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Alfi Dinda Sasantie
"Tesis ini membahas tentang suatu program komunikasi pemasaran yang mengonstruksi pesan kesehatan melalui narasi dalam bentuk web series untuk generasi milenial. Dalam melakukan penelitian ini, peneliti menggunakan Teori Naratif Paradigma TNP sebagai teori acuan. Selain itu, penelitian ini juga membahas tentang peran dari web series sebagai medium untuk memvisualisasikan sebuah narasi. Penelitian ini merupakan penelitian kualitatif dengan metode multimodalitas.
Hasil penelitian menunjukkan bahwa dengan menggunakan web series, Tropicana Slim melakukan kontruksi pesan kesehatan yang disesuaikan dengan karakteristik dari generasi milenial. Terdapat pesanpesan yang disampaikan secara implisit untuk menciptakan keterikatan dengan generasi milenial. Selain itu, pemilihan web series sebagai medium juga sesuai karena karakteristik yang dimiliki oleh web series, yaitu kemampuan untuk menampilkan multimedia p.p1 margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica.

The focus of this study is the marketing communication program that constructs health messages through narrative on web series for millenial. This study uses Narrative Paradigm Theory NPT . In addition, this study also discusses about the role of web series as a medium for visualizing a narrative. This research is a qualitative research with multimodality method.
The results show that by using web series, Tropicana Slim performs a health message construction that be adapted to the characteristics of millenial. There are messages implicitly conveyed to create enggangement to the millennial. In addition, the selection of web series as a medium is also appropriate because of the characteristics owned by web series, which is multimedia capabilities. p.p1 margin 0.0px 0.0px 0.0px 0.0px font 12.0px Helvetica.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
T50751
UI - Tesis Membership  Universitas Indonesia Library
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Annete Lupita
"Tugas Karya Akhir ini membahas tentang Perencanaan Strategi Komunikasi Pemasaran aplikasi smartphone berbasis gaya hidup sehat, yaitu Fitco, yang mengajak penggunanya untuk memulai penerapan gaya hidup sehat lewat berjalan kaki. Fitco yang merupakan pemain baru dan masih melalui tahap pra rilis menemukan masalah, yaitu pemilihan target pasar yang tidak tajam dan positioning yang belum jelas. Masalah yang ditemui Fitco dianalisis lewat model perceptual mapping dan VALS untuk menemukan target pasar primer. Data dikumpulkan langsung dari perusahaan serta lewat pengumpulan data kuantitatif dan kualitatif terhadap target pasar potensial Fitco.
Setelah mendapatkan temuan analisis konsumen lewat wawancara kualitatif, peneliti menentukan atribut-atribut yang sesuai untuk merancang ide besar. Dengan ide besar Collectible Healthy Social Life, peneliti menurunkan pesan yang ingin dibawakan ke dalam marketing communication platform untuk mendapatkan positioning, key message, copy blocks, serta tone and manner yang sesuai dengan Fitco secara efektif. Kemudian, evaluasi telah dilakukan lewat pengumpulan data kuantitatif untuk mengukur penerimaan positioning dan gaya penyampaian pesan yang telah dirancang terhadap target pasar yang telah ditentukan.

This final assignment discusses about Strategic Marketing Communication Planning Marketing of a healthy lifestyle based smartphone application called Fitco, which aims to persuade its users to start adopting a healthy lifestyle through walking. As a newcomer in the industry, Fitco finds its problems in lack of market targeting and unclear positioning. The problems found are analyzed through perceptual mapping model and VALS method to discover a primary target market. Data are collected directly from Fitco, as well as quantitative and qualitative research conducted towards its potential target market.
