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"Kabupaten Sukabumi menjadi salah satu pemasok terbesar buah manggis di Indonesia baik impor maupun ekspor. Namun, belum maksimalnya cara penanganan dan perawatan buah manggis dengan cara yang benar masih menjadi permasalahan. Metode yang digunakan adalah mencari kesesuaian berdasarkan kriteria atau syarat tumbuh tanaman manggis berdasarkan Balai Pengkajian Teknologi Pertanian BPTP Riau, peta wilayah kesesuaian yang terlihat setelah penggabungan beberapa variabel fisik kemudian di overlay dengan menggunakan penggunaan tanah yang tidak mungkin ditanami tanaman manggis. Menghasilkan peta wilayah potensi tanaman manggis. Dari titik-titik perkebunan yang ada dilapangan, terdapat perbedaan produktivitas antara perkebunan di wilayah yang sesuai dan kurang sesuai, wilayah Kecamatan Cicantayan menjadi wilayah yang sesuai sementara Cikembar kurang sesuai. Hasil rata-rata manggis/ha di Cicantayan adalah 40ton sementara di Cikembar hanya 10ton/Ha, faktor ketinggian dan juga jumlah serta jenis pupuk menjadi pembeda dalam produktivitas buah manggis.

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Sukabumi Regency become one of the main largest supplier of mangosteen fruit in Indonesia either import or export. However, not yet maximal way of handling and care of mangosteen plants with the right way is stil a problem. The method used is to find a suitability area based on criteria and requirments for growing mangosteen based on Balai Pengkajian Teknologi Pertanian BPTP Riau, a map of the conformity region seen after the merger of several physical variables, then overlaid using land use variables that are not likely to be planted with mangosteen. produce maps of potential areas of mangosteen. From existing plantation points in the field, there is a difference in productivity between the plantations in the appropriate and less appropriate areas, Cicantayan District becomes an appropriate area while Cikembar is less suitable. The average yield of mangosteen ha in Cicantayan is 40ton while in Cikembar only 10ton Ha, altitude factors and also the number and type of fertilizer to differentiate in the productivity of the mangosteen fruit. "

"Pertumbuhan penggunaan internet yang begitu cepat telah mengubah cara berinteraksi dan berkomunikasi. Salah satunya adalah dengan penggunaan media sosial. Media sosial adalah suatu media elektronik dimana para partisipannya dapat membuat, mempublikasi, mengontrol, mengkritik, menilai, dan berinteraksi dalam konten online yang memungkinkan terbentuknya berbagai interaksi seperti mengikuti following, mengirim atau membagikan post sharing, menyukai liking, dan lain sebagainya. Penelitian ini bertujuan untuk menganalisis pengaruh interaksi di media sosial social media interaction terhadap keterikatan emosi emotional attachment, kualitas hubungan dengan brand brand relationship quality, serta word of mouth terhadap Jogja-NETPAC Asian Film Festival. Sampel penelitian ini adalah 170 orang pengunjung Jogja-NETPAC Asian Film Festival dalam tiga tahun terakhir. Sampel dikumpulkan dengan menggunakan metode non-probability sampling dengan teknik convenience dan snowball sampling. Pengolahan data menggunakan metode Structural Equation Modeling SEM. Hasil penelitian ini menunjukkan bahwa interaksi di media sosial berpengaruh langsung terhadap emotional attachment. Namun, social media interaction tidak berpengaruh langsung terhadap brand relationship quality. Kemudian emotional attachment berpengaruh langsung terhadap brand relationship quality dan word of mouth, penelitian ini juga menemukan bahwa brand relationship quality berpengarug langsung pada word of mouth.

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The rapid growth of Internet usage has changed the way we interact and communicate. One of them is with the use of social media. Social media is an electronic medium where participants can create, publish, control, criticize, rate, and interact in online content that allows for the formation of various interactions such as following, sending or sharing post, liking, and etc.

