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"Penelitian ini membahas konsep city branding dan personal branding. Tipologi city branding yang diteliti adalah smart city. Sementara personal branding yang diuji adalah pemimpin kota. Penelitian ini menguji pengaruh kedua konsep tersebut melalui pendekatan penelitian kuantitatif dengan desain eksplanatif. Responden adalah 400 masyarakat di Kecamatan Coblong, Cicendo, Bandung Wetan, dan Sumur Bandung, dengan teknik sampling kuota. Teknik analisis data dengan analisis data deskriptif dan regresi linier untuk membuktikan hipotesis penelitian. Sementara, untuk mencari faktor apa saja yang mempengaruhi pembentukan personal branding digunakan analisis faktor. Hasil penelitian menunjukkan adanya pengaruh faktor-faktor city banding Bandung smart city terhadap personal branding Ridwan Kamil positif dan signifikan. Penelitian ini menunjukkan 2 dua faktor dalam membentuk city branding Bandung smart city, yaitu place brand assets dan place brand values.

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This study discusses the concept of city branding and personal branding. City branding typology which has been analysed is smart city. While the personal branding which has been investigated is the leader of city. This research analyses the influence both of two concepts through quantitative research approach with explanative design. Respondents were 400 citizen in Coblong, Cicendo, Bandung Wetan, and Sumur Bandung District, which selected by quota sampling techniques. Techniques of data analysis, such as descriptive data analysis and linier regression to verify research hypotheses. While factors analysis is used to find the factors which influencing conformation Ridwan Kamil`s personal branding as the Mayor of Bandung city. The results showed a positive and significant influence of The City Branding`s Factors of Bandung Smart City towards Ridwan Kamil`s Personal Branding. On the other hands, this research show 2 two factors in city branding Bandung smart city conformation, such as place brand assets and values."

"ABSTRAKSeiring dengan kompetisi yang semakin meningkat hampir di segala bidang, personal branding menjadi konsep yang semakin penting untuk diterapkan. Dimensi personal branding tidak hanya terkait dengan merek personal seperti citra diri, namun juga dilihat dari sudut pandang konsumen, sehingga konsep customer-brand relationship menjadi penting untuk dianalisis. Penelitian ini menggunakan konsep Attachment-Aversion Relationship Model yang diadopsi dari penelitian Park et al (2013). Studi kasus yang dipilih adalah tokoh Ridwan Kamil pada Pemilihan Umum Daerah Walikota Bandung 2013. Penelitian dilakukan terhadap 233 responden dengan hasil penelitian yang menunjukkan bahwa tiga determinan Enticing (Annoying) the self, Enabling (Disabling) the self, dan Enriching (Impoverishing) the self tidak mempengaruhi Attachment- Aversion Relationship yang terjadi. Selain itu, motivational strength juga terbukti menjadi mediasi antara hubungan Attachment-Aversion Relationship dan behavior intention dan behavior.

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ABSTRACTAs the competition increases in almost all aspects, personal branding becomes a more significant concept to consider. Personal branding dimension does not only focus on the personal brand itself, but also on the consumer’s point of view. Thus, it is pivotal that marketer analyzes the relationship between consumer and brand. This paper investigates the customer-brand relationship using Attachment-Aversion Relationship Model (Park et al., 2013). Case study approach was selected to undertake the investigation. The case choosen was Ridwan Kamil in the Bandung Mayor Election 2013. The study was conducted on 233 supporters of Ridwan Kamil. The result implies that 3 determinants of AA Relationship (Enticing (Annoying) the self, Enabling (Disabling) the self, and Enriching (Impoverishing) the self) did not significantly influence the Attachment-Aversion Relationship. In addition, motivational strength significantly mediated the relationship between Attachment-Aversion Relationship and behavior intention and behavior."