After gathering new consumer analysis findings, researcher determines corresponding attributes to design the big idea. With Collectible Healthy Social Life as the big idea, researcher applies this big idea into marketing communication platform to effectively create Fitcos positioning, key message, copy blocks, as well as tone and manner. Later, evaluation is done through quantitative research to determine potential target markets reception towards Fitcos big idea design.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
TA-Pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Tiara Bella Britania
"[ ABSTRAK
Dikarenakan oleh perubahan yang disebabkan globalisasi, yang membawa
pengaruh buruk pada kualitas lingkungan, maka penting bagi arsitektur untuk
melakukan pendekatan yang bertanggung jawab terhadap alam dengan
menyediakan lingkungan yang sehat dan berkelanjutan untuk tempat huni
manusia. Gagasan untuk menciptakan ?ruang sehat? dalam arsitektur mengarah ke
upaya untuk menciptakan desain aktif yang memicu gaya hidup sehat dan
aktivitas fisik melalui fitur seperti penggunaan lahan campuran, walkability, pusat
olahraga dan kesehatan, ruang komunitas terbuka, dan ruang hijau. Usaha lain
adalah mengintegrasikan desain dengan unsur-unsur alam dan teknologi yang
efisien untuk mengurangi konsumsi energi dan air tanpa mengurangi tingkat
kenyamanan atau standar huni. Melalui penelititan yang mendalam pada arsitektur
yang berkelanjutan, konteks dan analisis tapak, studi kasus, dan observasi
langsung, tulisan ini akan menguraikan aspek dalam mencapai gaya hidup sehat
melalui desain arsitektur, yang disajikan melalui berbagai konsep desain dan
aplikasi pada tapak. Karya tulis ini berdasarkan proyek studio penulis yang
terletak di Perth, Australia Barat.

ABSTRACT
Due to the changes brought on by globalization, which have negatively influenced
the environmental quality, it is essential for architecture to take a responsible
approach towards nature by providing a healthy and sustainable environments for
our habitation. The notion of creating a ?healthy space? in architecture leads to an
attempt in creating an active design that promotes a healthy lifestyle and physical
activity especially through features such as land use mix, walkability, sport and
wellness center, open community space, and green space. There is also an
endeavor in integrating with natural elements and efficient technologies to reduce
energy and water requirements without decreasing either comfort level or living
standard. Through an extensive research on sustainability, context and site
analysis, case studies, and direct observation, this report will elaborate upon the
aspects in achieving healthy lifestyle through architectural design, which is
presented through various ideas of design concept and application on site. This
report will be in accordance with the author?s completed studio project situated in
Perth, Western Australia.;Due to the changes brought on by globalization, which have negatively influenced
the environmental quality, it is essential for architecture to take a responsible
approach towards nature by providing a healthy and sustainable environments for
our habitation. The notion of creating a ?healthy space? in architecture leads to an
attempt in creating an active design that promotes a healthy lifestyle and physical
activity especially through features such as land use mix, walkability, sport and
wellness center, open community space, and green space. There is also an
endeavor in integrating with natural elements and efficient technologies to reduce
energy and water requirements without decreasing either comfort level or living
standard. Through an extensive research on sustainability, context and site
analysis, case studies, and direct observation, this report will elaborate upon the
aspects in achieving healthy lifestyle through architectural design, which is
presented through various ideas of design concept and application on site. This
report will be in accordance with the author?s completed studio project situated in
Perth, Western Australia.;Due to the changes brought on by globalization, which have negatively influenced
the environmental quality, it is essential for architecture to take a responsible
approach towards nature by providing a healthy and sustainable environments for
our habitation. The notion of creating a ?healthy space? in architecture leads to an
attempt in creating an active design that promotes a healthy lifestyle and physical
activity especially through features such as land use mix, walkability, sport and
wellness center, open community space, and green space. There is also an
endeavor in integrating with natural elements and efficient technologies to reduce
energy and water requirements without decreasing either comfort level or living
standard. Through an extensive research on sustainability, context and site
analysis, case studies, and direct observation, this report will elaborate upon the
aspects in achieving healthy lifestyle through architectural design, which is
presented through various ideas of design concept and application on site. This
report will be in accordance with the author?s completed studio project situated in
Perth, Western Australia.;Due to the changes brought on by globalization, which have negatively influenced
the environmental quality, it is essential for architecture to take a responsible
approach towards nature by providing a healthy and sustainable environments for
our habitation. The notion of creating a ?healthy space? in architecture leads to an
attempt in creating an active design that promotes a healthy lifestyle and physical
activity especially through features such as land use mix, walkability, sport and
wellness center, open community space, and green space. There is also an
endeavor in integrating with natural elements and efficient technologies to reduce
energy and water requirements without decreasing either comfort level or living
standard. Through an extensive research on sustainability, context and site
analysis, case studies, and direct observation, this report will elaborate upon the
aspects in achieving healthy lifestyle through architectural design, which is
presented through various ideas of design concept and application on site. This
report will be in accordance with the author?s completed studio project situated in
Perth, Western Australia., Due to the changes brought on by globalization, which have negatively influenced
the environmental quality, it is essential for architecture to take a responsible
approach towards nature by providing a healthy and sustainable environments for
our habitation. The notion of creating a ‘healthy space’ in architecture leads to an
attempt in creating an active design that promotes a healthy lifestyle and physical
activity especially through features such as land use mix, walkability, sport and
wellness center, open community space, and green space. There is also an
endeavor in integrating with natural elements and efficient technologies to reduce
energy and water requirements without decreasing either comfort level or living
standard. Through an extensive research on sustainability, context and site
analysis, case studies, and direct observation, this report will elaborate upon the
aspects in achieving healthy lifestyle through architectural design, which is
presented through various ideas of design concept and application on site. This
report will be in accordance with the author’s completed studio project situated in
Perth, Western Australia.]"