This study aims to analyze the effect of social media interaction to emotional attachment, brand relationship quality, and word of mouth to Jogja NETPAC Asian Film Festival. The sample of this research is 170 visitors Jogja NETPAC Asian Film Festival in the last three years. Samples were collected using non probability sampling method using convenience and snowball sampling technique. The data was processed using Structural Equation Modeling SEM method.

The results of this study indicate that social media interaction has a direct effect on emotional attachment. However, social media interaction doesnt have a direct effect on brand relationship quality. Then emotional attachment has a direc effect on brand relationship quality and word of mouth. The results also show that brand relationship quality directly on the word of mouth."

"Banyaknya acara pameran serta festival musik berskala internasional merupakan salah satu indikator pertumbuhan sektor jasa-jasa yang berkaitan erat dengan pariwisata. Di sisi lain, tekhnologi dan internet telah mengubah cara dunia berinteraksi dan berkomunikasi. Word of mouth, dimana salah satu penyebarannya adalah melalui media sosial, dirasa cukup penting bagi promosi festival musik. Penelitian ini bertujuan untuk menganalisis pengaruh interaksi media sosial terhadap emotions, brand relationship quality dan word of mouth. Salah satu festival musik terbesar di Indonesia yang rutin diselenggarakan setiap tahunnya yakni Java Jazz Festival yang akan menjadi studi kasus dalam penelitan ini. Sampel penelitian ini adalah 187 orang pengunjung festival musik Java Jazz 2017. Data dioleh dengan menggunakan metode Structural Equation Model. Hasil penelitian menunjukkan bahwa interaksi media sosial memberikan pengaruh positif terhadap emotional attachment. Namun interkasi media sosial tidak memberikan pengaruh langsung terhadap brand relationship quality, melainkan melalui emotional attachment. Kemudian emotional attachment memberikan pengaruh langsung ke brand relationship quality.

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The large number of international exhibitions and music festivals is one indicator of the growth of the services sector which is closely related to tourism. On the other hand, technology and the internet have changed the way the world is interactive and communicating. Furthermore, Word of mouth, which one of its spread is through social media, it is considered quite important for the promotion of music festivals.

This study aims to analyze the influence of social media on emotions, the quality of brand relationships and word of mouth. One of the biggest music festivals in Indonesia is regularly held every year Java Jazz Festival which will be the case study of this research. The sample of this research is 187 people of Java Jazz music festival 2017. The data is obtained by using Structural Equation Model method.

The results showed that the interaction of social media has a positive effect on emotional attachment. However, social media interaction does not directly influence the quality of brand relationships, auctions through emotional attachment. Then the emotional attachment gives a direct influence on the quality of the brand relationship."

"Penelitian ini bertujuan untuk menganalisis pengaruh social media interaction terhadap emotional attachment brand relationship quality dan word of mouth Sampel penelitian ini adalah 215 orang pengunjung festival musik yang diteliti dalam penelitian antara lain We The Fest 2014 Sounds Fair 2014 Jakarta Blues Festival 2014 Jazz Goes to Campus 2014 Djakarta Warehouse Project 2014 Hammersonic 2015 Music Gallery 2015 dan Java Jazz Festival 2015 dan dikumpulkan menggunakan metode non probability sampling dengan teknik convenience dan snowball sampling Data diolah dengan menggunakan metode Structural Equation Modelling Hasil penelitian menunjukkan bahwa social media interaction memberikan pengaruh positif terhadap emotional attachment Namun social media interaction tidak memberikan pengaruh langsung terhadap brand relationship quality melainkan melalui emotional attachment Kemudian emotional attachment juga tidak memberikan pengaruh langsung terhadap word of mouth melainkan melalui brand relationship quality

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This study aims to analyze the effect of social media interaction to emotional attachment brand relationship quality and word of mouth The sample are visitors of the music festivals examined in the study such as We The Fest 2014 Sounds Fair 2014 Jakarta Blues Festival 2014 Jazz Goes to Campus 2014 Djakarta Warehouse Project 2014 Hammersonic 2015 the Music Gallery in 2015 and the Java Jazz Festival 2015 and gathered through non probability sampling method using convenience and snowball sampling technique The data was processed using Structural Equation Modeling The results show that social media interaction has a positive effect on emotional attachment However social media interaction doesn't have a direct effect on brand relationship quality instead it influences brand relationship quality through emotional attachment The results also show the emotional attachment does not provide a direct effect on word of mouth and it does through brand relationship quality instead."