"Citra sebuah kota akan menentukan kredibilitas pemimpinnya. Oleh karena itu, seorang pemimpin harus berstrategi dalam tindakan-tindakannya. Pemimpin kerap menggunakan disiplin arsitektur dalam kebijakannya karena arsitektur dengan wujudnya yang nyata dapat dengan mudah ditangkap oleh banyak masyarakat. Hal ini membuat pemimpin dapat memaparkan kredibilitasnya secara nyata sehingga mendapatkan legitimasi oleh masyarakatnya. Setelah pemimpin mendapatkan kepercayaan masyarakat, keberlangsungan aksi-aksinya akan didukung. Selain itu, kredibilitasnya yang dianggap sudah terbukti membuat pemimpin dapat melaksanakan aksi yang lebih besar untuk kotanya.Selain menggunakan teori Foucault mengenai kuasa, saya juga mengkaji teori Vale, Kusno, Ong, Roy, dan juga beberapa tulisan teoris yang sejalan sebagai dasar pemikiran. Saya melakukan analisis studi kasus dengan teori terhadap Kota Bandung (sebagai kota) dan Ridwan Kamil (sebagai pemimpin kota). Lalu, dapat disimpulkan bahwa terdapat tiga hal yang menjadi sorotan utama yang saling berkaitan dalam aksi Kamil yaitu, legitimasi, visibilitas, dan worlding.Aksi-aksi yang dilakukan oleh Kamil ini menunjukkan usaha perwujudan kuasa yang dia miliki. Kamil menggunakan visibilitas dan provokasi dalam aksi-aksinya agar kuasanya menyentuh banyak orang sehingga mendapatkan legitimasi atas dirinya. Selain itu, Kamil juga mendapat dukungan atas aksi-aksinya oleh masyarakat dan pihak lainnya. Setelah mendapatkan legitimasi dari masyarakat dan mengatasnamakan kepentingan kota, Kamil dapat mencanangkan keinginannya terhadap Kota Bandung lebih lanjut dan lebih besar yaitu, worlding Kota Bandung.

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The image of a city would determine the credibility of its leader. Therefore, a leader must have some strategic actions. Leader often used architecture discipline in his policies because the physic of architecture that could be easily captured by many people. This made the leader could expose his credibility for real to gain legitimacy by the society. After the leader earned the trust of society, the continuation of his actions would be supported. Moreover, the perceived credibility had been proven to make a leader might exercise more action for the city.

In addition of using Foucault's theory of power, I also examined the theory from Vale, Kusno, Ong, Roy, and some other theorists that line as the basic premise on this writing. I did a case study with a theoretical analysis of Kota Bandung (as the city) and Ridwan Kamil (as the city leader). Eventually, it can be concluded that there are three things that are the main focus of interrelated in Kamil actions; legitimacy, visibility, and worlding.

The actions performed by Kamil showed the embodiment of the power that he had. Kamil used visibility and provocation on his acts, therefore his power would touch so many people that cause the promotion of his legitimacy. Moreover, Kamil received support for his actions by the public and other parties as well. After getting legitimacy from the people and on behalf of the interests of the city, Kamil could proclaimed his desire to Kota Bandung further and larger, i.e, worlding Bandung."

"Skripsi ini membahas bagaimana cara Ridwan Kamil dalam melakukan pembangunan Kota Bandung melalui praktik kepemimpinan transformasional. Penelitian ini dilakukan dengan menggunakan pendekatan post positivis melalui teknik pengumpulan data kualitatif, yaitu wawancara mendalam. Hasil penelitian menunjukkan bahwa Ridwan Kamil mampu mempraktikkan komponen kepemimpinan transformasional yang dikemukakan oleh Bernard Bass. Komponen tersebut adalah idealize influence, inspirational motivation, intellectual stimulation dan individualized consideration. Salah satu komponen yang paling menonjol adalah intellectual stimulation yaitu bagaimana cara Ridwan Kamil memvisualisasikan ide/kebijakannya sebagai cara untuk mendorong bawahan dalam menyelesaikan masalah.

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This thesis discusses how Ridwan Kamil is doing Bandung City development through the practice of transformational leadership. This research was conducted using a post- positivist approach through qualitative data collection techniques, namely in-depth interviews. This research was conducted using a positivist approach through qualitative data collection techniques, namely in-depth interviews. The results showed that Ridwan Kamil was able to practice the components of transformational leadership put forward by Bernard Bass. These components are idealized influences, inspirational motivation, intellectual stimulation and individualized consideration. One of the most prominent components is intellectual stimulation, which is how Ridwan Kamil encourages subordinates to solve a problem."

