"[
ABSTRAKSengketa pelanggaran merek dalam dunia perdagangan tidak terlepas dari adanya
itikad buruk dari pelaku usaha untuk memenangkan persaingan yang kadangkala
dilakukan secara tidak jujur/ tidak fair. Salah satu tindakan tersebut adalah
tindakan passing off. Indonesia yang menganut sistem first to file (adanya
keharusan mendaftarkan merek untuk memperoleh perlindungan) sebagai sistem
perlindungan merek, pada dasarnya tidak mengenal konsep passing off, karena
passing off adalah bentuk perlindungan hukum bagi merek yang tidak terdaftar/
unregistered trademarks. Perkembangan teknologi menyebabkan merek juga
mengalami perkembangan dengan munculnya non-traditional trademark seperti
merek suara, hologram, tiga dimensi, aroma dan sebagainya yang walaupun belum
diatur dalam Undang-Undang Nomor 15 Tahun 2001 tentang Merek namun telah
diakomodasi dalam Singapore Treaty on The Law of Trademarks. Tesis ini
bertujuan menganalisis hal yang menarik dari Singapore Treaty apabila dikaitkan
dengan bentuk perlindungan hukum merek dan konsep pendaftaran merek di
Indonesia serta menganalisis perlu/ tidaknya Indonesia melakukan ratifikasi
terhadap Singapore Treaty untuk mengembangkan konsep perlindungan hukum
merek di Indonesia. Penelitian yang akan digunakan peneliti adalah bersifat
eksploratif dan deskriptif, dengan pendekatan kualitatif. Metode yang peneliti
gunakan adalah metode penelitian hukum normatif dengan pendekatan
konseptual. Hasil penelitian menunjukkan bahwa ratifikasi Singapore Treaty
relevan dilakukan Indonesia bagi perkembangan hukum merek nasional. Adapun
hasil ratifikasi sebaiknya dapat diakomodasi dalam Rancangan Undang-Undang
tentang Merek.
ABSTRACTTrademark infringement dispute in world trade cannot be separated from bad faith
of entrepreneurs to win the competition which is sometimes done dishonestly/
unfair. One of such action is the act of passing off. Indonesia, which adopts a first
to file system (registration is a must to gain protection of trademarks) as a
trademark protection system, basically does not recognize the concept of passing
off, because passing off is a common law tort which can be used to enforce
unregistered trademark rights. Technological developments lead to the developing
of trademarks with the emergence of non-traditional trademarks such as sound
trademarks, holograms trademarks, three-dimensional trademarks, scent
trademarks, etc. Although haven?t been regulated by Law Number 15 Year 2001
concerning Marks, those trademarks have been accommodated in Singapore
Treaty on the Law of Trademarks. This thesis aims to analyze the interesting case
of the Singapore Treaty in associated with a form of legal protection of the
trademarks and the concept of a trademark registration in Indonesia as well as to
analyze the needs of Indonesia to ratify Singapore Treaty for development of the
concept regarding trademarks protection in Indonesia. This research characters are
exploratory and descriptive. Qualitative approach is used by researcher with
normative legal research methods and conceptual approach. The results shows that
the ratification of the Singapore Treaty is relevant to be implemented in order to
develop Indonesia trademarks law. The results of the ratification should be able to
be accommodated in the Draft Law on Marks.;Trademark infringement dispute in world trade cannot be separated from bad faith
of entrepreneurs to win the competition which is sometimes done dishonestly/
unfair. One of such action is the act of passing off. Indonesia, which adopts a first
to file system (registration is a must to gain protection of trademarks) as a
trademark protection system, basically does not recognize the concept of passing
off, because passing off is a common law tort which can be used to enforce
unregistered trademark rights. Technological developments lead to the developing
of trademarks with the emergence of non-traditional trademarks such as sound
trademarks, holograms trademarks, three-dimensional trademarks, scent
trademarks, etc. Although haven?t been regulated by Law Number 15 Year 2001
concerning Marks, those trademarks have been accommodated in Singapore
Treaty on the Law of Trademarks. This thesis aims to analyze the interesting case
of the Singapore Treaty in associated with a form of legal protection of the
trademarks and the concept of a trademark registration in Indonesia as well as to
analyze the needs of Indonesia to ratify Singapore Treaty for development of the
concept regarding trademarks protection in Indonesia. This research characters are
exploratory and descriptive. Qualitative approach is used by researcher with
normative legal research methods and conceptual approach. The results shows that
the ratification of the Singapore Treaty is relevant to be implemented in order to
develop Indonesia trademarks law. The results of the ratification should be able to
be accommodated in the Draft Law on Marks., Trademark infringement dispute in world trade cannot be separated from bad faith
of entrepreneurs to win the competition which is sometimes done dishonestly/
unfair. One of such action is the act of passing off. Indonesia, which adopts a first
to file system (registration is a must to gain protection of trademarks) as a
trademark protection system, basically does not recognize the concept of passing
off, because passing off is a common law tort which can be used to enforce
unregistered trademark rights. Technological developments lead to the developing
of trademarks with the emergence of non-traditional trademarks such as sound
trademarks, holograms trademarks, three-dimensional trademarks, scent
trademarks, etc. Although haven’t been regulated by Law Number 15 Year 2001
concerning Marks, those trademarks have been accommodated in Singapore
Treaty on the Law of Trademarks. This thesis aims to analyze the interesting case
of the Singapore Treaty in associated with a form of legal protection of the
trademarks and the concept of a trademark registration in Indonesia as well as to
analyze the needs of Indonesia to ratify Singapore Treaty for development of the
concept regarding trademarks protection in Indonesia. This research characters are
exploratory and descriptive. Qualitative approach is used by researcher with
normative legal research methods and conceptual approach. The results shows that
the ratification of the Singapore Treaty is relevant to be implemented in order to
develop Indonesia trademarks law. The results of the ratification should be able to
be accommodated in the Draft Law on Marks.]"