"Pertumbuhan penggunaan internet yang begitu cepat telah mendorong lahirnya berbagai gaya hidup baru dalam kehidupan masyarakat dunia. Salah satunya adalah penggunaan media sosial. Media sosial adalah suatu media elektronik dimana para partisipannya dapat membuat, mempublikasi, mengontrol, mengkritik, menilai, dan berinteraksi dalam konten online yang memungkinkan terbentuknya berbagai interaksi seperti mengikuti (following), mengirim atau membagikan post (sharing), menyukai (liking), dan lain sebagainya. Penelitian ini dilakukan untuk menganalisis pengaruh interaksi di media sosial terhadap keterikatan emosi (emotional attachment), kualitas hubungan dengan brand (brand relationship quality), serta word of mouth (WOM) dengan studi kasus pada Musisi Indie dalam negeri Indonesia, yaitu musisi berjalur independen atau non-labeled yang secara mandiri menggunakan sumber daya pribadi mulai dari produksi hingga distribusi dan pemasaran musiknya, serta memanfaatkan media sosial sebagai branding tools mereka. Desain penelitian ini merupakan penelitian konklusif-deskriptif. Responden dari penelitian ini adalah orang-orang yang menyukai karya-karya musik Musisi Indie dalam negeri, mengunjungi official account Musisi Indie favorit mereka minimal satu kali dalam waktu sebulan terakhir. Dengan menggunakan metode judgemental sampling dan snowball sampling, sebanyak 205 responden berhasil didapatkan melalui penyebaran kuesioner secara online, dengan metode pengolahan data dilakukan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa interaksi di media sosial di official account Musisi Indie dalam negeri mempengaruhi emotional attachment, emotional attachment mempengaruhi brand relationship quality, emotional attachment mempengaruhi word of mouth, serta brand relationship quality mempengaruhi word of mouth. Sedangkan, interaksi di media sosial tersebut tidak mempengaruhi brand relationship quality.

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The reapid growth of internet creates many new trends and lifestyle changes in worldwide society. One of them is social media usage. Social media is an electronic where participants can produce, publish, control, critique, rank, and interact with online content which allow the creation of any interaction such as following, sharing, liking, and so on.

This study was conducted to analyze the effect of social media interaction on emotional attachment, brand relationship quality, and word of mouth with case study of Local Indie musicians in Indonesia, who are independent or nonlabeled musician, using their own resources of fund and tools since the process of music production until distribution and marketing of their music, and also using social media as their branding tools.

Design of this research is a conclusivedescriptive research. The respondents are the fans of Local Indie musicians and visit the official account of their favorite Local Indie musicians at least once in the last one month. The researcher used judgemental and snowball as sampling method and got 205 respondents from online questionnaire, by using Structural Equation Modeling (SEM) for processing the data.

The result shows that social media interaction on official accounts of Local Indie musicians has effect on emotional attachment, emotional attachment has effect on brand relationship quality, emotional attachment has effect on word of mouth, and brand relationship quality has effect on word of mouth. But, social media interaction has no effect on brand relationship quality."