"[Persaingan global kini mengerucut menjadi persaingan antarkota. Setiap kota harusmampu menunjukkan daya saing agar dapat memiliki posisi di dunia. Persainganini memicu pemerintah kota untuk mencari identitas yang dapat memberikan citrayang berbeda dengan kota lainnya. Proses pencarian identitas ini dikenal sebagaistrategi city branding. Identitas yang berbeda dapat diperoleh melalui inovasi dankreativitas. Dengan kata lain, kota memerlukan individu-individu yang kreatif. Didalam skripsi ini akan dibahas mengenai keterkaitan antara komunitas kreatif dancity branding melalui studi kasus Bandung Juara, dengan tujuan untuk mengetahuistrategi branding pemerintah kota dan kebijakannya dalam menanggapi keberadaankomunitas kreatif.;The global competition today pursed into intercity competition. Each cities must beable to demonstrate their competitiveness to be noticed. This competition triggeredthe municipalities to find identities that can give distinctive images from the othercities. This process is known as city branding strategy. Difference identities can beobtained through innovation and creativity. In other words, the cities requirecreative individuals. This paper will discuss about the relation between creativecommunities and city branding through the case studies of Bandung Juara, with theaim to determine the branding strategies of municipality of Bandung and its policiesin response to the presence of creative communities.;The global competition today pursed into intercity competition. Each cities must beable to demonstrate their competitiveness to be noticed. This competition triggeredthe municipalities to find identities that can give distinctive images from the othercities. This process is known as city branding strategy. Difference identities can beobtained through innovation and creativity. In other words, the cities requirecreative individuals. This paper will discuss about the relation between creativecommunities and city branding through the case studies of Bandung Juara, with theaim to determine the branding strategies of municipality of Bandung and its policiesin response to the presence of creative communities., The global competition today pursed into intercity competition. Each cities must beable to demonstrate their competitiveness to be noticed. This competition triggeredthe municipalities to find identities that can give distinctive images from the othercities. This process is known as city branding strategy. Difference identities can beobtained through innovation and creativity. In other words, the cities requirecreative individuals. This paper will discuss about the relation between creativecommunities and city branding through the case studies of Bandung Juara, with theaim to determine the branding strategies of municipality of Bandung and its policiesin response to the presence of creative communities.]"

"ABSTRAKTidak hanya bagi sebuah brand, kini strategi pemasaran juga kerap diterapkan dalam dunia politik. Personal branding sebagai salah satu strategi pemasaran mulai dilakukan politisi dalam seluruh prosesnya, tidak terkecuali bagi Ridwan Kamil yang kini menjabat sebagai Walikota Bandung. Personal branding yang dilakukannya cenderung terbentuk secara alamiah jauh sebelum dirinya terjun ke dunia politik. Karir profesionalnya, aktivitas sosialnya, serta gagasan-gagasannya terhadap kota Bandung memenuhi tiga unsur personal branding sebagai kunci kesuksesan berkiprah di dunia politik yang kerap Ridwan Kamil hadirkan dengan kuat secara online terutama di media sosial

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ABSTRACTNot only for branding, marketing strategy is now also often applied in the political world. Personal branding as one of the marketing strategy began to be done for politicians in the whole process, not least for Ridwan Kamil who now serves as Mayor of Bandung. Personal branding that he did tend to form naturally long before he plunged into the political world. His professional career, his social activities, and his ideas on the city of Bandung fulfill three elements of personal branding as the key to success in the world of politics that often Ridwan Kamil presents strongly online, especially in social media."

"ABSTRAK<Salah satu perubahan kebijakan di sektor industri adalah industri fashion mengakibatkan pelaku usaha melakukan penyesuaian terhadap kebijakan yang berlaku. Perubahan ini menyebabkan perluasan lokasi industri fashion t-shirt perkotaan yang merupakan salah satu atribut fashion berbasis kreativitas di kota Bandung. Tujuan Tujuan dari penelitian ini adalah untuk melihat arah pemuaian yang terjadi akibat aktivasi city ​​branding di kota bandung dan faktor-faktor yang mempengaruhinya. Adapun metodenya yang digunakan dalam penelitian ini menggunakan metode deskriptif korelasional yang dianalisis secara kualitatif. Penelitian ini juga dilakukan secara temporal, yaitu: menggunakan tiga periode waktu yang berbeda untuk mewakili kondisi sebelum, selama, dan setelah aktivasi city branding. Arah pemuaian di masing-masing periode mengalami perbedaan berdasarkan fenomena yang terjadi di masyarakat, arah Perluasan tersebut sejalan dengan kebijakan pemerintah melalui penataan ruang dan industri kreatif. Perubahan budaya dan pusat keramaian menjadi faktor utama yang menyebabkan perluasan kawasan pusat industri fashion t-shirt perkotaan di Kota Bandung.ABSTRACTOne of the policy changes in the industrial sector is the fashion industry which causes business actors to make adjustments to the applicable policies. This change led to the expansion of the location of the urban t-shirt fashion industry which is one of the attributes of creativity-based fashion in the city of Bandung. Purpose The purpose of this study is to see the direction of expansion that occurs due to the activation of city branding in the city of Bandung and the factors that influence it. The method used in this study used a descriptive correlational method which was analyzed qualitatively. This study was also conducted temporally, namely: using three different time periods to represent conditions before, during, and after city branding activation. The direction of expansion in each period is different based on the phenomena that occur in society, the direction of expansion is in line with government policies through spatial planning and creative industries. Changes in culture and the center of the crowd are the main factors causing the expansion of the urban t-shirt fashion industry center in the city of Bandung."