Fakultas Teknik Universitas Indonesia, 2015
S62568
UI - Skripsi Membership  Universitas Indonesia Library
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Ramandha Suci Marchita
"Pemaknaan gaya hidup sehat dalam web series #SORETheSeries di YouTube oleh anggota Komunitas Diabetes Muda berdasarkan proses encoding dan decoding pesan tidak tercipta dengan sendirinya melainkan terdapat peran agen sosialisasi dalam menanamkan nilai gaya hidup sehat pada informan sehingga membantu membentuk pemaknaan. Penelitian dengan pendekatan kualitatif dan paradigm konstruktivis ini bertujuan untuk memberikan penjabaran bagaimana pemaknaan gaya hidup sehat dalam web series #SORETheSeries oleh anggota Komunitas Diabetes Muda yang telah mengalami banyak pengalaman terkait kesehatan dan gaya hidup.
Hasil penelitian menemukan bahwa pemaknaan gaya hidup sehat oleh anggota Komunitas Diabetes Muda terbagi menjadi dua posisi yaitu negosiasi; posisi menerima sebagian informasi dan tidak menerima sebagian lainnya, serta posisi oposisi: posisi yang menolak pandangan dan memiliki penilaian sendiri, berdasarkan hasil encoding/decoding dari pesan gaya hidup sehat di web series #SORETheSeries dengan adanya peran agen sosialisasi keluarga, peer group dan komunitas, sekolah, media massa, serta profesional yang membantu mensosialisasikan nilai-nilai gaya hidup sehat sepanjang hidup mereka.

The reception position of healthy lifestyle in #SORETheSeries on YouTube by the member of Diabetes Muda Community based on encoding and decoding process supported by the explanation of the role of the socialization agents who socialize the aspects of healthy lifestyle to informant that lead to reception position. This qualitative study with constructivism paradigm aims to provide an overview of how the reception of healthy lifestyle on web series by Diabetes Muda Community members whom have a lot of experiences about health and lifestyle.
This study found that the reception of healthy lifestyle by the informant separated into two positions: negotiated position; a mixture of adaptive and oppositional element, and oppositional position; decode the message in contrary way, based on the result of encoding/decoding of healthy lifestyle messages on #SORETheSeries with the help of socialization agents which are family, peer group and community, school, media, and professional who teach them about healthy lifestyle along their life.
"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
T53356
UI - Tesis Membership  Universitas Indonesia Library
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Muhyi Nur Fitrahanefi
"Salah satu upaya untuk menurunkan angka kejadian dan kematian akibat penyakit menular dan tidak menular adalah dengan menerapkan perilaku gaya hidup sehat. Penelitian ini bertujuan untuk mengetahui hubungan karakteristik mahasiswa (umur, jenis kelamin, uang saku, dan fakultas), pengetahuan, dan sikap terhadap perilaku gaya hidup sehat mahasiswa S1 Reguler Aktif Universitas Indonesia tahun 2014. Penelitian ini telah dilaksanakan pada bulan Maret 2014 menggunakan desain studi cross-sectional dengan total sampel sebanyak 454 responden dari 13 fakultas. Hasil penelitian menunjukkan bahwa 59% responden memiliki perilaku gaya hidup sehat dan 41% memiliki perilaku gaya hidup tidak sehat. Berdasarkan enam variabel, hanya variabel fakultas yang memiliki hubungan bermakna dengan perilaku gaya hidup sehat mahasiswa dengan nilai p 0,000 dan nilai OR 2,45 (CI 95% : 1,63-3,66).