"ABSTRAKSkripsi ini membahas mengenai bagaimana interaksi pada media sosial dapat mempengaruhi emotions, brand relationship buality, brand anthropomorphism dan word of mouth terhadap Festival Musik Java Jazz. Penelitian ini menggunakan metode conclusive descriptive cross-sectional dan kuesioner disebar kepada 376 pengunjung yang pernah mendatangi Java Jazz Festival pada tahun 2017 atau 2018 atau 2019. Dengan analisis menggunakan SPSS, penelitian ini menemukan bahwa interaksi pada media sosial dapat mempengaruhi perilaku pengunjung yang diinginkan dalam hal ini adalah melakukan kegiatan word of mouth yang positif. Interaksi pada media sosial secara langsung mempengaruhi emotional attachment, brand anthropomorphism, dan brand relationship quality. Emotional attachment, brand anthropomorphism secara positif dapat mempengaruhi brand relationship quality. Selanjutnya brand relationship quality ditemukan signifikan dalam mempengaruhi perilaku konsumen untuk melakukan word of mouth. Memahami implementasi dari interaksi media sosial akan membantu manajer untuk memprediksi perilaku konsumen terutama pada sektor pariwisata, khususnya festival musik. Oleh karena itu pada penelitian ini juga terdapat implikasi manajerial yang dapat dilakukan oleh manajer serta saran bagi penelitian selanjutnya.

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ABSTRACT

This study discusses how interaction on social media can affect emotions, brand relationship quality, brand anthropomorphism and word of mouth towards the Java Jazz Music Festival. This study used a conclusive descriptive cross-sectional method and the questionnaire was distributed to 376 visitors who had visited Java Jazz Festival in 2017 or 2018 or 2019. By analyzing using SPSS, this study found that interaction on social media can influence desired visitor behavior in terms of this is a positive word of mouth activity. Interaction on social media directly affects emotional attachment, brand anthropomorphism, and brand relationship quality. Emotional attachment, brand anthropomorphism can positively influence brand relationship quality. Furthermore, brand relationship quality was found to be significant in influencing consumer behavior to do word of mouth. Understanding the implementation of social media interactions will help managers to predict consumer behavior in the tourism sector, especially music festivals. Therefore in this study there are also managerial implications that can be made by managers and suggestions for further research.

"

"ABSTRAK

Sebagai salah satu kategori foodservice Indonesia yang sedang berkembang, independent cafe? memiliki keterbatasan modal untuk melakukan kegiatan pemasaran, maka hal yang dapat dilakukan oleh independent cafe? adalah memanfaatkan kualitas hubungan dengan pelanggan yang sudah ada untuk mendapatkan pelanggan baru melalui electronic word of mouth eWOM . Penelitian ini bertujuan untuk mengalisa pengaruh relationship quality pada foodservice terhadap eWOM intention pada independent cafe? di Jakarta. Hasil penelitian menunjukkan bahwa food quality, physical environment quality, personal interaction, dan perceived value merupakan faktor-faktor yang dapat mempengaruhi kepuasan pelanggan. Selanjutnya, satisfaction tidak memiliki pengaruh signifikan terhadap commitment dan eWOM intention, kemudian trust tidak memiliki pengaruh signifikan terhadap eWOM intention. Oleh karena itu untuk mencapai eWOM intention, independent cafe? harus mencapai beberapa tahapan pada relationship quality terlebih dahulu yaitu kepuasan pelanggan satisfaction yang menjadi kepercayaan pelanggan trust, kemudian menjadi komitmen pelanggan commitment.

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ABSTRACT

One of the most rapid growth in Indonesia rsquo s foodservice industry is independent cafe . This category is facing limited budget for its marketing activities, so for this matter independent cafe can improve its relationship quality with its existed customers and encourage them to spread information about their experience with independent cafe to prospective customers by electronic word of mouth eWOM . This study aims to analyze the influence of relationship quality in foodservice towards eWOM in Jakarta rsquo s independent cafe s. The result of this research shows that Food Quality, Physical Environment Quality, Personal Interaction Quality and Perceived Value have positive effect on satisfaction. Furthermore, satisfaction doesn rsquo t affect commitment and eWOM intention significantly, also trust doesn rsquo t affect eWOM intention significantly. In conclusion, independent cafe can achieve eWOM intention from its customers through several steps of relationship quality, they are satisfaction to trust then to commitment. "