"Dalam dekade terakhir kunjungan wisatawan muslim mengalami peningkatan yang drastis. Skripsi ini membahas tentang factor-faktor yang menyebabkan intensi berkunjung wisatawan muslim Indonesia dengan menggunakan variabel-variabel yang dibuat berdasarkan theory of planned behavior yaitu Attitude, Subjective Norm dan Perceived Behavioral Control, juga disertai variabel lain yaitu City Branding dan Halal Branding. Penelitian ini mengunakan pendekatan kuantitatif dengan menggunakan kuesioner sebagai media pengumpulan datanya. Hasil dari penelitian ini membuktikan bahwa secara signifikan city branding dan halal branding mempengaruhi intensi berkunjung secara tidak langsung yaitu melalui attitude individu; serta halal branding hanya signifikan pengaruhnya terhadap intensi mengunjungi saat termediasi oleh attitude individu.

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In the last decade the total of muslim travelers going on travel had drastically increased. In this study will be talking about factors that causing visiting intention's Indonesian muslim travellers using variables from theory of planned behaviour, which are Attitude, Subjective Norm and Perceived Behavioral Control, and also other variables which are City Branding and Halal Branding. This study is using quantitative approach using questioner as the data collecting media. The result of the research which include that significantly city branding and halal branding affecting visiting intention indirectly by individual attitude; and halal branding only significantly influence toward visiting intention after mediation of individual attitude."

"ABSTRAKPenelitian ini bertujuan untuk menganalisa pengaplikasian city branding Kota Bukittinggi menggunakan model pengukuran yang menghubungkan brand equity dengan pendahulunya attitude toward the brand dan brand image dan konsekuensinya brand preference , brand equity di bentuk oleh tiga dimensi yaitu brand awareness, brand loyalty, dan perceived quality. Penelitian ini merupakan penelitian kuantitatif melalui online survey terhadap sampel 250 wisatawan yang pernah berkunjung ke Kota Bukittinggi dalam kurun waktu 1 tahun terakhir. Pengujian hipotesi mengunakan analisis SEM. Pada penelitian ini ditemukan bahwa attitude toward the brand mempengaruhi brand equity, brand equity berpengaruh pada brand preference secara positif dan signifikan, dan brand equity terdiri dari brand loyalty dan perceived quality.

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ABSTRACTThe purpose of this study is to analyze the application of city branding in Bukittinggi city using a measurement model to link brand equity to its antecedents attitude toward the brand and brand image and consequences brabd preference , brand equity consists of 3 dimensions brand awareness, brand loyalty and perceived quality . The design research is quantitative with online survey as a tool to collect data from 250 tourists who travelled to Bukittinggi City in the past year. As for hypothesis testing, SEM analysis was used. The findings show that attitude toward the brand positively and significantly contributes to brand equity, brand equity positively and significantly contributes to brand preferences, and brand equity consists of brand loyalty and perceived quality."

"ABSTRAKRidwan Kamil menggunakan media sosial untuk membangun personal brand dan alat komunikasi kepada publiknya. Media sosial digunakannya sebagai media interaktif dengan warga Bandung dan alat membangun citra atau personal brand. Personal branding merupakan upaya untuk mengidentifikasikan apa yang membuat brand relevan sehingga brand berbeda. Berbagai cara digunakan untuk memotivasi publik berinteraksi dengan brand termasuk melibatkan publik dalam strategi-strategi perusahaan dalam tingkatan fisik, kognitif, dan emosional yang bersifat jangka panjang didasari kepentingan masing-masing pihak atau disebut dengan customer engagement. Penelitian ini menemukan bahwa customer engagement Ridwan Kamil melalui media sosial membantu pembentukan personal brandnya. Meski customer engagement hanya berkontribusi sebesar

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ABSTRAKRidwan Kamil uses social media to build personal brand and communication tools to the public. Social media used as interactive media for the citizens of Bandung and image building and personal branding tools. Personal branding is an attempt to identify what makes a brand relevant and differentiate them from another brand. Various means are used to motivate the public to interact with the brand that includes engaging the public in the companie strategies on physical, cognitive, emotional levels in a long-term based on the interests of each party or commonly known as customer engagement. This study found that Ridwan Kamil customer engagement through social media help build his personal brand. Although it only contribute of 20% to the Ridwan Kamil?s personal branding, respondents stated that Ridwan Kamil?s official Facebook account management had involved the public with collaboration dimension values as the most influential according to the respondents. Research also shows that Ridwan Kamil had build a very good and strong personal brand in respondent?s mind."