Adopting healthy lifestyle behaviour is an effort to reduce the mortality and case number from infectious and non-infectious disease. This study aimed to determine the relationship of student characteristics (age, sex, allowance, and the faculty), knowledge, and attitude toward healthy lifestyle behaviors among undergraduate student of University of Indonesia. This study used cross sectional in March 2014 which included 454 respondents from 13 faculties. The results showed that 59% of respondents have a healthy lifestyle behaviors, and 41% of them do not have it. Based on six variables, only kind of the faculty which has significant relationships toward student healthy lifestyle behaviors with p values 0.000 and OR 2.45 (95% CI: 1.63 to 3.66).
"
Depok: Fakultas Kesehatan Masyarakat Universitas Indonesia, 2014
S55045
UI - Skripsi Membership  Universitas Indonesia Library
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Faradita Haryuningtyas
"ABSTRAK
Gaya hidup sehat merupakan salah satu upaya memperbaiki dan meningkatkan kualitas hidup. Gaya hidup sehat dapat meningkat apabila kemampuan memperoleh, dan mengolah informasi baik. Kemampuan tersebut dapat diketahui melalui tingkat literasi kesehatan. Penelitian ini bertujuan untuk mengetahui hubungan antara literasi kesehatan dan gaya hidup sehat. Desain penelitian ini adalah cross sectional dengan sampel 235 mahasiswa keperawatan, dengan teknik pengambilan sampel stratified random sampling. Gaya hidup sehat diukur menggunakan modifikasi instrumen Health Promoting Lifestyle Profile HPLP-II dan buku panduan GERMAS tahun 2015. Literasi kesehatan diukur menggunakan instrumen Health Literacy Questioner HLQ . Hasil penelitian menunjukkan 48,1 mahasiswa memiliki gaya hidup sehat sedangkan 51,9 memiliki gaya hidup tidak sehat. Rata-rata skor tingkat literasi kesehatan mahasiswa keperawatan 150,07 dari 197. Peneletian ini juga menunjukkan ada hubungan yang signifikan antara literasi kesehatan dengan gaya hidup sehat X2=35,696.

ABSTRACT
Healthy lifestyle is one attempted to improve and enhance the quality of life. Healthy lifestyles can increased if the ability to obtain, and processed the information was good. This ability can be known through the health literacy level. This study aimed to identify the relationship between health literacy and healthy lifestyle. This study used cross sectional design with 235 samples of nursing students, with stratified random sampling as a sampling technique. Healthy lifestyle was measured by using modification Health Promoting Lifestyle Profile HPLP II instrument and GERMAS guided book 2015. Health literacy was measured by using the Health Literacy Questioner HLQ instrument. The results shows that 48.1 of students had a healthy lifestyle, while 51.9 had an unhealthy lifestyle. The average health literacy score of nursing students was 150.07 from 197. This study also shows that there is a significant relationship between health literacy and healthy lifestyle X2 35,696."
2018
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Muhammad Dhiya Ul-Haq
"In 2017, obesity incidence rate in Indonesia significantly increased from 2014. The rise of obesity incidence rate in Indonesia also expected to continue in the future. Recent studies in developed countries shows that areas with overabundant access to unhealthy foods provider tends to have a higher obesity incidence rate. This phenomenon, known as food swamps, correlates with obesity by influencing the people to consume more unhealthy foods. However, research to prove that statement in Indonesia seems impossible to execute due to the absence of individual food choice data in Indonesia`s mainstream surveys. This study tries to employ Twitter and Google Places data as an alternative data source to fill the absence of data that mentioned before. Logistic regression results show that food swamps area has a significant positive correlation with the popularity of unhealthy foods and the engagement on unhealthy foods. Therefore, it can be concluded that the results in this study indicates the influence of food swamps area on peoples choice towards unhealthy foods.