"Fenomena layanan streaming sebagai hiburan alternatif dari televisi konvensional semakin diminati oleh masyarakat, akses yang dapat dilakukan kapan dan di mana saja, menjadikannya populer sebagai platform hiburan. Tulisan ini bertujuan menjelaskan pengaruh iklan di media sosial dan electronic word of mouth (e-WOM) terhadap keputusan beli layanan streaming Vidio. Berdasarkan studi literatur yang dilakukan terdapat dua peta studi mengenai hal tersebut. Pertama adalah iklan di media sosial mempengaruhi masyarakat selaku konsumen untuk melakukan keputusan beli karena media sosial sebagai new media menjangkau banyak khalayak. Penulis kurang setuju dengan studi-studi ini karena variabel sosial seperti electronic word of mouth (e-WOM) juga dapat mempengaruhi masyarakat dalam melakukan keputusan beli. Hal ini karena konsumen bisa mendapatkan referensi mengenai suatu produk melalui teman maupun komunitas yang memiliki kesamaan minat. Peta studi kedua, electronic word of mouth (e-WOM) juga dapat mempengaruhi keputusan beli. Hal ini bisa dilihat dari studi sebelumnya yang mengungkap bahwa electronic word of mouth (e-WOM) seperti ulasan atau review yang didapat dari sesama pengguna media sosial berpengaruh terhadap keputusan beli. Akan tetapi penulis melihat studi-studi terdahulu hanya berfokus pada electronic word of mouth (e-WOM) dalam Social Media Commerce dan layanan streaming Netflix serta kurang melihat pengaruhnya pada konteks pembelian layanan streaming Vidio. Dengan analisis pada layanan streaming Vidio, penulis berargumen jika iklan di media sosial dan electronic word of mouth (e-WOM) berdampak pada keputusan beli layanan streaming Vidio, apalagi salah satu konten yang disediakan Vidio adalah pertandingan olahraga seperti sepak bola yang diketahui memiliki komunitas masif di media sosial. Metode penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner. Secara khusus penulis pada konseptualisasi menjadikan variabel iklan di media sosial menjadi daya tarik iklan di media sosial agar dapat dikuantifikasi. Hasil penelitian ini menunjukkan terdapat pengaruh positif dan signifikan iklan di media sosial dan electronic word of mouth (e-WOM) terhadap keputusan beli layanan  streaming Vidio.

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The phenomenon of streaming services as alternative entertainment to conventional television is increasingly in demand by the public, access can be done anytime and anywhere, making it popular as an entertainment platform. This article aims to explain the influence of advertising on social media and electronic word of mouth (e-WOM) on purchasing decisions for Vidio streaming services. Based on the literature study carried out, there are two study maps regarding this matter. First, advertising on social media influences people as consumers to make purchasing decisions because social media as new media reaches many audiences. The author does not agree with these studies because social variables such as electronic word of mouth (e-WOM) can also influence people in making purchasing decisions. This is because consumers can get references about a product through friends or communities who have similar interests. The second study map, electronic word of mouth (e-WOM) can also influence purchasing decisions. This can be seen from previous studies which reveal that electronic word of mouth (e-WOM), such as reviews obtained from fellow social media users, influences purchasing decisions. However, the author sees that previous studies only focused on electronic word of mouth (e-WOM) in Social Media Commerce and Netflix streaming services and did not look at their influence in the context of purchasing Vidio streaming services. By analyzing the Vidio streaming service, the author argues that advertising on social media and electronic word of mouth (e-WOM) has an impact on the decision to purchase Vidio's paid streaming service, especially since one of the content provided by Vidio is sports matches such as football which is known to have a massive community. on social media. This research method uses a quantitative approach with data collection techniques through questionnaires. Specifically, the author in the conceptualization makes the advertising variable on social media into the attractiveness of advertising on social media so that it can be quantified. The results of this research show that there is a positive and significant influence of advertising on social media and electronic word of mouth (e-WOM) on purchasing decisions for Vidio streaming services. Key Words: advertising on social media, attractiveness of advertising on social media, communities, electronic word of mouth (e-WOM), online networks, purchase decisions."