intermedia agenda setting di antara portal berita online, khususnya detik, viva, dan okezone.  Untuk mengetahui apakah terdapat intermedia agenda setting di antara ketiga portal berita, maka penelitian ini menggunakan analisis isi dengan unit pencatatan berupa isu, topik, dan sumber pemberitaan. Hasil penelitian menunjukkan bahwa terdapat kesamaan isu, topik, dan sumber pemberitaan di antara ketiga portal berita selama pemantauan. Hal ini menunjukkan bahwa terdapat intermedia agenda setting di antara ketiga portal tersebut.

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As thepopulation of Internet users grows rapidly, online news websites has become one of the new media in Indonesia. The unique characteristics of online news websites make them a new important media outlet in finding an information.This study examined the intermedia agenda-setting effects among three online news websites, especially on detik, viva, and okezone. To examine whether the three of online news websites have an inter-media agenda-setting, this study applies content analysiswith a recording units i.e. issues, topic, and sources. The result showed that there are similarities among three online news websites about issues, topic, and sources. Therefore, it can be concluded that there is intermedia agenda setting among three online news websites."