Pada tahun 2017, angka obesitas di Indonesia meningkat secara signifikan dari tahun 2014. Kenaikan tersebut diprediksi akan terus berlanjut di masa depan. Studi terbaru di negara-negara maju menunjukkan bahwa daerah dengan akses berlebihan terhadap penjual makanan yang tidak sehat cenderung memiliki angka obesitas yang lebih tinggi. Fenomena ini, dikenal sebagai food swamps, berkorelasi dengan obesitas dengan cara mempengaruhi orang-orang untuk mengkonsumsi lebih banyak makanan yang tidak sehat. Namun, penelitian untuk membuktikan pernyataan tersebut di Indonesia terlihat tidak mungkin dilaksanakan karena tidak adanya data pilihan makanan individu dalam survei-survei skala besar utama di Indonesia. Penelitian ini mencoba menggunakan data Twitter dan Google Places sebagai sumber data alternatif untuk mengisi ketiadaan data yang disebutkan sebelumnya. Hasil regresi logistik menunjukkan bahwa daerah food swamps memiliki korelasi positif yang signifikan dengan popularitas makanan tidak sehat dan sentiment positif terhadap makanan tidak sehat. Oleh karena itu, dapat disimpulkan bahwa hasil dalam penelitian ini mengindikasikan hubungan antara daerah food swamps terhadap kecenderungan orang untuk lebih memilih makanan yang tidak sehat."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Intan Lisetyaningrum
"Pada kota-kota besar di Indonesia saat ini telah terjadi perubahan gaya hidup dan berdampak pada peningkatan risiko obesitas. Penelitian ini dilakukan untuk mengetahui hubungan kebiasaan jajan, kebiasaan makan, dan aktivitas fisik dengan indikator obesitas pada remaja SMA di Jakarta. Penelitian ini menggunakan jenis desain studi cross-sectional dengan jumlah sampel 170 siswa SMA kelas 10 sampai 12 di Provinsi DKI Jakarta yang dipilih dengan teknik purposive sampling. Pengumpulan data menggunakan kuesioner online dan data diolah dengan uji chi-square. Hasil penelitian menunjukkan tidak adanya hubungan yang bermakna pada kebiasaan jajan, kebiasaan makan dan aktivitas fisik dengan indikator obesitas pada remaja SMA di Jakarta (p > 0,05). Disarankan agar perawat tidak hanya memberikan pengetahuan saja tapi juga melakukan pendekatan untuk modifikasi perilaku dengan membiasakan konsumsi makanan yang sehat dan bergizi serta menerapkan gaya hidup yang sehat, dan melakukan konseling kepada remaja dengan obesitas untuk meningkatkan rasa kepercayaan diri mereka.

In big cities in Indonesia there has been a change in lifestyle and have an impact on increasing the risk of obesity. This study was conducted to determine the relationship between snacking habits, eating habits, and physical activity with indicators of obesity in high school adolescents in Jakarta. This study uses a cross-sectional study design with a sample size of 170 student‟s grades 10 to 12 in DKI Jakarta Province selected by purposive sampling technique. Data collection uses an online questionnaire and data processed by chi-square test. The results showed that there was no association involving snacking habits, eating habits and physical activity with obesity indicators in high school adolescents in Jakarta (p>0.05). It is related that nurses not only provide knowledge but also conduct discussions for policy modification by familiarizing the
consumption of healthy and nutritious foods and implementing healthy lifestyles, and counseling adolescents with obesity to increase their self-confidence.
"
Depok: Fakultas Ilmu Keperawatan Universitas Indonesia, 2020
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Ginanjar Maulana Faturohman
"Sejak Pandemi Covid-19 melanda indonesia, kesehatan menjadi hal yang utama. Gaya hidup sehat menjadi hal yang sangat penting untuk menaikkan imunitas. Penelitian WHO menunjukkan adanya penurunan aktifitas fisik dan pola hidup sehat selama masa Pandemic. Mayoritas penurunan perilaku hidup sehat terjadi di kalangan remaja. Dalam berbagai penelitian lain, gaya hidup tidak sehat pada remaja mendorong seseorang untuk menggunakan narkoba pada masa dewasanya. Salah satu upaya yang dapat dilakukan untuk menurunkan resiko penyalahgunaan narkoba serta upaya untuk meningkatkan imunitas di masa pandemic ini adalah melalui perubahan tingkah laku hidup sehat yang dapat dijalankan melalui program di sekolah. Tujuan penelitian ini adalah untuk menguji intervensi self as doer dalam meningkatkan gaya hidup sehat siswa di salah satu sekolah di daerah Bekasi. Studi baseline yang dilakukan dalam penelitian ini menunjukkan bahwa pola hidup tidak sehat serta siswa yang menyalahgunakan narkoba di Sekolah ini cukup banyak. Penelitian ini menggunakan desain quasi-experimental dengan two group pretest posttest design, studi dengan menggunakan siswa kelas X (n= 57) dari salah satu sekolah di Bekasi. Instrumen yang digunakan adalah Exercise Orientation Questionnaire (EOQ) untuk mengukur tingkat gaya hidup sehat siswa. Hasil uji beda menunjukkan peningkatan gaya hidup sehat signfikan (p<0.05) setelah intervensi Self as doer yang dijalankan selama satu bulan. Diindikasikan bahwa intervensi memiliki efektivitas pada sampel siswa kelas X sekolah menengah atas tersebut, namun validitas eksternal dan dampak pada pencegahan penyalahgunaan napza membutuhkan studi dengan sampel penelitian lebih besar dan desain penelitian yang lebih sistematis.

Since the Covid-19 pandemic occure in Indonesia, health has become the main thing. A healthy lifestyle is very important to increase immunity. WHO research shows a decrease in physical activity and healthy lifestyles during the Pandemic. The majority of the decline in healthy living behavior occurs among adolescents. In various other studies, unhealthy lifestyles in adolescents encourage someone to use drugs in adulthood. One of the efforts that can be done to reduce the risk of drug abuse as well as efforts to increase immunity during this pandemic is through changes in healthy living behavior that can be carried out through programs in schools. The purpose of this study was to examine the self as doer intervention in improving the healthy lifestyle of students in a school in the Bekasi area. The baseline study conducted in this study shows that there are quite a lot of unhealthy lifestyles and students who abuse drugs in this school. The purpose of this study was to examine the self as doer intervention in improving the healthy lifestyle of students in a school in the Bekasi area. The baseline study conducted in this study shows that there are quite a lot of unhealthy lifestyles and students who abuse drugs in this school. This study used a quasi-experimental design with a two group pretest posttest design, the study used class X students (n = 57) from a school in Bekasi. The instrument used is the Exercise Orientation Questionnaire (EOQ) to measure the level of students' healthy lifestyle. The results of the different test showed a significant increase in a healthy lifestyle (p<0.05) after the Self as doer intervention which was carried out for one month. It is indicated that the intervention has effectiveness in this sample of class X senior high school students, but its external validity and impact on drug abuse prevention requires a study with a larger research sample and a more systematic research design."
Depok: Fakultas Psikologi Universitas Indonesia, 2021
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Aditya Utomo
"Berbelanja kebutuhan pokok menyita waktu. Ada beberapa aspek dan faktor yang perlu diperhatikan oleh penyedia online groceries shopping agar mereka dapat mengambil kesempatan di industri ini. Salah satunya melalui iklan di Instagram dan melihat gaya hidup konsumen.
Penelitian ini bertujuan menganalisis pengaruh iklan di Instagram dan gaya hidup konsumen terhadap keputusan pembeliaan dimediasi oleh minat membeli dalam online groceries shopping. Responden wanita bekerja dan aktif menggunakan Instagram.
Metode kuantitatif diadopsi, dengan analisis jalur untuk menganalisis data. Temuan penelitian ini mengungkapkan bahwa iklan Instagran dan gaya hidup signifikan berpengaruh dengan keputusan pembelian konsumen.

Groceries shopping is takes time. There are several aspects and factors that need to be considered by online groceries shopping providers so they can take the opportunity in this industry. One of them is through advertisements on Instagram and consumers' lifestyles.
This study aims to analyze the influence of advertising on Instagram and consumer lifestyles on purchasing decisions mediated by buying interest in online shopping groceries. Female worker are respondent and activ use Instagram.
Quantitative methods are adopted, with path analysis to analyze data. The findings of this study reveal that Instagran advertising and lifestyle signifikanly influence consumer purchasing decisions.
"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
T55403
UI - Tesis Membership  Universitas Indonesia Library
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